How to Get Traffic to Your Blog (How I Became the Freddy Krueger of Blogging)

“Wow, Danny, you’re like the Freddy Krueger of blogging – wherever I turn, you’re there!”

I’ve received several comments like that in the last few months.

The consensus seems to be that I’m everywhere. No matter which blog or website you visit, I’m the cyber-stalker that is there waiting for you.

I don’t mind the comment. In fact, I like it.

I like it because it’s meant as a compliment. When I catch you, I give you something interesting to read and think about. If I work extra hard, you even learn something useful.

Every now and then, the comments go further than just noting my apparent omnipresence – they ask how I do it. Don’t I sleep? Don’t I have a family? Don’t I have other commitments?

Yes, I do, and yet I’m everywhere – or so it seems.

Okay, I’ll level with you. The truth is that I’m not really everywhere, and I don’t work 24/7 – but it certainly seems that way.

In this post, I’m going to tell you why – and how you can do the same…

(Buckle up – this is a longer one, but I promise it’ll be worth it!)

In the Beginning, There Was Copyblogger

It started innocently enough – I was writing for the fledgling Firepole Marketing blog, which was still in its infancy.

We’d get 30 visitors a day – on a really good day.

I was in Jon Morrow’s guest blogging program, and I received the latest lesson in my inbox. It explained that list posts are the easiest way to break into a big blog, because they tend to perform well, and they’re so much work to produce.

As luck would have it, I had just developed a curriculum of business books for a client. So I emailed Jon and asked him if he thought it would be a good fit for Copyblogger.

He said that he couldn’t make any promises, but if I wrote the draft, he’d take a look and pass it along if appropriate.

I worked my tail off to write the best post that I could, and they ran the post: 38 Critical Books Every Blogger Needs to Read.

Then I Rode the Wave

The post performed well; 200+ comments, 900+ tweets, and lots of traffic back to Firepole Marketing.

I even got an email from Guy Kawasaki (I had mentioned one of his books on the list) that eventually turned into an interview, book reviews, and even his participation in an upcoming project of mine.

I figured that since Copyblogger worked so well for me, I’d try my hand at another guest post, and emailed Problogger to see if they wanted to publish the story of my experience.

It was a total shot in the dark, and didn’t have any kind of “in” – just emailed through the contact form. I figured that it was a long shot, but it never hurts to try.

Well, to my great (and pleasant) surprise, they went for it. The result was my first post on Problogger: How a Tiny Blog Landed Guy Kawasaki (and Copyblogger!)

This led to more notoriety, and a whole bunch more traffic back to Firepole Marketing.

Hmmm… this guest blogging thing works!

I realized that guest blogging was a good idea, and decided that I needed to do more of it.

But where? And how?

I really felt that I had gotten lucky with Copyblogger and Problogger. So where to start? Who would take my posts? Who would even answer my emails?

I did some research, and made a list of blogs that I wanted to guest post on: The Sales Lion, Kikolani, Big Girl Branding, Metamorphoself, Write Speak Sell, Think Traffic, and the list goes on.

(Interesting note: Even though my first guest post was on Copyblogger, I was so intimidated by their size and quality that it took another 14 guest posts before I worked up the courage to pitch them again with 21 Ways to Create Compelling Content When You Don’t Have a Clue.)

Anyway, I spent some time on each of those blogs, looking for an interesting intersection between what they write about and what I write about – something that their audience would be interested to read.

I took that list, sent them all an email that looks something like this:

SUBJECT: Guest Posting on [BLOG NAME]: “[HEADLINE IDEA]”

Hi [BLOGGER'S NAME],

I only recently discovered your blog, but as you know, I really like your stuff! [ALTERNATIVELY, I'VE BEEN READING FOR A WHILE, ETC.]

I’ve been thinking about writing a post about [SUBJECT], and it occurred to me that it would be a great fit for your audience. Here are a couple of ideas for the headline (which can be changed, of course):

[HEADLINE IDEAS]

To get a sense of my writing, you can check out FirepoleMarketing.com, or my recent guest post on Copyblogger – it got over 200 comments and 900 tweets.

What do you think? Shall I write up a draft?

[SIGNATURE INFORMATION]

I must have emailed about a dozen bloggers – I figured that I probably wouldn’t even hear back from three quarters of them, and most of the rest would be rejections. At best, I was hoping to end up with one guest post, or maybe two.

“Oh, crap, they all said yes!”

Yup. It turns out that bloggers are a lot easier to reach than I thought they would be, and if you do your homework and make a solid, concise pitch, they’re likely to respond favorably.

Almost all of them said yes.

My first thought was: “Great!”

My second thought was: “Oh, crap, now I have to write a dozen posts, and I have to do it all in the next week or two!”

I was under the gun – I knew that this was a great opportunity, and if I blew it, or showed them that I’m not reliable, then I probably wouldn’t get another chance.

So I buckled down and wrote.

And wrote.

And wrote.

And wrote some more.

Then the posts all started to go live…

The Power of Omnipresence

Having all these guest posts run within a few weeks of each other was a happy accident, but I learned something very important from the experience:

The value of guest posts increases exponentially with the number of posts that you write.

In other words, two guest posts is worth a lot more than just two individual posts, three are worth a LOT more than two, and so forth.

The reason why goes back to the truism we’ve all learned about the number of impressions you need to make in order for people to notice you, coupled with people’s tendency to forget, and get distracted.

Imagine a “meter of attention” – every time people see you, that meter gets bumped up a little higher. But then, whenever they aren’t seeing you, it’s slowly dropping back down.

If you space your appearances out over a large period of time, you lose a lot of the effect:

blogging strategy

But if you do them all together, you get two benefits:

  1. You don’t lose momentum between posts.
  2. People start talking about you, contributing to even more impressions and attention.

Eventually, you get over the threshold of “getting noticed”, and after that it’s just a tiny bit easier – you need less of an introduction, because people already know who you are.

But I wasn’t really everywhere…

Here’s the second thing I learned: you don’t need to really be everywhere in order to appear “everywhere”.

Here’s what I mean: there are billions of people on the planet, and these days, most of them are online. Now, as much as I’m enjoying my micro-spotlight of fame, I know that hardly any of them have heard of me.

But you have. And so do a lot of people you follow. Right?

This is because the blogosphere is organized into micro-networks; small groups of blogs that read and comment on each others’ stuff, interact with each other, and share large portions of their audience.

I didn’t intentionally target a micro-network, but I did go after most of the blogs that I read and followed – which, of course, were part of the same micro-network, the one that I was following.

So I wasn’t everywhere – but I was in most of the places that this pocket of the blogosphere hangs out.

Hence, the appearance of being everywhere.

I stumbled onto this whole idea by accident, but you can do it with intention, and probably do it faster and better than I did…

How to Legally Stalk Your Audience: Finding your “Everywhere”

Now we’ve arrived at the part of the post where we take the theory, and put it into practice. If you want to get some exposure by being “everywhere” – read on, and I’ll tell you how to do it!

The first step is to find a micro-network. It takes some work, but it isn’t all that complicated; you can even have a VA do most of this for you:

  1. Find the authority blogs in your space. You may already know what they are, but if you don’t, you can do a Google search for “[YOUR KEYWORD] blog”, and start from there. You may not actually find the authority blogs in the results (depending on how good they are at SEO), but reach out to whoever you do find, and ask them to do an interview for your blog. In the interview, ask who they look up to in the industry. ;)
  2. Read through the blog, and see who they link to. Then follow those links, and see who all of those blogs link to. Make a list of blogs – keep going until you’ve got at least 10-15 of them. Take that list of blogs, and plug them into Excel, as column headers (don’t worry, I’ll show you a screenshot in a minute).
  3. List the people who comment on all the blogs. The commenters should be the row headers in Excel, and then you can check off which blogs each commenter is commenting on.
  4. Find the blogs that share lots of commenters. The blogs that have a lot of the same people commenting on all of them are the ones that form the micro-network. Here’s a screenshot of what the Excel sheet might look like, to make it easier:

If you want to appear everywhere, you need to saturate that micro-network. Now let’s talk about how to do it…

Plant Seeds by Joining the Conversation

If you’re wondering how to get traffic to your blog, you’ve got to start by reading the blogs, and joining in the conversation.

Don’t force your way in – jump in where you feel you can add some value, and on the posts that you found valuable.

Remember that no matter how much you may want to penetrate a micro-network, you won’t be able to do it if you don’t really like the content. So if the content doesn’t resonate, just leave it alone, and go after the other blogs.

While you’re engaging in the conversation, pay attention to what topics other people are interested in, and what ideas of yours seem to get the best response and most traction.

Don’t rush it, and have realistic expectations about how long it takes to feel that you’re really part of a community. Truth be told, with most of the communities that I’m a part of online, I still feel like I’m on the outside looking in – but that’s slowly starting to change.

Make sure you’ve reached the point where the bloggers have all responded to several of your comments before you move on to the next step…

Guest Post Blitzkrieg

The next step is the guest post blitzkrieg – the act of being “everywhere”.

For each of the blogs that you’ve been following, make a list of a couple of headline ideas for guest posts that you could write, that would resonate with their audience.

Now you have to make a choice: write first, or pitch first.

If you’re a procrastinator, then pitch first: Once you’ve pitched the bloggers and they’ve asked for a draft, you’re pretty much committed – you have to write the posts, and the pressure will help you to get it done. This is the process I followed (accidentally). It’s a lot of pressure, though, so make sure you’re ready for that.

If you’re a slow writer, then write first: If you don’t have a problem with getting things done, or you need more time to write, then write the drafts of all the posts before you reach out to the bloggers. Remember that the key is to have lots of posts go up at the same time, so you have to have enough content ready for that to happen.

Of course, all the usual advice about guest posting applies – be around to interact with commenters, have great content waiting for them when they follow links back to your blog, etc. – you know the drill. ;)

So there you have it – a complete formula for becoming the Freddy Krueger of blogging, just like me.

There’s just one more thing that is important to mention:

You can Learn to Write Like Freddy

Danny Iny (@DannyIny, +DannyIny), a.k.a. the "Freddy Krueger of Blogging", is the proud founder of Firepole Marketing. He is the author of the Amazon best-seller Engagement from Scratch! (available on Amazon, or for free in our Engagement Toolbox), and creator of the Audience Business Masterclass.

Comments

  1. saya says

    Danny,
    You shared very important and useful information. In fact most of topics you mentioned such as: how to find the micro network, and guest post were my questions. Thanks for sharing it.
    Saya

  2. Sam says

    Hey Danny,

    Fantastic post, enjoyed the the read. At times you do seem everywhere. Now if you start wearing a glove with claws we have a cause for concern.;)

  3. says

    Exellent post, Danny! Something that sets you apart from so many other bloggers in the SEO/blogging/monetizing blogs/marketing niches is your step-by-step outlines with concrete actions. None of the “find your voice” or “know your audience” vague crap (although those are both important things, rarely does anyone expand much beyond those phrases).

    Your best posts follow this structure:
    Here’s this awesome outcome.
    Here’s how I got there.
    Here’s what you can do.
    Hope it turns out the same! :)

    I especially like the bit about “legally stalking” (caveats noted at the end) your audience. I have run across your posts all over the web – then I realized that you weren’t ALL OVER the web but in the places that were relevant to me (your audience!).

    I’m printing this out. I can always do with more blueprints for success. :)

    • says

      Thank you, Jana, that really means a lot! The way I try to write is to ask myself, if I were reading this, would I be satisfied? I guess I’d be a tough critic… ;)

      And printing it out – wow! Thank you very much – I’m very, very flattered!

  4. says

    You’re easily one of the hardest working and most impressive ‘newer’ bloggers I’ve ever witnessed day. What you’ve done is nothing short of extraordinary, and the way you’ve laid it all out here is awesome. So proud of you man and you deserve the blessings that come with such work my friend.

    Marcus

    • says

      Thank you, Marcus – it’s so much work, and sometimes it’s easy to feel like you’re getting nowhere – but if we keep on working, we really do get somewhere.

      The key is to pay attention, because more often than not you end up where you are by accident – as was the case for me! :)

  5. TheUglyKoala says

    Danny that’s a really, really good post but er………..all we really meant was that you look like Freddy;)

  6. says

    Looks like a great plan!  You’re right about the single guest post vs. continuous guest posts in the same industry.  The more people see your name, the more of an authority you become!  

  7. says

    Hey Danny – great post! Guest posting is something I do now then, usually when I am invited (by people like your good self) but I’ve been meaning to become more proactive about it. With such a clear blueprint, I don’t think I put it off any longer! Thanks for sharing your experience.

    I do have a question though … how long would you say your initial analysis took (to find your everywhere) and how much time everyday do you allocate to commenting? Ok. That’s two questions!

    • says

      You’re very welcome – I’m looking forward to seeing your stuff around the nets!

      I’ll try to answer the question, but it’s a bit tricky; first of all, I didn’t really do the initial initial analysis – I just kinda stumbled into it. But I would expect it would take 4-8 hours, say, if I asked my talented assistant to take care of it for me. :)

      And I probably spend 15-90 minutes/day reading and commenting on blog posts, depending on how much time I’m putting into relationship building, and how busy I am with other things.

      It’s time consuming – no question about that! :)

  8. says

    A spreadsheet! *shakes head in disbelief* ;) that seems to drain all the fun out of blogging lol.

    A really interesting post, I recall reading your Problogger post at the time and then seeing your Krueger-esque presence about :) What I am deeply interested in is the Guest Blogging course you did with Jon Morrow are you planning to review the course in a separate post? I have wavered at every launch about joining.

    Good luck with the book, I will expect mine to be autographed ;)

    • says

      Thanks, Sarah – if you buy a copy, I’ll autograph it for sure! :)

      Yeah, the spreadsheet was mostly just to illustrate a point – you don’t have to actually create one if you don’t want to, it’s enough to just kind of get a feel for who’s commenting where.

      Jon’s program is great – I wasn’t really planning on doing a specific review, but I did write one on his reviews page (I’m the second one from the top, after Jen Gresham).

  9. Anonymous says

    Man, once again you take it to the next level and reveal a process for proven results.  I’m admittedly gun shy about trying to guest post – I feel weird approaching someone that I don’t already have a relationship with.  Having a step-by-step process like this helps.  Thank you.

    • says

      I’m telling you, Vic, you’ve got to get out there and start guest posting – you owe it to the audience that hasn’t yet discovered your stuff. :)

      Anything I can do to help is just icing on the cake!

  10. says

    Man,

    You are on fire :)

    There is so much stuff here that I have to go through this again, make some notes and decide my next action steps.

    I have noticed, that guest posting has made your blog grow quite fast and I have to listen to the same advice as you gave to to Vic – start guest posting.

    I haven’t taken advantage of guest posting as much as I could have, but that has to change – starting right now :)

      • says

        Well … 

        I started to

        a) brainstorm topic ideas 
        b) listing potential blogs where I would love to have my guest post published
        Also, I have already two posts in the works … and I joined the Jon Morrow’s course :)

        Plenty of guest posting action going on, but I have to tell you … I’m pretty excited :)

        Of course … thank you for providing me a chance to write a guest post for you some months ago … it was my first guest post ever :)

        Timo

  11. Eric Silva says

    Awesome Danny!

    Great post man, I love the being everywhere without really being everywhere. Jon’s class is super sweet!

    I actually have seen you in tons of places. I was thinking damn this dude is all over the place, haha! I’m sure it’s well worth the effort man.

    Keep rocking it D,
    -E

  12. says

    Hi Danny,
    This article is really timely for me. I really need to start hitting the guest posting hard. I can definitely see how having several articles on different blogs at the same time can exponentially increase your exposure. Thanks for showing us your sample pitch email. I was wondering how others initiated contact. Thanks for the reminder on how important guest posting is.

    • says

      You’re very welcome, Lisah, I’m really glad that the post was helpful! Shoot me a link when your guests posts start going live – I’d love to read and share! :)

  13. says

    Freddy Krueger? Who would say such a thing?!!? :)

    The micro-networks thing is so dead on. Love the graph of the omnipresence and how you explain the commenter intersection. Awesome post.

  14. says

    Danny, you just wrote like the blueprint for every beginning blogger. I
    wish I had this info when I started out. What I like to do on a blog article I like is to open
    the links of the commenters in different firefox tabs and then
    place a comment on each of their latest post. It’s less analytical than your Excel approach, but it’s a quick way to reach different people from a micro-network.

    Wim

    • says

      Hey Wim, it doesn’t have to be analytical, as long as you’re reaching out and making connections, which is exactly what you’re doing. You should write a post about your process! :)

  15. says

    WOW! You make me understand. You helped me so much. Thanks for sharing tips.
    It made me understand something, and it is that I never knew before.

  16. Anonymous says

    Great stuff! I’m here from Traffic School and can see how your suggestions dovetail nicely with the info there. I’ll be putting some of this to work!!

    • says

      Hey Lainie, it’s great to see you here, and I’m glad you liked the post! Let me know what results you get when you implement these ideas – I’d love to know! :)

  17. Anonymous says

    You bring up a really good point about the value of guest posting on multiple blogs in a short period of time. I’m constantly seeing the same people on many of the blogs I read and they “stick” in my mind because of that.

    • says

      Thanks, Steve, I’m glad you found it helpful! That’s what it comes down to – the repeated impressions really make someone “stick” in your mind, and that makes all the difference. :)

  18. says

    Excellent! Thank you for steering me to this post after our telephone conversation. I’ve already started following your instructions and, of course, I’ve been exploring Firepole Marketing! I see a great deal to like here. I’ll be back!

  19. says

    Actually, I have tried guest blogging and it does make good on my ranking. However, I have not been lucky enough to be on A-list blogs like Copyblogger. But at least you have given me a motivation here to give it another try. :-)

    • says

      Hey Walter, the most important thing is to get in anywhere you can, and then leverage your successes on those blogs to get onto bigger ones. When you approach larger blogs, make sure to reference the results that you saw on your past guest posts. And definitely keep on trying – some blogs are harder to get into than others, but it’s usually worth the extra effort. :)

  20. Dr. Bob Clarke says

    Hey Danny,

    I love the way you’ve laid out your case for the effectiveness of guest blogging. I’ve just recently started guest blogging and I’ve realized that its more work than writing for your own blog.  You need to be sure you write for THEIR audience, while at the same time give them a flavor of your own work. 

    I can be a little tricky but fun, too.

    For example, I recently wrote a guest post on a multi-niche blog that covered both blogging and relationships!  I thought about this one for a while and finally came up with the idea for  a post — 5 Ways to Romance Your Blog Readers Like a New Girlfriend.

    It got great comments and was well shared, and I now have built a strong relationship with the blog owner who I just recently agreed to an interview on my blog.  I see how this works!

    • says

      Thanks, Bob, I’m really glad you like it!

      You’re right, it is a lot more work – you have to be sure that it’s a good fit for their audience, and you’ve also got to make sure it’s a home run, so that you get invited back. :)

      But yeah, it is fun, and it’s great to see the results. :)

      Congratulations on your successful guest post, it sounds really great – and good luck with the interview! :D

  21. Anonymous says

    I liked this article. I haven’t managed to crack guest blogging just yet – but I guess I haven’t been trying hard enough.

    One of my big problems is finding places to guest blog. I read all the marketing and blogging stuff but my site isn’t really about that… Finding places that are a match for what I write about has been tough so far but again, I probably just need to work harder!

    • says

      Hey Andrew, I’m glad you liked the post!

      It can be tough, but how about this – instead of looking for blogs that are about your subject, try looking for blogs where your readers hang out, and write about the intersection between that subject, and your subject.

      Does that make sense?

  22. says

    Hey Danny,

    just came over here from thinktraffic and with only two posts you managed to get into my reader, wow!

    However, I have one question concerning guest posting. When your guest post wave started did you already have your opt-in form ready? What about a product?

    I’m currently in the process of developing my first product and already have my opt-in form ready. I’m wondering whether I should wait for my product to be finished or if the opt-in is enough when launching the blitzkrieg. What’s your take on that?

    • Anonymous says

      Hi Tim,

      I’ll let Danny chime in when he gets back from his honeymoon, but here is what we did.

      At Firepole Marketing, we progressed on the product significantly before putting up the site. As part of the site, we included the opt-in for our free video course. As part of our marketing plan, we knew when things needed to be ready by (with some allowances for delays) and still be able to execute our plan.

      Of course, I’d always recommend you have lead capturing on your site. Always. And you do, which is good.

      You don’t *need* to be 100% ready with your product, but I’d recommend you plan carefully so that it’s ready with time to spare before your offer goes out as part of your “blitzkrieg”. There is nothing worse then orchestrating a launch only to have to delay it because of product development headaches.
      Hope this helps.

      Peter

      • says

        Hey Peter and Danny,

        thanks for the reply. Why I didn’t think of two waves is beyond me but that is pretty smart :)

        Will start laying out my strategy now then.

        Cheers Tim

    • says

      Hey Tim, learning from our experiences, I would actually recommend two waves of blitz-krieg; one when all you’ve got up is the opt-in, so that you have a base to launch to, and another when the launch is happening, to get even more attention for it. It’s a lot of work, but worth it in the end (and that’s more or less the launch model that we followed, and continue to follow with other projects).

      I’d be happy to chat about this if you want – send me an email to danny (at) firepolemarketing (dot) com and we can setup a time to talk. :)

  23. says

    This may have been my first visit to Firepole Marketing. Danny, I love your writing style.

    And I have to suspect that your awesome writing skills had a lot more impact in building your guest blogging venues than shooting off an email on a whimsy. Actually, it sounds like there was nothing whimsical about what you did. I’m not convinced that all of your readers understand that.

    Then we get to your strategy for creating presence within micro-networks (aka community infiltration). Again, there’s nothing whimsical about that either. You got a whole lot of madness and method going on – especially if you are charting it on Excel.

    This will be a sensitive topic for some. But it is almost exactly the same strategy employed by some of the more savvy corporations and governments.

    Recently on my blog: Beautiful Things For The Asking http://wp.me/pbg0R-sv

    • says

      Thank you, Stan, and welcome to Firepole Marketing! :)

      And yes, you’re right – the relative success that I’ve experience is definitely part the result of my writing experience, but a lot of it is also just having put myself into a situation where I had no choice but to perform.

      The excel spreadsheets and strategic understanding came later – first, I stumbled through it, and then I analyzed to understand why it had worked. :D

  24. Anonymous says

    With out a doubt this is the best post I have ever read. It resonates with me and I am sure this technique will work! I am going to do this and report back- It could be a while as I need to finish my blog first- but I am now inspired!

    • says

      Thanks, Virginia, I’m really glad to hear it!

      Definitely report back, and let us know if you have any questions along the way. We’re happy to help. :)

      Good luck! :D

  25. JasonFonceca says

    This is brilliant stuff, truly.

    Great visual data through infographics, solid principles, and a great personal tale.  It lit a ‘fire’ under my ass too, to offer my value to even more blogs. I know this will help everyone involved.

    Thanks for the win-win Danny :)

  26. Rickspaserv says

    I really enjoyed this post, I have a new blog about all things pool and spa and I will use the advise given here to further along my guest posting. Thanks so much.

  27. Ryan Hanley says

    Danny,

    I’m so freaking impressed by you dude. Keep it up… I’m looking forward to watching your success and hopefully someday I can help with it.

    Thanks,

    Ryan H.

  28. Patricia Fuqua says

    I liked you excel spread sheet and your strategy overall for getting known in the micro-network of your niche.

  29. Jai says

    Danny i found your blog from an awesome article you crafted in Diythemes blog. Cool ill add this one too in my reader and will check out your posts in copyblogger and other marketing blogs.

    Jai

  30. Jami Taylor says

    Thanks, Jason! I’m here from Traffic School and can see how your suggestions dovetail nicely with the info there.

  31. Stacy says

    Hi Danny,

    Thank you for this, what a wealth of information! I always hear people say to try to publish one guest post a month but I can really see the value in getting a lot of them out there in a small amount of time. I’m going to map out my plan, thank you!

    • says

      Awesome, Stacy! Yeah, one guest post a month is nice to say that you did it, but if you want real traction, you need to step it up way past that – think 1-2 per week!

  32. says

    Danny — Considering that you linked to my blog and I was one of your targets for a post, I’m surprised that I didn’t leave a comment (although we’ve had plenty of correspondence.) So if anyone new to this site is leaving a comment, follow Danny’s advice. I’ve watched his shooting star since he wrote this post. Great advice and I’m honored to be a blog that he considered worthy of a guest column! Thanks, Danny.

    • says

      It’s okay, Jeannette, you don’t have to comment on every post, I know you’re busy. I know that sometimes it falls through the cracks for me, too – I hope people forgive me! ;-)

      I really appreciate the kind words, though, and I’m honored that you gave me the opportunity to write for you. :)

  33. says

    Danny, would you suggest writing your website pages using the same format as your blog posts? For example, your home page talking about the pain your clients face and so on? Then the same on pages about your services?

    • says

      Hmmm, interesting question, Matt. I never really thought about it that way. I guess it would depend on what you’re trying to accomplish with the page – not always the same as a blog post…

  34. says

    Danny,

    Thank you for this. You definitely over-delivered with the information in this post. I’m stopping by because I just received an e-mail from you about your new book, “How to Build a Blog (Create Awesome Content and Build Community)”. I wanted to take a moment to say thank you for the free download through Amazon. I had no idea that I could download an app on my iPhone to start reading your Kindle book immediately. I’m excited to start reading the book. I will be sure to leave you a review on Amazon. Again, thank you.

    • says

      Hi Wendy, welcome to Firepole Marketing, and thank you for the kind words!

      I’m thrilled that you’ve grabbed my new book, and I’d love to hear what yo think of it. Will you shoot me some feedback via email once you have a chance to go through it? :)

  35. David Aw says

    guest posting has always been on top of my list, but I’m in the forex trading niche and the question is, do you cross niche to guest blog?

    Like personal finance niche as guest blog? In terms of guest posting for a highly engaged audience, do you do research how which post is popular and write a post similar if not better for that guest post?

    Or you write a guest post base on your niche theme?

    Regards
    David

    • says

      Hey David, the short answer is that you want to go where the audience is, as long as it’s a context that is still relevant; so personal finance sites might be fine, investment sites might be fine, and any other site that your audience might frequent, while in a “business/investing” headspace should work, too. And yes, we do tons of research.

      For the long answer, and details on how to do all of that, check out Write Like Freddy. ;-)

  36. says

    Thank you Danny. I’ll get started with identifying my micro blognetwork now :P

    I’m on holiday now so I’ll be trying to write as many guest posts as possible!

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