Have you ever found yourself racking your brain for hours, trying to come up with ideas and topics for your email marketing campaigns?
If you have, you are definitely not alone.
As an entrepreneur and marketer, one of the most challenging problems I constantly face is figuring out what content I should send to my email subscribers to keep them engaged and coming back for more.
When it comes to email, content marketing is definitely the name of the game. So much so that companies with less than 10 employees are spending 42% of their marketing budget to produce content to increase brand visibility and attract new customers.
Email Content Marketing Works
This may be attributed to the fact that content marketing via email is very effective. It continuously produces measurable results, not just in terms of sales but also engagement, which is a crucial component for building relationships and inspiring trust with your readers.
Just take a look at some of these content marketing statistics from the past years: