If you’re a new-ish blogger like me, you probably share my not-so-secret obsession.
If you had never gotten into blogging you’d probably have a pretty negative impression of that word. For non-bloggers “traffic” conjures images of bumper to bumper commuters stacked up on the 101 frustrated and contemplating going all Michael Douglas on each other’s asses.
But that’s not what it means to you… to us.
To a blogger, traffic is an attractive… even sexy word. It’s the narcotic of choice in the blogosphere.
“If only I could get some traffic, I know my blog would be a huge hit.”
We’ve all thought that – and we all know the frustration of watching visitors drip in one by one like a not-so-leaky faucet instead of flooding in like a big, cool wave.
Good News and Bad News
The good news is that in the early stages of building your audience, a lack of traffic doesn’t necessarily indicate that you’re doing something wrong.
The bad news is that lack of traffic early on is the norm. It’s something you need to endure and overcome to get from square one until you get where you want to be.
Come to think of it, that’s not really even bad news. That’s just how things work on this planet. You put in the time, you perfect your craft, and you earn your stripes just like everyone else.
I have spent over 20 years in consumer and business to business sales from local to national levels. And you don’t spend that long in such a competitive environment without learning a little bit about what makes people successful. One thing I can tell you for sure is that there is no such thing as instant success that lasts.
And I’m finding that to be just as true online as it is offline…