April 24, 2015

Marketing Tactics and Strategies Aren’t as Important as You Thought. Here’s Why.

We’re repeatedly sold on the idea that we have to just use the right marketing tactics to get great results. How many “right” and “guaranteed” tactics have you tried? Whether it’s blogging, a certain type of advertising, or social media, it’s rarely the answer we were looking for. Complete strategies are a step in the right direction. But even those often based on someone having found some magical tactic that’s the key to business results. Marketing tactics and strategies provide an often tempting expectation of results. When we find a new tactic, we can for a moment feel a surge of hope: “Maybe this is what I needed all along and I finally found it!” Yet, as practically everyone can attest, a new tactic or strategy rarely creates incredible results. Not never, but rarely. So, let’s dig deeper into why even the best marketing tactic or strategy for you can’t change things on its own.
February 21, 2014

Why People Don’t Join Your List – The Top 5 Things to Check

Many marketing tactics become more or less worthless if people refuse to join your list. An effective marketing strategy that doesn’t involve building a list is an exception. If you’re not in contact with your potential customers, you struggle to demonstrate your expertise and can’t make anyone even consider buying what you sell. The first step is getting people to an opt-in landing page. And sure, they have to be interested in what you have to offer. But for the purposes of this post, I’ll assume that some people already find their way to your opt-in landing page and that the issue is your conversion rate. Few (if any) of the people who visit your landing page decide to join your list. So, here are the top 5 reasons why people who “really should” join your list, don’t.
January 24, 2014

3 Signs that Your Business (or Blog) Idea Won’t Work

Your spouse, family, and close friends have faith that your business (or blog) can become a success story. Or at least, they’re trying to keep their doubts to themselves. But you have suspicions. You thought you would’ve seen good results by now. And that’s making you question your business idea and maybe even your ability to succeed. So, did you make a huge mistake that took months or years (and possibly thousands of dollars) from you? All of these three signs are bad—even on their own. But if you see all of them, it might be time to change the idea, start fresh, or pack your bags completely. On the other hand, if these signs are nowhere to be seen, your idea is likely to be very good. If that’s the case, now is the time to figure out what’s holding you back and turn your business or blog around.
October 6, 2013

Guide to Smart Pricing: What Are You Really Worth?

Getting your pricing just right is tricky. There are big downsides to keeping your prices too low. But it’s easy to raise them too high for people to buy anything anymore. There are some basic ways to look at pricing and pick the “right price.” Everyone repeats those methods whenever pricing is discussed. However, “look at your competitors” doesn’t really help you to find the right prices unless you only aim to be the cheapest. So, how do you find the perfect prices for your products and services?