Danny Iny (@DannyIny), a.k.a. the “Freddy Krueger of Blogging”, is the founder of Firepole Marketing, the author of the Amazon best-selling book Engagement from Scratch!, and the creator of the Audience Business Masterclass training program.
Now for the long version…
Danny started his entrepreneurial path pretty early – he likes to joke that he has been an entrepreneur for *longer* than his entire adult life, since he quit school when he was fifteen to start his first business, and has been doing it ever since. The road hasn’t always been easy, but despite the failures and discouraging setbacks, he wouldn’t have had it any other way.
He started Firepole Marketing as a one man show (with help from one woman), and first started getting noticed in the online marketing world for his prolific guest posting (80+ guest posts in 2011, which earned him the title “The Freddy Krueger of Blogging”) – which eventually became the inspiration of his critically acclaimed guest posting training, called Write Like Freddy.
Towards the end of that same year, Danny published his book Engagement from Scratch!, which he co-authored with 30 of the world’s leading authorities on engagement and audience-building, including Guy Kawasaki, Brian Clark, Mitch Joel, and many others. Later that year, he co-authored How to Build a Blog (with Sean Platt).
In 2012, the following year, Danny released the Naked Marketing Manifesto – a 42-page free PDF document intended to untangle the marketing challenges facing small business owners and entrepreneurs. The manifesto quickly went viral, and became the foundation for a crowd-funded book project that is projected to be released in the summer of 2013.
In early 2013, Danny and the Firepole Marketing Team (which had grown to include Robyn and Amanda) launched the Audience Business Masterclass, and today they excitedly work with hundreds of eager and hard-working Audience Business builders.
Throughout, Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even from his personal life (including lessons learned from his wedding to the most wonderful woman in the world).
In addition to all of the above, Danny is a super-friendly guy who makes a point of responding to emails and messages within 24 hours – so follow him on Twitter @DannyIny, Google+, or just send him an email and say hello!