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CEI 117: Building an Authentic Brand with Libby Gill
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Defining your brand can be a situation like ‘the chicken or the egg.’ Is it what you think you are and try to convey, or is it what your audience perceives about you, and decides you are? Today, Danny talks with author and brand coach Libby Gill, who has run the gamut of brands, from being the spokesperson of Jerry Springer, to where she is now, which is helping new and established business owners embrace authentic brand.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 23 min 20 seconds | Transcript

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CEI 116: Turning a Passion into a Business with Matthew Kepnes
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Whether traveling is your passion, or perhaps cooking, or pet care, or software design, who wouldn’t love being able to do it for a living, and make a comfortable living doing it? Today’s guest, author and world traveler Matt Kepnes talks with Danny about his passion, traveling, and how it went from making just enough to get from point A to point B, to where he is now, which could be just about anywhere in the world.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 21 min 52 seconds | Transcript

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CEI 115: Joint Venture Management with Andy Hussong
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It’s not always easy to approach JV partners to help promote your product or business. Is your first instinct to find a potential partner whose audience would be a perfect fit, and use that as your pitch? The truth is, approaching a potential partner from that angle is one of the biggest mistakes newer entrepreneurs make. Today, Danny talks with JV Attraction Coach Andy Hussong, and he walks you through the do’s and don’ts of building JV partnerships.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 25 min 52 seconds | Transcript

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CEI 114: Leveling Up Your Gamification with Nir Eyal
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Gamification is a term that’s being thrown around a lot these days. From badges to leaderboards and beyond, everyone is trying to build their products with the type of gaming that makes them downright addictive. But it’s not always as simple as a points system, especially when you consider what you’re trying to gamify.

Today, Danny’s guest is Nir Eyal, author of Hooked, and host of a number of different workshops focused on building habits.

Let’s get started! Just click the play button below.

Podcast runtime: 24 min 32 seconds | Transcript

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CEI 113: Advertising on Facebook with Keith Krance
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Advertising on Facebook doesn’t require ninja skills to be profitable. Instead, it needs a personal touch, and plenty of touch points.

Danny’s guest today is Keith Krance, co-author of The Ultimate Guide to Facebook Advertising. Keith talks with Danny about how to approach people on Facebook, website custom audiences and organic traffic, and building goodwill. He also gives his thoughts on whether or not a busy business owner has the time to manage a Facebook ad campaign.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 25 min 17 seconds | Transcript

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CEI 112: Hosting and Connecting Through Mastermind Events with Jayson Gaignard
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It’s not always about the money – even when you have it. Today’s guest Jayson Gaignard, had made it to the top. But he was living someone else’s definition of success.

Today, Danny talks with Jayson about how landed a quarter of a million dollars in debt. More importantly, he shares how he turned everything around, and now makes his living as a ‘people connector’ – something far more fulfilling for him than the hands-off business he had built before.

Find out how Jayson got started in the Mastermind realm, and how you can, too.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 22 min 41 seconds | Transcript

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CEI 111: Behavioral Economics with Dan Ariely
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If you’ve ever wondered why people do what they do, and make the mistakes they make, you’ll love today’s podcast with Dan Ariely.

Dan is an author, and a leader in the field of behavioral economics, and while that might sound a little too academic, it’s not! Dan’s a charming and funny person, and he has an incredible way of teaching through stories and clever examples.

He’s also the one who can also tell you what your customers will be happy to spend their money on, when it comes to online businesses.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 23 min 15 seconds | Transcript

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