Look around the Internet and you’ll see lots of attempts of attracting traffic. And more often than not, the goal is to get subscribers.
But then what?
Tweet it! Having subscribers doesn’t equal income – it only equals great opportunity. How well you use different email marketing strategies and engage your audience decides how well you cash in on the opportunity.
You can deduce how marketing savvy someone is based on their emails. Noticing the difference between good amateurs and true pros can be a bit tricky, but spotting beginners is easy; they make embarrassingly simple mistakes.
If you fall for those mistakes, you might as well stop collecting emails and move to asking your visitors for their shoe sizes and pet names.
Here are seven of the most common email marketing mistakes, and tips on how avoid them.