Successfully marketing your business online is inherently challenging.
Building up an audience of dedicated followers, increasing your online visibility and even finding your “voice” can take up a considerable amount of time, money, and effort. It may involve a lot of tweaking and testing and trying things out till you land on the formula that will work for you and your business.
But, when the majority of your business is conducted off-line, there are additional challenges that can make the path to success even steeper – and that’s not something most online marketers talk about too often.
A business conducted both on and offline is desirable to have – but making the transition in a way that is both cost- and energy-effective can be one heck of a challenge.
So I’d like to talk today about building an online audience for your off-line business without having to invest one or more of your limbs and a month of Sundays to do it.13