Why People Don’t Join Your List – The Top 5 Things to Check

Pete Sandeen Landing Page CritiqueMany marketing tactics become more or less worthless if people refuse to join your list. An effective marketing strategy that doesn’t involve building a list is an exception.

If you’re not in contact with your potential customers, you struggle to demonstrate your expertise and can’t make anyone even consider buying what you sell.

The first step is getting people to an opt-in landing page. And sure, they have to be interested in what you have to offer.

But for the purposes of this post, I’ll assume that some people already find their way to your opt-in landing page and that the issue is your conversion rate. Few (if any) of the people who visit your landing page decide to join your list.

So, here are the top 5 reasons why people who “really should” join your list, don’t.
[Read more...]

3 Signs That Your Business (or Blog) Idea Won’t Work

stopYour spouse, family, and close friends have faith that your business (or blog) can become a success story. Or at least, they’re trying to keep their doubts to themselves.

But you have suspicions.

You thought you would’ve seen good results by now. And that’s making you question your business idea and maybe even your ability to succeed.

So, did you make a huge mistake that took months or years (and possibly thousands of dollars) from you?

All of these three signs are bad—even on their own. But if you see all of them, it might be time to change the idea, start fresh, or pack your bags completely.

On the other hand, if these signs are nowhere to be seen, your idea is likely to be very good.

If that’s the case, now is the time to figure out what’s holding you back and turn your business or blog around. [Read more...]

Guide to Smart Pricing: What Are You Really Worth?

piccoli investitoriGetting your pricing just right is tricky.

There are big downsides to keeping your prices too low. But it’s easy to raise them too high for people to buy anything anymore.

There are some basic ways to look at pricing and pick the “right price.” Everyone repeats those methods whenever pricing is discussed.

However, “look at your competitors” doesn’t really help you to find the right prices unless you only aim to be the cheapest.

So, how do you find the perfect prices for your products and services?

[Read more...]

How to Get 100+ Subscribers from EACH and EVERY ONE Your Guest Posts

fishingbusinessMany marketing experts urge you to use guest blogging as a way to grow your email list (Danny and me included).

But it can be just a huge waste of time if you don’t get results – especially if writing each post takes you more than a couple of hours.

A few months ago, I surveyed my list about how many subscribers they expect to get from each guest post they write. And 46% said, “less than 25,” which might be nice when you’re just starting out, but it’s hardly enough to justify the time it takes.

However, you can get very good results with guest blogging if you get it right. Getting 100+ subscribers on average per post is achievable for most people.

But just “writing great posts” doesn’t cut it. There’s more to effective guest blogging than that. [Read more...]

How To Find The Marketing Tactics That Will Create Results For YOU

Photoxpress_6189807How much time do you spend each week building your business or blog?

Are you seeing the results you want? The kind of results others brag about?

You can spend hours every week trying to get your business off the ground. But after months or years, the absence of results can be the most remarkable aspect of your business.

It’s not that you couldn’t get results or that something would be wrong with your business idea.

It’s that tactics that work wonders for some people are a total waste of time for others. And often, when you try something for the first (or fifteenth) time, you just haven’t learned how to make it work yet.

So, how do you know what your marketing focus should be?

At least you can’t rely on what the Internet marketing gurus are telling you to do. And you can’t keep doing things that don’t create results. Or you’ll never reach your goals.

But you can find the marketing tactics that will create results for you if you just look for the right clues. [Read more...]

Content Writing: Find The Words that Make Your Audience JUMP

jump run girlImagine being in a foreign country where no one speaks your language.

Then, someone right behind your back starts talking to you in your native language and even with the same accent as if they came from your hometown.

If that has ever happened to you, you know the startled feeling. (Happened to me in New Zealand, and being from Finland, it’s very unusual to randomly meet countrymen abroad.)

Taken one step further, let’s say they talk about your most pressing problem and you can hear that they know exactly what you’re going through.

You listen. With undivided attention.

That’s what you should be able to do to your potential customers through your content.

And when you do, you have a rare opening to make them see why they should buy your products (or read your blog, join your email list, or hire you).

[Read more...]

How to Get More Subscribers – LOTS More – By Tomorrow!

more-subscribersHow much time have you spent building your online business or blog?

You watch as the visitors you worked hard to attract come to your site and then leave. They don’t subscribe. They don’t even leave a comment.

Your visitors spend a couple of seconds on your site, and never come back.

Even if you get them to a landing page – a landing page you spent hours and hours building – they still leave without joining your list.

And then you hear how some people have a 40% landing page conversion rate. Or 60%. Or higher.

If you want to see those kind of numbers, this short post (+video) will show you how to get drastically more subscribers – starting tomorrow…

[Read more...]

Quick Ways to Increase Conversion Rate TODAY!

More than 90% of websites get something on their landing pages seriously wrong.

It might even be closer to 95%…

And they’re practically kicking people away from opting in.

The few sites that get things right include the likes of Apple and Amazon. Big companies with gargantuan amounts of traffic. Not to mention huge teams of highly trained employees working night and day to perfect landing pages.

But it’s not really that difficult to get the basics right – even a solopreneur can make a very highly converting landing page – all on their own.

If you’re serious about running a business online, you should check that you aren’t making these easy-to-fix mistakes on your landing pages so that you can increase conversion rate. [Read more...]

How I Beat Danny Iny 5:1 at His Own Game (Sales Letter Split-Testing)

Danny Iny is one of the very few people I listen to when it comes to marketing, and it’s not every day that he asks for help in this area, or needs it.

But a couple of months ago he asked for a second opinion on a sales letter he was writing.

I gave him my feedback, but I also proposed a friendly competition over who could get more sales.

Danny’s a good sport, so he said “sure, let’s do it”…

Well, I ended up winning by 423%… but since that means a *lot* more sales for Danny, I’m assuming that he isn’t too miffed about losing. ;-)

This post is all about our little competition: what Danny missed, how I beat him at his own game… and how *you* might get 5x more sales in your business, too!

[Read more...]

What Do You Think of Firepole Marketing’s New Design?

Note from Danny: Yes, we have a new design, and yes, we’re very proud of it. But in the spirit of continuous improvement, instead of just showing off what’s new, I’ve asked Peter Sandeen to take a look at what’s improved, and especially what could be made even better…

Some weeks ago, Danny asked me to give him some feedback on the new design.

Danny is a friend, so I was happy to help. But there’s always something to improve… ;-)

In this post (and video) you’ll see how the new design improves from the old one.

You’ll also see what would make it convert even better (in other words: how Danny would get even more subscribers and customers with the same amount traffic).

You can use the same principles to increase your own conversion.

And you can tell what you think about the new design, and if you agree with me or not. ;-)

Anyway the new design can teach some very valuable things:

  1. Why “focus points” are the foundation for good websites
  2. What options you should offer to your visitors in order to get more subscribers and customers

Ready? Okay, let’s dive in…

[Read more...]

Check Website Traffic: Can You Handle Your Website Visitors? (Don’t Blow It!)

Someone finds your site. It’s their first time there, and they don’t know you.

What happens next?

Are they already looking for the “back” or “close” buttons in their browsers?

OR Are they looking for where they could join your email list?

Which would you prefer?

“But I can’t control where they land on my site…”

Well, that’s not quite true, and even less significant; it doesn’t matter where visitors come to, you want them to subscribe, right?

In this video we’ll look at two opt in landing pages, and a normal blog post that gets a lot of traffic.

You’ll see what you can do to easily get more subscribers without getting more traffic…

[Read more...]

Landing Page Optimization: The FASTEST Way to Get More Subscribers

landing page optimizationGuest posting is a great way to get people to your site.

But what happens then? Getting people to your site isn’t the same as getting more subscribers.

You – hopefully – direct them to a page where you ask them to join your email list.

How many of them join it? 15% of them? 20%? 25%?

If your conversion is 20%, you lose 80% of your potential subscribers who were just one small step away from your list.

Still a lot of people will tell you that a 20% opt in conversion is “good” or even “excellent”.

Well, I wouldn’t say so. I’d say 50% is “good” and above 70% is “excellent”.

Here are three examples of opt-in landing pages that have a conversion rate around 20%.

In this video you’ll see how they (and you) could increase that conversion…

[Read more...]