7 Tips to Create Killer Email Newsletter Campaigns That Convert

Email marketing campaignsHave you ever found yourself racking your brain for hours, trying to come up with ideas and topics for your email marketing campaigns?

If you have, you are definitely not alone.

As an entrepreneur and marketer, one of the most challenging problems I constantly face is figuring out what content I should send to my email subscribers to keep them engaged and coming back for more.

When it comes to email, content marketing is definitely the name of the game. So much so that companies with less than 10 employees are spending 42% of their marketing budget to produce content to increase brand visibility and attract new customers.

Email Content Marketing Works

This may be attributed to the fact that content marketing via email is very effective. It continuously produces measurable results, not just in terms of sales but also engagement, which is a crucial component for building relationships and inspiring trust with your readers.

Just take a look at some of these content marketing statistics from the past years:
[Read more...]

How to Turn Down Clients Without Alienating Them

business growthNew businesses will often take on every single client or customer they can attract.

If you’re still building your customer base, enhancing your reputation, improving the quality of your services or products, acquiring customer testimonials and developing a ground-swell of word-of-mouth support, then you’ll likely be exceedingly grateful for – and accept – every client walking in the door.

That won’t always be the case.

Over time, Tweet it! as you become more successful, you’ll get to a point where you’ll be able to (or may even need to) turn work down .

The very first time this happens to you, relax and enjoy the ride!  Rest assured, this is an extremely high class growth problem to address in your business.

One of the reasons this is such a coveted moment is that it’s usually time to start pricing smartly!
[Read more...]

4 Offers You Actually Can’t Refuse

Image source

Image soThere are natural substances inside every single human being that drive us to action.

These substances are chemicals, produced by our bodies in reaction to stimuli. Activate one of these chemicals, and you truly have an offer no one can refuse.

Simon Senek is a pioneer in understanding these chemicals and using them effectively.

According to Senek, these are the 4 most powerful chemicals.

Endorphins: The Exercise Chemical

Endorphins are released when we do physical activity. They are the reason “runner’s high” exists. Endorphins also mask physical pain. When you are pushing yourself further than you’ve ever gone before, endorphins are released so you feel good.

Toyota’s most recent ad campaign stimulates endorphins by placing ordinary people in “boring” old Toyota car models with a professional race car driver. The driver whips the car around tight turns on a race track to the delight of his passengers. Toyota is showing that their cars are exciting and push the limits of what’s possible. Just the idea of being edgy in a Toyota is enough to produce endorphins.

Chevy decided to one-up Toyota by creating a series of ads where their Sonic model cars go bungee jumping, sky diving, and one even does a kick-flip over a giant skateboard. The Sonic is a car built for young professionals who crave excitement, and Chevy needed to appeal to that. Watch the video below and see how you feel after watching it. If you start to sweat a little and get excited, Chevy did their job and induced endorphins.
[Read more...]

How to Effortlessly Find The Voice That Engages Your Audience

Find Your Voice - Firepole Marketing“I’ve only know you for a few hours and already I’m hooked.”

 ”I stumbled across your site, 4 hours have passed by, and I’m STILL reading! I can’t get enough!”

 ”Where have you beeeennnn my whole life?”

 Let me guess – 3 things nobody has ever said to you?

You know you’ve got to find your niche. You know your copy has to resonate with your audience to get any attention. You also know that to stand out in the over-populated, highly saturated world of online biz, you have to have a unique voice.

Tweet it! How do I make my voice sound like me? And appeal to my ideal client? And make it interesting? And engaging?

That’s a lot of pressure for one person to write in a unique way. But thankfully, given the hundreds of examples of businesses that do just this, it is achievable.

Let’s get started.
[Read more...]

A Fiction Author’s Dilemma: What Should You Blog About?

blog topic ideasYou’ve been toying with the idea of putting up a blog.

Your engagement with your subscribers over e-mail is great. You’re already seeking resources on where to get themes and hosting for your potential blog.

But there’s something that’s stopping you.

You don’t know what you should blog about.

And you know it’s awful. You can think of countless story ideas and write about them, but when it comes to blog topic ideas, you’re all out of creative juice.

It’s Not Supposed to Be This Way

You know your characters and your stories all too well. Your readers love and devour your stories, so clearly writing isn’t the problem.

And it isn’t motivation, either. You already have a compelling reason to blog: to introduce your writing to new readers and promote your stories.

Tweet it! Trouble finding blog topic ideas to promote your writing shouldn’t stop you from starting a blog.

[Read more...]

The Insanely Simple Trick To Keeping Your Customers Hooked

Business CreativityThe dawn of a new year is the traditional time to revamp ourselves and our lives. But does your business need a makeover too?   Tweet it! If your mailing list is not bursting at the seams, maybe it’s time to shake things up.

The pace of change in the business world is breathtaking.

Are your competitors moving relentlessly forward?  Are your customers becoming ever more challenging to satisfy?   We all know the answer to those questions!

Customers are increasingly savvy and demanding – they want experiences.  They want ‘fresh’, ‘new’, ‘unique‘.  They want to be entertained.

But at the same time they want higher perceived value and cheaper prices.

We need to work harder than ever to satisfy those needs and make a profit.

Our business needs to constantly adapt.

It’s Not About ‘Keeping up’. It’s About Survival.

[Read more...]

My “Good Friend” and other Marketing Myths

Good Friends & Marketing Myths - Firepole MarketingLast week, I received an email invite to attend a webinar with someone whose list I’ve been on for a few months.

They were going to be interviewing their “good friend”, the President of a major corporation/country/intergalactic empire (you fill in the gaps) on April 1st.

Of course webinar attendance was free but there would be the obligatory sales pitch at some stage, and undoubtedly the list holder would get a commission from his “good friend”.

Was this an April Fools setup or was it genuine?

It’s hard to tell if this person really is their “good friend,” or if this is yet another cynical sales gimmick that proliferate on the internet.  It seems that as the digital world gets smaller, everyone knows everyone, and the world spins on joint ventures supported by half truths and lies.

At this stage you probably think I am against joint ventures, commissions, webinars, free thinking, the tooth fairy and a lot more besides.

Nothing could be further from the truth.  Some of my good friends make their living via joint ventures.  They take and give commissions and are honorable people.  So what is the difference?
[Read more...]

Social Media Marketing is Changing, not Ending

Facebook is not deadGrim news has shocked the social marketing world: Facebook is losing its user-base.

At least that’s what many business and social analysts are saying.

When I first heard that the flagship of social marketing was sinking, I’ll admit I panicked a little bit. My own company specializes in SaaS products, and we have based so much of our past marketing strategies through the social platform that I was sure that, if Facebook crumbled, it would take our presence down with it.

And I know I wasn’t alone in my fears – 82% of businesses use Facebook to market. So any time Facebook marketing shifts, 8 out of 10 business owners have to scramble to figure out what that change means.

Determined to discover the veracity of these reports, and to try and quell the surges of panic I, and so many other small business owners, were feeling, Tweet it! I did a little digging and uncovered that rumors of Facebook’s demise have been great exaggerated.

[Read more...]

Project ABC Update: How I Made Failure a Non-Option in 2014 and How You Can Too

abc“Success doesn’t happen in a night, it happens in the thousands of nights that no one will ever write a song about.” ~Paul Angone

Tweet it! What would you desire if you knew failure was not an option?

What would you be capable of if the people around you refused to let you fail?

In 2012, I chose to lose 40 pounds.

What it Feels Like to Not Have Failure as an Option

I came into college overweight and wanted desperately to lose the extra luggage and carry a six-pack instead (not the alcoholic kind).

In high school, I had much going for me: my grades, my extracurriculars, my friends, but not my health. If Jared was the spokesperson for Subways, I was the poster child for McDonalds.

I tried multiple times to change my diet and exercise.

P90X, Insanity, Low-Carb diets, you name it.

I failed.
[Read more...]

A Beginner’s Guide to Online PR

Beginners Guide to Online PRSince Matt Cutts recently announced the death of guest blogging for SEO purposes, many Internet marketers have been exploring other options of obtaining links and building their client’s brand presence online.

I believe many of us saw this day coming and were already putting to practice different strategies.

One of those strategies we found to be effective is online public relations: a mixture of content marketing, reputation management, social media, SEO and public relations all nicely wrapped in a Matt Cutts-friendly fashion.

Online PR has gone by many names: SEO PR, custom publishing, reputation marketing. You can check out the graph below to see their popularity in the search engine.

Online PR Search Term Popularity

Online PR Search Term Popularity December

Online PR remains the top term because of its cost-effective approach to communicate with a company’s stakeholders. It takes the values and many of the same tactics of public relations and puts it to use in the digital world.

Online PR started gaining traction in 2010. According to the 2013 UK Search Engine Marketing Benchmark Report, 42% of companies surveyed are paying for online PR at their Internet marketing agency but an additional 33% said they plan to use the service in the near future.

There’s no doubt online PR will continue to rise as a go-to service considering its ethical tactics, measurability, and results.

[Read more...]

Why the Clickbait Era Will Die (and What Will Replace It)

Photo credit: Karen Roe

Isn’t it nice?

You just published your latest blog post, podcast episode, or YouTube video.

For the moment, it’s another job well done. Thoughts of overnight success swirl in your head as it’s time to tell the world again, “Hey, look! I made this from scratch!”

This is what’s known as clickbait – creating content whose main purpose is to encourage people to click back to your website.

But creating all that content is stressful, time intensive, and often exhausting.

There has to be another way to market your brand without constantly conjuring clever headlines and running on the new content treadmill, right?

You bet your sweet booty there is!

That better way is called curating.

I believe we should curate our entire existence, and then choose which parts to remix and share. That’s because our marketing is stronger when it’s not limited to curating only “content.”

It’s time to learn Experience Curating … and let the world market you for a change.

[Read more...]

Don’t Be An Expert – Do This Instead

say it loud... world is mine!“Be an expert.”

How many times have you received this advice, and how many times have you advised people to do this?

Come on, admit it: you have, haven’t you?

I have received this professional advice from pretty much every expert, ninja, guru, and maven I know.

Tweet it! When I am invited to speak somewhere, people want to know my expertise. When I tell them I am not an expert, their jaws drop. Their expressions remind me of my businessman father’s when I told him I want to study literature and be an artist.

They are shocked; they want to help me. They feel more sorry for me when they find out I am a certified filmmaker from New York University and a master’s degree holder from Columbia University.

“Really?” some ask in disbelief.

I don’t blame them.

We are so entrenched in this be-an-expert business that we fail to realize that what we think of as our USP (unique selling proposition) is the common denominator between us and our competitors.
[Read more...]