The following post is an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest. Finalists showcase their ideas, and whoever gets the most traction (i.e. comments and social shares) within five days of publication will be crowned the winner! And commenters can win prizes too, so check out the rules and enjoy the post!
So it’s 2013.
My plan for engagement is to incorporate “Live-streaming” video into my content strategy, like, A LOT.
Bandwidth is cheap. 62% of american adults have access to high-speed internet.
Webcams are cheap. Decent audio, also cheap.
The argument for broadcasting video live from my webcam is fairly simple. To grow my own reach and deepen my engagement, I could either
A.) Spend 20 hours researching a blog’s audience, pitching the publisher, then take another 15 hours to write a guest post, hoping it’ll get some comments. or…
B.) Spend the same time researching the audience and working with that blogger to do something live for an hour, offering viewers one on one, real time interaction.
With option B.) I’m still doing research and preparation, but the content creation lasts as long as you’re broadcasting.
Also, viewers don’t “scan” a live stream. There’s no “skipping to the good parts” they’re either there, or they’re not.
All of this makes for a more captive audience that chooses to participate. That captivation is even stronger when there’s a structure what’s being presented.
If for no other reason, we’re all wishing for moments like this (watch Jimmy Fallon)
CLICK HERE TO WATCH THE VIDEO
This year, I’m incorporating Live Streaming to deepen engagement, provide loads more value, and open up additional revenue streams.
Here are three ways I plan on doing it…