Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and the author of the top PR blog, Spin Sucks.
But if you’re wondering what an ‘integrated marketing communication firm’ actually is in relation to PR, you’re not alone. Today Gini talks with Danny about how she’s reimagining the often misunderstood industry of PR, and how you can apply her innovations to your own business.
Everyone wants it – few know how to get it.
I won’t say I’ve cracked the code on how to get massive traffic.
But I will say that I’ve cracked A code on how to get massive traffic… and it certainly was not without hard work.
Over the last few months we’ve doubled our own traffic at Ninja Outreach.
The code? Blogger Outreach.
After we implemented a blogger outreach campaign in mid-January of this year, we immediately started seeing results. The best kind of result, more traffic.
But don’t take my word for it. See for yourself:
So you screwed up. What next?
There’s something you notice a lot in online marketing – the story of how an entrepreneur tried, failed, recovered and then succeeded.
It’s a good story and an important story. But it kind of misses a little something sometimes.
Let’s be honest.
It’s easier to talk about how you learned from an epic fail when you’re sitting far on the other side of it, sharing your story with eager listeners envious of your success.
It’s another thing entirely to be sitting in your home office by yourself, sad music playing, a pile of empty ice cream cartons next to you looking at the money you lost… and not knowing what on earth you are going to do next.
(The ice cream thing isn’t just me, right?)
Hindsight is 20/20, of course. But a really bad step like a failed launch, an embarrassing email, a terrible decision, or a total product meltdown has the blinding effect of being hit by a three-ton truck.
So when you finally face the facts and say to yourself “I messed this up good,” it can be hard to look at it as the learning opportunity, or part of your future success story that it really is.
It can be hard to be rational, it can be hard to be hopeful, and it can be hard to figure out what exactly you’re supposed to do next.
This is what I want to talk to you about today: the actual steps you take to pivot from the flops and failures that inevitably occur when you’re running a business online.
There’s one thing that has to come first, and for the highly motivated high achievers out there – it’s the hardest of all.
Srikumar S. Rao is a best-selling author, TED speaker, and former professor at many of the world’s top business schools, including Columbia, Kellogg, the London Business School, and Berkeley. But you might be a little surprised at the subject matter.
Today, Danny and Srikumar talk about the deeper questions of meaning, purpose, and happiness at work, and the conclusions might surprise you.