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Scavenger Hunt

The Great Online Marketing Scavenger Hunt: Extended for Another 6 Weeks!

Posted on April 1, 2013 | In Scavenger Hunt

The last five weeks have been so much fun, I just can’t imagine stopping. So we’ve decided to double the length of the hunt and release a brand new list of challenges – bigger and better than ever. We’re going to be taking things a few steps further, and will be upping the ante on [...]

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How the Firepole Marketing Scavenger Hunt Reveals Your Marketing Personality

Posted on March 26, 2013 | In Guest Appearances

Are you playing in the Great Online Marketing Scavenger Hunt, or are you just watching the game from the sidelines?

Either way, it’s a lot of fun!

But scavenger hunts aren’t merely a fun way to spend your time – they’re an opportunity to grow as a person and as a business. For example, scavenger hunts give you a chance to:

  •  Try something you normally wouldn’t
  • Connect with like-minded people (and cool people with different opinions, too)
  • Win a nifty prize, whether it’s cash or fame or a GIF of a trophy with your name on it

AND…

  •  Learn how your strategic personality affects your business success

Gamification is popular because it works with human nature – we all love to count our achievements, show off the spoils of our good deeds, and (eek!) compare ourselves to others.

You might not realise it, but the way you handle a multi-task challenge like this speaks volumes about you. Your personality tends to show through in the way you run your business and the way you handle your marketing, too, just like it does in a game.

Take a look at these common ways people approach a scavenger hunt, and let me know if you recognize yourself…

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Reading, Writing and Researching Your Way Around Writers Block and Other Creative Hang-Ups

Posted on March 18, 2013 | In Scavenger Hunt

Let’s be honest for a moment. When you blog – you spend a lot of time writing. And most of the time – it’s great! It goes well. If you do it enough to have a readership – where people listen to you and respond to what you say – then you’ve got something going [...]

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How to Build an Online Audience for Your Off-Line Business When Time & Money Are Limited

Posted on March 12, 2013 | In Guest Appearances

Successfully marketing your business online is inherently challenging.

Building up an audience of dedicated followers, increasing your online visibility and even finding your “voice” can take up a considerable amount of time, money, and effort. It may involve a lot of tweaking and testing and trying things out till you land on the formula that will work for you and your business.

But, when the majority of your business is conducted off-line, there are additional challenges that can make the path to success even steeper – and that’s not something most online marketers talk about too often.

A business conducted both on and offline is desirable to have – but making the transition in a way that is both cost- and energy-effective can be one heck of a challenge.

So I’d like to talk today about building an online audience for your off-line business without having to invest one or more of your limbs and a month of Sundays to do it.

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Mastering the Social Web by Starting Small

Posted on March 6, 2013 | In Scavenger Hunt

We spend a lot of time on Firepole Marketing telling you how important it is to find your absolutely perfect ideal customer, and build a relationship with them.

It’s a pretty smart way to get your business going.

Finding them can be challenging – but it’s almost always worthwhile.

Social networking is one of the ways we do it, and almost everyone has at least one of the “biggies”: a Facebook account, a Twitter account, A LinkedIn profile – you know the ones – the sites you think of when you think “social media.”

They’re so big and so prevalent that maintaining a presence on them is almost a hygiene issue, that is to say, something you have to do just to be “as good as all the other options.” Having a Facebook page won’t make you special – but not having one might cause a raised eyebrow. You know what I mean.

That’s the problem with the biggest social networking sites: participating is just the price of admission, and they’re so widespread that they hardly matter in terms of differentiation or finding the people you really want to be working with.

Happily, there are other options.

If you’ve ever been sick of the major players in the social media industry, this post is for you. Let’s look at our alternatives and some new ways to use the bigger social networking sites.

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Let the Great Online Marketing Scavenger Hunt Begin!

Posted on February 22, 2013 | In Firepole Marketing Updates

Come one, come all – because the Great Online Marketing Scavenger Hunt is about to begin!

I know you want to get going right now – but you must bear with me for a few moments at least – because I’m going to tell you how it’s all going to work, what you could win, and who the wonderful people who are making it all possible are.

But first, a little reminder: what’s going on here?

This will be a five week event with over 100 challenges to complete for points, skills and glory. We’ll be taking you through the paces of networking and guest posting, mastering the social web, multi-media, writing, researching and maybe even stepping away from the computer and into the real world once in a while.

If you start and stick it through, by the end of the hunt – even if you don’t win a prize – you will have expanded your reach online, made new connections, deepened existing relationships, learned new skills and generally levelled up your business.

Does that sound okay?

Good, let’s get going!

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How Racing My Cats Got Me Thinking About Online Marketing

Posted on February 12, 2013 | In Firepole Marketing Updates

As you probably already know, Danny, Robyn, Amanda and I have spent the last week relaxing, recharging and planning for the coming months away up in the great white north outside of Montreal.

It was a heck of a week, and I think I can speak for all of us when I say: we’re glad to be back.

It wasn’t all fun and naps, of course – we spent a lot of time talking about the wonderful experience we had launching the Audience Business Masterclass, running the Awesome Engagement Strategies Contest AND some of the exciting plans we have for the future.

I’m in the happy position today, of being able to tell you a little bit about something we’re planning.

But first – I’d like to tell you about once of my favorite Montreal events.

In November of 2012 and of 2011, I, intentionally and with enthusiasm aforethought, made a rampant fool of myself. I ran around the city (sometimes in costume!) making videos, snapping photos and writing bizarre little pastiches. My spouse ate a jar of mayonnaise. For real.

I was participating, with a double handful of friends, in the absolutely epic Impossible Montreal. What else but the thrill of competition could make otherwise sensible adults dress up like pirates and ride the metro for hours? To re-enact internet memes? To invent web-slingers? And yes – try to race cats.

I can tell you – it worked – we did – or at least attempted all of those things and more; meeting people, getting creative and generally having a really, really good time. (In case you were wondering my team won in 2011 and came in third in 2012.)

So what does all of this have to do with you?

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