March 2, 2015

Is This Easily Preventable Problem Destroying Your Revenue?

Picture this: you’ve just finished a launch, and it went great. Your new clients are really excited to get started, and all the work you did to market and create your product is finally paying off. It’s a good day! A week later, you wake up to an email from PayPal. One of your brand-new clients has issued a chargeback (a special type of refund request), and PayPal is requesting additional documentation from you. What do you do now? And, what the heck *is* a chargeback?
February 26, 2015

If Honest Marketing is Possible, Why Are We Sucked Into Cookie-Cutter Copywriting?

Recently I came across several blog posts, articles, podcasts, and videos talking about “being honest” and “finding you inner voice” in content creation and marketing communication. It’s actually refreshing to find posts like these, because many online marketers have a reputation for being sleazy, manipulative, and only after a quick buck. And it’s true – there are people online who are all of those things. They give everyone a sour taste in their mouths, and they give those of us who are trying to build honest online businesses a bad rap. But despite their sleazy tactics and “buy it now!” marketing copy, it’s all too easy to fall into using that same kind of hype in our own marketing. Why do we do this? If we want to build trusting, honest, profitable relationships with our clients, why aren’t we doing more of it? Why are most of us still stuck in cutting and pasting sleazy copy from some cookie-cutter templates, then feel “yuck” about it but keep doing it anyway? How can we get off the hamster wheel?
February 16, 2015

42 Ways To Scare Off Your Customers With Bad Website Design

Imagine that you wake up one morning and you realize, “Hey! That guest post that took me hours and hours to write has finally been published!” You boot up your computer and, sure enough, people are loving your post. In fact, they’re loving it so much that they’re clicking on your link because they can’t wait to learn more about you and your products or services. But when they arrive on your website, they see garish colors, a home page with too much stuff, and music starts playing in the background. Hastily, they click away, never to return again. Don’t let this happen to you! You’ve worked too hard on building your business to lose prospective clients because of web usability mistakes. Here are some of the most common bad website design traps that you may have fallen into.
December 23, 2014

17 Ways To Explosively Grow Your Audience Based Business

Part 3: Increase Your Profit Per Sale

Editor’s Note: this is the third post in a series on how to explosively grow your audience-based business. Hassan had so much to say on the subject that we asked him to write 3 in-depth posts all about how to grow your business! Do you ever feel like your audience based business isn’t living up to its potential? Your fingers ache from creating killer content, you’re burnt out from all the networking you’re doing, and your brain is numb from thinking of new ways you can help your audience. But you still feel as if your business could be better. You feel as if your audience could be bigger, your relationships stronger, and your profits higher… The first step to living up to your business potential is to generate more leads. And thanks to the strategies in part one of this series, you’ve got loads more people viewing your website, product, or blog. The second step to explosively growing your business is to increase your conversions, which is the percentage of people that buy from you. We covered that in part two of this series. This week, it’s all about profit per sale. Let’s go.