So assuming this, you’ve picked out a target audience (or at least you should have). And you either have a product to sell, or decided to promote someone else’s as an affiliate. And you’ve probably set up your website and written a few blog posts as well.
But then you realize all of this is useless unless you get eyeballs onto your website, i.e. traffic.
The problem you encounter, though, is you have to pay for ALMOST all forms of traffic either through time or money.
Unfortunately it’s one or the other.
Obviously guest posting is a great way to get free traffic, but you have to invest a lot of time and be patient to benefit from that. But what if you want something much quicker?
Well, the important thing to realize is…
A small business owner sells her products online and to a few select resellers. She manages all her sales and inventory in scattered spreadsheets, and laboriously creates custom invoicing with Word documents. She uses a basic email provider, and has a WordPress site to sell her products and represent her company.
While her business is very small, this strategy works fine. But as her business grows, she’s spending more and more time holding everything together. She’s researching, buying, and learning more and more services to manage her calendar, productivity, and marketing. More and more she’s making different payments and spending more and more time logging in and out of different accounts.
Worst of all, she’s less and less in touch with her business, her dreams, and her love for what she does.
Many small business owners hit this particular wall as their company starts to grow. She may not know it, but what she needs is ERP software (enterprise resource planning).
Whether it’s blogging, a certain type of advertising, or social media, it’s rarely the answer we were looking for.
Complete strategies are a step in the right direction. But even those often based on someone having found some magical tactic that’s the key to business results.
Marketing tactics and strategies provide an often tempting expectation of results. When we find a new tactic, we can for a moment feel a surge of hope: “Maybe this is what I needed all along and I finally found it!”
Yet, as practically everyone can attest, a new tactic or strategy rarely creates incredible results. Not never, but rarely.
So, let’s dig deeper into why even the best marketing tactic or strategy for you can’t change things on its own.
Growing up, no one would have believed me if I told them that I would graduate from Georgia Tech and go on to manage $11 million in revenue as an associate product manager for my first job. In fact, the odds were always against me being born in the USA to a working-class immigrant family.
After my father’s family business burned down, my grandfather decided to bring the family to the US from Korea. Although it was not his dream job, my father was fortunate to find a employment in the upholstery business. With each piece of furniture he mended, I knew my father did it to provide food and opportunities for our family. I am most grateful for all that has come my way and believe it is time to begin my journey of giving back to the community.
My passions lie within web marketing and web tribes which is why I want to start by sharing what I’ve learned from growing an e-commerce gig from $50,000 to $500,000 with a minimal budget. And while that may sound crazy, people have accomplished even greater feats.
In his book, Tribes: We Need You to Lead Us, Seth Godin defines a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
Thanks to the scaling power of the web, e-commerce tribes are easy to grow. There is no magic behind it. It’s a matter of knowing the right resources and following the easy steps to become a success.
My hopes for this post is to help everyone reading launch their sales to the next level. I believe it’s always more fun defeating the odds yourself than to hear about others doing the same. It would be a privilege for me to see all of us beat those odds.