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How Smart Marketers Use WordPress Like a Boss

Posted on March 8, 2013 | In Guest Appearances

Imagine that you’re hosting a dinner party where you really need to make an impression.

You’ve been busy rushing around preparing your signature three course meal, setting the table with your good dishes, making sure the lighting is appropriately mellow.

You know your guests are arriving any minute – but you’re good to go – everything is perfect.

As you open the front door to your guests, you happen to glance down and notice that you’re wearing the wrong shoes and your socks don’t match!

Odds are that no one will even notice, but it knocks your confidence right out.

That feeling sucks.

You wanted  to welcome  your guests confidently; wearing your best to highlight all the hard work you’ve been doing and make the experience as pleasant and memorable as possible.

But you can’t forget about your shoes and socks.

As a website owner, just like a dinner host, there can be an awful lot to keep track of!

And small mistakes – even ones that most other people don’t notice, can have a bad impact on you and the overall impression that you make.

You wouldn’t want to greet your guests in bad shoes and socks – and your WordPress blog shouldn’t greet your readers without a clean appearance and smooth functionality – on the front end OR the backend. But what do you need in order to know you’ve got it all under control?

Here are some tips and lists to help you keep your WordPress website running smoothly, like a boss, so you can be free to focus on what you’re really great at – serving your customers…

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Mastering the Social Web by Starting Small

Posted on March 6, 2013 | In Scavenger Hunt

We spend a lot of time on Firepole Marketing telling you how important it is to find your absolutely perfect ideal customer, and build a relationship with them.

It’s a pretty smart way to get your business going.

Finding them can be challenging – but it’s almost always worthwhile.

Social networking is one of the ways we do it, and almost everyone has at least one of the “biggies”: a Facebook account, a Twitter account, A LinkedIn profile – you know the ones – the sites you think of when you think “social media.”

They’re so big and so prevalent that maintaining a presence on them is almost a hygiene issue, that is to say, something you have to do just to be “as good as all the other options.” Having a Facebook page won’t make you special – but not having one might cause a raised eyebrow. You know what I mean.

That’s the problem with the biggest social networking sites: participating is just the price of admission, and they’re so widespread that they hardly matter in terms of differentiation or finding the people you really want to be working with.

Happily, there are other options.

If you’ve ever been sick of the major players in the social media industry, this post is for you. Let’s look at our alternatives and some new ways to use the bigger social networking sites.

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Cautionary @PayPal Tale + Open Letter to @DavidMarcus

Posted on March 4, 2013 | In Firepole Marketing Updates

Over the last couple of weeks, I’ve pulled back the curtain and shared the sordid details about everything that happened behind the scenes with our January launch.

I shared how massive success grew past the point of manageability, and turned into an excruciating sense of overwhelm.

And I shared all of the nitty-gritty details of the launch; what went right, what went wrong, and what we improved along the way.

I shared it all, and held nothing back. Except for one thing.

Along with all of the other ups and downs, there was one last thing that came very close to going very, very wrong – so much so that if things had gone the other way, we may not have even survived.

The source of this nearly existential challenge was PayPal.

For a while there, I thought they were going to shut us down…

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How I Used Instagram to Double my Sales in One Month

Posted on March 2, 2013 | In Guest Appearances

If you’re participating in the Great Online Marketing Scavenger Hunt – you know that one of the challenges is to snap a photo with Instagram – but a few people have been wondering – why Instagram? It’s a good question, and as luck would have it – we’ve got this awesome guest post about how one Internet Marketer used Instagram to double their online sales – and how you can get a little of the Instagram mojo working in your own business!

Read the post, enjoy, and look out for a bonus challenge at the end!

You’re probably heard of Instagram – a photo taking and sharing application most often (it seems) used by the young and affluent to take pictures of their food and outfits with old-timey filters.

But I’d like to tell you that Instagram is NOT just for tech hipsters. Turns out you can turn a pretty impressive profit using tactful Instagram marketing methods and really thrive in the 15-30 year-old retail space.

And with every marketer and their dog raving about Pinterest for their eCommerce strategy, I have seen three times the results using Instagram.

At a high level, Instagram works by allowing users to take and upload pictures, and then “tag” them so that other users can find and interact with them. Pretty simple right?

There are plenty of different ways to use Instagram to get clients, increase traffic and increase sales – but I’m going to focus on one or two particular techniques that made the most difference for me in my business.

Sound interesting? Listen up…

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The Epic $294,865 in 25 Days Launch Breakdown (and Office AutoPilot Review)

Posted on February 28, 2013 | In Firepole Marketing Updates

Okay, it’s time.

You know about the launch craziness, and the ensuing retreat.

You also know about the spectacular numbers; $294,865 in revenues generated in just 25 days in January.

Now it’s time for us to pull back the curtain, and share the nitty-gritty on exactly how we did it all.

The good, and the bad; what went right, and what went wrong.

So buckle up – this is going to be legen… wait for it… dary! ;-)

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Guest Posting is Not the Only Way

Posted on February 26, 2013 | In Scavenger Hunt

Now, if you’ve spent any amount of time reading Firepole Marketing, you’ll know that we take guest posting pretty seriously.

So seriously that Danny built a name for himself (and, well, this entire business) by becoming an expert in it.

We talk about it a lot, provide a lot of information about how it works and even have a whole program that many of you have taken; dedicated to helping you experience some of the success that we’ve seen from it.

Guest posting is important. It works. And you should do it.

But it isn’t the only way to network online.

There are other ways – other valuable and useful ways that you can use to reach out and build relationships with your customers, your community and get more traffic to boot…

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Avoid the Mistake That Even @Copyblogger, @ThinkTraffic, and @DerekHalpern are Making

Posted on February 24, 2013 | In Guest Appearances

I’m sure your business or blog isn’t quite like any other.

But there are other businesses and blogs in the same general field, right?

Maybe you’re competing with the most prominent blogs like Copyblogger, ThinkTraffic, and Social Triggers.

They have the benefit of being well-established, and you’re likely to have big competitors like them no matter what your blog or business is about.

Fortunately for you, even these “giants” commonly make one mistake that you can use to your advantage (and you’ll learn how to do that in this post + video)…

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Let the Great Online Marketing Scavenger Hunt Begin!

Posted on February 22, 2013 | In Firepole Marketing Updates

Come one, come all – because the Great Online Marketing Scavenger Hunt is about to begin!

I know you want to get going right now – but you must bear with me for a few moments at least – because I’m going to tell you how it’s all going to work, what you could win, and who the wonderful people who are making it all possible are.

But first, a little reminder: what’s going on here?

This will be a five week event with over 100 challenges to complete for points, skills and glory. We’ll be taking you through the paces of networking and guest posting, mastering the social web, multi-media, writing, researching and maybe even stepping away from the computer and into the real world once in a while.

If you start and stick it through, by the end of the hunt – even if you don’t win a prize – you will have expanded your reach online, made new connections, deepened existing relationships, learned new skills and generally levelled up your business.

Does that sound okay?

Good, let’s get going!

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Effective Mastermind Groups: Interview with Dov Gordon (Fireside Chat with Danny Iny)

Posted on February 20, 2013 | In Fireside Chats with Danny Iny

Okay, let’s face facts: no matter how smart, talented, or effective you are, it often helps to have a second, or third or fourth opinion.

Hence today’s Fireside Chat, all about mastermind groups.

This one’s special, though – instead of just me and Danny riffing on the subject, Danny interviewed Dov Gordon, the man who organized the mastermind group that Danny has been a part of for the past year and a half.

It’s a great interview, about everything that you need to know about putting together and maintaining an effective mastermind; what a mastermind group is, what are they good for, and what they *aren’t* good for, too…

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Exhaustion, Retreat, and the Excruciating Reality of Succeeding Beyond Your Wildest Dreams

Posted on February 18, 2013 | In Firepole Marketing Updates

I blinked twice, and rubbed my eyes.

It was done.

I had just delivered the last webinar of our launch; the last of almost thirty webinars that I had delivered in about three weeks.

My day’s work wasn’t close to being over – there was still a mountain of emails to answer, tasks to complete, and loose ends to tie up. But before diving into all of that – before even getting up to make the cup of tea that would sustain me through it – I took a moment to observe and notice exactly what I was feeling.

It was the strangest sensation; a weird mix of elation and despair.

I never imagined that something so good could leave four people feeling so bad…

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Using Gamification and Play to Create a Tsunami of Traffic, Excitement, and Buzz!

Posted on February 16, 2013 | In Scavenger Hunt

When is the last time you played a game?

You know what I mean – an activity with others where there were rules to follow and specific criteria for victory.

Has it been a while?

If it has – let me extend to you my consolation – playing games is fun.

We’re all so busy these days, with work and business and family obligations that never seem to leave you with enough time to just let loose and enjoy.

Since things aren’t likely to get less busy, the solution isn’t to mournfully accept your game-less fate, but to bring more play into your working life – and see some improvements in traffic and engagement to boot.

Yes, this is possible, AND fun.

Just imagine the thrill of a challenge, the sweet taste of victory, the pride in bragging about your accomplishments.

Not only can you have this kind of fun for yourself but you can help your readers enjoy it too. Let’s talk about how…

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Innovative and Fun Ways to Learn What Your Audience Wants (and Will Buy!)

Posted on February 14, 2013 | In Sales Strategies

The idea that you need to have an engaged audience isn’t anything new at this point.

We know. We get it.

We’re doing it, already!

We know that people buy things from people they like, and the key to getting blog visitors to liking you is engaging with them until you’re not just a name on a screen – but a real person.

Once you do this you can look forward to unlimited business success because now that your readers are engaged, you know exactly what they want!

Wait a second - I think we missed a step there.

All the engagement in the world isn’t going to do you a lick of good unless you can leverage that into information about what your audience wants and needs from you.

And that’s not quite as easy as replying to your blog comments…

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