14
An Introduction to Monetizing Your Blog
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MonetizingToday, in Fireside Chats with Danny Iny, we’re going to be talking about something that everyone thinks about, most people want, and few people would say they have enough of…

Money. ;-)

Specifically, we’re going to be talking about monetization, and turning the audience you’re working so hard to build, into an income that you can live on and more.

This is one of the things that we get asked about the most by new business owners – and fairly! They know that having a blog can lead to making money – but there is a whole lot of conflicting information as to how that actually happens.

So let’s talk about making money…

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11
Real Customer Relationships with Ten Thousand People?
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ten-thousandIt will come as no surprise to most of you reading that over here at Firepole Marketing, we’re HUGE on engagement.

We answer every email we get as quickly as possible, and, so far as we are able, we help our readers and community through their marketing and business issues without charging them a penny until they’re ready to become clients or students.

I’m sure you can imagine that’s a lot of work. Worthwhile, of course, but a sometimes staggering commitment. So that’s what this podcast is all about: how to have a real relationship with ten thousand subscribers.

Many of the principles regarding engagement that we follow were built into the very foundations of Firepole Marketing, and we grew with and adjusted to them over time. But that doesn’t mean that you can’t make engagement an important part of your marketing at any stage – you’re never too big or too small for it.

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18
A Product Launch that Generates the Big Bucks? They’re Easier Than You Think!
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Product launches – it’s a topic that means a lot to just about everyone who’s running a business.

And you know what? There is a *ton* of mis-information out there about product launches – and there’s a pretty good reason for that:

When people are teaching about it they’re usually in the middle of one themselves!

Product launches can seem much, much more complex than they really are, and we’d like to set the record straight. Let it be said, once and for all, that crafting a product launch does not have to be that difficult. In fact, they can be pretty simple once you have understand how to look at them.

So that’s what you’ll find in this podcast; step-by-step instructions on how to plan and execute a product launch for anything you’d want to sell…

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16
Hiring Strategies: How Danny Iny Built the Firepole Marketing Team
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Long ago in days of yore, a young baker wanted more out of life than flour and dead fruit.

She consulted Craigslist, and noticed an ad looking to hire an Entrepreneur’s Assistant.

Could this be it? She wondered. Could this be an opportunity to use that third of a business degree, and sadly untapped creativity?

It turned out that it was! That was the first time I’d ever seen any mention of Danny Iny – and none at all yet of Firepole Marketing. Little did I know then that two and a half years later I’d still be on his team, helping to create this Fireside Chat series.

Almost every business needs to go through the process of hiring at some point and it’s exciting because it means you’re growing. But, knowing exactly how and when to go about it – that can be a challenge.

So today’s topic is all about hiring strategies, and what it’s been like for us to grow from one to two to four, how to tell if you’re ready to expand your staff, as well as the best way to go about it.

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