Headlines. You’ve already read a lot about them, no doubt. But they are extremely important, hence why they get and deserve so much attention. Headlines creep into everything you do whether you run an online or offline business. Here is just some of the following where headlines are necessary: Websites Direct mail sales letters Landing pages Brochures Print ads Online sales pages And the list goes on and on. We know that a headline that grabs a reader’s attention and gets them to read your marketing message is super important. After all, that’s the whole point of any headline, isn’t it? Without a decent, attention-grabbing headline your marketing message is going to end up being one of the thousands lost in a sea of noise. However, easier said than done. Headlines that achieve the job successfully are often harder to create than it seems. Essentially, there is one thing so many often overlook when writing headlines, and it can make a massive difference on your conversion rates.