December 19, 2014

The Missing Manual: The Proper Care and Feeding of Your Customers

Whenever you buy something new, it often comes with a manual. Something that let’s the owner know how to care for it for best results. Your milk has a label that tells you to keep it refrigerated. Your shirt has a tag that tells you how to keep it looking so fresh and so clean. And your phone comes with an entire pamphlet with instructions on how to operate it. Strange as it is, the things that are most important, like your customers, don’t come with any manual at all. That’s a bummer. Especially since it’s resulted in too many failed businesses. In fact, if you think back to your childhood, you’ll realize that your childhood pets often came with some sort of “Proper Care and Feeding” manual. The good news? There’s lot’s of fantastic examples out there of businesses who’ve figured out how to properly care for and feed their customers. And as a result, their customers have rewarded them with their attention. Their loyalty. Their love. As an audience builder, you’re hungry for lessons on how to properly care for and feed your customers. Here are some pearls of wisdom you can use as your customer care manual,
December 18, 2014

5 Proven Strategies to Encourage Clients to Pay More for Your Services (and Love It)

If you sell a service rather than a product, you will sooner or later run into the problem of bringing in new clients. As in, it takes a lot of time and effort, and the rate at which your bills accumulate starts to outpace that of profits rolling in. Many service companies and freelancers accept periods of no work and no income as a necessary evil. But you don’t have to – and here’s why. There is a big (potentially unlimited) source of profits right at hand! I’m talking about your existing customers. Which is easier: persuade someone who has never worked with you to pay for a service, or do the same with a client who already values and appreciates you? Why not give them a chance to fall even more in love with your business by offering more value – for more money? “But I don’t want to take advantage of a client!” you might say, with or without indignation. But is it really like that? I heartily recommend you apply the strategies outlined in the post – not just for the sake of generating more income (an obvious primary goal), but also for keeping your customers happy.
December 16, 2014

17 Ways To Explosively Grow Your Audience Based Business

Part 2: Boost Your Conversions

Editor’s Note: this is the second post in a series on how to explosively grow your audience-based business. Hassan had so much to say on the subject that we asked him to write 3 in-depth posts all about how to grow your business! Do you ever feel like your audience based business isn’t living up to its potential? Your fingers ache from creating killer content, you’re burnt out from all the networking you’re doing, and your brain is numb from thinking of new ways you can help your audience. But you still feel as if your business could be better. You feel as if your audience could be bigger, your relationships stronger, and your profits higher… The first step to living up to your business potential is to generate more leads. And thanks to the strategies in part one of this series, you’ve got loads more people viewing your website, product, or blog. This alone will increase sales, but the next step towards exponentially exploding your business is to increase the percentage of people that buy from you. Now, it’s time to focus on conversions.
December 15, 2014

Goodbye Middle Men, Hello Freedom: How to Amplify Your Creative Voice By Connecting with Online Art Buyers

Everyone is online these days. If you want to make connections, do business, or sell your creations, it seems that it has to be done online if you want to have a bigger reach. But what about you, the creative individual? What about the artists who are really great at selling their work in-person? How do you navigate the transition from offline to online success smoothly? It’s certainly not easy, but it’s definitely doable. Artists already have something to begin with. You have a passion. A talent. A skill set. Something that others want to buy into. But online there is no venue, no gallery, no agent selling your work for you. The biggest problem when it comes to transitioning online is learning how to build up authentic relationships with potential buyers. There is a way for artists to make it work without a monetary investment. But it does involve time, energy and patience. Because building up an engaged audience online that will buy from you is not an easy task. But, if done correctly, you will reap the long-term rewards. The key to getting those long-term rewards is to follow a 4-step process that walks you through how to