All marketers would like to think that subscribers experience a warm, fuzzy feeling inside when they see an email from them. In reality, many such messages evoke a sigh of exasperation, followed by a cursory skim at best, or a click of the “unsubscribe” link at worst.
Why does it happen?
Fickleness, small attention spans, impossible standards – excuses abound for why marketers don’t feel bound to follow email marketing’s best practices.
But the truth is, nowadays people have the luxury to choose from an almost infinite number of products and services. No wonder they have zero tolerance for bad practices or mediocrity!
Tweet it! To survive, your content marketing has to evolve past the point of “good enough” into “indispensable”. The time has come to take a long hard look at what you might be doing wrong – and instead do what the best email newsletters are doing right.
What prevents your readers from gleefully devouring each new email? Let’s find out.