July 3, 2015

Avoid Shiny Object Syndrome: Stop Wasting Time and Money with These 3 Tips

How many marketing product promotions have you seen this year? I see two or three every week, and I guess you’re quite similar in that sense. I skim through lots of programs (this year, eight so far) because just one usable idea is easily worth the price tag for me. And I try almost as many marketing tools. But if marketing isn’t your expertise and work, you can’t justify the time and money it takes to check out so many things. If you’ve bought a bunch of programs, and you’re anything like most business owners, you’ve been underwhelmed by the results you got from most of them. So, let’s see how you can avoid wasting your time and money with any more marketing programs, tools, and strategies that don’t help you make more sales.
July 2, 2015

10 Marketing Psychological Studies for the DIY Entrepreneur

Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time, I realized behavioral psychology is a key component of building a blogging empire and marketing yourself online. Understanding a little bit of human psychology can lead to powerful and compelling results for your business by not scaring customers away. So if you are looking to win friends and influence people online, here are my 10 favorite psychological studies for the do-it-yourself entrepreneur.
June 30, 2015

BR05: Ryan Levesque on the Reimagination of Asking

Ryan Levesque is the author of the best-selling book Ask, and creator of the Ask Formula, one of the most important paradigm shifts to influence online marketing in the last decade. That’s impressive in and of itself, but Ryan is also a truly self-made man. He has found himself starting from nothing more than once in his life, and has ingeniously reimagined himself and his circumstances to rise to the top time and time again. From paying his own way through Brown, to Scrabble tile jewelry, the great success of Ask, and everything in between, Ryan is truly an inspiration. Download the transcript here.
June 29, 2015

3 Reasons You Might Be Scared of SEO for Your Small Business and 3 Reasons Why You Need It

Working closely with small businesses has given us great insight into the day-to-day challenges small business owners face. One of them is staying competitive in an increasingly online-dominated world where unless you are one of the top Google search results, you are doomed. So why is it that even today so many small companies feel daunted by the thought of SEO? Why are small businesses still struggling to find their feet when it comes to online marketing? On the one hand you have SEO specialists who struggle to explain complex terminology such as no-follow links, editorial appropriateness, and link building strategies in an understandable manner. On the other hand you have small business owners worrying about making payroll and potentially losing focus and time from the more immediate issues in their businesses. Many SMB owners and solopreneurs feel like they can’t compete with the ‘big guys’ out there simply because they don’t have the money or the manpower to achieve real SEO success. These technologies seem somehow reserved for the big multinational corporations with deep pockets and whole departments dedicated to online marketing. But the truth is, you are scared. And I’m scared, too. I am paranoid when it comes