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CEI 086: Kick-Ass Marketing Funnels with Todd Brown
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marketing funnel Todd BrownOn today’s episode of Connect, Engage, Inspire, we’re talking about funnels – marketing funnels, that is. Todd Brown from Marketing Funnel Automation is here to take us through all of the levels of marketing funnels and how to use them to generate more money and become more successful.

So what does that really mean? Well, Todd is the king of kings of taking prospects and turning them into excited customers with the use of a kick-ass marketing funnel. He really tells us how to do this by getting into our customer’s head and concentrating on our messaging.

So let’s get into it! All you have to do is click the play button below.

Podcast runtime: 22 min 48 seconds | Transcript

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Finding Your Writing Voice: The Challenge of Telling Your Story
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“Stories constitute the single most powerful weapon in a leader’s arsenal.”
~ Dr. Howard Gardner, Prof. Harvard Univ.

“You’re a great story teller! You should write about your experiences.”

You’ve heard this so often that you decide to use those experiences to create a blog. You buy a domain name, install WordPress, and get your blog set up just the way you want it to look.

You sit down to write but the words come out flat, even phoney. You can’t quite infuse your writing with the same captivating authenticity with which you tell your stories in person. What is happening?

Could it be that you are missing the interaction with a live audience?  Are you missing the furrowed eyebrows, fascinated faces or raucous laughter?

Without this immediate feedback, you may feel a like you’re in a void or have a persistent sense that “something is missing!”

This leads to you wondering if you are getting your message across. If you are lucky, you receive feedback in written comments or email replies. But sometimes, you might not get any feedback at all.  Uncertainty begins to creep in.

Tweet it! When your writing voice feels forced or you’re uncertain, you begin to lose confidence.

Where is that voice that can hold an audience with ease?
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16 Design Mistakes That Make Visitors Bounce From Your Website – And How to Fix Them
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Admit it…You’re confused.

You’ve been told again and again: web design really matters. Your website is the window to the world.

You’re pretty sure your website design ticks all the right boxes. You have professional photos, a logo, a sign up form, and your website has a brand image.

And that’s good, right?

But your website is not converting as successfully as you’d hoped, and you start to wonder… could it be the design? Because you know that website visitors have low attention spans and little patience. They want information now, and decision making has to be effortless.

You desperately want them to stay hooked on your pages. You want to seduce the socks off them. You want them to buy, click and share.

But what if your visitors are having a terrible time on your website? What if they are regularly bouncing away?

And what if it’s because you’ve made a few goofball mistakes?

Time to banish that confusion and fix those website mistakes!
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CEI 085: Authors and Your Audience With Jonny Andrew
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CEI85 2Writing a book is hard work, no matter if you’re writing fiction or non-fiction. But for a lot of authors, selling their book after they’ve written it is even harder.

That’s why we’re really excited to welcome Jonny Andrew to the show today. Jonny runs a company called AudienceHacker, in which he teaches authors how to build an audience who absolutely can’t wait to get their hands on the next book, novel, or short story!

If you’re ready to dive into the world of how to sell your book on Amazon without an audience, as well as the low-down on why Goodreads is the place to be for long-term audience growth, you’re in the right place.

To get started, simply click the Play button below!

Podcast runtime: 21 min 01 seconds | Transcript

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The Three Things Expert Social Media Advice Can’t Tell You
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social media adviceThere is simply no shortage of social media experts giving advice on what platforms to use, specific tips and tools, and providing updates on the latest developments. However, expert advice, while valuable and incredibly helpful, can only get us so far.

In a rush to join the latest platform, optimize our images or figure out Facebook’s latest changes, most of us tend to get caught up in the “how” of social media when the real focus should be on the “why”.

Without understanding your “why” for social media, you can easily become disconnected from the true foundation of your social media strategy.

Here are the three things expert social media advice can’t tell you.
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