I had a wonderful confirmation moment around mid-November.
I went to an annual Montreal event called Expozine, where regional zine makers and small press book publishers meet to show off and sell their wares. I poked around, talked to some interesting people and discovered that I was basically at a convention for my ideal customers.
It gets better – in one publication I actually found a comic strip expressing the exact pain I’m hoping to alleviate with Paying for Life. The exact one!
Confirmation like that doesn’t happen too often, and I am suitably grateful.
It also inspired me for an idea that I’m still developing – but that I think will be a killer Red Panda offering. I want to hash out the details, test for interest, and run it by Danny – but if all goes well, expect more details in January.
Red Panda content is something like Engagement from Scratch! - a super valuable, free piece of content that people will subscribe for, use, love and share; hopefully coming back to it again and again. A cornerstone of your blog, essentially.
The little moral of this story is to, no matter how frighteningly busy you are, go out in your community once awhile – ten minutes talking to human beings in the flesh can validate days, and weeks of work.
Since my last post, I’ve left around 50 comments on blogs about the web, accumulated about 40 subscribers. I’ve also set up and run several split tests (results still pending) and sent out my first guest post pitches. At this point in the process, as so many of you know, the learning curve is pretty steep.
Here are some things that I’ve learned…21