14 Secrets to Rank, Bank, and Promote Your YouTube Videos

promote YouTube videosDid you know that over 6 billion hours of video are watched each month on YouTube?

That’s close to an hour for every person on Earth!

And if that wasn’t enough, here are a few more eye-popping stats.

Tweet it! As an internet marketer, this means YouTube is WAY too big to ignore. Can you imagine having your videos viewed by thousands of hungry buyers in your niche, buyers who want your solution to help them solve their pain and struggles?

Cha-ching!

There’s just one problem.
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How to Make Your Marketing Create More Sales

marketing salesToday’s title – “How to Make Your Marketing Create More Sales” – might seem a little ambitious for a blog post. But truthfully, it’s not.

The question of how marketing works is really quite simple. Even the answer is relatively simple – on the surface, at least.

But most people have never seen the answer. They haven’t even seen the right question.

If you’re focusing on an overcomplicated question, such as, “How can I make my marketing grow my business?” you’re likely to get overwhelmed by the seemingly endless options.

But, when you know the right question and its answer, you’ll know why your business isn’t as successful as you’d like it to be.

So, let’s redefine the question and find the answer, so you won’t lose sales just because no marketing pro, training, or book enabled you see the forest from the trees.
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5 Little-Known Landing Page Design Mistakes That Cripple Conversions

landing page designLanding pages are curious creatures, aren’t they?

On the surface they seem very simple.

Look a little closer, and you’ll see that a good landing page design is a well oiled machine where every element has its own, specific function.

Most people already know the most common mistakes when it comes to landing pages: screwing up the headline, talking about features instead of benefits, using cheesy stock images.

You know, the basics.

Making mistakes like these is like dumping a bucketful of sand into your engine. It won’t take long until the whole thing comes to a screeching halt.

Then there’s another type of error. The sort of mistakes that might not seem significant at first. The sort of mistakes that will have you scratching your head wondering what’s wrong. The sort of mistakes that silently corrode your engine until it’s too late.
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How To Be Successful In A Social Media Role If You Are An Introvert

introvertYou are passionate about social media, and you love the real time excitement and the fizz it provides. You have the talent and knowledge, and you want to make a career in it.

But a niggling voice doubts whether you can. Because, you are an introvert.

And social media is seemingly all about extroversion and being on the outside.

Introverts vs Extroverts

Many of you reading this post may feel this way. And why not? The whole world seems to thrive around extroverts. Whether you are on social media, or in your office, you may feel that garrulous and loud people overrun the world.

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Case Study: Building a Blog and Finding Your Audience By Courting Spotted Owls

owlHow many times have you felt that drawing readers to your blog was as discouraging as trying to count spotted owls in the wild?

Where are they?  Where would they be?  Why can’t I find them? What must I do to attract them?

One rule of thumb for all of us who are building a blog is knowing exactly what “species” we want to attract.

When I first launched my blog, I knew who I was trying to attract and serve: Hermits!  My husband and I began a ministry to hermits in 1997 when we were asked to take over a small newsletter with a mailing list of two hundred.  Since that long ago time, our readership has increased to over eleven hundred around the world.

Gathering those eleven hundred hermits was no easy task, and we often felt as though were were trying to find just one more spotted owl in the wild. Along the way, we learned a lot about finding your audience. I’d like to share some of those lessons with you today.
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The Twelve Rules of Writing Great Content (and When To Break Them)

writing contentDo you struggle with writing content for your blog, newsletter, or even your social media accounts?

If you’re an entrepreneur first and a writer second, you might find yourself spending a lot of time putting together content that you’re ultimately not happy with.

Even if you love writing and the words flow easily for you, you might find it tough to create posts that are truly effective.

The good news is that writing great content doesn’t need to be hard.

You just need to follow some straightforward rules… and know when to break them too.
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A Complete Recipe For Creating Compelling Calls To Action

compelling calls to actionAre you planning to increase your readership? Looking to increase the number of downloads for your latest how-to-guide or a newly launched app? Sometimes we tend to overlook the obvious. It’s right over there and it’s the visible, yet hidden secret for your success.

It’s your call to action button.

Now, before you start rolling your eyes at how boring “call to action button” sounds, let me point out what you already know: the call to action (CTA) buttons on your site’s landing pages play an imperative role in converting visitors into potential leads. Your landing pages probably already have a place to sign up for your newsletter, or download goodies, or take any number of other actions.

However, that’s not where the content marketer stops working.

An effective CTA also forms a part of the content marketing process. And trust me – it’s easy to spend hours, if not days, crafting the best CTA for a particular landing page or campaign.

CTAs work like a cherry on the cake, where cake is the whole content that informs the reader and the CTA is the cherry that grabs the eye-balls and propels the readers to take action.
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The Secret Sauce of LinkedIn Groups – Finding Your Customers and Meeting Their Needs

LinkedIn GroupsFinding your audience – and figuring out what they need – used to be a lot harder than it is now.

It was time-consuming and costly and required that entire departments be devoted to it.

Nowadays, with a little strategy, even you the average time-strapped solopreneur can perform those activities yourself. You can easily inject some energy into your email list while at the same time figure out what problems those prospects have – and then win them over by providing useful information, answering questions, and generally being your polite, professional self.

What is this miracle strategy? Why, it’s LinkedIn, of course!

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The Complete Guide to Using Online Quizzes in Marketing

Online quizzesEvery marketer has two problems.

First, we want people to visit our website. And second, we are responsible for turning that traffic into quality sales leads who will become paying customers.

We’ve thrown everything at these problems, from paid ads to viral ploys that make no sense, and still the problem lingers on. But – one company found an innovative solution to solving these problems. Let me tell you their story.

On June 19th, 2014, Worth Global Style network, a fashion forecasting business, set up a quiz titled “What’s Your Customer Type?” The online quiz was eight questions long and was designed to lead quiz takers to discover what kind of customers they had. It was a fun quiz, but a simple one.

One week after publishing the quiz, it had seen 1527 views and collected 258 new email subscribers – and the only promotion that was done for it was to share on Facebook and Twitter a couple of times.

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Tweet it! Quizzes have the potential to both drive traffic and grow your email list to promote long-term relationships. This unique blend makes quizzes a form of content that kills two birds with one proverbial stone.

In this article I will dissect what makes a good quiz, using the Worth Global Style Network as an example. Are you ready to make an awesome quiz? Let’s get started.
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Struggling with Your Social Media Marketing Strategy? Start By Being Social

social media marketing strategy Tweet it! Are you struggling with your social media marketing strategy? Are you happy with the results that you’re seeing?

If not, then you’re not alone.

Sadly, many businesses and business owners aren’t too savvy when it comes to social media. They jump right into promoting their product or service without first identifying who their target audience is, and how to connect with that audience.

This is a problem that plagues a lot of businesses.  Social media success requires that you be “social” first.

Let me explain.
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Panda-Proofing Your Content in 2014 (& Increasing Google Traffic to Your Blog)

google traffic

Image Credit: SearchMetrics

As an online marketer or business owner, you know that traffic, leads and sales are the bloodline of your business.

Am I right?

Your sales come from the traffic coming to your pages. And there isn’t a better, higher-converting cold traffic source than Google traffic.

This post is going to give you some recommendations for getting more Google traffic. With just a few tweaks and some re-energized focus, you can significantly grow your Google traffic, and provide a long-term boost to your online business.
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5 Online Branding Mistakes That Can Kill Your Start-Up

online branding mistakesOnline branding is an abstract concept that is easily misunderstood.

It’s often mistaken for your logo, your products, or service. Tweet it! But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.

Even if you’re not consciously working on your brand image, you still have one. It’s your customers and potential customers perception of you, whether good or bad.

If you aren’t actively promoting your brand or your image, it’s important that you also don’t make a mistake that can ruin your business. And if you are actively working on how your potential customers perceive you, you absolutely must pay attention to mistakes that could torpedo your efforts!
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