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I’m a Marketer. Am I a Liar?

"Don’t believe in advertisements" is about as profound of a life lesson as how you should look both ways before crossing the street and how kicking your caffeine addiction always seems like a good idea until morning comes. We learn to doubt marketing before we can do basic … [Read More...]

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10 Tips for Keeping Overhead Costs under Control

Starting your own small business can be a thrilling experience! But, it can quickly become thrilling in the wrong kind of way if you don't carefully monitor your start-up expenses. While the old business mantra "you have to spend money to make money" has merit, you shouldn't … [Read More...]