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Facebook Doesn’t Want Your ClickBait Any More – What Should You Be Doing Instead?
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We all want organic reach on Facebook. Let’s face it: the dream is for our posts to spread like wildfire and appear to our target audience in news feeds across the world.

Sounds great, right? But as with most things online, there’s both a right – and a wrong – way to get there.

On 25th August 2014 Facebook released a new blog post detailing some improvements they plan to make to the news feed.

The main point of this update is to stop the click baiting, which I’m sure all of us have been a victim to. This update will likely affect many brands and marketers who used this common tactic to gain viral traffic on Facebook.

And these important changes don’t just apply to click baiters. They apply to anyone who posts a link on Facebook. You may be posting links incorrectly without even knowing it, and as a result be seeing lower organic reach numbers.

Find out below why Facebook ranks what we post, what click baiting is, how we can change the way we post a link to rank better in Facebook, and what new metrics Facebook are using to determine whether a shared link is high quality.
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CEI 087: Unstoppable Business Referrals with Steve Gordon
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CEI65Many of us dream of doing outstanding work so that our clients will tell their friends about us, and we’ll all be overwhelmed with word of mouth referrals.

Sounds amazing, right? But what if you could develop a plan for getting referrals like that all the time, without leaving it to chance?

Meet Steve Gordon, our guest on today’s podcast. Steve is the author of the new book Unstoppable Referrals, and – as you can guess – it’s all about how to develop a steady stream of referals to your business, without feeling scammy.

Plus, we’re including access to an email marketing worksheet that’s usually only available to our Audience Business Masterclass students.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 19 min 42 seconds | Transcript

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6 LinkedIn Publishing Tips You Can Use Today to Reach Thousands of LinkedIn Users
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For years, established businesses and popular bloggers have had an advantage over everyone else: they already had a large audience to share their content and influential connections to collaborate with.

Marketing with content was hard work and it took time to gain traction. It is still is hard work, even though there are now more channels to promote your content than ever before.

But what if you could quickly gain visibility based on the quality of your message,rather than your pre-existing audience? What if you could reach other like-minded business people and career-oriented individuals who share your opinions and ideas?

That time has come! In February 2014, LinkedIn opened its publisher platform to the public for early access. That means that anyone on LinkedIn can now become a publisher and share ideas with the LinkedIn population.
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How to Launch Your Product: Lessons from the Music Industry
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“Always be launching.” While this statement is not 100% true, running a business can certainly feel that way.

Even if we’re trying to stay innovative in our field, the reality is that too often we fall into cookie cutter ideas of how to launch. Although they are effective, the three video opt-in funnels and webinars are simply not the only options out there.

Prior to become a launch strategist for online entrepreneurs, I was an independent musician releasing albums, getting butts in seats and learning all I could about launching to an engaged community of listeners.

Here’s what the radio superstars and local band heroes in the music industry can teach us about launching products and services while building a tribe of loyal followers.
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Firepole Funnies #011: Modern Communication Chaos
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Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions! Read More…

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