But every year, thousands of entrepreneurs prove that trope false. Their businesses, although not growing, are perfectly profitable. And as long as the money keeps flowing, those entrepreneurs are content to keep doing what they’re good at.
Yet there comes a time in many solopreneur’s lives when the urge to grow calls. When you hear it, your next question is obvious.
Scaling up your organization, especially if you’re a solo entrepreneur, can be a scary proposition. But rest assured, it’s been done. Follow these proven principles, and you can discover your own path to growth.
Having a great story to tell about your business is a wonderful opportunity to connect with new people. Connecting with them via the niche or mainstream media is still a great way to help grow your company.
But where do you start?
There aren’t many hard and fast rules in the public relations (PR) game as there are online. If there was a simple one, it would be: “you usually need to have news to make news”.
It’s important to remember that news outlets are businesses too. In fact, they’re businesses that trade in valuable and important information: News.
In that sense PR is largely about convincing writers and editors that the information you want to give them is information their audiences will find interesting and important.
Media coverage does not come down to who you happen to know. It’s achieved overwhelmingly through concentrated, well-planned campaigns to attract attention.
And PR doesn’t need to be a huge effort targeting big, traditional outlets. There are avenues for an entirely online campaign.
The following list outlines some of the potentially newsworthy things happening in just about every kind of business.
You’ve been busy perfecting your blog posts and content marketing. By now perhaps you have realized that all content – even great content – is not created equal. Publicity and media mentions can elevate all your posts into the best type of content possible, and grow your email opt-ins even faster.
We are in what’s called a reputation economy, where the currency is trust. Nielsen Truth in Advertising Survey reports consumer trust in advertising continually declining each year. They identify the top three things consumers trust: reviews and recommendations from family and friends, online reviews, and the media [in that order].
Think about it. The last time you went to buy a new computer, or decided which restaurant or movie to go to over the weekend, you mostly likely checked with friends or an online review site before finalizing your decision.
That’s the reputation and trust economy in a nutshell. Seeking out recommendations and reviews has become a necessary part of our buying behavior and can sway purchase decisions both positively and negatively.
The same goes for the media who provide “reputation capital”, the same trust and influence that make sites like Airbnb and eBay work. By providing enough visible third party reviews, strangers then have the confidence to buy from each other on their sites.
You can put this reputation capital to work for your blog using publicity. Before we jump in, though, let’s define just who the media are. They can be defined as radio, television, newspapers, magazines, influential blogs or website portals, and anyone or anything that reaches or influences people widely.
Instagram has been growing incredibly fast. On a daily basis, it’s estimated that the 150 million monthly visitors are pressing the like button more than 1.2 billion times! With that number of users and that amount of activity on this platform, it makes sense for your business to be using Instagram too.
As businesses realize that people are using Instagram to connect with their favorite brands, more are familiarizing themselves with this platform to increase their visibility.
Unfortunately, Instagram does not yet offer a professional business page option. However, there are plenty of ways you can amplify your photos and videos to make your account both community and business-friendly for the most reach and visibility.