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How to Easily Understand Marketing with a 3-Step Framework
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20141121You have a dream for your business. You know you can reach it.

But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider.

It doesn’t have to be like that. You can understand marketing and make it work for you.

If you don’t feel like you understand how everything fits together in marketing, it’s just because you haven’t learned a “framework” that would make sense to you. When you know a good framework, everything fits together effortlessly.

So, here goes. One framework that can help you. If it doesn’t feel right to you, look for another one that feels better to you.

But if this one makes sense to you, then get comfortable with it, use it, grow your business, and make your dreams come true.
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11
Bust the Cycle: End Feast or Famine and Get Consistent First-Rate Clients
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Is your business stuck in the feast-or-famine cycle?

One day, you have more work than you can handle. You’re staying up late, working too many hours, destroying your health in a desperate effort to meet deadlines. You barely have a minute to breathe – let alone market.

But when you finally finish all the projects and send all the invoices, you’re left with…nothing. Crickets. Your business is dead in the water, and you’ve got no work coming in at all.

Panicked, you start marketing again. Slowly, things pick up, and soon you’re once again scrabbling to meet deadlines. You stop marketing. And the cycle starts over.

Sound familiar?

It’s a common problem. To break out of it, you’ll need to learn a different approach to marketing: one that brings you a consistent flow of first-rate clients.

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3 Marketing Strategies for Writers Who Hate Marketing
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Let me tell you about David.billboard

He’s a professional writer (blogger, fiction writer, non-fiction writer, etc.) who doesn’t like marketing his work. He says his job is to write, not to promote, and that if he works hard enough on his art, then his readers will come.

There’s just one problem.

Only a few people have come across David’s work. And when they do, they don’t stay long.

Does any of this sound familiar?

Not too long ago, I was David. And if you’re writer struggling to find an audience for your work online, he’s you too.

Tweet it! Writing is a hard, demanding craft and there’s nothing more disappointing than releasing your work into a vacuum.

Please don’t give up.

Through these three proven marketing strategies you can keep writing and make peace with your reluctance to promote your work.

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21
Why Creating an Online Course is Like Planning a Family Reunion (and how a survey can help with both)
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Have you ever been sure you know what people want only to find out you were wrong? Is there a way to get it right the first time?

Recently my sister-in-law Jenny was trying to organize a family reunion. It has been a few years since Dad died and we haven’t been together since then. She sent out multiple emails: the time is now, the kids are getting old, lists of planned activities, where would you like to meet?… etc, etc, etc.

But no one responded.

So I took a cue from my mom and put on my bossy pants (older sisters can do this). I wrote a compelling email cajoling my sister and brothers to tell Jenny what type of family reunion they wanted. Choose this, choose that, etc.

And the response was… well… crickets.

You see my family was having a hard time saying what they wanted. They could say what they didn’t want, but they couldn’t tell Jenny what they did want, so they said nothing.

It can be like this in business too. You ask clients what they want you to create and they don’t know. People can tell you what they don’t want or don’t like and they can tell you what they have done in the past, but they can’t tell you exactly what they do want.

You have to discern this. And that’s where using a survey comes in handy.

I first learned how to use surveys to design products in Course Builders Bootcamp, but the real expert in surveys is Ryan Levesque. Tweet it! Surveys are great because you can test your market to see if your * big idea * is actually a viable business idea.
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