Getting Naked With Your Customers (VIDEO)

Posted on February 21, 2012 | In Firepole Marketing Updates

Hello, and welcome to the fourth and final instalment of “Dating, Relationships, and Naked Marketing”, which I’m calling “Getting Naked With Your Customers”.

Like I said last time, this video won’t include a lot of hype. I said that I wanted to give you the straight facts about our “Marketing That Works” training program, so that you can decide whether or not it’s right for you.

But first, let me tell you a quick story, about how this all started…

So… are you interested in “Marketing That Works”?

Enrollment is now open, and will stay that way until Tuesday, February 28, or when we fill 50 spots – whatever happens sooner.

We could tell you all about the program, but really the best thing for you to do is take 5 minutes and watch our overview video.

In a nutshell, the program runs 26 weeks, and will teach you everything that you need to know about marketing in order to turn your business into a rousing success. The program is super-solid, and both Peter and myself are as available to our students as they need us to be.

We don’t just say that the program is solid, we guarantee it: you will add $1,000/month to your bottom line within 6 months, or we will refund your tuition.

Plus, the first two weeks are free, so you can try it out and cancel if you don’t like it. There’s really nothing to lose, tons of bonuses to gain (including a free bonus program on a pre-loaded MP3 player, an exclusive “Borrow-My-Brain” 1-on-1 strategy session with me, and a whole lot more).

So think about it. And if you think we can help you, try it out.

There’s nothing to lose, and everything to gain – but only if you take action before February 28! ;-)

Danny Iny (@DannyIny), a.k.a. the “Freddy Krueger of Blogging”, teaches marketing that works at Firepole Marketing. Together with Guy Kawasaki, Brian Clark and Mitch Joel, he wrote the book on building engaged audiences from scratch (available on Amazon, or as a free download).

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Enchanting, Engaging Relationships (VIDEO)

Posted on February 16, 2012 | In Firepole Marketing Updates

It’s time for the third instalment of “Dating, Relationships, and Naked Marketing”.

In this video, “Enchanting, Engaging Relationships”, I’m going to show you how to take the ATTRACTION that I taught you how to create in the last video, and turn it into an intense and engaging relationship.

I’m also going to pull back the curtain and show you a real live case study of how this works, with a real live launch that I ran just last month. I’ll show you what I did, how it worked, WHY it worked, and what the foundation for it all really was.

I’ll also show you what I did that generated a bit of controversy…

(Did you miss the last video? Click here to watch it now!)

Join the “Marketing That Works” training program!

Our “Marketing That Works” training program is now accepting new students, but it’s closing on February 28th, or when we fill 50 spots – whatever happens sooner. Click on the button below if you want to learn more about the program:

Danny Iny (@DannyIny), a.k.a. the “Freddy Krueger of Blogging”, teaches marketing that works at Firepole Marketing. Together with Guy Kawasaki, Brian Clark and Mitch Joel, he wrote the book on building engaged audiences from scratch (available on Amazon, or as a free download).

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The Pick-up Artist and the Internet Marketer (VIDEO)

Posted on February 14, 2012 | In Firepole Marketing Updates

Happy Valentine’s Day, and welcome to the second instalment of “Dating, Relationships, and Naked Marketing”.

In this video, “The Pick-up Artist and the Internet Marketer”, I’m going to show you the fastest and most effective way that I know to BUILD INTENSE AND POWERFUL ATTRACTION – the kind that will make your prospects and customers as eager as they ever could be to take their relationship with you to the next level:

Join the “Marketing That Works” training program!

Our “Marketing That Works” training program is now accepting new students, but it’s closing on February 28th, or when we fill 50 spots – whatever happens sooner. Click on the button below if you want to learn more about the program:

What did you think of the video? Do you have questions about instant and powerful attraction?

Danny Iny (@DannyIny), a.k.a. the “Freddy Krueger of Blogging”, teaches marketing that works at Firepole Marketing. Together with Guy Kawasaki, Brian Clark and Mitch Joel, he wrote the book on building engaged audiences from scratch (available on Amazon, or as a free download).

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Dating, Relationships, and Naked #Marketing (VIDEO)

Posted on February 12, 2012 | In Firepole Marketing Updates

I know it’s Sunday, but I just couldn’t wait to share this with you, so here goes…

Today we’re kicking off our “Dating, Relationships, and Naked Marketing” video series. It’s a bit different from the stuff that we usually do around here, and I really hope that you’ll like it (it’s only a few minutes long)…

Join the “Marketing That Works” training program!

Our “Marketing That Works” training program is now accepting new students, but it’s closing on February 28th, or when we fill 50 spots – whatever happens sooner. Click on the button below if you want to learn more about the program:

So… what do you think? ;-)

Danny Iny (@DannyIny), a.k.a. the “Freddy Krueger of Blogging”, teaches marketing that works at Firepole Marketing. Together with Guy Kawasaki, Brian Clark and Mitch Joel, he wrote the book on building engaged audiences from scratch (available on Amazon, or as a free download).

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Rock On, @CashMachineGal! (and 3 Lessons Learned…)

Posted on February 10, 2012 | In Firepole Marketing Updates

I’m going to share some lessons that I learned from the Marketing That Works Ideas contest that we ran in January. But first, a bit of fanfare…

We asked 20 marketers for their #1 innovative idea, and here’s what they said:

These are just some of the innovative “marketing that works” ideas that were submitted in our contest (you can see the whole list here).

And honestly, there were some spectacular entries – three of which generated so much conversation that they made it onto our list of most popular posts!

We sent the top five finalists to our subscribers (you!), and asked you to pick the winner…

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37 Free Video Answers to Your Business and Marketing Questions (and how I split my lip!)

Posted on February 8, 2012 | In Firepole Marketing Updates

Do you have questions about your business?

Questions about choosing your niche, making money, launches, marketing, sales, traffic, or social media?

If you do, then you’re not alone.

A few weeks ago, I put out an offer of free 1-on-1 help to my subscribers. It’s been a good year, and I wanted to give something back to the people that made it so great.

Well, over 230 people raised their hand, and long story short, I ended up making 37 free videos for you…

Here’s how this all started…

When so many people said they wanted help, I realized that I couldn’t get on the phone with all of them – there just weren’t that many hours in the day (or month!).

So I setup two options – a reduced price for a consulting session, for the people who really needed it, and a video answer to any question, for free. A lot of people bought consulting sessions. I’ve been on the phone with a lot of you already, and I’m enjoying every minute.

A lot of people sent in questions, too. I read all of them, boiled them down to their essence, and consolidated the questions when two people had asked the same thing.

When all was said and done, there were 37 distinct questions for me to answer. So I cleared my schedule on Sunday, and planned to spend the day making videos.

The idea of making 37 different videos in the same day felt a little daunting, so I put on my new favorite shirt, from Joel Runyon’s Impossible HQ, with the word “impossible” crossed out for motivation, and buckled down to do it.

In just a moment, I’ll share all 37 videos (no opt-in, no download, no nothing). But first, I have some cool news to share, and a small favor to ask…

Help Me Win the Small Business Book Awards

The cool news is that Engagement from Scratch! has been nominated for the 2012 Small Business Book Awards, in the Social Media category. Yay! :-)

I don’t know who nominated us, but I’m really grateful and flattered that they did!

Now I need some help to win. :-D

The winners are chosen based on number of votes, and each person can vote once per day until the contest closes in about two weeks.

It only takes a second – would you mind voting for us?

Click here to vote for Engagement from Scratch! (pretty please)

And if you really, really like me, would you check back to vote daily until the end of next week?

Okay, that’s it, end of favor. Let’s get to the videos…

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4 Ways to Get Back Up After Miserable Business Failure Knocks You Out Cold

Posted on February 6, 2012 | In Guest Appearances

Have you ever felt like you would never, ever, ever succeed?

Sure, you get the occasional pat on the back from your boss, or a colleague congratulates you for a job well done, but have you ever tried failing so bad that you thought no one could do worse?

Your retail store isn’t selling as much as you would want. You only get 20 people in the entire world to buy your new book. In fact, you’ve been working so hard day and night, churning out great content every time,  but you’ve recently noticed that no one is actually reading your blog. And that’s when you feel it.

You feel that you’ve become a failure.

You didn’t do well way back in school, and now things are coming full circle. Everything that you’ve done for your business is going wrong.

You’re afraid to look at your family and friends in the eye, and admit that you’re a loser.

When people think of entrepreneurs, business owners and the like, they instinctively think of people driving a BMW, living in a cozy mansion with a perfect family and a couple of German Shepherd Dogs.

Then they look at you, and all they see is a failure. How do you get back up after that?

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It’s February Already? Best of the Web!

Posted on February 4, 2012 | In Best of the Web

Was January as good for you as it was for us?

On our end, we’ve had a month of record-breaking traffic, thanks to the amazing contestants in our “Marketing That Works” Ideas Contest, who totally rocked!

I also quietly launched a new training program about writing (you’ll be hearing more about that in March), and I’ve been working hard to create a ton of videos for you, that we’ll start sharing as soon as next week!

Not to mention that our training program is opening up to new students again soon, and we’ve got some great excitement planned around that, too.

But we aren’t the only ones who’ve been busy. The blogosphere is buzzing, and here are some of our favorite posts from the last month:

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More Customers with Foursquare Marketing: The 3-Part Strategy that Really Works

Posted on February 3, 2012 | In Guest Appearances

Ever wondered how your small or local business can take advantage of the latest trends in social media and mobile marketing, and attract new customers in the process?

Let’s face it. Every local business wants an easier and more effective way to get customers during this economy. But how can these businesses attract and retain more customers with social media, without spending a lot of time and money to do it?

That’s where Foursquare comes in. I’ll tell you why it’s important, and show you a proven Foursquare Marketing strategy to get more customers in the door and keep them coming back.

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The Simplest Marketing Strategy: Make New Friends

Posted on February 2, 2012 | In Guest Appearances

Marketing strategies on the internet are as prolific and omnipresent as a trust-fund hippie bragging about his wanderings in a hostel in Hat Yai.

I will never apologize for my lack of reverence, tact, or muzzle. I will also never brag about how awesome I am at making you a lot of money.

Let’s agree to deal with those two facts.

Today I’m going to give you 4 simple steps that will ensure lots of (1) money, (2) fun, and (3) super-duper sexy sex.

Have I got your attention? ;-D

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Open Source Your Marketing!

Posted on February 1, 2012 | In Guest Appearances

Writing articles is hard work.

I’m sure you felt that, yet it has always been a good way to market business. I found 37signals because of their awesome blog, yet we could only do so much.

What if we did what developers did to market themselves?

Open source.

While open source is what they used to build credibility, we can use open source to build backlinks, to reach new customers and innovate our marketing.

It’s better to learn by example, so here are some examples that might apply to your business…

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The Art of Pulling the Trigger: Upselling Done Right

Posted on January 31, 2012 | In Guest Appearances

Upselling is like bringing a gun to a knife fight, or a knife to a fist fight. If you’re doing it right, and your competitor isn’t, they lose.

Upselling is essentially the art of generating free money. Money that can be made without any additional marketing costs. And of course, everybody likes them free monies.

I’m not going to go into much detail on upselling itself here, but let me just bring up a short definition in case you’re not that familiar with the concept:

Upselling is a technique of selling another products right after a client has bought your main product. And by “right after” I mean a second after (i.e. immediately). – from my post What Exactly is an Upsell (and Upselling) – feel free to check it out to find out more.

So in plain English: if you’re offering an additional product to your customer at the precise moment when they’re standing at the cash register, that’s upselling.

And in this post, I’m going to show you exactly how to do it…

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