The following post is an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest. Finalists showcase their ideas, and whoever gets the most traction (i.e. comments and social shares) within five days of publication will be crowned the winner! And commenters can win prizes too, so check out the rules and enjoy the post!
So, I’ve been making money online (here and there) for 5 years now – going on 6.
I started as a freelance writer, decided I didn’t like that. Then I moved into IM, and focused on product creation. While it “worked” to a degree, I never saw the amount of money that I knew I could be making. (Like a car that only gets 5 miles-per-gallon when it should get 30.)
Something was very wrong with my business and I wasn’t sure what. I took a big step back and asked myself if I was really cut out for this entrepreneurship thing . . . The answer was yes. I loved it. I needed it like I need air, food, and my husband. But it wasn’t working the way it should.
I started the search for answers, and in the meantime bought more domains, put up more sites, made my products even better, expanded my topic base. And nothing changed. I knew the money was there to be made, but I also knew I was missing some crucial “thing.”
Then, thanks to a few marketers and bloggers, Danny Iny and his team being some of the most influential, I realized that I had no audience!
There was absolutely no engagement on my part. People weren’t finding me – and how could they? The issue wasn’t with the business plan (for the most part,) the problem lied with me – or the lack of me that there was online.
I was lost in cyberspace, and holy crap I had no idea what to do about it!
Fast forward through reading Danny’s books, being on lots of webinars, redesigning my blog, and overhauling my online image.
Now I actually have an engagement strategy! Go me!
A lot of it revolves around doing things that force me into the open, that make me a little bit (or a lot bit) vulnerable to the world, and making sure I stay unapologetic for being me.
It isn’t perfect, and it isn’t truly finished – but if I said it was perfect you’d know I was lying, and you never finish something like this. Ever. No battle plan survives contact with the enemy, and no engagement strategy ever survives contact with the cynical masses.
But here is my plan for right now…24