August 27, 2015

Facebook or Google? Get the Most For Your Money

With the explosion of social media in our day-to-day lives it’s no surprise that businesses are allocating increasing amounts of their marketing budget to social media advertising. In fact, a survey in 2014 by Neuster found social media advertising the most effective form of online paid advertising in terms of clicks and conversions. Sonny Ganguly of Marketing Land predicts social media advertising to only explode further within the next three years. And with social media advertising revenue estimated to reach $8.4 billion this year, we don’t doubt that prediction. This article written by Brian Carter all the way back in 2010 first documented the comparison between Facebook ads and Google AdWords. Carter highlighted the advantages and potential growth opportunities for Facebook advertising while it was a relatively new tool. So let’s compare the two five years later.
August 25, 2015

BR13: Donald Miller Reimagines Story in Marketing

If we were to talk to your audience right now, and ask them to tell us about you in two sentences, would they be able to do it? If the answer is no, that means that you haven’t given them the words to say, and more importantly, to spread to others. Today’s guest, Don Miller, had a moment just like that, and it was what sparked his creation of the Storybrand framework that has been used by companies like Pantene, Chick-fil-A, and even the White House, to help them develop their brand through story. Oh, and it doesn’t hurt that Don is a best-selling author who has spent countless hours as a student of story. Download the transcript here.
August 24, 2015

5 Common (and Fatal) Startup Mistakes

Why do startups fail? Is there a recipe for success for your new and exciting business venture? Unfortunately the answer is no. There is no way to guarantee success in your new business. While there may be recipes (or templates) you can use to help you on the path to success, it’s also useful to know what things you should avoid as a startup. A groundbreaking idea alone, the one that will transform the market, won’t have you climbing the ladder of success especially when you’re running your business single-handedly. And failure is hard, demoralizing, painful, and embarrassing. But let’s look at it another way. Failure is also an opportunity to learn from the big mistakes that are usually made by so many new entrepreneurs. Today we’ll discuss some of the most common pitfalls for new entrepreneurs so you can avoid them.
August 18, 2015

BR12: Taylor Pearson on Reimagining the Future of Jobs

If you’re an educated professional with a strong skill set and a head full of best practices, that makes for great job security and a fulfilling career, right? Think again. In Taylor Pearson’s book, The End of Jobs, he talks about how this segment of the job market could possibly be shrinking – significantly. Today, he and Danny discuss what could take its place, and if you’re an entrepreneur at heart, you’ll want to hear what they have to say. Download the transcript here.