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Super High-End + Totally Free? (Help Me Figure This Out…)

Posted on May 17, 2013 | In Firepole Marketing Updates

help-me-figure-this-out

Okay, maybe this is crazy, but here goes.

A few days ago, I floated the idea of a running a massive, super-premium, totally free training, as my way of truly giving something back to our community.

Well, the feedback that I received on that post was absolutely OVERWHELMING, so as much as it’s freaking me out, we’re going to go ahead and do it.

Before we throw our time, money, and energy into doing all this, though, I’d love to get a sense from *you* of how I might be able to sort out some of the thornier issues involved in putting it together.

Specifically, we’re looking at some pretty tricky questions around:

  1. What material do we need to cover, and how should we cover it, to make this training as valuable as possible?
  2. What kind of student support can we offer that will help everyone make it through, without over-taxing our team?
  3. How to make sure people are committed, and really take the training seriously, when the price is free?

Anyway, I’ve broken each of these components into a handful of questions, and it would really, REALLY mean a lot to me if you could take a moment to fill out our survey:

>>> Survey: Super High-End + Totally Free? <<<

I’ve got to tell you, that as much as this is scaring me, I’m also really, really excited – more than I have been about anything we’ve done before.

Thank you very much for your help, and for being a part of making this happen!

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Heartbreak, Debilitating Fear, and the Craziest Risk We Might Never Take…

Posted on May 14, 2013 | In Firepole Marketing Updates

fear-heartbreakThere’s a scratch on the back of my brain.

It’s a thought that sits there, and niggles at me. It’s not always front-and-center, but it’s always there, reminding me that I’m forgetting something important, that I really should have done by now.

For the world, for my audience, and for myself.

And no matter what I do, or achieve, it sits there, reminding me that something important still hasn’t been done.

It all started with an email that I received more than a year ago.

The email that broke my heart…
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No Profits – What Small Businesses and Non-Profits Both Need to Change

Posted on May 13, 2013 | In Firepole Marketing Updates

no-profitsWhen you think of a successful financial role model, who comes to mind?

Is it someone obvious, like Steve Jobs, or Richard Branson? An entrepreneur and titan of industry, who has lots of power, makes lots of money, and is the focus of scores of glowing articles and biographies?

Or perhaps it’s someone who has worked hard their whole life to make the world a better place – who has strived and sacrificed and never made much money, but really did their duty by a noble non-profit.

They’re very different pictures, aren’t they? And you never expect them to meet.

I mean, can you imagine – the CEO or President of a charity or non profit organization raking in hundreds of thousands of dollars of donated money every year? It’s practically obscene.

But should it be?

There’s a strange but pervasive view that people who make money helping themselves are to be congratulated, but those who make money helping others are vilified as thieves and wasters. This is a really strange and interesting fact of life that people don’t think about much- but that hurts research and charitable organizations across the world.

The same principle hurts new entrepreneurs too – there’s a sense that if you’re doing something you love, for yourself – you might not deserve to charge what you’re worth.

Let’s look into why that is – and how we can change it. READ MORE >>

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May’s Mini Best of the Web

Posted on May 11, 2013 | In Best of the Web

We have been so busy over here at Firepole Marketing that we only have a “mini” Best of the Web this month. ;-)

That doesn’t mean it is any less valuable than our usual longer posts; we just firmly believe in quality over quantity, and the quality of some of the posts this month is outstanding.

This Best of the Web is perfect for writers, bloggers, freelancers and entrepreneurs owners – I think that accounts for most of you! We’ve loaded it with tips on negotiating freelance rates, writers block, branding, copywriting as well as other useful business tricks.
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Why Creating a Mutual Understanding with Your Readers is Critical to Blogging Success… and How I Did It

Posted on May 9, 2013 | In Guest Appearances

We live in a Golden Age of Publishing. Creating a blog is easier than ever. But, once the blog is up and running, then come the problems. Many new bloggers do a ton of busy work at first, but fail to build the one thing that sustains a blog long-term: mutual understanding with readers! What’s this? [...]

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Podcast 2.0 – What’s next for Fireside Chats

Posted on May 7, 2013 | In Firepole Marketing Updates

As you may remember, we’ve been making noise about either discontinuing or seriously changing the Fireside Chats with Danny Iny Podcast. While our content was pretty good, it just wasn’t doing what we needed it to do. Something had to change – but what? So we got on the phone with Adam Weiss – the Podcast [...]

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Ask the Readers: Refunds… How Much is Too Much?

Posted on May 5, 2013 | In Ask the Readers

When you work online, and you sell digital products, providing refunds is a fact of life. A vital and necessary one, at that! The “refund” in an online business serves several purposes: Offering a genuine and impressive refund policy connected to a guarantee of success makes people who are hesitant more willing to give you [...]

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Game of Forums – How To Be A Conversation “Firestarter”

Posted on May 3, 2013 | In Guest Appearances

They’re out there… in the world wide world… searching, seeking, desperate for help and guidance. All they want is a little light in the darkness, answers to an ever-growing list of questions and a little mentoring throughout the vast online-unknown.

Who am I describing? The overwhelming majority of beginner forum-members.

Who is the light in the darkness? The Firestarters of these forums.

Who is a Firestarter? The moderators, advice-givers, wisdom-revealers and light-bearers; The Knights of the Square Table!

We pay tribute to these valiant & honorable warriors, who expect nothing in return for their leadership, bestowing a wealth of knowledge upon the masses who sorely need guidance.

Firestarters are good shepherds, amongst a battlefield sometimes littered with shallow tips that often end in endorsement-laden solutions.

Advice-seekers sift through IM forums, sometimes frantically digging for solutions to a major issue that is causing them stress and unrest. They have probably already spent some money on guides & tools that got them nowhere, they need real advice, they need someone to stay with them for a while. They need you.

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8 Reasons You Have To Be On Video & How To Get Started Today

Posted on May 1, 2013 | In Guest Appearances

No Traffic? No Conversions? Here’s the Solution…

Did you know that most visitors stay on your site an average of just 17 seconds?

It’s shocking statistic and it reveals why your website may not be performing as well as you’d like, making the sales you want or delivering the lifestyle you were promised.

Think about it. If visitors don’t hang around, you lose your chance to build a relationship with them and ultimately sell something.

But I have good news.

It’s actually dead simple to turn a “boring” website around and not only keep people’s attention as long as you wish, but get them to bring their friends too.

The secret is to tap into the awesome power of VIDEO to start showing people the important things instead of trying to get it across in text.

Video is your secret weapon that effortlessly keeps their attention for valuable minutes.

When people spend more time with you, they’ll start to get to know you better. And when they start to like and trust you, the sales follow.

And that’s just one of 8 reasons you absolutely have to be on video if you want to skyrocket your business and build deep, lasting relationships with your tribe…

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The Mayan Way of Looking at Community

Posted on April 29, 2013 | In Guest Appearances

If you have heard the phrase, and have an understanding of the meaning of the phrase, stop reading.

There is nothing new for you to learn here.

With the phrase I have told you everything.

It is the Mayan way of viewing the community.

If you haven’t heard or read the phrase before, please be a little patient. I promise to tell you, in just a second.

I am new to blogging, and I have to tell you that I certainly don’t yet have a big list of followers, or a community, as maybe you do.

If you already have a big online following, and you feel great about it, Congratulations! The Mayan view of community will help expand your way of viewing your community, and will help you generate more and deeper relationships, with significantly increased conversions.

If you don’t, and you’re like me, just beginning on the online audience building journey – these insights are important as well – even more so.

I am building my online community, and it is growing, little by little. I like it that way. I plan to grow it, a step at a time, the way it should be done, by using the Slow Drip Method for Building a Massive Following, and the Mayan view of a community.

I have every expectation and more that it will be successful, because I’m challenging convention, and drawing on ideas and value that goes back centuries.

If this intrigues you – please read on…

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Project ABC Update: Change is in the Air

Posted on April 27, 2013 | In Firepole Marketing Updates

I think that spring has finally arrived in Montreal – and it’s about time, too!

Just a week ago we had snow flurries – but now the crocuses are springing up and the breeze is if not balmy… well, it’s not freezing any more. Short sleeves for all!

This time of year is very hard to sit at your desk all day – even when what you’re doing is exciting!

But work must march forward, so I sit at my desk with the window open, and the sound of bicycles driving by and birds singing in the trees drifting in- and get ever more excited about my growing business, deepening relationships and possibilities for the coming months.

Spring is wonderful.

And busy!

I can’t begin to describe what a delight it is to start getting to know the people who have signed up for my First Impression Incentive, and responded to the different letters in my Engagement Sequence.

If you haven’t done this for your business – may I please recommend it again!

The process of things coming together – all the different pieces of the puzzle – offers, commenting, subscribers, engagement – for someone with their eye on a successful business – it’s exhilarating!

Of course, with new growth comes big change – and that’s something I’d like to talk about today as well…

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Why You Need a Big Idea Before You Publish Any More Content

Posted on April 25, 2013 | In Guest Appearances

Consultants love to tell you what they think is wrong with your business. There’s always a theory on why you’re not attracting the customers you want.

I’m sure you’ve heard some of these statements along the way:

  • “You don’t have enough presence on social media. You need to engage more.”
  • “Your site isn’t well optimized for Google and your backlink profile is not the best.”
  • “You’re not publishing enough content! And you need to promote the content you do have.”
  • “You don’t have any lead-generating material on your website. You’re wasting all your traffic.”

In fact, I’m pretty sure I’ve said these phrases in some form or another multiple times.

But there’s something more important… more vital… and way more powerful that may be missing from your business that’s holding you back from being successful: A Big Idea.

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