In my previous article on creating an online course (Phase 2), you learned about building the conceptual design and learning path for your course.
Your design ideas inform you about the:
PHASE 2 CHALLENGE:
You were given tips on how to overcome these lofty tasks:
Determining the learning path and thinking of engaging exercises for your students is the hardest part of creating courses. Most people get stuck in this area and many professional educators struggle with it too.
Well if you’re not, maybe you should be because joining associations is one of the best ways to enrich your life and grow your business.
I’m sharing my experience with associations as a case study in today’s post, in addition to showing you five of the benefits joining an association can bring, professionally and personally.
In reading about the creation of audience businesses, I always wanted to know about the early struggles and how they were overcome. In my case, there were two inflection points for growth.
First, I signed up for Firepole Marketing’s Audience Business Masterclass.
Second, I joined a leading professional association – the Project Management Institute. Here are the key points in the early evolution of my business.
My long-term business objective is to build and sell online training courses to professionals. My target market is corporate project managers working in Fortune 500 companies and similar large organizations in the United States (and elsewhere).
Given that focus, I found the Project Management Institute an excellent fit for my goals. The organization is more than fifty years old (established in 1969), has an active membership over 400,000, and is prominent in the United States.
Let’s explore the benefits more deeply.
Do you ever get an email from a prospect who asks question after question only for them to finally decide they’re not interested?
You spent hours answering their questions, got excited about the possibility of a new customer, and suddenly all communication has stopped.
You’ve been ghosted.
In an ideal world, it would be easy to identify straight off the bat the best prospects to go after.
Of course, in reality things aren’t so simple.
A seemingly hot prospect might come to you full of questions, only to never be heard from again.
This is why it’s important to start honing the skill of determining if your hot prospect is actually a potential customer or just a tire kicker.
When I get an email from someone needing help, there are often obvious signs that indicate straight away whether the person is a serious prospect, or merely looking around.
Knowing what to do will help you save time and figure out how to respond to such requests.
Here are the three things you can do to identify your core customers so that you can spend time on the most serious and likely prospects.
“Email marketing is where the money’s AT!”
This has probably struck your eardrums for the billionth time right now…
And there’s a reason for that. Simply put, it’s true.
Research shows that email marketing is 40 times more effective at snagging new customers than Facebook and Twitter. Which is fantastic news for business owners and marketers.
Now while email marketing is a great way to ramp up business, it can soak up a ton of time, effort, and money when done incorrectly.
So here are 8 email marketing mistakes that are a danger to your bottom line. Steer clear of them to ensure that your business doesn’t bleed cash.