“Email marketing is where the money’s AT!”
This has probably struck your eardrums for the billionth time right now…
And there’s a reason for that. Simply put, it’s true.
Research shows that email marketing is 40 times more effective at snagging new customers than Facebook and Twitter. Which is fantastic news for business owners and marketers.
Now while email marketing is a great way to ramp up business, it can soak up a ton of time, effort, and money when done incorrectly.
So here are 8 email marketing mistakes that are a danger to your bottom line. Steer clear of them to ensure that your business doesn’t bleed cash.
With the explosion of social media in our day-to-day lives it’s no surprise that businesses are allocating increasing amounts of their marketing budget to social media advertising.
In fact, a survey in 2014 by Neuster found social media advertising the most effective form of online paid advertising in terms of clicks and conversions.
Sonny Ganguly of Marketing Land predicts social media advertising to only explode further within the next three years. And with social media advertising revenue estimated to reach $8.4 billion this year, we don’t doubt that prediction.
This article written by Brian Carter all the way back in 2010 first documented the comparison between Facebook ads and Google AdWords.
Carter highlighted the advantages and potential growth opportunities for Facebook advertising while it was a relatively new tool.
So let’s compare the two five years later.
Why do startups fail?
Is there a recipe for success for your new and exciting business venture?
Unfortunately the answer is no. There is no way to guarantee success in your new business.
While there may be recipes (or templates) you can use to help you on the path to success, it’s also useful to know what things you should avoid as a startup.
A groundbreaking idea alone, the one that will transform the market, won’t have you climbing the ladder of success especially when you’re running your business single-handedly.
And failure is hard, demoralizing, painful, and embarrassing.
But let’s look at it another way. Failure is also an opportunity to learn from the big mistakes that are usually made by so many new entrepreneurs.
Today we’ll discuss some of the most common pitfalls for new entrepreneurs so you can avoid them.
The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing.
However, with a new push in content marketing, storytelling is making a comeback.
After years of measuring clicks, impressions, and sales, marketers now measure effectiveness in engagement: likes, favorites, retweets, and shares.
Marketers are learning to go beyond getting an audience’s attention and utilizing storytelling to engage an audience with the actual material.
As Matthew Turner from The Successful Mistake mentions, “every individual and every brand and every business has a unique story.”
Strong narratives have an impact on sales and can trump data alone. Stories are an effective marketing tool and resonate better with customers than data alone because of the following attributes:
To illustrate, consider a University of Michigan study where participants were told that they had a terminal illness and offered a drug effective 90% of the time. The drug was then offered with a story about a single patient that took the drug that resulted in either a positive, neutral, or negative outcome.
With positive or neutral stories, 85-90% of the participants opted to take the drug. Unsurprisingly, when coupled with a negative outcome story, the participant chose the drug only 39% of the time.
How can we tell a better story, then?
We all know someone who tells a great story, but figuring out how to do that in a business context can be challenging.
Below are five tips to help you tell your story and best market your company.