This is an issue that came up a little bit before the holiday season.
In my December Project ABC update, I mentioned that I’d discovered blogs that charge other bloggers for the opportunity to guest post – sometimes – even to submit a post for review.
Obviously, this isn’t the way we do things at Firepole Marketing; we don’t pay for guest posts, and we certainly don’t charge for them! We consider it a fair exchange of value – guest posters provide us with content, and we provide feedback and an audience.
Other bloggers do pay for Guest Posts – Carol Tice wrote a wonderful justification for doing so, and several commenters on that Project ABC update stated their intention to do the same. This is basically treating a guest poster like a freelance writer who does a job that they have a right to payment for.
And then there are those sites that charge for the privilege. They have fee structures and word/link limits and consider a free guest post “free advertising” for the writer. A big, engaged audience is a valuable resource, and maybe it’s a part of their business model to charge people for access to it.
What are your thoughts? Would you ever pay to submit a guest post? Have you been asked?
What would you do on your own blog? Please leave a comment and let us know what you think!
Megan Dougherty has been with Firepole Marketing since 2010, first as Danny’s Assistant and more recently as Content Editor and Assistant Instructor. When she’s not working with wonderful students and readers here, she’s building her own audience based business helping the young and underemployed handle their money at Paying For Life.