Want to know why your business gets overlooked on social media? Why your Twitter account has fewer than 200 followers, your Facebook account only has 30 likes, and you can count your blog’s daily readership on one hand?
The reason is simple.
My dog, Ruby, is usually super-obedient. That is, except when something spooks her. When she’s scared, she enters fight or flight state. She becomes selectively deaf to my commands and goes into over-ride mode.
Whatever I say, she ignores me.
Likewise, most people are in constant “over-ride mode” when it comes to marketing messages. They’re cynical and switched off.
You’re spooking them.
That’s why your business gets overlooked. People have learned to ignore pretty much anything that looks, sounds or smells like it has something to sell.
You’re looking, sounding and smelling selly.
Thirty year’s ago, the average American city dweller was exposed to 2,000 advertising messages every day. Today, that’s more like 5,000. Every year, consumers are hit with nearly 2 million marketing messages.
The average person can hold seven pieces of information in their short-term memory.
No wonder consumers feel bombarded and don’t want to know. Their eyes, ears and minds are overloaded to breaking point.23