Choosing the Right Social Media Platform for Your Business

social media platformsIt’s hard to keep up with the plethora of social media platforms available  to promote your business on. When Facebook came on the scene, you were skeptical, but you started because everyone said it was “the” place to be. And now that you’ve got the hang of it, there’s Twitter, LinkedIn, Pinterest, YouTube and Google Plus. Where do you draw the line?

It’s not enough these days to just be on social media – everyone else is there too. Tweet it! You need to be effective on social media and really be playing the game well. So rather than trying to be everywhere at once, you’re better off just focusing on one or two social media platforms that really suit your business.

So which ones do you choose? At the end of the day, it’s all about choosing the platforms where your audience hang out. Choose a platform that’s going to help you get your message out to people who are genuinely interested in what you have to say, and ultimately what you have to offer them.

If you were reading carefully, you’ll notice that I said choose one platform that’s going to get you where you want to go. Let’s take a look at the 6 major platforms and work out where you should be focusing your time and effort.
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Guest Posting and the Seasons of Business Growth

business cycles“To everything there is a season, a time for every purpose under the sun.” ~Ecclesiastes 3:1-8

There is a rhythm to the four seasons of the year: Winter for introspection, spring for planting, summer for growth and fall for harvest.

Often our business cycles and growth as entrepreneurs mirrors these seasons.  I can see this reflected in my journey through the Audience Business Masterclass program.

My decision to join the ABM started over the winter, as I was contemplating how I would go about taking the next steps on my blogging journey. Winter, you’ll remember, is the hibernation period – and a great time for reflection and introspection!

Those early days in the ABM program had me reflecting on my business niche as well as my own blocks to success, which I discussed in my last ABC Project update.

Once I realized what fears were causing me to stall with my ABM efforts,  I was able to move past them and on to finishing my first incentive and growing my mailing list.  That meant commenting and guest posting, which I’ve been working on this spring and summer.
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11 Free or Dirt-Cheap Online Business Tools to Run Your Business from Anywhere

online business tools8 AM.

You wake up to the sound of an alarm, grab your phone to glance at the time, take a quick look at your emails, play Hanging with Friends for just another 5 minutes snuggled in bed, get dressed and do a 3-second commute to your new office desk.

Congratulations! You have quit your job and it’s your first day at your business.

Tweet it! With hot coffee in one hand and a pen and notepad in other, you take a few minutes to schedule your day. You smile at the thought of what’s in store.

. . . Until, after a few minutes of bliss, panic hits.

Holy cow I quit my JOB! What do I do now? How will I pay my bills? Where do I find clients? How much am I going to have to spend on tools to get this business running?

Does this sound familiar?
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Armed and Dangerous: 7 Common Marketing Myths

common marketing mythsReading marketing blogs can give you a pretty twisted idea of what marketing and business are like.

Even if you avoid the most blatantly hype-y make-money-quick sites, you still run into a fair number of myths. Some of them might be obvious to you. But few people recognize them all.

And when you’re distracted – even if just a little – by some myth, you forget to focus on what really makes the difference in your marketing: understanding why people should buy from you, and making sure your marketing conveys those reasons.

So, let’s take a look at seven myths that plague the marketing world. Some of these can take credit for the downfall of thousands of entrepreneurs in recent years. And some of these have riddled the world of business for decades.

When you’re aware of the myths, you can look at marketing advice much more objectively and discard the stuff that doesn’t really help you succeed.
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8 Wickedly Smart Templates From Successful Entrepreneurs For Connecting With Influencers You Admire

successful entrepreneursEver run across an influential person you would love to connect with  – but have no idea how to approach them?

Influencers get dozens of requests every day, so why should they pay attention to yours?

The trick is to get on their radar first, without looking like a crazy fan.

And to do that you might need to use some unconventional tactics…

What if you could go back in time and see how successful people began?

What if you could really see how they approached influencers before they were successful?

Wouldn’t that be cool?

Well, that’s what we are doing today.
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Why You Can’t Create Epic Content Every Single Time and What to Do About It

brand nameAlmost every day you are bombarded with this or some variety of this message: “Create Epic Content.”

But, what is epic content?

Well…anything that is inspirational, valuable, and useful to the audience can qualify as epic content.

Which means anybody can create it, anytime. Every time.

Right?

Wrong.

Tweet it! Every piece of content you create will NOT be epic.

It can’t happen. You can’t do that.

Even greats like Shakespeare, Dante, Hemingway, and Joyce couldn’t. If they couldn’t create epic stories every time they sat down to write, how can you?
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Do You Own Your Business, Or Does Your Business Own You?

business goalsI was talking with a business coaching client of ours a short while ago about her business goals.  Her comment to me was, “David, it feels like the business owns me.”

Can you relate?

Have you ever felt like your business owns you and not like you own your business?  It’s been my experience that a lot of business owners feel like they are trapped in the very business they started because they wanted to be in control of their business life.

If this sounds like you – if you’re struggling to own your business, instead of letting it owning you, here are four concrete suggestions to put yourself back in the driver’s seat as you build your business.
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Entrepreneurship: The Three Little Pigs’ Lessons for Success

entrepreneurshipDo you remember the childhood fable, The Three Little Pigs?  Their mother sends them out into the world to “seek” their fortune.

Until recently, I never realized they were entrepreneurs like us, but they are!

You know the story – the first pig builds a house made of straw.

“Little pig, little pig, let me come in.”

“No, no, no. Not by the hair on my chinny, chin-chin.”

“Then I’ll huff, and I’ll puff, and I’ll blow your house in.”

The big, bad wolf destroys the straw house. Failure!

The second little pig builds his house from sticks and the big, bad wolf demolishes that one, too. Double failure!

Both pigs escape to their third brother’s house, who built his home out of bricks. Success!

It’s here, safe at last in the third brother’s home, that the three little pigs have a chance to show of their entrepreneurship and wisdom.

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What to Do When Your Business Won’t Say “I Love You” Back

small business planRaise your hand if you’ve heard the one about it taking five years before your small business really gets up and running. Go ahead. No one’s looking.

Now raise your hand if you actually thought that each year, your business would be one-fifth of the way closer. Yep. Me too.

Some time ago, I decided to spring the “L” word on my life coaching business. I mean, we had been together forever. We’d made it through some pretty hard stuff. Plus, we were already over a year into it. So it was about time we sealed the deal.

But no sooner had I said “I love you,” when it shot me a nervous smile and ran for the door.

How could it just not be that into me?
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The Truth About Writer’s Block: Common Misconceptions, Causes, and Remedies That Actually Work

crumpled paperWhen I was 20 years old, I stopped writing, and not by choice.

It happened suddenly and without explanation (or so it seemed). I went to sleep one day full of words, ideas and creativity, and woke up the next empty.

I was stuck, paralyzed, unable to commit even a single word to the page.

I would sit at my desk, ready to tackle that paper or short story, and nothing would come. I’d freeze. I’d stare at the screen for minutes that became hours, willing my thoughts to come, my hands to move across the keyboard. Still, nothing. So I would cry, give up, and fail again the next day.

Somehow, the writer in me had tied herself into knots. I was frustrated, confused and afraid. What was wrong with me? What if I could never write another word again?

This was my writer’s block. If any of this experience sounds familiar to you – if you feel helpless and fearful in the face of your writing, if you’re unable to move forward but don’t know why – you might be suffering from the same.

The good news is, I overcame writer’s block and you can, too.
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7 Lessons Learned from A Failed Business Partnership

business partnershipDo you often feel that you need a second opinion before doing something?

Have you outlined a great business plan, but you don’t feel confident enough to do it alone?

Would you rather bring your business idea to fruition faster?

Is the workload too big for you, but you can’t outsource, because you don’t have the money?

If you answered “Yes!” to at least a few of these questions, then you might benefit from having a business partner.

I answered yes to those questions just over two years ago, when I met my business partner.

Over the last two years, I’ve learned a lot about partnerships – what works, what doesn’t – and I wanted to pass on those lessons learned. These insights will be beneficial for you if you’re thinking about forming a business partnership, or if you’re already in a partnership.
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How to Find Your Next Big Blog Post Ideas – A Primer

blog post ideas Tweet it! Content marketing is like an adventure. It is unusual, exciting and hazardous.

It’s also a minefield; not everybody can navigate it successfully.

You’ve heard this before, but it bears repeating: the quality of the content you publish that determines the success or failure of your content marketing campaign.

Consistently producing, publishing and marketing high quality content will help build your relationship with your audience in the form of better awareness, credibility, increased website traffic and improved conversions.

I know what you are thinking: “Coming up with interesting, knowledgeable, value-added blog post ideas time after time is a task made in hell.”

You are right. Many hard working and astute content marketers have found their well-crafted campaigns coming apart purely because of their inability to come up with content their target audience will like reading.

But somebody’s got to do it. What if that somebody is you?
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