There is simply no shortage of social media experts giving advice on what platforms to use, specific tips and tools, and providing updates on the latest developments. However, expert advice, while valuable and incredibly helpful, can only get us so far.
In a rush to join the latest platform, optimize our images or figure out Facebook’s latest changes, most of us tend to get caught up in the “how” of social media when the real focus should be on the “why”.
Without understanding your “why” for social media, you can easily become disconnected from the true foundation of your social media strategy.
Here are the three things expert social media advice can’t tell you.