May 22, 2015

How to be the Don Draper of Digital Marketing

SPOILER ALERT! SPOILER ALERT! If you are not caught up on Mad Men, read ahead at your own risk as there are spoilers ahead. As the final season of the seminal series, Mad Men, came to a close on Sunday, we can’t help but reflect back on the fascinating characters, intriguing plot lines, and of course, our love-hate relationship with the show’s iconic anti-hero. But Don Draper is not just a brilliantly complex character or a charming ladies’ man. He’s a master of marketing. Though his 1960s, Madison Street ad world might seem starkly different from our reality today, the fact is that what made Draper a killer in the pitch room and the board room can (and should) be applied by marketers today. I’ll leave the 3-martini lunch and office shenanigans up to you, but you’d be wise to borrow these smart moves from the Don Draper playbook. Always Tell a Story One of my favorite parts of the show has always been Don’s pitches. Even when his personal life is in shambles, he’s able to spin a yarn that leaves the clients wide-eyed and smitten with his ideas. Just think of the incredible pitch he did for Kodak
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May 21, 2015

How to Write Good Copy Without the Hype

Quiet brands can have it rough. Many embrace their quiet side but aren’t sure how to strike the balance between being themselves—introspective and reflective—and promoting themselves, which can often feel like standing on a crate and shouting through a bullhorn in the middle of Times Square. If you’re a quiet brand, I’m sure you can relate to the following… You’re not great at tooting your own horn You don’t want to come across as pushy or salesy You want to make genuine connections with your audience, but you feel like you’re competing against louder, more noticeable brands The good news? There’s a huge audience drawn to what you’re naturally inclined to provide: real, honest writing online. The bad news? While the notion of genuine copywriting sounds simple enough, it’s easy to mess it up.
May 18, 2015

How To Create “Content Upgrades” That Turn Your Readers Into Email Subscribers

Can you name the best tactic to convert your blog visitors into email subscribers? If you think it’s the pop-up email form – you’re wrong. If you think it’s the so called “feature box” – you’re wrong again. Even the “opt-in bribe” floating in your sidebar isn’t the best converting tactic. I wish I could keep the intrigue a little longer, but there’s a spoiler right in my headline, which I’m sure you’ve noticed. The name of that tactic is “content upgrades” and today we’re taking a very detailed look at it. The All-Important Email List Everyone knows how important an email list is to a blogger. Your subscribers are the people who you email about your new articles. They are the people you pitch your products and services. You can even ask them for advice when you’re out of ideas on what to write about. But there’s one thing that took me a few years to understand: Whenever you send them your new article – they will share it with their friends and followers and bring a lot of new people to your blog. Your job is to turn these new visitors into your email subscribers. I call this
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May 12, 2015

CEI 116: Turning a Passion into a Business with Matthew Kepnes

Whether traveling is your passion, or perhaps cooking, or pet care, or software design, who wouldn’t love being able to do it for a living, and make a comfortable living doing it? Today’s guest, author and world traveler Matt Kepnes talks with Danny about his passion, traveling, and how it went from making just enough to get from point A to point B, to where he is now, which could be just about anywhere in the world. So let’s get started! All you have to do is click the play button below. Podcast runtime: 21 min 52 seconds | Transcript