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5 Pinterest Strategies to Drive Traffic to Your Website
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5 Pinterest Strategies Traffic WebsiteI have an admission: I joined Pinterest for fun.

I’m a 30-something professional woman, and I couldn’t resist its allure. Pinning recipes, crochet patterns, DIY beauty ideas, and quotes was too much fun to resist. And, of course, I pinned a few of my favorite blog posts from my own site.

And then something unexpected happened.

Tweet it! Pinterest became my biggest referral traffic source (after Google organic search results.)

So I took notice. I did more of what was working – creating more boards, pinning more content – and saw my traffic from Pinterest continue to increase.

I have a service-based business (holistic health coaching), which means I don’t sell physical products. (Some online marketers will tell you that Pinterest is only good for businesses who sell physical products.)

That’s when I realized that Pinterest has serious potential to drive traffic to your website - if you approach it in the right way.

The problem is that most people don’t.

There are too many small businesses just creating 3 or 4 boards of their products, and leaving them to languish, unattended.

Let’s be honest: why would anyone want to follow a board of your products? They can get that off your website.

The key to generating traffic through Pinterest is making it easy, appealing and authentic to Pin your content.

Here are 5 Key Pinterest Marketing Strategies to Boost Traffic to Your Website:

1. Make Your Website Images Pin-Friendly

The first step is to make the images on your site pin-friendly. Even if you’re not on Pinterest, you should use this strategy on your website.

It goes without saying that they should be high-quality images. Obviously your product photography will be good quality, but what about the photos that run with your blog post?

Every one of your blog posts should have a related image. This not only increases readability of the blog post, but it makes your post pinnable.

One strategy that has really worked for me is creating a “Title Image” at the head of each blog post. A title image is a related image onto which I’ve added the title of the blog post in a large font, and the URL of my website in a smaller font. You can see examples of this title image strategy on my website.

Tweet it! Creating a pinnable image which includes the blog post title suddenly makes every blog post pinnable.

2. If You Have a Service Business, Focus on Pinning How-To and Actionable Posts

If you sell a physical product, it makes sense to pin photos of the product itself.

But what if you run a service-based business? What can you pin then?

You’ll need to pin your content (i.e. your blog posts.) I’ve seen the most re-pins with actionable content.

This makes sense, because the reader will pin something that she wants to learn to do, achieve, or create. And then she will have to click-through to your site, to actually learn how to do that thing.

That’s why you need to make it really clear in the pinnable image what she will learn. And when she clicks-through, she should go directly to the page where she can learn that thing (not to the main page of your website!)

For example, you might create a blog post that answers common reader questions, gives a list of top tips, or provides a recipe, how-to, or an action plan on a topic related to your business.

Then create a pinnable title graphic (see tip #1) for this post.

And pin it on a relevant board!

3. Make It Easy to Pin

Here’s another tip for your website: make it as easy as possible for a reader to pin your content. (Again, even if you’re not actively using Pinterest, you should use this strategy.)

I’ve installed a WordPress plug-in on my site that displays a ‘Pin’ button when a reader hovers over the image. You could also put a little link below the image to pin the content.

Your readers are busy. They don’t want to think. Make it as easy as possible for them to take action and share your content on Pinterest.

4. Sprinkle in your content

Tweet it! Pinning your own content exclusively is the quickest way to fail on Pinterest.

Instead, you want to expand your brand and show your ideal customer that you understand her lifestyle, dreams, and aspirations.

Create a variety of boards that relate both to your business and to the lifestyle and aspirations of your ideal customer. For example, if you rent holiday homes, you would create boards showcasing your properties, but also featuring re-pins of regional food, tours, activities, travel tips, clothes to wear at the destination, etc.

Now, when you sprinkle your own blog posts and products into these curated boards, it feels natural – not salesy.

That’s how you’re going to drive traffic with Pinterest.

  • Create a set of well-curated boards which reflect your ideal customer’s lifestyle, dreams, and interests.
  • Sprinkle in your own content where it’s relevant across your boards.
  • People will follow your boards because they recognize an aspect of themselves in your business.
  • Followers repin your content onto their own boards.
  • Your pins spread, and click-through traffic to your website increases.

5. Do More of What’s Working

Look in the analytics section of Pinterest to see your “most repinned” pins. That gives you an idea of which types of pins are most effective.

Do more of those.

Rather than continually trying to come up with new types of pins, focus your time and energy on the type of pins that are resonating with Pinners.

Let’s not overcomplicate the analysis at this point. Do more of what’s working and less of what isn’t.

Your Turn – Drive Serious Pinterest Traffic to Your Website

Pinterest is more than just pretty pictures – it can drive serious traffic to your website. The key is to make the images on your site pin-friendly by creating title images and making it easy to pin from your website. Then when you sprinkle your own pins across your boards, they will generate re-pins and click-throughs to your website.

Amanda Cook is an online strategist for health + wellness entrepreneurs and a holistic health coach. Listen to her free weekly podcast about growing a healthy business – online.

33 Comments

  1. Sue Brage says:

    Amanda, great tips! I;m wondering how you create your title images if you don’t have design software? Any tricks you can share? And also, in most of my social media accounts I keep my personal profile separate from my business. How do you handle this on Pinterest? Thanks for the great post…I’m ready to get started!

    • Amanda Cook says:

      Hi Sue, thanks! I use Picasa or PicMonkey to create title images – they’re really user-friendly, no tech skills required.

      Personally on Pinterest I have everything in the same account, and for the few boards I don’t want to share, I just make them private (ie, if they’re totally unrelated to my business).

    • Paula Richey says:

      I don’t have design software either :) but I do love Pinterest! I was thinking of taking public domain images and modifying them with PicMonkey.com and memegenerator.net images – lots of memes in my niche :) If you can get an image on your website, you can pin it.
      I’m not doing separate personal and business accounts, but I think it’s possible. Also there are secret boards.

      • Arthur Casey says:

        Paula,there are secret boards and are a great way to build a board for your business.

        The beauty of secret boards is you can pin to it, organize just how you want and nobody can see the board ( unless you invite )until you are ready and satisfied with content :)

  2. Tall images, as opposed to wide ones, get pinned more often on Pinterest. Also, be sure to add pins from others in your niche to offer your followers a wide range of information.

    You can also make group boards and invite those that you’ve connected with to pin. That way your pins get spread to readers who will probably be interested in what you have to offer.

  3. Thank you for posting this right now! I’ve been seriously thinking that I need to get back on Pinterest, but since I’ve moved to more of a service-based business, I wasn’t sure what the best way to do that would be.

    You’ve given me some fantastic ideas here! Now I need to go play with the images on my site and see what I can come up with. :)

    I’m also trying to get my Mom to start using Pinterest, since she makes and sells jewelry, and now I feel like I can get her started in the right way.

    • Amanda Cook says:

      Yes it could definitely work if you pin more how-to posts, and tips! And for a jewelry or product-based business it’s easy to see how it would work… Good luck, let me know how you get on!

  4. Such as timely post as I just joined Pinterest yesterday! Looking forward to diving into it, and utilizing some of your tips. I love the images you have on your blog post – and even more, love the notion of having a “title image strategy”. Are these your own photos that you modify in pic monkey – or do you source them separately? Thanks!

    • Amanda Cook says:

      On my VintageAmanda.com site I use all my own photography or vintage images, and add the titles with Picasa (I don’t use PicMonkey myself but know many people who like it.)

      The other option is you could purchase images, or would need to look for creative-commons licensed images (on flickr etc.) which you’re allowed to share or modify.

  5. Great post Amanda. This reminds me I need to use Pinterest for my business and will use your suggestions!

  6. Azalea Pena says:

    Amanda, this is a very insightful post you got here. It is true that product-based businesses tend to have an easier time promoting through Pinterest. So thank you for shedding light on how service-based business can use Pinterest to their advantage too. I really like you 2nd tip, it just makes sense. With service-based business, there is a need to explain and show. And by getting people to click on that image knowing they’ll learn something from it is a clever way of promotion. I really enjoyed this, thanks!

  7. Sheri Elmont says:

    You just gave me an ah ha! I posted my first real blog post yesterday and made an image with a quote from my post to make it pinnable, but to make the title into an image is a great idea. I’m going to do that! Thank-you!

  8. Amanda,

    As a relatively new user of Pinterest, your tips are so helpful. Going to start thinking of more “How to” posts. I noticed that a lot of pinners post foodie things so I added a chocolate board as a way of attracting other fellow chocoholics even though my business is geared to supporting caregivers. Do you find food and drink pins to be the most popular?

    Thank you again for a most informative post!

  9. These are great tips! I started with Pinterest just like you – for fun. Now I am enjoying expanding it to include my business. I am enjoying thinking of the different ways to share my content on boards. Thanks for this post!

  10. Lyn Bell says:

    Thanks so much for sharing this information and your ideas. I’ve been a member of Pinterest for a few months and never really been sure how to use it. This sounds like fun.

  11. lyn.bell says:

    I should have asked. What size photos are best to use? Thanks, Lyn

  12. Charmaine says:

    I just set up Pinterest for my business as a coach and am having fun using pic monkey for my images and redoing old blog posts to amp them up. It’s a learning curve as I am not artistic but having great fun. Thank you for the information, Amanda

  13. Faigie says:

    Sometimes I find that the title of my blog post and the image picture don’t exactly match up and its also a very big job to go back in and redo the many pins I have. How important would you say this step is?

  14. Brian Jones says:

    Hi

    Thanks you for sharing your ideas and tips i have never thought of using Pinterest but after reading this i will defiantly be looking into using it.

    Have never though of using for service based so thank you for that idea.

    Thanks !!!!

  15. Marlene McPherson says:

    Amanda, you have really taught me how to effectively use P interest. Thanks. I have looked at it and enjoyed the various displays but did not know exactly what to do so thanks very much.

  16. Terri says:

    I love pinterest and your post is spot on. I have boards for everything…household hints, blogger tips, gift ideas, my wish list, crafts, diy ideas, recipes, etc. Group boards have been helpful and it’s easy to make your own and invite fellow pinners. Group boards can get your pins seen by so many more people than might see them with just you pinning them. Just like with twitter there are better times to post, evenings from what I’ve read, when pinterest is getting more activity. I like the idea of putting your post name on the pics too. I’ve been putting my blog name, but the post title seems like a help too. Your blog images are lovely by the way :) Thanks

  17. Arthur Casey says:

    Your post is spot on :) Never thought of editing photos though :) Here’s a few tips about Pinterest that i have learnt over the years.

    Always check the website of pins before re-pinning – not many do this and re-pin blindly .

    Organize and move around your boards so all related boards are together and your best boards are at the top – first impression

    Always have a description of what the board is about.

    Verify your website on your profile page.

    When re-pinning another pinners photo always like as well and follow board – if they are getting notifications from Pinterest of your re-pins, likes and following them, they are more likely to follow you back and go to your website – traffic.

    Use Pinterest Notifications and filter your emails if you have group boards on your Pinterest page… trust me on that one !

    Comment on related interests of other user’s pins – Pinterest contact them if they are using notifications .

    Thank’s once again…your post really stirred the Pinterest out of me :)

  18. Debra says:

    Pinterest is my second largest source of traffic for my website, BUT the quality of traffic hasn’t been that good. Nearly all of my Pinterest-source traffic are hit-and-run, and they don’t convert at all. For my website, other sources of traffic have converted much better.

  19. Hi,
    Thanks for sharing this great ideas.It is really very beneficial.I appreciate your writing.This is a great site to share pictures and to draw traffic.Keep sharing for future also.

  20. jayashree says:

    Hello Amanda,
    I have recently joined pininterst. I think i canuse it to promote my food website which i have..nice post

  21. Tania Belkin says:

    Amanda,

    Which ‘Pin it’ plugin did you use? I tried few of them but they don’t provide a button/link on the image when you hover over the image.

    P.S. I like this post and I subscribed to you blog.

  22. Debbie says:

    I just set up a pinterest acct. and wasn’t sure what to do with it in the future. Your post (and many of the comments) has my brain spinning with ideas now. Thank you!

  23. Troy says:

    Like TANIA above I would also be interested to know what Pin-It plug in you recommend. I suppose it and Shareaholic that I currently use could be the 1-2 punch
    Thanks.
    PS- I am /TroySwezey on Pinterest if anyone wants to follow me there. :P

  24. Arthur Casey says:

    If your using Chrome the best extension i have found is QuickPin – once added you can just right click on any image from anywhere and the pin it option is available.If website doesn’t allow pin it you will not see option .

    If you have a Facebook Fan Page i suggest you use Pinvolve.com App . I t costs $10/mth but well worth it . Depending on what board you choose as default in app anything you pin to that board on Pinterest will be posted on your Fanpage you install app .

    I use QuickPin to pin from Facebook News Feed or profile page to Pinterest board i ‘am using for Pinvolve and that is then posted on my Fanpage .

  25. Olga says:

    The best method to drive traffic is adding videos. They attract your visitors’ attention and facilitate control how long people stay on your site, which is almost impossible with only written content. Posting fascinating videos on regular basis can help compel site guests to check your site for the latest updates on the business. Do you know more efficient strategies to drive traffic?

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