July 23, 2015

Bouncing Back After a Business Failure

So you screwed up. What next? There’s something you notice a lot in online marketing – the story of how an entrepreneur tried, failed, recovered and then succeeded. It’s a good story and an important story. But it kind of misses a little something sometimes. Let’s be honest. It’s easier to talk about how you learned from an epic fail when you’re sitting far on the other side of it, sharing your story with eager listeners envious of your success. It’s another thing entirely to be sitting in your home office by yourself, sad music playing, a pile of empty ice cream cartons next to you looking at the money you lost… and not knowing what on earth you are going to do next. (The ice cream thing isn’t just me, right?) Hindsight is 20/20, of course. But a really bad step like a failed launch, an embarrassing email, a terrible decision, or a total product meltdown has the blinding effect of being hit by a three-ton truck. So when you finally face the facts and say to yourself “I messed this up good,” it can be hard to look at it as the learning opportunity, or part of your
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May 14, 2015

Early Signs of Online Audience Business Success

Last month was kind of a special month for me. On around the 15th of April, I celebrated 5 years working with Danny at Firepole Marketing. Now, 5 years may not sound like a lot – but for a millennial who, pre-Firepole had almost 40 different jobs (most of them sucked), it’s kind of spectacular. A LOT has changed in the last 5 years. Firepole Marketing went from a 2-person + an assistant (hello!) operation to a team of about 20 of the most brilliant and talented people imaginable. We’ve also gone from a handful of students to thousands in multiple trainings working on a dazzling array of different businesses. And I’ve been lucky enough to get to see it all. I’ve seen people be successful beyond their wildest dreams, and I’ve seen people crash and burn. I’ve seen people pick themselves up and start again, and I’ve seen people give up and go home. I’ve seen people start from absolutely nothing, and I’ve seen people start with more resources than we could have dreamed of when we were starting out. Optimism, pessimism, enthusiasm, despair, doggedness and flightiness – all of these characteristics have been present in not just one,
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January 31, 2014

Project ABC: Goodness Gracious, It’s Actually Happening…

I’m really excited. Okay – I’m usually really excited – but today more so than others. Today, I’m excited to tell you about the last year at Paying for Life, which has gone from an idea to a blog with about 650 people paying attention to it. This is small potatoes in the blogosphere – but it feels HUGE to me. Note from Danny: This *is* huge. Megan has grown almost as much in her first year as we did in the first year of Firepole Marketing. And Firepole Marketing was a full-time gig with two partners and an assistant, whereas Megan is doing Paying for Life very much on the side. So way to go! Looking back as I’ve been working alongside (and let’s be honest – very often behind!) our students in the Audience Business Masterclass, I can see a number of things I’ve done well over the last year, and some things I haven’t. On the positive side: my list has grown, and I’ve started building some relationships – and even friendships – with other bloggers in my space. I’ve also started blogging more frequently and *very* recently started pitching guest posts more aggressively. I have also
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December 1, 2013

Planning a Business Retreat: One Step Back for Two Steps Forward

It’s been a crazy couple of weeks. Or months. Or years. You’re doing your time, responding to your emails and blog comments, reaching out and building new relationships, and always creating content, thinking about the future and planning what you’ll need to get there. It can be exhausting, and no matter how much you love what you do, how passionate you are, or how much it all matters, you can’t keep this up forever without driving yourself straight into the ground. That won’t work for anyone. People need rest. People need breaks. People need to get out of their environments to be able to look clearly at where they’re coming from and where they want to go. In short, sometimes people need retreats. We certainly do. In February of this year, right after the The Epic $294,865 in 25 Days Launch, right after we had taken on and made promises to 450 new students, Danny took the Firepole Marketing team away for a week of retreat. The timing sucked, and a lot of people were annoyed, but it was the only acceptable option. The previous 4 weeks had been more grueling and more intense than any I had ever experienced,
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