How To Be Successful In A Social Media Role If You Are An Introvert

introvertYou are passionate about social media, and you love the real time excitement and the fizz it provides. You have the talent and knowledge, and you want to make a career in it.

But a niggling voice doubts whether you can. Because, you are an introvert.

And social media is seemingly all about extroversion and being on the outside.

Introverts vs Extroverts

Many of you reading this post may feel this way. And why not? The whole world seems to thrive around extroverts. Whether you are on social media, or in your office, you may feel that garrulous and loud people overrun the world.

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Case Study: Building a Blog and Finding Your Audience By Courting Spotted Owls

owlHow many times have you felt that drawing readers to your blog was as discouraging as trying to count spotted owls in the wild?

Where are they?  Where would they be?  Why can’t I find them? What must I do to attract them?

One rule of thumb for all of us who are building a blog is knowing exactly what “species” we want to attract.

When I first launched my blog, I knew who I was trying to attract and serve: Hermits!  My husband and I began a ministry to hermits in 1997 when we were asked to take over a small newsletter with a mailing list of two hundred.  Since that long ago time, our readership has increased to over eleven hundred around the world.

Gathering those eleven hundred hermits was no easy task, and we often felt as though were were trying to find just one more spotted owl in the wild. Along the way, we learned a lot about finding your audience. I’d like to share some of those lessons with you today.
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CEI 074: Making Connections on LinkedIn with Josh Turner

how to use LinkedIn

Have you ever been online and wondered “Can I make more connections for my business?”

Here at Firepole, we’re all about community and building relationships online. That’s why we invited Josh Turner onto today’s show. Josh is the founder of Linked Selling and of Linked University, an online place where people can go to learn to improve and grow their business using LinkedIn.

Now at first, we were skeptical because sometimes LinkedIn is used in a sort of spammy way. But Josh’s training is all about how to utilize LinkedIn to develop a trusted and real network of referral partners for your business.

So let’s listen in to Danny and Josh and find the right way to do it! All you have to do is click the play button below.

Podcast runtime: 19 min 36 seconds | Transcript

Marisa Murgatroyd telesummits

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Ask the Readers: What Do You Think of Contracts and Non-Disclosures?

questions-cardSome people swear by contracts, and won’t do business without them. Others feel that business is built on trust, and that contracts don’t really help or matter much.

What do you think?

Even more important, what’s your experience?

There are many relevant situations here, so let’s look at a few:

  • Would you use a non-disclosure agreement (NDA) before discussing a new business idea? Why or why not?
  • When starting with a big client, do you work out a contract? How detailed do you want it to be?
  • If you work with a lot of clients in a standard way, do you have a standard contract? Or a more informal, but standard, letter of agreement? Or payment policies? Or nothing at all?

And, if your situation is different, I hope you’ll share that, too. As always, I’m hoping for a lively discussion.

So when you share – tell the story.

  • Have you had a time when a contract saved your butt?
  • Have you had a time when having a contract was worse than useless – maybe even got you tied up in a pointless lawsuit?

Or, if you have a certain way of working, please share your reasons. Whichever way you go – towards agreements or away from them – why? What’s your thinking?

And if you use a letter of agreement or a contract – especially as a routine with a number of clients – how do you make that a smooth process? How do you build the moment of signing into the sales process with minimal friction?

And one more thought that may spark some discussion. A friend of mine – a very expensive corporate attorney in New York City – said that legal battles were always bad for small business. If the issue was worth under $50,000, the lawyers were the only winners.

I won’t bore you with my own very frustrating stories. But I guarantee – if you share – I’ll be able to sympathize.

I’ve been there.

Have you?

The Twelve Rules of Writing Great Content (and When To Break Them)

writing contentDo you struggle with writing content for your blog, newsletter, or even your social media accounts?

If you’re an entrepreneur first and a writer second, you might find yourself spending a lot of time putting together content that you’re ultimately not happy with.

Even if you love writing and the words flow easily for you, you might find it tough to create posts that are truly effective.

The good news is that writing great content doesn’t need to be hard.

You just need to follow some straightforward rules… and know when to break them too.
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CEI 073: Telesummits and Inspired Audiences with Marisa Murgatroyd

Marisa Murgatroyd TelesummitsTelesummits are one of the “hot new things” in online marketing, especially since Google introduced their Google Hangouts on Air.

But what does it take to produce a truly great telesummit? How do you attract A-list presenters, build your audience, and make money – all at the same time?

Enter Marisa Murgatroyd, our guest on today’s podcast. For the past two  years, Marisa has run the Superhero Summit – a highly successful 10-day telesummit that grew her list by 20,000 subscribers in one year and allowed her to build relationships with top people in her field. And, she did it while making a profit from the summit!

Ready to dive into the world of hosting a successful online telesummit? All you have to do is click the play button below.

Podcast runtime: 27 min 10 seconds | Transcript

Marisa Murgatroyd telesummits

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A Complete Recipe For Creating Compelling Calls To Action

compelling calls to actionAre you planning to increase your readership? Looking to increase the number of downloads for your latest how-to-guide or a newly launched app? Sometimes we tend to overlook the obvious. It’s right over there and it’s the visible, yet hidden secret for your success.

It’s your call to action button.

Now, before you start rolling your eyes at how boring “call to action button” sounds, let me point out what you already know: the call to action (CTA) buttons on your site’s landing pages play an imperative role in converting visitors into potential leads. Your landing pages probably already have a place to sign up for your newsletter, or download goodies, or take any number of other actions.

However, that’s not where the content marketer stops working.

An effective CTA also forms a part of the content marketing process. And trust me – it’s easy to spend hours, if not days, crafting the best CTA for a particular landing page or campaign.

CTAs work like a cherry on the cake, where cake is the whole content that informs the reader and the CTA is the cherry that grabs the eye-balls and propels the readers to take action.
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The Secret Sauce of LinkedIn Groups – Finding Your Customers and Meeting Their Needs

LinkedIn GroupsFinding your audience – and figuring out what they need – used to be a lot harder than it is now.

It was time-consuming and costly and required that entire departments be devoted to it.

Nowadays, with a little strategy, even you the average time-strapped solopreneur can perform those activities yourself. You can easily inject some energy into your email list while at the same time figure out what problems those prospects have – and then win them over by providing useful information, answering questions, and generally being your polite, professional self.

What is this miracle strategy? Why, it’s LinkedIn, of course!

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Best of the Web: A Harvest of Business Power

Best of the WebIt’s September, and the gardeners are reaping the harvest from spring planting and summer’s care.

And Danny has gone hunting again. He’s scoured the web for the best inspirations, tools, and tips to help you have a great business harvest this year.

For many of us, September is Launch Time. Our audience is back from vacation and ready for our newest solutions. Are you ready for them?

Here at Firepole, we’re almost ready. … ;-) … And by the time you read this post, we’ll be days away from our biggest launch ever.

Essentials of Entrepreneurship

Step out of the day to day and even the year-by-year. Remember why you’re an entrepreneur and what a difference you can make. These three blog posts will inspire your transformational thinking.

Awesome Tools for Marketing Success

Tech got you down? Here are two stories about how to make excellent use of the technical tools that are the machine that keeps our business running.

Lessons From the Trenches – Marketing and Entrepreneurship

Read these posts and you will: Survive your first year; go viral with your marketing; write copy that sells; cut to the chase and succeed, and hear an inspiring story of how entrepreneurial thinking is making its way throughout our society.

And Three Interviews with Danny

I want to let you in on a little secret. This year, Danny has been gathering the links for the Best of the Web posts, and I’ve been putting together the page. Now, we’re coming out of the closet as collaborators. He hunts, I write, you get the best.

It’s a great formula. And Danny is doing more than just finding posts – he’s getting posted, too!

The whole world is going Podcast – and so is Danny. Here he is, sharing Firepole wisdom on three podcasts. Enjoy – and learn!

As always, if you think we’ve missed anything truly awesome out there on the web, be sure to say so in the comments!