6 Reasons Your Subscribers Don’t Care about Your Emails – and What to Do About It

email marketing best practicesAll marketers would like to think that subscribers experience a warm, fuzzy feeling inside when they see an email from them. In reality, many such messages evoke a sigh of exasperation, followed by a cursory skim at best, or a click of the “unsubscribe” link at worst.

Why does it happen?

Fickleness, small attention spans, impossible standards – excuses abound for why marketers don’t feel bound to follow email marketing’s best practices.

But the truth is, nowadays people have the luxury to choose from an almost infinite number of products and services. No wonder they have zero tolerance for bad practices or mediocrity!

Tweet it! To survive, your content marketing has to evolve past the point of “good enough” into “indispensable”. The time has come to take a long hard look at what you might be doing wrong – and instead do what the best email newsletters are doing right.

What prevents your readers from gleefully devouring each new email? Let’s find out.
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CEI 079: Finding Entrepreneurial Freedom with Natalie Sisson

natalie sissonHave you ever felt bogged down by your work and day-to-day tasks? Are you constantly dreaming about your ideal day, or your last vacation, and wishing you could be there instead?

If so, you’re going to love today’s podcast. Natalie Sisson, the Suitcase Entrepreneur, is sitting down with Danny to teach us how to do exactly that: get more freedom in our lives.

Now, we know this might sound a bit unrealistic, but Danny really asks Natalie some hard questions about what freedom means, and how we go about getting it. Plus, we’ve included our own resource on how to get more productive – and find more freedom.

Ready to find your entrepreneurial freedom? All you have to do is click the play button below.

Podcast runtime: 23 min 30 seconds | Transcript

marketing campaigns

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The Super-Simple Method Smart Bloggers Use To Write Great Content

write great contentListen to any blogging expert and they’ll give you this same well-worn advice:

If you want traffic you need to write great content.

If you want more readers you need to write great content.

If you want to make money from your blog you need to write great content.

Tweet it! There’s no denying that the most successful blogs out there have some truly great writing.

But, who else thinks “write great content” is actually pretty lame advice to give someone like you who wants to get noticed? Someone like you who wants to get recognised and applauded for the quality of their content and make a difference? Someone who wants to change lives and simply make their mark on this world?

I mean, have you ever sat down with the intention of writing crappy content?

Of course not.

You’re smart. You already know great content is how you stand out, get recognised and grow an entertaining, relevant blog. Right?

Still, you can’t help wondering …
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Google’s Changing: 4 Inbound Marketing Practices to Retain Your Ranking 

inbound marketingWhether you’ve noticed it or not, Google has been making a lot of changes to its search algorithms – the search engine mogul has introduced 45 major algorithm updates in the last three years, in addition to about 600 small modifications it makes annually.

And because 89% of buyers use search engine queries to make purchase decisions, Google ranking has a significant effect on online marketing. Your online marketing, to be specific. In order to succeed, businesses must develop a strong online presence, one that plays well with Google.

As growing competition makes it increasingly difficult to maintain a salient presence online, optimizing your content according to Google’s rules is crucial. This means generating original and helpful content, conducting proper SEO, (search engine optimization) and providing informative answers to specific questions.

By employing quality inbound marketing strategies like these, your company can not only avoid penalization by Google’s new search technology, but can benefit from a correct approach to online marketing as well. Digital inbound marketing is moving forward with Google – make sure you don’t get left behind.

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CEI 078: Building a Multi-Passionate Business with Brennan Dunn

Brennan DunnLike many entrepreneurs, Brennan Dunn is passionate about lots of different things: software (Planscope), books on pricing and lead generation, a consultant for consulting businesses, and more.

Unlike his fellow multi-passionate entrepreneurs, Brennan has built a successful business that allows him to pursue his different passions at the same time. How did he do that? How did he build a company that allows him to follow his dreams, and yet is still a successful business?

The answers are in today’s podcast episode with Danny and Brennan! To get started, simply click the play button below.

Podcast runtime: 23 min 47 seconds | Transcript

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How To Turn Your Best Customers Into Referral Machines

3d human sitting on green gears“Do you want more customers?”

I bet if I asked you this question, right now, you would answer: “Yes!”

That is why you invest a lot in building your audience, developing your relationships, connecting on social media, and building your email list.  You are doing all those things to achieve one goal: To keep your business healthy by constantly adding new customers.

You want to invest your time and effort where you know you will find your best prospects. But how, exactly, will you find those best prospects?

One of the best ways to find them is to enlist your existing customers to find them for you. And your existing customers will be happy to do this – if you provide them with an extraordinary experience.

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How to Create Your Social Media Marketing Plan of Attack

social media marketing planSocial media has quickly become very important in marketing a business. It seemed to come from nowhere and then before we knew it, it was everywhere!

Social media is a very powerful tool when it comes to building a successful business. You can really interact with your target market, grow relationships and encourage peer to peer referrals.

Because social media has grown so quickly, many businesses jumped on the social media band wagon to make sure they didn’t miss out. But, they never really took the time to make a plan of attack.

If this is you, today is the day where you stop, reflect and make a plan going forward – a Social Media Marketing Plan.
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CEI 077: Optimizing Your Sales Funnels and Conversions with Ryan Levesque

sales funnelNo matter what type of business you run, we’re all very interested in how to convert website visitors to subscribers, and subscribers to customers.

Ryan Levesque, our guest on today’s podcast, does just that. Ryan specializes in building conversion funnels for companies that make seven to nine figure incomes. Or, to put it more simply, Ryan is really, really good at helping companies figure out how to turn visitors into subscribers, and subscribers into paying customers.

Normally, Ryan is busy building funnels, so he doesn’t really teach what he knows anywhere online. But today, he and Danny have a great conversation about how to make your sales funnels and conversions run as smoothly – and as effectively – as possible.

Ready to dive in? All you have to do is click the play button below.

Podcast runtime: 29 min 19 seconds | Transcript

sales funnel

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14 Secrets to Rank, Bank, and Promote Your YouTube Videos

promote YouTube videosDid you know that over 6 billion hours of video are watched each month on YouTube?

That’s close to an hour for every person on Earth!

And if that wasn’t enough, here are a few more eye-popping stats.

Tweet it! As an internet marketer, this means YouTube is WAY too big to ignore. Can you imagine having your videos viewed by thousands of hungry buyers in your niche, buyers who want your solution to help them solve their pain and struggles?

Cha-ching!

There’s just one problem.
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