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men wantedI’ve always wanted to be the kind of person who lives their life on the edge – to be brave and adventurous. I think a lot of people do. But why? Do we want to test ourselves? Do we want to have something to write home about, to brag about?

Sir Ernest Shackleton picked up on this way before I did. He set out to find a group of men to join him on his 1914 Alaskan expidition with an ad that read:

“MEN WANTED: FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOUR AND RECOGNITION IN CASE OF SUCCESS.”

A lot of people might read this and think “Who would ever apply to be part of this adventure?” “Who would ever volunteer to work for little to no money, in bad weather, while in danger, with the probable risk of death.” But the key to a great marketing campaign is knowing your target audience, and although this wouldn’t appeal to many people, it would appeal a HUGE amount to a small number of people.

Let’s take a look at what techniques made this ad successful here and why. READ MORE >>

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quality-65060_640Does it seem like people don’t understand why they should buy what you offer?

Or even join your email list?

If you get face-to-face with them, is it still clear that they don’t really understand why they should listen to you and buy what you sell?

Of course, if you’re trying to sell something that’s almost useless, you’re going to have problems.

But I’m going to assume that what you have to offer would really help them.

There are two reasons you might have trouble getting through.

And you can solve both issues with the same solution…

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Otiselevator_1856Lose 20 pounds in one week!

Earn $100,000 a month working from home for only 4 HOURS A WEEK!!

This drink will give you back all the nutrients you lost from 15 years of eating only fast food! And it will also give you super powers! And make you irresistible to every person on earth!

We’ve all seen our fair share of them. Those advertisements with crazy claims that make you think, “this type of advertising can’t be legal”. We are bombarded by so much false advertising that when we come across an ad, that makes a claim that seems too good to be true, we disregard it as a scam, a trap or a joke.

But what does this mean for products and services that really can live up to these steep claims? Does this mean that excellent unheard of innovations or top of the notch services should downplay their quality in order to make people view them as legitimate? What can be done to make people believe the unbelievable?

One of the oldest, most common and effective techniques in advertising is to give the viewer unarguable proof of your claim. There are many ways this can be done, but arguably, the most effective, entertaining and creative way is through product or service demonstrations.

Let’s start by looking at one of the most famous demonstrations in history, and what it meant for advertising at the time. READ MORE >>

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email-marketingYou’ve probably heard that as a marketer, there is one skill you should develop above all others: email marketing.

I wish that we were all standing in the same room right now, because if I said: “By a show of hands, who has heard that ‘the money’s in the list!’” we could totally do the wave.

Email Marketing has been, is, and will likely continue to be one of the most powerful and profitable ways to connect with your audience and turn interested people into paying customers.

There is a ton of information out there about how to make the most out of this tool – and today, we’d like to go over the basics – what email marketing is, how to get started, and how to turn your new subscribers into loyal fans of you and your work.

Listen to the podcast now: Play in new window | Download

READ MORE >>

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The Paper Precursor – The Communities we take for Granted Were Once a Breath of Fresh Air

Posted on June 10, 2013 | In Timeless Marketing

Picture this: You live on a farm in the countryside. It’s 100 years ago today. You don’t have a television, phone, or radio, although the Jones’ next county over have a beautiful phonograph they play on special occasions. Every day you see your husband, and your children, and the farm-hands – but other than that – [...]

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Beating the Summer Swelter with Smart Business Decisions – Best of the Web

Posted on June 8, 2013 | In Best of the Web

May was a busy month here at Firepole Marketing, so busy that last time we could only give you a streamlined “mini” best of the web. But fear not, because not only did we expand our team here at Firepole Marketing, but we’ve also expanded this month’s best of the web for you! This best [...]

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Decoding the Cryptic Charisma of Chain Letters

Posted on June 6, 2013 | In Timeless Marketing

Listen up, friends! If you share this post with 10 friends by midnight tonight, everyone who visits your landing page will not only instantly subscribe to your list for life, but they will simply just start throwing REAMS of money at you! All you have to do is send this blog post to ten of [...]

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The Mad Men Guide to Advertising: The Secret Ingredient That Made 60s Cigarette Advertisements so Addictive

Posted on June 4, 2013 | In Timeless Marketing

Picture this: you’re in your family doctor’s waiting room, and you’re feeling really nervous about your blood test results. You’re thinking back on the whooping cough you’ve had all month, and the diagnosis possibilities dancing in your head are making you fidgety – so you take out a pack of Luckies and gratefully light up. [...]

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Ask the Readers: Phone or Email – What’s YOUR Preferred Method of Contact?

Posted on June 2, 2013 | In Ask the Readers

I’ve got kind of a personal question for you: Do you like to communicate by email? Or are you more of a phone kind of person? There are camps. There are arguments on either side, and there are times when each are appropriate, all of which I’ll get to. But, at Firepole Marketing, we like [...]

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Are you Ready for a Blast from the Past?

Posted on May 31, 2013 | In Tips and Ideas

I’ve always had an interest in history. When I was a child, I would sit and listen for hours to my grandpa tell me stories of his youth, the war, our family and town, and generally – the way things used to be. I would pour over the old family photo albums, and all of [...]

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“Learn Anything in 20 Hours” with Josh Kaufman (Marketing Insights Podcast)

Posted on May 29, 2013 | In Fireside Chats with Danny Iny

What would it mean to you and your business if you could identify one skill or ability that was missing in your business – from closing sales to working Photoshop – and learn how to do it, and do it well, in just 20 hours? I wouldn’t have believed it was possible myself – but [...]

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The Success Paradox

Posted on May 27, 2013 | In Guest Appearances

“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.” -F. Scott Fitzgerald “A whopping big vision.” “Create big fat hairy goals.” “Feel it. Be it. Imagine it already complete.” You hear it all the time – imagine your [...]

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