“Always be launching.” While this statement is not 100% true, running a business can certainly feel that way. Even if we’re trying to stay innovative in our field, the reality is that too often we fall into cookie cutter ideas of how to launch. Although they are effective, the three video opt-in funnels and webinars are simply not the only options out there. Prior to become a launch strategist for online entrepreneurs, I was an independent musician releasing albums, getting butts in seats and learning all I could about launching to an engaged community of listeners. Here’s what the radio superstars and local band heroes in the music industry can teach us about launching products and services while building a tribe of loyal followers.