Editor’s Note: this is the second post in a series on how to explosively grow your audience-based business. Hassan had so much to say on the subject that we asked him to write 3 in-depth posts all about how to grow your business! Do you ever feel like your audience based business isn’t living up to its potential? Your fingers ache from creating killer content, you’re burnt out from all the networking you’re doing, and your brain is numb from thinking of new ways you can help your audience. But you still feel as if your business could be better. You feel as if your audience could be bigger, your relationships stronger, and your profits higher… The first step to living up to your business potential is to generate more leads. And thanks to the strategies in part one of this series, you’ve got loads more people viewing your website, product, or blog. This alone will increase sales, but the next step towards exponentially exploding your business is to increase the percentage of people that buy from you. Now, it’s time to focus on conversions.