Picture this: you’ve just finished a launch, and it went great. Your new clients are really excited to get started, and all the work you did to market and create your product is finally paying off. It’s a good day!
A week later, you wake up to an email from PayPal. One of your brand-new clients has issued a chargeback (a special type of refund request), and PayPal is requesting additional documentation from you.
What do you do now? And, what the heck *is* a chargeback?
It’s actually refreshing to find posts like these, because many online marketers have a reputation for being sleazy, manipulative, and only after a quick buck.
And it’s true – there are people online who are all of those things. They give everyone a sour taste in their mouths, and they give those of us who are trying to build honest online businesses a bad rap. But despite their sleazy tactics and “buy it now!” marketing copy, it’s all too easy to fall into using that same kind of hype in our own marketing.
Why do we do this? If we want to build trusting, honest, profitable relationships with our clients, why aren’t we doing more of it? Why are most of us still stuck in cutting and pasting sleazy copy from some cookie-cutter templates, then feel “yuck” about it but keep doing it anyway? How can we get off the hamster wheel?
All of us have expertise to share – the question is, how do we share it effectively? You’ve likely thought about launching your very own course. Or maybe you’ve seen others create courses and wonder how they got their inspiration to take action.
But there is something holding you back…
The truth is, you’re not alone.
Back in 2013, I felt extremely frustrated in my corporate job. I knew that there was an alternative to the traditional career path; I just didn’t know how to get there.
I felt scared and alone as I told friends that I was leaving my (admittedly strenuous but lucrative) corporate job to try to establish a different lifestyle – one that didn’t involve negative stress and a daily commute.
Most importantly, I was looking for something that I could create that would immediately add value for others.
You know relationship marketing will grow your business, and you’ve been using multiple strategies to increase your reach: guest posting, building an email list, commenting on blogs and forums, writing reviews, managing social media accounts, creating videos, encouraging reviews of your product, etc.
But, how do you know what’s working?
Like most small business owners, you’ve only have so much time and money for marketing. You want to be sure to spend it on the activities that are creating the highest return for your business.
Google Analytics can help you to gauge your results and prioritize your efforts by generating statistics about your website’s traffic and traffic sources, and measuring conversions and sales.
After signing up for a Google Analytics account (it’s free!), the first step is to register your website as a new property. Next, you’ll need to enlist the help of a developer to set up your web tracking code. Or, if you’re using WordPress for your website, you can set up Google Analytics by installing a plug in like Google Analytics by Yoast.
Once your Google Analytics have been set up, it just takes a little work to learn how to use it to measure and improve your marketing. This way, you’ll be able to do more of what works, and less of what doesn’t.