“Marketing That Works” Is So Effective We Guarantee That You’ll Add
AT LEAST $1,000 to Your Monthly Bottom Line In Just Six Months!

“Marketing That Works” is currently accepting new students, but only for a short while longer.

(The program is closing to the public on Tuesday, February 28, or when 50 spots are filled – whatever happens sooner!)

Welcome to “Marketing That Works”

What it is: “Marketing That Works” is a complete course on growing businesses through effective marketing. The course will teach you how to get more clients, more revenues, and more profits.

Program guarantee: You will add $1,000 to your monthly bottom line within 6 months or your money back.

Who it’s for: Serious entrepreneurs who understand that marketing is the key to driving sales and growing a business. If you are willing to invest your time and energy into building a consistent and thriving customer generation system (instead of throwing money into one-time low converting marketing tactics), this course is for you.

This course is equally effective for people who want to grow a service business (like coaches and consultants), a product business (like a retail store or high-ticket sales), a start-up company, or an online business (like bloggers, affiliate marketers, and social media specialists). “Marketing That Works” will work for any type of business if you apply what we teach you.

What you’ll get: You’ll learn how to leverage our unique “Chain of Conversion” framework to steadily attract and convert more customers, and earn more profits. The framework will build your foundation of knowledge through 5 modules and 26 lessons in the course.

Special enrollment details: Unfortunately, only a limited number of seats are available for this class. We’d love to open up more, but limiting the seats allows us to provide every one of our students with the support that they need to achieve the success that we want them to see.

Read on for full details.

The Real Reason You Don’t Have Enough Clients and Aren’t Making Enough Money

Here’s the problem with typical marketing advice.

Most marketing “experts” will tell you that you just need to make cold calls or send email blasts or be on Twitter or (insert popular promotional tactic here) to succeed in business.

If you’ve tried that advice and haven’t become the success you’re aiming for, you know that the generic recycled “top 10 list” advice just doesn’t work.

You need much more than the latest fad tactics. All the generic marketing or business information in the world won’t help you achieve what you’re hoping to. Knowing Twitter, Facebook, or SEO inside and out won’t do a damn thing to actually grow your business.

If you subscribe to superficial strategies, you’ll end up with superficial results, and superficial means failure in business.

That’s why we built this program.

The “Marketing That Works” Training Program is for people who are ready to move beyond the superficial advice.

“Marketing That Works” is based on a comprehensive framework for growing businesses. This program will not only deliver near-term results for you, but also build a robust foundation that will lead to a lifetime of success in building profitable businesses.

The Chain of Conversion Framework

The Chain of Conversion Framework will be your guide throughout the program. The framework is based on everything we’ve learned from our careers as entrepreneurs, coaches and strategists for dozens of businesses, including start-ups, established companies, six-figure consulting practices, and Firepole Marketing itself!

The framework was then refined through our experience and expertise with teaching and education; Danny’s experience running education companies, and Peter’s experience as a university lecturer. The program was developed specially with students in mind, through thousands of hours of development.

The basis of the framework is the four stages of every customer lifecycle: leads, prospects, customers, and repeat customers. Transitioning people from one stage to the next is the real secret to growing a successful business, and we reveal exactly how to do that in detailed lessons throughout the program.

You can see the framework at a high level in the graphic to the right.

Again, this framework is the exact formula we’ve used to create multiple six-figure consulting practices, launch start-up companies, grow existing businesses, and build a thriving blog-based business, and it includes the insanely useful strategies that we’ve learned along the way.

Much More than Education

“Marketing That Works” is much more than just an education. We also focus on action and interaction. Taking action is the only way you’ll get any benefit from the program. We try to make that easy with the “Why Things Don’t Get Done” self-diagnosis program, and the worksheets that accompany every lesson.

A key component of the Chain of Conversion Framework is figuring out exactly where the problems in your marketing are, and fixing them. The program is structured to make that easy for you, and we’re here to help you troubleshoot throughout the entire program.

• An MP3 player loaded with the first sessions of the course, that you can use to listen to the program on the go
• Detailed lesson outlines complete with timestamps, so you can easily find and re-listen to any part of the lesson you need
• Action-focused “homework” for every single lesson
• Templates, scripts, and examples for you to follow
• A promotion planning matrix to make sure your that next campaign goes off with a bang
• Six special bonuses for this class, including bonus audio lessons and interactive worksheets
• Instructor access: each lesson in the course is interactive, and you can ask questions on any related topic – we’re always just an email away, and we are committed to responding to our students within 24 hours
• A 1-on-1 “Borrow My Brain” phone strategy session with Danny Iny ($250 value)

What You’ll Get Inside the Program

Here’s what the program looks like:

The program is delivered through a combination of video, audio and text. You can just stick to the audio, or compliment it with the extra materials – whatever suits you best.

The lessons are delivered on a schedule that is carefully designed to keep you moving forward, without ever overwhelming you. Our goal is for you to take action and see results, and we’ve structured the program in the best possible way to make sure that happens.

Here are the 5 modules and 26 lessons in “Marketing That Works”, and just a small taste of what you’ll learn from each:

This module is designed to orient you in the program, get you straight about exactly what value you’re offering and who you’re offering it to, and get you started with action steps that you can take to make more money right away.

Orientation and Self-Assessment – Success starts by knowing yourself, and that’s how we start the program – by taking stock of your strengths, and exploring how you can capitalize on them to power your marketing in the way that is best for you.

What Makes You Different, and Better? – Find exactly what makes you different from everybody else that your customers could be choosing, in a way that is compelling and valuable to them.

Identifying Your Ideal Customer – Learn to identify the exact target customer profile that you should be going after, so that you don’t waste time on anybody who isn’t likely to buy from you.

Your Value Proposition – Formulate the exact value proposition that will most effectively resonate with your ideal customer. This is what will make them want to buy!

Elevator Pitch – Articulate your value proposition in a short pitch that you can use whenever you’re talking to your ideal customer, to pique their interest and get them to take action.

Effective Follow-up – We’ll lay out, step-by-step, the actions that you can take to effectively follow-up with your ideal customer, to maintain contact with them and arrive at a sale.

Once you’ve got your fundamentals in place, we move on to developing your strategy. This module will set you up with a unique strategy that fits your business and audience, complete with the promotions that you’re going to run, positioning you’re going to take, and messaging that you’re going to produce.

Business Analysis and Business Diagnosis – A strategy is a plan of action that you follow to achieve a particular goal. In this session, you will take stock of your current business situation, and identify what you want to change – these are the goals that your strategy will then achieve.

Creating Your Marketing Strategy – Once you know what your goals are, you’re ready to create a strategy. This session builds on everything you’ve learned in the program so far, and utilizes the Chain of Conversion framework to create a strategy that is right for you.

Promotion: From Strategy to Tactics – This session teaches you how to turn your high level strategy into specific actions that you can take, and promotions that you can run to reach your target audience and get them to take action.

How to Have Creative Ideas – People often get stuck with marketing because they don’t have any creative ideas. Well, creativity is something that you can learn, and it’s probably easier than you think! In this session we teach you how to have more and better creative ideas to drive your marketing.

Identity, Positioning, and Branding – Before we start crafting marketing materials, we need to make sure that your identity, positioning and branding are all in line with your business, goals, and audience. This session also serves as a check to make sure everything has been done properly so far, and you’re ready to move forward.

Now it’s time to start making things happen in a big way, and that’s what this module is about. It’s not enough to have a strategy – that strategy has to be implemented, and that’s exactly what we’re going to show you how to do.

Effective Marketing Messaging – This is where you start creating your messaging – the high level ideas that you need to communicate to your audience in order for them to listen, understand, and act exactly the way that you want and need them to.

Copywriting and Ad Composition – Once you know what you want to communicate, it’s time to actually write and develop those ads and messages. This session is the most effective primer on copywriting and ad composition that you’ll ever find, and once you’re through it, you’ll be ready to start creating!

Believability – No matter what you say, it won’t work if your audience doesn’t believe you. That’s what this session is about – adjusting your messaging and actions to make sure that your audience believes everything that you say. (You must commit to use this responsibly!)

Promotional Tactics – This session is an exhaustive overview of every type of promotional activity that you can run – without breaking the bank! Not only that, but we’ll show you a quick and easy framework that will help you decide which promotion is the best fit for your audience and needs.

Optimizing Your Sales Funnel – By this point in the program, you’ve got your marketing all set, and you’ll be seeing more leads to your business than ever before. In this session, we’ll teach you how to optimize your funnel so that more prospects turn into customers, and those customers give you a lot more business!

Action Planning, Marketing Tasks and Marketing Calendar – This capstone session on putting your marketing into action will teach you how to plan your campaigns, and stack your action steps so that every single thing gets done without a hitch.

Tracking Your Marketing – Marketing is great, but the way to make it even better is to track what works and what doesn’t. We’ll show you the easiest and most effective way that we know to do exactly that – the same method that we use in our businesses.

Marketing Automation – The best part of having a marketing system is that it can run on auto-pilot. That’s what you’ll learn in this session – how to keep your marketing running with less and less of your involvement, so you can enjoy that vacation you’ve been waiting for.

This module is all about selling. It’s not enough to have great marketing bringing tons of leads in the door – you’ve still got to convert them to customers, and at some point that involves selling. It doesn’t have to be hard or unpleasant – our FIRE-PROOF Selling System will show you exactly how to do it.

Screening and Pre-Selling – The first step is pre-selling – screening your prospects so that you don’t try to sell to people who aren’t going to be able or interested in buying. It’s an easy process once you learn how to do it, and it will save you an enormous amount of time and energy.

The FIRE-PROOF Selling System, Part 1 – The first part of our FIRE-PROOF Selling System is all about identifying the customer’s need, and making that need explicitly and powerfully felt by that customer. Once this is done, they can’t help but want a solution!

The FIRE-PROOF Selling System, Part 2 – The second part of our FIRE-PROOF Selling System teaches you how to manage the sales process, and make sure it results with a signature on the dotted line, and dollars in your bank account.

The fifth and final module in the program is about advanced strategies – how to use relationships and the internet to get even more out of your marketing funnel. We leave this to the end because these are all ways to get more leads, but leads don’t do you any good if they don’t convert to paying customers.

Networking and Referrals – The best way to get customers is for people who know you, like you and trust you to send them over. This can happen “by accident”, but in this session we’ll show you how to engineer the circumstances that will make it happen again, and again, and again.

Joint-Ventures and Fusion Marketing – One referral at a time is nice, but what if you could develop partnerships with other businesses that will send you a steady stream of profitable new customers on an ongoing basis? It would be pretty great, and in this session you’ll learn how to make it happen.

Really Understanding Search Engine Optimization – SEO is one of those things that everyone talks about, and everyone pretends they understand, but almost nobody really does. Well, we do, and we make it straight-forward and simple for you to get your website pages ranked, so that you can benefit from even more free leads into your funnel.

Display Advertising and Social Media – The last session in the course is about how to use the hottest tools on the net to supercharge your marketing. This is the last session because these tips and tricks are just that – tips and tricks, and should not form the core of your marketing. But if your marketing is running well, these tips and tricks will make it even better.

You probably already know Danny Iny – in addition to reading his work here at Firepole Marketing, you’ve probably read Engagement from Scratch!, which  he co-authored with major players including Guy Kawasaki, Brian Clark, and many others. You may have also seen him all over the net, where he guest posts as a respected authority on marketing and business strategy on major blogs like Copyblogger, Problogger, Kikolani, ThinkTraffic, KISSMetrics, and FreelanceSwitch, to name just a few.

Here’s what you may not know about him: he’s been an entrepreneur for longer than his entire adult life. He quit school when he was fifteen to start his first business, and he’s been doing it ever since.

He’s ran and worked with dozens of companies, ranging from small businesses, to start-ups, to major companies you’ve probably heard of, like Nokia and Google. Along the way, he picked up an MBA from Queen’s University, one of Canada’s top business schools, and published a book about effective communication in writing.

Something that distinguishes Danny from a lot of other bloggers and marketers is response time – if you email him, he will get back to you within 24 hours, at most. And he’s looking forward to being your instructor in our training program!

Peter Vogopoulos is the other half of the Firepole Marketing team – he’s a marketing strategist, business coach, and certified Guerrilla Marketing Coach. Unlike a lot of marketing “gurus” that never leave their desks, Peter is in the trenches every day working with business owners and entrepreneurs, helping them attract more clients and bigger profits.

Peter is an experienced entrepreneur, with several businesses under his belt in industries ranging from telecommunications, IT, insurance, manufacturing, retail, services, and public administration. Whatever industry you’re in, he’s probably had a hand in it, and has some valuable insights to share!

He’s also a seminar leader, sought after speaker on marketing and small business, and a faculty lecturer of Entrepreneurship at the John Molson School of Business at Concordia University, another of the top business schools in Canada.

We’re only accepting a small number of students into this class, and we want to do everything we can to make sure that they are successful. That’s why we want to give you some special bonuses for being part of this graduating class.

Here are your special bonuses:

• A 1-on-1 “Borrow My Brain” phone strategy session with Danny Iny ($250 value): Danny will get on the phone with you for 45 minutes, to break through whatever issues are holding you back.
• Bonus audio program: “Seven Marketing Fires That Are Burning Your Cash”: This audio program covers the seven most common marketing mistakes that most businesses are making, and that you need to avoid. Implementing these simple fixes will likely save you thousands of dollars – that you didn’t even realize you were losing!
• Bonus lesson #1: “Influence”: This primer on the Principles of Influence will teach you how to harness each of them to connect with your prospects and get them to take action, and become paying customers.
• Bonus lesson #2: “Why Things Don’t Get Done”: This self-diagnosis lesson will help you find and overcome the challenges that are preventing you from achieving your goals. This is critical to your success!
• Bonus lesson #3: “Getting the Organization to Buy In”: Often, you need others to buy in to your vision in order to make your business a success. It could be your partners,  it could be your employees, it could be your boss, or it could be your friends and family – either way, their support is critical. In this bonus, you’ll learn how to get it.
• Bonus Case Study: Watch us go through the creation of an entire sample marketing campaign, to illustrate exactly how you can go about doing the same.
• Metrics and Tracking interactive worksheet that you can use to make sure that you’re getting the results you’re supposed to be getting.

What you’ll learn in “Marketing That Works” is the sum total of everything we’ve learned from dozens of businesses and decades of experience. These are the exact strategies that clients have paid us $500 an hour to learn.

We’ve invested over 2,500 hours (that’s not a typo!) to create over 16 hours of quality instruction for this project, and we’ve given it everything we’ve got. This course will change your life if you put in the work.

First up, you should know that the first two weeks of the program are a free trial – if you don’t like it, you can cancel, and never pay a thing – no reason necessary, and you keep everything you’ve already received, including the MP3 player and the bonuses.

The real goal of “Marketing That Works” is to give you a robust foundation of knowledge that will lead to a lifetime of building and growing successful businesses. This isn’t a quick fix, it’s hopefully a life-changing experience.

We also know you need help right now. You want more prospects, customers, revenues and profits. You need better marketing to make your business succeed.

That’s where the extra $1,000/month guarantee comes in.

Add $1,000 to your monthly bottom line in the next 6 months or we’ll refund every penny of your tuition.

The plan is for you to get a major boost from “Marketing That Works”.

If you apply what we teach you and don’t achieve at least these results within six months, we’ll refund 100% of your tuition. We want you to succeed. Period.

Also, keep in mind that these are the same techniques that we’ve used with dozens of clients, as well as our own businesses. Using them, we’ve built multiple six-figure consulting practices, launched start-up companies, and built Firepole Marketing from the ground up.

The sky is the limit if you’re willing to learn and apply what we teach you.

“Marketing That Works” is now open to new students for a limited time.

We’re closing the program to new members on Tuesday, February 28, and we may close before that.

“Marketing That Works” works best when we are available to provide as much support as our students need, and that means we can’t have too many students, and we have some big things coming in the coming months. That’s why we’ve decided to limit enrollment to 50 students.

Enrollment is closing on February 28, and could close much sooner.

As you might know, the typical cost for high-quality and comprehensive business and marketing courses like this one is $2,000 and more.

Some of the best courses out there are going for even more lately.

“Marketing That Works” is as comprehensive and useful as those other expensive and well-regarded courses, but we’re a smaller operation, and our overhead is lower. That’s why, for now at least, we can offer it to you at a much lower price.

For this class only, we’re offering a special lifetime tuition of just $897 (for one payment), or 4 monthly payments of $247.

And remember, the first two weeks of the program are free, and you can cancel anytime – no reason required.

In exchange for the low enrolment fee, we’ll be asking for your feedback along the way, and for your patience as we continue to improve the course.

Tuition will never be this low again, so if you want a guaranteed method for adding $1,000 to your monthly bottom line, now is the best time to join.

• Five core modules and 26 lessons
• The pre-loaded MP3 player
• A full framework for building a thriving and profitable business
• Full instructor access and support
• The metrics and tracking interactive worksheet
• The special bonuses for your graduating class, including the bonus audio program, three bonus lessons, the promotion planning matrix, and the special case study
• The 1-on-1 “Borrow My Brain” phone strategy session with Danny Iny ($250 value)
• The low enrollment fee and payment plan
  
• A two-week no-risk free trial
• Lifetime membership
• The extra $1,000/month guarantee
• A thriving business with more prospects, more customers, more revenues and more profits

Best of continued success,

Danny Iny and Peter Vogopoulos
Firepole Marketing

P.S. Firepole Marketing has grown like crazy since Danny published Engagement from Scratch! – we’ve got over 4,000 subscribers, more affiliates than we can count, and a list of people who have been waiting for the program to open up so that they can get in. In short, the doors won’t be open for long. Don’t miss your chance to secure your spot at a price that will never be this low again. Remember, the burden is on us to deliver – an extra $1,000/month or your money back.

Click here to get instant access to “Marketing That Works” ($897 ONE TIME)

Click here to get instant access to “Marketing That Works” ($247 x 4 months)