5 Online Branding Mistakes That Can Kill Your Start-Up

online branding mistakesOnline branding is an abstract concept that is easily misunderstood.

It’s often mistaken for your logo, your products, or service. Tweet it! But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.

Even if you’re not consciously working on your brand image, you still have one. It’s your customers and potential customers perception of you, whether good or bad.

If you aren’t actively promoting your brand or your image, it’s important that you also don’t make a mistake that can ruin your business. And if you are actively working on how your potential customers perceive you, you absolutely must pay attention to mistakes that could torpedo your efforts!
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CEI 069: A New Approach to the Business Plan with Jessica Oman

business plan Jessica OmanWhen you hear the phrases “market research” or “business plan,” do you eyes just glaze over?

It’s pretty common for entrepreneurs to stay away from both of these topics, because they sound boring and outdated.

The truth is, though, that they don’t have to be. That’s where Jessica Oman comes into the picture. Jessica is the founder of Renegade Planner, which is a site dedicated to business planning for non-conformists. (Bet you never would have guessed that from her website name, right?)

Jessica’s found a way to make understanding your numbers and creating a business plan interesting and engaging. It all starts with figuring out your ideal client, so let’s jump right in!

Simply click the play button below to start listening.

Podcast runtime: 24 min 20 seconds | Transcript

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Choosing the Right Social Media Platform for Your Business

social media platformsIt’s hard to keep up with the plethora of social media platforms available  to promote your business on. When Facebook came on the scene, you were skeptical, but you started because everyone said it was “the” place to be. And now that you’ve got the hang of it, there’s Twitter, LinkedIn, Pinterest, YouTube and Google Plus. Where do you draw the line?

It’s not enough these days to just be on social media – everyone else is there too. Tweet it! You need to be effective on social media and really be playing the game well. So rather than trying to be everywhere at once, you’re better off just focusing on one or two social media platforms that really suit your business.

So which ones do you choose? At the end of the day, it’s all about choosing the platforms where your audience hang out. Choose a platform that’s going to help you get your message out to people who are genuinely interested in what you have to say, and ultimately what you have to offer them.

If you were reading carefully, you’ll notice that I said choose one platform that’s going to get you where you want to go. Let’s take a look at the 6 major platforms and work out where you should be focusing your time and effort.
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Guest Posting and the Seasons of Business Growth

business cycles“To everything there is a season, a time for every purpose under the sun.” ~Ecclesiastes 3:1-8

There is a rhythm to the four seasons of the year: Winter for introspection, spring for planting, summer for growth and fall for harvest.

Often our business cycles and growth as entrepreneurs mirrors these seasons.  I can see this reflected in my journey through the Audience Business Masterclass program.

My decision to join the ABM started over the winter, as I was contemplating how I would go about taking the next steps on my blogging journey. Winter, you’ll remember, is the hibernation period – and a great time for reflection and introspection!

Those early days in the ABM program had me reflecting on my business niche as well as my own blocks to success, which I discussed in my last ABC Project update.

Once I realized what fears were causing me to stall with my ABM efforts,  I was able to move past them and on to finishing my first incentive and growing my mailing list.  That meant commenting and guest posting, which I’ve been working on this spring and summer.
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CEI 067: Marketing Campaigns with Paul Sokol

marketing campaignsWe are really excited about today’s podcast, and when you hear what’s in store, you will be too!

Danny’s guest today is Paul Sokol. Paul is the mad campaign scientist behind Infusionsoft, which is one of the biggest email marketing companies on the planet. Paul’s specialty is designing marketing campaigns, and that’s exactly what we’re talking about on today’s podcast.

Plus, we’re including access to an email marketing worksheet that’s usually only available to our Audience Business Masterclass students.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 22 min 15 seconds | Transcript

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11 Free or Dirt-Cheap Online Business Tools to Run Your Business from Anywhere

online business tools8 AM.

You wake up to the sound of an alarm, grab your phone to glance at the time, take a quick look at your emails, play Hanging with Friends for just another 5 minutes snuggled in bed, get dressed and do a 3-second commute to your new office desk.

Congratulations! You have quit your job and it’s your first day at your business.

Tweet it! With hot coffee in one hand and a pen and notepad in other, you take a few minutes to schedule your day. You smile at the thought of what’s in store.

. . . Until, after a few minutes of bliss, panic hits.

Holy cow I quit my JOB! What do I do now? How will I pay my bills? Where do I find clients? How much am I going to have to spend on tools to get this business running?

Does this sound familiar?
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Armed and Dangerous: 7 Common Marketing Myths

common marketing mythsReading marketing blogs can give you a pretty twisted idea of what marketing and business are like.

Even if you avoid the most blatantly hype-y make-money-quick sites, you still run into a fair number of myths. Some of them might be obvious to you. But few people recognize them all.

And when you’re distracted – even if just a little – by some myth, you forget to focus on what really makes the difference in your marketing: understanding why people should buy from you, and making sure your marketing conveys those reasons.

So, let’s take a look at seven myths that plague the marketing world. Some of these can take credit for the downfall of thousands of entrepreneurs in recent years. And some of these have riddled the world of business for decades.

When you’re aware of the myths, you can look at marketing advice much more objectively and discard the stuff that doesn’t really help you succeed.
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CEI 065: Getting Better at Business with Mitch Russo

business success Mitch RussoIt doesn’t matter if you’re starting your first business, or growing past the million dollar mark – every entrepreneur dreams of building their business ever upward.

The real question isn’t how far you want to go. It’s what’s holding you back?

Is there a big business problem you’ve been wrestling with for a while, but just haven’t found a way to get past? If so, you’ll love today’s podcast with Mitch Russo. Mitch is the king of moving businesses from the bottom of the heap to the top.

He’s put his consulting wisdom together with Danny’s to provide actionable steps you can use today to identify and tackle your biggest business problems.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 25 min 30 seconds | Transcript

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