CEI 084: Simplifying Your Next Successful Launch With Anne Samoilov

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Have you ever been getting ready to launch a product or new service and everything is going smoothly until, bam, something inevitably goes wrong? We’ve certainly been there before, and we bet you have too.

That’s why we’re excited to talk to Anne Samoilov, the queen and founder of Fearless Launching, on today’s podcast. Anne has managed a ton of huge projects including Hollywood movies.

And now Anne is using her past experience and expertise in organizing and planning to help entrepreneurs learn and implement the things she’s learned.

Ready to learn all about successful launches? All you have to do is click the play button below.

Podcast runtime: 20 min 59 seconds | Transcript

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I’m a Marketer. Am I a Liar?

Honest Marketing“Don’t believe in advertisements” is about as profound of a life lesson as how you should look both ways before crossing the street and how kicking your caffeine addiction always seems like a good idea until morning comes.

We learn to doubt marketing before we can do basic math.

Imagine someone who’d be the perfect customer for you sees your marketing and thinks it’s dishonest. Will they buy?

Realistically, few people actually expect you to be lying. But they don’t really believe you either. They feel like you probably exaggerate or mislead somehow because that’s what they expect all marketing to be like.

So, unless you have the marketing budget of a weapons manufacturer who can tell the lies so many times that people start to believe them, you have to be smarter. You have to make your marketing easy to believe.

You’ll be surprised by how many more people will gladly buy from you when your marketing is more believable than your competitors’.
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10 Tips for Keeping Overhead Costs under Control

overhead costsStarting your own small business can be a thrilling experience! But, it can quickly become thrilling in the wrong kind of way if you don’t carefully monitor your start-up expenses.

While the old business mantra “you have to spend money to make money” has merit, you shouldn’t have to spend more than is truly necessary, especially when you’re on a tight budget.

While there are certain business costs that you can’t cut, there are a lot of ways you can save on your operational expenses. Here are 10 ideas to help you keep overhead costs low while getting your business off the ground.
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CEI 083: How To Be A Freelance Writer With Sophie Lizard

freelance writier sophie lizardAre you a good – or passionate – writer?  Do you wish you can make a living with that passion and skill?

Sophie Lizard, founder of Be A Freelance Blogger and writer extraordinaire is here on today’s podcast episode. She’s sitting down with Danny to share how she got into freelancing writing, and freelance blogging in particular. And of course, she’ll give you actual steps so that you can make money blogging.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 21 min 13 seconds | Transcript

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5 Marketing Lessons From Justin Timberlake

marketing lessons justin timberlakeJustin Timberlake: that fine young gent has it all.

The incredibly successful career, the girl, the adoring fans, and even his own brand of tequila. Can things get any better for him?

One wonders. For about a millisecond. And then one carries on thinking about business, and life, and how on earth one will find time to market, and sell, and grow.

Could it be that if we stopped and analyzed how Justin has strategically developed his career, we’d find some key trends that can be applied to our own business? Even if our business has nothing to do with music? Or tequila? Or ‘bringing sexy back’?
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The Business Alchemy of Google+ Hangouts on Air: How to Uplevel Your G+ HOA Events, Even If You “Refuse to Use Google+”

Google Hangouts on Air MonetizationEditors note: Debbie submitted so much great content for this post, we asked her to keep it all and break it into two posts! The last post covered the basic benefits of hosting G+ HOAs for your business. Today’s post will show you how to level up your performance and monetize your event.

Tweet it! One of the great benefits of Google+ Hangouts on Air is that you don’t need to put in a lot of effort with Google+ to begin enjoying the results in your business. And by results, we mean clients, audience and – of course – profits.

While planning your first few Hangouts on Air events that include influencers can be more time consuming than you anticipate, there are some excellent outcomes you can experience if you want to dive in deep and possibly become a leader in your business niche, or in digital marketing.

Despite the power of the tool, there are still very few people trying to use Google Hangouts on Air to create conversations for their business. So it’s open territory for you to develop your specialty content and have it distributed far and wide, even deep into Google+.

So how exactly does your special Hangout event translate into clients and profits? Let’s find out.

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CEI 082: Systems That Work For Your Business With Natasha Vorompiova

Business SystemsImagine having your business set up so that it runs smoothly with or without you, brings in more money than ever, and has the greatest possible impact on the world.

Sounds pretty great, doesn’t it? That’s the leading line on SystemsRock.com, run by Natasha Vorompiova. And it just so happens that Natasha is Danny’s guest on today’s podcast!

Natasha firmly believes that systems are one of the best ways to leverage your time – and your business – so that you can focus on doing the things that you love. She’s got a ton of advice on how to set up these systems, and it’s actually quite easy to get started!

Ready to get your business in shape? All you have to do is click the play button below.

Podcast runtime: 18 min 30 seconds | Transcript

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Ask the Readers: How Do You Handle Hard Decisions?

questions-cardFamous business guru Peter Drucker once said, “Ultimately, it all comes down to work.”

I disagree.

I think that success, ultimately, comes down to two things: great decisions and hard work.

And today, I want to ask you about those decisions, especially the tough ones.

Have you ever had to make a tough decision in your business? I bet that something popped into your mind the moment I asked that question. And I hope you’ll be willing to share about it. Why? Because you’re not alone.

Owning a business is full of tough decisions. I’ve owned my own business since 1993, and not a year goes by without tough decisions.

What Makes a Decision Tough?

Here are a few things I can think of:

  • It is personal. Firing a client or a team member may be a good, even necessary, business decision. But these decisions make life really tough for someone, and that is personal. It has to be.
  • It means admitting a mistake. If we have to reverse a decision that we made, we may face that we made a bad decision, a costly decision. And that hurts.
  • It means admitting we made the same mistake again. I don’t know about you, but for me, it’s really painful when I slap my head and say, “I can’t believe I did that again!”

Those are my top three reasons a business decision can be hard and painful. What makes a decision tough for you? Please add to this list in the comments below, and let’s get a great conversation going. That way, we’ll be less alone.

There are other ways a decision can be tough. If we’re honest, we run our business on more than facts and figures. Sure, we have to take those into account. But any good entrepreneur trusts his gut and intuition, as well. We know when something feels off. But what do we do when our intuition and the facts don’t line up? Have you ever faced that? What did you do? And what happened?

And, of course, not all decisions are purely business for us. Our business decisions change our relationships with loved ones, children, and parents. I chose a portable business because I knew my wife’s career would keep us moving from place to place. But it was still hard when she got a new job in Florida just after I grew roots for my business after six years in San Antonio. Has any business decision been essential for you in your family? Or has any family decision been tough on your business?

And let’s not forget that a business is a creative venture. No two businesses are the same. And that’s even more true if your business is in the creative realm: if you’re a novelist, or a visual artist, or a performer, or you make movies. Have you ever left a crucial source of revenue behind because you just needed to create something new?

Making Tough Decisions is Different for Everyone

How do you handle it? How do you:

  • Come to face a decision you’ve been avoiding?
  • Sit down and decide?
  • Take irrevocable action?
  • Follow up with others?
  • Take good care of yourself?

Now, I’m not asking you to bare your soul or share the most painful moments of your business life. But I do hope you’ll share what you are comfortable sharing. This is a trustworthy community, and we learn and grow together. To the degree that feels right, to the degree that you’re ready, an honest sharing of the really tough stuff matters.

It’s a chance for you to clear your head and your heart. It’s a chance to be affirmed and supported by folks who’ve been there, too. And it’s a chance to learn and grow …

… for all of us …

… because, ultimately, we are in it alone. For each of us, it’s your business, it’s my business. As Harry Truman said, “The buck stops here.”

But we don’t have to be lonely. In our business, we are alone. In talking about our businesses – and our tough decisions – we can make it a bit easier for ourselves, and for one another.

So, please share your own thoughts. Review the questions in italics above, and share your stories, your challenges, your pain, process, and solutions.

Let’s grow together.

5 Unique Strategies Most Entrepreneurs Aren’t Using To Increase Sales (and Profit)

growing businessHere’s a scary thought: every single time you open your eyes in the morning, you will have HUNDREDS of new competitors.

Every single day, these competitors are desperately trying to scratch and claw their way to getting just a tiny sliver of market share. Market share you once had.

Put that on top of the fact that it’s becoming harder and harder to gain attention from your audience, add in higher advertising costs, and you come to one conclusion.

When you get a new customer, you must do everything humanly possible to provide as much value as possible while developing that relationship.

If you’re like most people, you might have a traditional upsell sequence in place which helps fill out your back-end to increase customer lifetime value.

That’s a good start, but it’s just the beginning.
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