I’m really excited.
Okay – I’m usually really excited – but today more so than others.
Today, I’m excited to tell you about the last year at Paying for Life, which has gone from an idea to a blog with about 650 people paying attention to it.
This is small potatoes in the blogosphere – but it feels HUGE to me.
Note from Danny: This *is* huge. Megan has grown almost as much in her first year as we did in the first year of Firepole Marketing. And Firepole Marketing was a full-time gig with two partners and an assistant, whereas Megan is doing Paying for Life very much on the side. So way to go!
Looking back as I’ve been working alongside (and let’s be honest – very often behind!) our students in the Audience Business Masterclass, I can see a number of things I’ve done well over the last year, and some things I haven’t.
On the positive side: my list has grown, and I’ve started building some relationships – and even friendships – with other bloggers in my space. I’ve also started blogging more frequently and *very* recently started pitching guest posts more aggressively. I have also made a plan for a couple of bigger campaigns for the next few months – I’ll explain more about all of this below.
On the more negative side, I spent most of the year laboring under the impression that I needed to become an authority in the personal finance space online – and that’s not as true as I thought it was. It won’t hurt – but it’s not the Niche Superhero I really want to be.
The other major thing I’ve done wrong is that I have yet to really prioritize my work for my own business. I care about it, it matters to me – but I also have this incredible day job…
So I’m trying to find a balance right now that lets me do the work I want to be doing AND the work I want to be doing. (What a problem, right?)
Okay, let’s go over some of this in more detail. Hopefully you can learn a little from my mistakes.