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CEI 105: Newsjacking with David Meerman Scott
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Breaking news is all around us in our everyday lives, but we don’t always think of using breaking news in our business. That’s where David Meerman Scott comes in.

David has written ten books in the last 12 years, mostly centered around online marketing, sales, and content creation. He’s also the person who defined the term “newsjacking” and made it popular about two or three years ago.

Today, Danny dives into what newsjacking involves, how to use it in your business, and how the online marketing world has changed in the last ten years.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 28 min 32 seconds | Transcript

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CEI 104: Building Your Quiet Power Strategy with Tara Gentile
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CEI104As entrepreneurs, we’re constantly on the lookout for new ways to leverage our abilities and improve our business. But what we don’t often think about is how we can use what’s already original and unique about us to really push our business forward.

That’s the essence of the Quiet Power Strategy, a new book released by Tara Gentile, one of our favorite podcast guests.

Today, Tara’s sitting down with Danny to talk about how using the Quiet Power Strategy allows entrepreneurs to leverage what they’re already good at instead of getting distracted by the things they “should” be doing.

Ready to dive in? All you have to do is click the play button below.

Podcast runtime: 21 min 14 seconds | Transcript

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CEI 103: Going Away on Business Retreats with Danny Iny
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CEI103Sometimes, you just need to get away. In a professional setting like running your own business, this often means going on a retreat. A business retreat is a great time for your team to connect with each other, think about big picture strategy and refresh and recharge themselves for the work ahead.

Firepole Marketing has gone on retreat twice before, and we’re gearing up for our third and largest yet! This weekend, we’re leaving our offices and heading out into the Canadian wilderness to think of great things for the company. And, hopefully, for you.

But before we head out, Megan and Danny sat down to talk about the value of going away on a business retreat, how to plan one, and what to expect.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 15 min 07 seconds | Transcript

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CEI 102: Becoming A Socially-Conscious Entrepreneur with Ryan Eliason
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Many of us do what wedo because at the root of it all, we want to make a difference for the better in the world. Very often, however, it seems like what is getting in the way of that is the same thing that so often makes it possible – money.

Money and social change have not always been the most comfortable of bedfellows. But, long time socially conscious entrepreneur and coach Ryan Eliason wants to change that and start viewing money as a tool to accomplish the good things that you want to see done.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 24 min 34 seconds | Transcript

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CEI 101: The Cutting Edge of Indie Publishing with Sean Platt
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CEI65If you are new to our podcast, you may also be new to Sean Platt, the author of Write. Publish. Repeat. Sean is also our most interviewed guest on the show, and it’s not hard to see why!

Not only does Sean run a successful online business, he’s also a successful online author and self-publisher.

Today, Danny catches up with Sean to talk about the business of being a writer. There’s a quick follow up to Sean’s successful Kickstarter campaign, followed by a long conversation about how all of Sean’s writing has been consolidated under one website. This consolidation has led to opportunities to repackage and re-bundle Sean’s writing in a way that wasn’t possible before.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 29 min 28 seconds | Transcript

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CEI 100: The Business of Acting and Personal Reinvention with Heroes’ David H Lawrence XVII
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Did you know that actors and entrepreneurs have a great deal in common?

From seeing yourself as a business to really understanding your customer, professional actors and entrepreneurs need to make the same decisions, consider the same variables, and look at their work in very similar ways.

David H. Lawrence XVII maybe best known for his role as the puppeteer on Heroes, but he’s also a very successful entrepreneur. And he’s here today to make sure that you are consider the right stakeholders in your business, and to talk about why it’s important to ignore your most vocal critics.

Plus, he’ll pull back the curtain and give us a glimpse of what it really takes to make a living as an actor.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 31 min 00 seconds | Transcript

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CEI 099: A Different Way to Look at Selling and Business with Unselling Author Scott Stratten
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CEI99Improving your relationship with your customers is definitely on top of most entrepreneur’s dream list. But how do you actually do it?

Scott Stratten, author of UnMarketing and UnSelling, has a few ideas. During his interview with Danny, Scott talks about where and how you should use social media, and how all the interactions you have with customers move them up or down the satisfaction grid.

Plus, Scott shares his own insights into what really matters when it comes to podcasting and blogging.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 21 min 09 seconds | Transcript

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