April 24, 2015

Marketing Tactics and Strategies Aren’t as Important as You Thought. Here’s Why.

We’re repeatedly sold on the idea that we have to just use the right marketing tactics to get great results. How many “right” and “guaranteed” tactics have you tried? Whether it’s blogging, a certain type of advertising, or social media, it’s rarely the answer we were looking for. Complete strategies are a step in the right direction. But even those often based on someone having found some magical tactic that’s the key to business results. Marketing tactics and strategies provide an often tempting expectation of results. When we find a new tactic, we can for a moment feel a surge of hope: “Maybe this is what I needed all along and I finally found it!” Yet, as practically everyone can attest, a new tactic or strategy rarely creates incredible results. Not never, but rarely. So, let’s dig deeper into why even the best marketing tactic or strategy for you can’t change things on its own.
April 23, 2015

Top 10 Online Marketing Blogs that Led Me From Rags to Riches

Growing up, no one would have believed me if I told them that I would graduate from Georgia Tech and go on to manage $11 million in revenue as an associate product manager for my first job. In fact, the odds were always against me being born in the USA to a working-class immigrant family. After my father’s family business burned down, my grandfather decided to bring the family to the US from Korea. Although it was not his dream job, my father was fortunate to find a employment in the upholstery business. With each piece of furniture he mended, I knew my father did it to provide food and opportunities for our family. I am most grateful for all that has come my way and believe it is time to begin my journey of giving back to the community. My passions lie within web marketing and web tribes which is why I want to start by sharing what I’ve learned from growing an e-commerce gig from $50,000 to $500,000 with a minimal budget. And while that may sound crazy, people have accomplished even greater feats. In his book, Tribes: We Need You to Lead Us, Seth Godin defines a tribe
April 21, 2015

CEI 113: Advertising on Facebook with Keith Krance

Advertising on Facebook doesn’t require ninja skills to be profitable. Instead, it needs a personal touch, and plenty of touch points. Danny’s guest today is Keith Krance, co-author of The Ultimate Guide to Facebook Advertising. Keith talks with Danny about how to approach people on Facebook, website custom audiences and organic traffic, and building goodwill. He also gives his thoughts on whether or not a busy business owner has the time to manage a Facebook ad campaign. So let’s get started! All you have to do is click the play button below. Podcast runtime: 25 min 17 seconds | Transcript
April 14, 2015

CEI 112: Hosting and Connecting Through Mastermind Events with Jayson Gaignard

It’s not always about the money – even when you have it. Today’s guest Jayson Gaignard, had made it to the top. But he was living someone else’s definition of success. Today, Danny talks with Jayson about how landed a quarter of a million dollars in debt. More importantly, he shares how he turned everything around, and now makes his living as a ‘people connector’ – something far more fulfilling for him than the hands-off business he had built before. Find out how Jayson got started in the Mastermind realm, and how you can, too. So let’s get started! All you have to do is click the play button below. Podcast runtime: 22 min 41 seconds | Transcript