July 3, 2015

Avoid Shiny Object Syndrome: Stop Wasting Time and Money with These 3 Tips

How many marketing product promotions have you seen this year? I see two or three every week, and I guess you’re quite similar in that sense. I skim through lots of programs (this year, eight so far) because just one usable idea is easily worth the price tag for me. And I try almost as many marketing tools. But if marketing isn’t your expertise and work, you can’t justify the time and money it takes to check out so many things. If you’ve bought a bunch of programs, and you’re anything like most business owners, you’ve been underwhelmed by the results you got from most of them. So, let’s see how you can avoid wasting your time and money with any more marketing programs, tools, and strategies that don’t help you make more sales.
April 24, 2015

Marketing Tactics and Strategies Aren’t as Important as You Thought. Here’s Why.

We’re repeatedly sold on the idea that we have to just use the right marketing tactics to get great results. How many “right” and “guaranteed” tactics have you tried? Whether it’s blogging, a certain type of advertising, or social media, it’s rarely the answer we were looking for. Complete strategies are a step in the right direction. But even those often based on someone having found some magical tactic that’s the key to business results. Marketing tactics and strategies provide an often tempting expectation of results. When we find a new tactic, we can for a moment feel a surge of hope: “Maybe this is what I needed all along and I finally found it!” Yet, as practically everyone can attest, a new tactic or strategy rarely creates incredible results. Not never, but rarely. So, let’s dig deeper into why even the best marketing tactic or strategy for you can’t change things on its own.
February 21, 2014

Why People Don’t Join Your List – The Top 5 Things to Check

Many marketing tactics become more or less worthless if people refuse to join your list. An effective marketing strategy that doesn’t involve building a list is an exception. If you’re not in contact with your potential customers, you struggle to demonstrate your expertise and can’t make anyone even consider buying what you sell. The first step is getting people to an opt-in landing page. And sure, they have to be interested in what you have to offer. But for the purposes of this post, I’ll assume that some people already find their way to your opt-in landing page and that the issue is your conversion rate. Few (if any) of the people who visit your landing page decide to join your list. So, here are the top 5 reasons why people who “really should” join your list, don’t.
January 24, 2014

3 Signs that Your Business (or Blog) Idea Won’t Work

Your spouse, family, and close friends have faith that your business (or blog) can become a success story. Or at least, they’re trying to keep their doubts to themselves. But you have suspicions. You thought you would’ve seen good results by now. And that’s making you question your business idea and maybe even your ability to succeed. So, did you make a huge mistake that took months or years (and possibly thousands of dollars) from you? All of these three signs are bad—even on their own. But if you see all of them, it might be time to change the idea, start fresh, or pack your bags completely. On the other hand, if these signs are nowhere to be seen, your idea is likely to be very good. If that’s the case, now is the time to figure out what’s holding you back and turn your business or blog around.