Peter Sandeen

I’m sure your business or blog isn’t quite like any other.

But there are other businesses and blogs in the same general field, right?

Maybe you’re competing with the most prominent blogs like Copyblogger, ThinkTraffic, and Social Triggers.

They have the benefit of being well-established, and you’re likely to have big competitors like them no matter what your blog or business is about.

Fortunately for you, even these “giants” commonly make one mistake that you can use to your advantage (and you’ll learn how to do that in this post + video)…

More than 90% of websites get something on their landing pages seriously wrong.

It might even be closer to 95%…

And they’re practically kicking people away from opting in.

The few sites that get things right include the likes of Apple and Amazon. Big companies with gargantuan amounts of traffic. Not to mention huge teams of highly trained employees working night and day to perfect landing pages.

But it’s not really that difficult to get the basics right – even a solopreneur can make a very highly converting landing page – all on their own.

If you’re serious about running a business online, you should check that you aren’t making these easy-to-fix mistakes on your landing pages…

Note from Danny: Yes, we have a new design, and yes, we’re very proud of it. But in the spirit of continuous improvement, instead of just showing off what’s new, I’ve asked Peter Sandeen to take a look at what’s improved, and especially what could be made even better…

Some weeks ago, Danny asked me to give him some feedback on the new design.

Danny is a friend, so I was happy to help. But there’s always something to improve…

In this post (and video) you’ll see how the new design improves from the old one.

You’ll also see what would make it convert even better (in other words: how Danny would get even more subscribers and customers with the same amount traffic).

You can use the same principles to increase your own conversion.

And you can tell what you think about the new design, and if you agree with me or not.

Anyway the new design can teach some very valuable things:

1. Why “focus points” are the foundation for good websites
2. What options you should offer to your visitors in order to get more subscribers and customers

Ready? Okay, let’s dive in…

Guest posting is a great way to get people to your site.

But what happens then? Getting people to your site isn’t the same as getting more subscribers.

You – hopefully – direct them to a page where you ask them to join your email list.

How many of them join it? 15% of them? 20%? 25%?

If your conversion is 20%, you lose 80% of your potential subscribers who were just one small step away from your list.

Still a lot of people will tell you that a 20% opt in conversion is “good” or even “excellent”.

Well, I wouldn’t say so. I’d say 50% is “good” and above 70% is “excellent”.

Here are three examples of opt-in landing pages that have a conversion rate around 20%.

In this video you’ll see how they (and you) could increase that conversion…

So, you have a product or a service to sell. And you know who’d benefit from buying it.

Are you constantly hiring more people due to the overwhelming amount of orders you’re getting?

If not, then check these five steps of marketing to see where you’re going wrong.

Honestly, if you have something to sell that’s worth buying, there’s no reason you couldn’t sell more of it.

Or do you use any of these excuses?

• “People don’t understand the value of my product.”
• “They already own my product.”
• “They’re using my competitors’ products.

These are all excuses and the five links in the chain of marketing will get you past them.

The links aren’t clearly separate; instead they all work together and build on top of each other. And you can’t skip any of them if you want your business to succeed.