Before I started working at Firepole Marketing, I was an ABM student.
And like a good little student, I paid attention to just about everything Danny put out – including Course Builders Laboratory. I was very interested in taking the course, but it just wasn’t in the cards for me at the time.
However, Danny gave out some amazing free content within the launch, and I gobbled it up. I was particularly interested in the part about “you can launch a pilot, even if you don’t have a huge list.”
As a former fitness instructor, my blog was about helping women feel more comfortable in their own skin.
I was busy guest posting and trying to get my name out there when an opportunity came up to travel back to the city where I taught fitness classes. Thinking I could draw new eyeballs to my blog, I asked the owner of the franchise if I could talk to her group at a “mom’s night out” event.
Happily, she agreed.
I was busy planning out what I wanted to teach them when I had a light bulb moment.
You’ve heard the hype. Everyone’s saying it, and you know it’s true: creating a course is one of the best ways to make money online.
Just imagine what it would be like to have a product that gives your clients the same results you provide in person.
You could help so many more people. Your impact and reach could be so much greater. Your influence wouldn’t be limited by your time.
But even though you know you want to create a course… you haven’t.
So the question is: why?
Are you afraid of the work? Unsure how to manage the technology? Or maybe you’re scared to call yourself an expert?
If you want to create a course, what’s stopping you?
Tell us in the comments!
Editor’s note: Today we’re doing something a little different on the blog. Student Advisor, Christy Campbell, has agreed to give us a peek into her personal experience with launching an online course, the good, the bad, and the ugly. And we caught it all on video!
You’re welcome to watch the video which you’ll find after Christy’s introduction, or if you’d rather read, she’s written a great synopsis underneath. Or maybe you’d like enjoy both. (Both are great, and I suggest you do both if you’ve got the time!)
Looking in from the outside, you might get the impression that we here at Firepole have it all figured out, all the time.
What if I told you that couldn’t be further from the truth?
First off, I’d like to say that putting all of this out there in a public way has been a really humbling experience. It’s not terribly exciting to broadcast your epic failures, but that’s what I’m about to do.
So why would I subject myself to this kind of scrutiny?
My hope is to show that we here at Firepole are real people and are trying things out ourselves – and…
As often as we succeed, there is also a failure somewhere behind the scenes that has informed our current success.Click to tweet
While I will tell you that since starting at Firepole, I’m far better equipped and supported to not only launch courses but help others to launch theirs, I’d also like you to know that “I’ve been there and done that.” (If someone wants to send me the t-shirt, I wear a size M.)
I also thought it would be fun to give you all a glimpse behind the curtain at the amazing Student Support team I have the privilege to work with everyday and the insight and experience they bring to the table. So, I asked if they’d be willing to “hot-seat” me about my online course building experience for this blog post.
Hopefully you’ll not only get the chance to see how this works (because we’ll be doing more of these for our students in the future!), but you’ll also pick up a few lessons along with me and NOT repeat my same mistakes.
Alright – are you ready? Let’s go.
Danny Iny is the founder of Firepole Marketing, bestselling author of several books including his latest, Teach and Grow Rich. Danny has seen incredible success in his online courses, and he doesn’t just attribute that success with great content.
It has just as much to do with the environment of education he nurtures with his students. Today, Danny talks about the future of online courses, and the big ‘Information vs. Education’ divide he sees coming that will leave some online course builders wondering what happened. But for those who are prepared, the Teach and Grow Rich opportunity will be life-changing, not just for those who teach but also for those who want to learn.
Ever wonder what Jeff Goins and Leonardo da Vinci have in common? Jeff calls it the Portfolio Life, and it’s nothing so simple as where you invest your money. Instead, it’s where you invest your money, your time, and your life.
Today Jeff and Danny talk about how the shift in the business world has freed us from the jobs of ‘robots,’ what that means for you and your future, and how to be your own ‘patron.’ This is the idea that your business can and should sustain your art, whatever your art may be.