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Finding Your Ideal Customer Using the Value Quadrant
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Ideal client or tire kicker?Do you ever get an email from a prospect who asks question after question only for them to finally decide they’re not interested?

You spent hours answering their questions, got excited about the possibility of a new customer, and suddenly all communication has stopped.

You’ve been ghosted.

In an ideal world, it would be easy to identify straight off the bat the best prospects to go after.

Of course, in reality things aren’t so simple.

A seemingly hot prospect might come to you full of questions, only to never be heard from again.

This is why it’s important to start honing the skill of determining if your hot prospect is actually a potential customer or just a tire kicker.

Identifying Your Core Customers

When I get an email from someone needing help, there are often obvious signs that indicate straight away whether the person is a serious prospect, or merely looking around.

Knowing what to do will help you save time and figure out how to respond to such requests.

Here are the three things you can do to identify your core customers so that you can spend time on the most serious and likely prospects.

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Choosing a Target Market? 3 Mistakes to Avoid and 3 Tips to Follow
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You need to sell them the benefits.So you want to be an entrepreneur?

You know you have something useful to share with the world, and that you can make a difference.

Your steps are filled with purpose. You have chosen that ‘can do’ mindset. You are ready and willing to give whatever it takes to get your success.

Done wondering if you are marvelous or mad, you have searched deep inside yourself asking – is this really possible for me?

And you have come through with a ‘yes!’ Sure you’ve hit a few snags along the way but you are still feeling that resounding ‘yes!’

But with your early failures behind you, it’s time for that turn in the road. It’s time to head in the direction of your business dream.

All you have to do now is find your target market and begin to build your tribe.

Simple, yes? And yet, right now, it feels just about impossible.

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BR14: Tracy Matthews Reimagining the Jewelry Design Industry
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BR14 Tracy Matthews

 

Tracy Matthews is a renowned jewelry designer, but her biggest fans will tell you that’s not why they love her. You see, the jewelry industry is very tight-lipped, and it’s difficult to get help or information. Tracy had to figure it out herself, but she is now bucking that inhibitive trend.

Tracy co-founded the Flourish and Thrive Academy, where she and her partners teach new designers the ropes of the industry. And more importantly, she teaches them the business skills they need that will allow them to successfully sell their masterpieces. Tracy’s audience goes beyond jewelry designers, and there’s no doubt you’ll find something useful if you are a designer.

Download the transcript here.

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Want More Subscribers? Avoid These 8 Email Marketing Mistakes!
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you're bound to hit a homerun if you keep testing“Email marketing is where the money’s AT!”

This has probably struck your eardrums for the billionth time right now…

And there’s a reason for that. Simply put, it’s true.

Research shows that email marketing is 40 times more effective at snagging new customers than Facebook and Twitter. Which is fantastic news for business owners and marketers.

Now while email marketing is a great way to ramp up business, it can soak up a ton of time, effort, and money when done incorrectly.

So here are 8 email marketing mistakes that are a danger to your bottom line. Steer clear of them to ensure that your business doesn’t bleed cash.

Let’s go.

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Facebook or Google? Get the Most For Your Money
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is social media advertising all that it’s cracked up to be?With the explosion of social media in our day-to-day lives it’s no surprise that businesses are allocating increasing amounts of their marketing budget to social media advertising.

In fact, a survey in 2014 by Neuster found social media advertising the most effective form of online paid advertising in terms of clicks and conversions.

Sonny Ganguly of Marketing Land predicts social media advertising to only explode further within the next three years. And with social media advertising revenue estimated to reach $8.4 billion this year, we don’t doubt that prediction.

This article written by Brian Carter all the way back in 2010 first documented the comparison between Facebook ads and Google AdWords.

Carter highlighted the advantages and potential growth opportunities for Facebook advertising while it was a relatively new tool.

So let’s compare the two five years later.

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