Online branding is an abstract concept that is easily misunderstood. It's often mistaken for your logo, your products, or service. Even if you're not consciously working on your brand image, you still have one. It's your customers and potential customers perception of you, … [Read More...]
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When you hear the phrases "market research" or "business plan," do you eyes just glaze over? It's pretty common for entrepreneurs to stay away from both of these topics, because they sound boring and outdated. The truth is, though, that they don't have to be. That's where … [Read More...]
It's hard to keep up with the plethora of social media platforms available to promote your business on. When Facebook came on the scene, you were skeptical, but you started because everyone said it was "the" place to be. And now that you've got the hang of it, there's Twitter, … [Read More...]