You’ve been busy perfecting your blog posts and content marketing. By now perhaps you have realized that all content – even great content – is not created equal. Publicity and media mentions can elevate all your posts into the best type of content possible, and grow your email opt-ins even faster.
We are in what’s called a reputation economy, where the currency is trust. Nielsen Truth in Advertising Survey reports consumer trust in advertising continually declining each year. They identify the top three things consumers trust: reviews and recommendations from family and friends, online reviews, and the media [in that order].
Think about it. The last time you went to buy a new computer, or decided which restaurant or movie to go to over the weekend, you mostly likely checked with friends or an online review site before finalizing your decision.
That’s the reputation and trust economy in a nutshell. Seeking out recommendations and reviews has become a necessary part of our buying behavior and can sway purchase decisions both positively and negatively.
The same goes for the media who provide “reputation capital”, the same trust and influence that make sites like Airbnb and eBay work. By providing enough visible third party reviews, strangers then have the confidence to buy from each other on their sites.
You can put this reputation capital to work for your blog using publicity. Before we jump in, though, let’s define just who the media are. They can be defined as radio, television, newspapers, magazines, influential blogs or website portals, and anyone or anything that reaches or influences people widely.
Instagram has been growing incredibly fast. On a daily basis, it’s estimated that the 150 million monthly visitors are pressing the like button more than 1.2 billion times! With that number of users and that amount of activity on this platform, it makes sense for your business to be using Instagram too.
As businesses realize that people are using Instagram to connect with their favorite brands, more are familiarizing themselves with this platform to increase their visibility.
Unfortunately, Instagram does not yet offer a professional business page option. However, there are plenty of ways you can amplify your photos and videos to make your account both community and business-friendly for the most reach and visibility.
We hear it all the time: We have a great idea. We start a business or build a product, and then we realize that we don’t have the audience or traction to sell the product and sustain that business. It’s a common problem and also an avoidable one.
Today we are sitting down with Justin Mares, the co-author of Traction: A Start up Guide to Getting Customers. He’s going to teach us how to really think about growth and get that traction we want in our business.
But we are also giving you our guide on finding where your ideal customer hangs out so that you can begin communicating with your audience.
So let’s get started! All you have to do is click the play button below.
Podcast runtime: 21 min 27 seconds | Transcript
But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider.
It doesn’t have to be like that. You can understand marketing and make it work for you.
If you don’t feel like you understand how everything fits together in marketing, it’s just because you haven’t learned a “framework” that would make sense to you. When you know a good framework, everything fits together effortlessly.
So, here goes. One framework that can help you. If it doesn’t feel right to you, look for another one that feels better to you.
But if this one makes sense to you, then get comfortable with it, use it, grow your business, and make your dreams come true.