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Firepole Funnies #015: Holiday Planning
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Comic15Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions!
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CEI 102: Becoming A Socially-Conscious Entrepreneur with Ryan Eliason
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Many of us do what wedo because at the root of it all, we want to make a difference for the better in the world. Very often, however, it seems like what is getting in the way of that is the same thing that so often makes it possible – money.

Money and social change have not always been the most comfortable of bedfellows. But, long time socially conscious entrepreneur and coach Ryan Eliason wants to change that and start viewing money as a tool to accomplish the good things that you want to see done.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 24 min 34 seconds | Transcript

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The Missing Manual: The Proper Care and Feeding of Your Customers
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Spiral books Tweet it! Wouldn’t it be nice if your customers came with a manual?

Whenever you buy something new, it often comes with a manual. Something that let’s the owner know how to care for it for best results.

Your milk has a label that tells you to keep it refrigerated. Your shirt has a tag that tells you how to keep it looking so fresh and so clean. And your phone comes with an entire pamphlet with instructions on how to operate it.

Strange as it is, the things that are most important, like your customers, don’t come with any manual at all.

That’s a bummer. Especially since it’s resulted in too many failed businesses. In fact, if you think back to your childhood, you’ll realize that your childhood pets often came with some sort of “Proper Care and Feeding” manual.

The good news? There’s lot’s of fantastic examples out there of businesses who’ve figured out how to properly care for and feed their customers. And as a result, their customers have rewarded them with their attention. Their loyalty. Their love.

As an audience builder, you’re hungry for lessons on how to properly care for and feed your customers. Here are some pearls of wisdom you can use as your customer care manual, extracted from businesses who are doing it right.

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5 Proven Strategies to Encourage Clients to Pay More for Your Services (and Love It)
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MoneyIf you sell a service rather than a product, you will sooner or later run into the problem of bringing in new clients. As in, it takes a lot of time and effort, and the rate at which your bills accumulate starts to outpace that of profits rolling in.

Many service companies and freelancers accept periods of no work and no income as a necessary evil. But you don’t have to – and here’s why. There is a big (potentially unlimited) source of profits right at hand! I’m talking about your existing customers.

Which is easier: persuade someone who has never worked with you to pay for a service, or do the same with a client who already values and appreciates you? Why not give them a chance to fall even more in love with your business by offering more value – for more money?

“But I don’t want to take advantage of a client!” you might say, with or without indignation. But is it really like that? I heartily recommend you apply the strategies outlined in the post – not just for the sake of generating more income (an obvious primary goal), but also for keeping your customers happy.

Several proven methods exist that will increase your profits with existing customers. Some of them are stupidly simple and obvious. Others are brilliant and unexpected – at least that’s how they seemed to me back when I discovered them.

When putting these strategies together, I tried to go beyond upselling and played to the main strength of a service-based business – the relationships that develop with clients.

All of the approaches you will find below are under-used to the point of negligence. Yet any one of them, even when used in isolation, can increase your income by 50% or more, easy. So let’s dive in!

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CEI 101: The Cutting Edge of Indie Publishing with Sean Platt
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CEI65If you are new to our podcast, you may also be new to Sean Platt, the author of Write. Publish. Repeat. Sean is also our most interviewed guest on the show, and it’s not hard to see why!

Not only does Sean run a successful online business, he’s also a successful online author and self-publisher.

Today, Danny catches up with Sean to talk about the business of being a writer. There’s a quick follow up to Sean’s successful Kickstarter campaign, followed by a long conversation about how all of Sean’s writing has been consolidated under one website. This consolidation has led to opportunities to repackage and re-bundle Sean’s writing in a way that wasn’t possible before.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 29 min 28 seconds | Transcript

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