Enchanting, Engaging Customer Relationships (VIDEO)

This post is referring to the Marketing That Works training program, which is no longer available. This program has been superseded by the Audience Business Masterclass.

It’s time for the third instalment of “Dating, Relationships, and Naked Marketing”.

In this video, “Enchanting, Engaging Relationships”, I’m going to show you how to take the ATTRACTION that I taught you how to create in the last video, and turn it into an intense and engaging relationship.

I’m also going to pull back the curtain and show you a real live case study of how this works, with a real live launch that I ran just last month. I’ll show you what I did, how it worked, WHY it worked, and what the foundation for it all really was.

I’ll also show you what I did that generated a bit of controversy…

(Did you miss the last video? Click here to watch it now!)

Join the “Marketing That Works” training program!

Our “Marketing That Works” training program is now accepting new students, but it’s closing on February 28th, or when we fill 50 spots – whatever happens sooner. Click on the button below if you want to learn more about the program:

 

Danny Iny (@DannyIny, +DannyIny), a.k.a. the "Freddy Krueger of Blogging", is the proud founder of Firepole Marketing. He is the author of the Amazon best-seller Engagement from Scratch! (available on Amazon, or for free in our Engagement Toolbox), and creator of the Audience Business Masterclass.

Comments

  1. says

    Ahhhhh, I love it man.

    I’ve actually focused heavily on building the long-term engaging relationships, but like you said — I got it wrong on “commitment and engagement”.

    I followed the Give, Give, Give mantra and it was probably one of the most ‘painful’ things I can share. My value is massive and I just gave it away, following all the advice to ‘give.’

    “Commitment” is the other factor.
    (BTW I’m an example of one of the ‘exceptions to the rule’)

    That’s it, I’m gonna write a post on this.

    You f***ing rock, this is such important content.

  2. says

    Well, this was a really good one. I almost pulled out my Credit Card already :)

    The thing is that I am trying to make money in an open source community where many people think you should give away everything. I mean I already created all those videos. It doesn’t cost me anything to give them away right?

    I am trying to explain – first of all to myself – that I need the money not so much for the already existing material but so that I can earn a living to produce more good material.
    Still I think this explanation of the circle of giving and commitment is very useful.
    At least to me.

    Thanks.

    ps. Any idea why do I see links my YouTube videos just under the “Submit” buton here? That does not seem to make any sense to me. They have check-boxes that I’ll uncheck now as I don’t want to post these videos here :)

    • says

      That’s what I like to hear, Gabor! :)

      It doesn’t matter how much it costs to actually give away the videos, if there is a cost to creating them. If you’re doing it all for free, then it isn’t sustainable, and that’s the real problem.

      Does framing it in that way help?

      And the link under the submit button is because of our CommentLuv plugin, that allows you to showcase something recent that you’ve posted (pulled from your RSS feed, I think) to people reading your comments. :)

      • says

        That’s exactly how I explain it to people in the community: “I am trying to build a sustainable way to
        provide great content for people to get their job done with Perl”.

        The thing is thet we have been building this great stack of software free of charge and it has been working quite well. So the demand is to have the content also available in a similar way. Under a Creative Commons license. This is an extra challenge for me. Can I make this work using a CC license for my material?

        • says

          Hey Gabor – yes, probably. It just means you need to find a different way of actually making money – but there are lots of ways to do that. :)

  3. says

    Hi Danny,

    Great video – I love the launch case study!

    The idea of sending out a survey before you release a product is so powerful. It hits the psychological trigger of commitment and consistency – once someone has gone through the process of filling out a survey and saying that they want the product, they are much more likely to follow through and buy it. It’s how our brains work – we want to act consistently with our past behaviours.

    Looking forward to the next video.

    Megan

    • says

      Hey Megan, I’m glad you liked the video!

      Yeah, the idea of sending out a survey works very, very well, if done well. It’s exactly like you said – Cialdini’s commitment and consistency trigger. :)

      • Bob Barr says

        The idea of a using pre-launch survey to define/refine the upcoming product and to generate interest at the same time strikes me as the most incredible takeaway from this video. Somewhat limited effort, maximum potential benefit (both for the product quality and the engagement process). I LOVE it.

  4. says

    Soooo creative approach for the good old marketing principles! Really love all your videos and very much look forward to the last one from this series!
    You just rock!!!! :)

  5. says

    Awesome points Danny! I have read that the cost of acquiring new customers can between 4 to 40 times that of keeping existing ones. Who would want to spend that much money and go through those headaches? I work with long-term stable clients and feel my life is so much less stressful. It’s different now that I am also selling informational products, but your approach will probably work a lot better for me there as well.

    Thanks for the tips! The analogy between dating vs. one night stands and marketing to the same customers worked really well too.

    • says

      Thank you, Kalen, and you’re absolutely right – it depends on the industry and the situation, of course, but attracting new customers is always much more expensive than keeping existing ones. And yes, that applies to information products as well. :)

  6. says

    Engaging a relationship is maybe the most difficult part when it comes to marketing. Let’s say you can get some visitors by one way or another. But making them keep up with you and your content is very difficult. And your video actually did help a bit. Now we need to work on it.

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