Getting your pricing just right is tricky.
There are big downsides to keeping your prices too low. But it’s easy to raise them too high for people to buy anything anymore.
There are some basic ways to look at pricing and pick the “right price.” Everyone repeats those methods whenever pricing is discussed.
However, “look at your competitors” doesn’t really help you to find the right prices unless you only aim to be the cheapest.
So, how do you find the perfect prices for your products and services?