I’ve always wanted to be the kind of person who lives their life on the edge – to be brave and adventurous. I think a lot of people do. But why? Do we want to test ourselves? Do we want to have something to write home about, to brag about?
Sir Ernest Shackleton picked up on this way before I did. He set out to find a group of men to join him on his 1914 Alaskan expidition with an ad that read:
“MEN WANTED: FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOUR AND RECOGNITION IN CASE OF SUCCESS.”
A lot of people might read this and think “Who would ever apply to be part of this adventure?” “Who would ever volunteer to work for little to no money, in bad weather, while in danger, with the probable risk of death.” But the key to a great marketing campaign is knowing your target audience, and although this wouldn’t appeal to many people, it would appeal a HUGE amount to a small number of people.
Let’s take a look at what techniques made this ad successful here and why. READ MORE >>
Does it seem like people don’t understand why they should buy what you offer?
Or even join your email list?
If you get face-to-face with them, is it still clear that they don’t really understand why they should listen to you and buy what you sell?
Of course, if you’re trying to sell something that’s almost useless, you’re going to have problems.
But I’m going to assume that what you have to offer would really help them.
There are two reasons you might have trouble getting through.
And you can solve both issues with the same solution…
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Lose 20 pounds in one week!
Earn $100,000 a month working from home for only 4 HOURS A WEEK!!
This drink will give you back all the nutrients you lost from 15 years of eating only fast food! And it will also give you super powers! And make you irresistible to every person on earth!
We’ve all seen our fair share of them. Those advertisements with crazy claims that make you think, “this type of advertising can’t be legal”. We are bombarded by so much false advertising that when we come across an ad, that makes a claim that seems too good to be true, we disregard it as a scam, a trap or a joke.
But what does this mean for products and services that really can live up to these steep claims? Does this mean that excellent unheard of innovations or top of the notch services should downplay their quality in order to make people view them as legitimate? What can be done to make people believe the unbelievable?
One of the oldest, most common and effective techniques in advertising is to give the viewer unarguable proof of your claim. There are many ways this can be done, but arguably, the most effective, entertaining and creative way is through product or service demonstrations.
Let’s start by looking at one of the most famous demonstrations in history, and what it meant for advertising at the time. READ MORE >>
You’ve probably heard that as a marketer, there is one skill you should develop above all others: email marketing.
I wish that we were all standing in the same room right now, because if I said: “By a show of hands, who has heard that ‘the money’s in the list!’” we could totally do the wave.
Email Marketing has been, is, and will likely continue to be one of the most powerful and profitable ways to connect with your audience and turn interested people into paying customers.
There is a ton of information out there about how to make the most out of this tool – and today, we’d like to go over the basics – what email marketing is, how to get started, and how to turn your new subscribers into loyal fans of you and your work.
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