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Fireside Chats

The process of APE with Guy Kawasaki (Fireside Chat with Danny Iny)

Posted on April 11, 2013 | In Fireside Chats

Today is a special episode of the Fireside Chats with Danny Iny, where we’re going to be interviewing one of the most well-known and prolific writers and marketers working today – Guy Kawasaki!

You see, we’ve noticed how many of our readers and listeners are interested in, writing a book – if they haven’t written one already! And with all of the changes in the publishing industry, more and more people are turning to self-publishing – just like Guy.  It’s not enough to be a great author any more - now you also have to be an entrepreneur and a publisher, too.

So Danny and Guy are going to be talking about what really goes into self-publishing a popular book. Guy uses his newest book APE: Author, Publisher, Entrepreneur, to explain what steps are absolutely necessary when embarking on a self-publishing journey. And you’ll get a whole bunch of tips on how to write, edit, format, crowd-source and publish your own book.

So let’s get started – those manuscripts aren’t going to draft themselves…

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Pulling the Plug on the Podcast?

Posted on March 20, 2013 | In Firepole Marketing Updates

You may be familiar with our Fireside Chats with Danny Iny Podcast series. We’ve run 9 of them so far, and have had a really good time putting them together – it’s been a good learning experience for us, and the content has (we think!) been solid. We’ve covered everything from webinars, to hiring, and [...]

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Effective Mastermind Groups: Interview with Dov Gordon (Fireside Chat with Danny Iny)

Posted on February 20, 2013 | In Fireside Chats

Okay, let’s face facts: no matter how smart, talented, or effective you are, it often helps to have a second, or third or fourth opinion.

Hence today’s Fireside Chat, all about mastermind groups.

This one’s special, though – instead of just me and Danny riffing on the subject, Danny interviewed Dov Gordon, the man who organized the mastermind group that Danny has been a part of for the past year and a half.

It’s a great interview, about everything that you need to know about putting together and maintaining an effective mastermind; what a mastermind group is, what are they good for, and what they *aren’t* good for, too…

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The Podcast that Almost Wasn’t (Fireside Chat with Danny Iny)

Posted on February 6, 2013 | In Fireside Chats

If you’ve been enjoying our podcast feature over the last few months, you might be surprised to learn just how close it came to never getting off the ground in the first place.

Now that the podcast is firmly underway, we thought we’d share the insider story on why getting it going was so challenging, and what pitfalls you should watch out for if you’re starting a new podcast or content feature yourself.

It’s a short, fun little podcast that’ll teach you something interesting while giving you a behind-the-scenes look at how things work here at Firepole Marketing.

So enjoy – and let us know what you think about the Podcast That Almost Wasn’t… ;-)

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An Introduction to Monetizing Your Audience

Posted on January 23, 2013 | In Fireside Chats

Today, in Fireside Chats with Danny Iny, we’re going to be talking about something that everyone thinks about, most people want, and few people would say they have enough of…

Money. ;-)

Specifically, we’re going to be talking about monetization, and turning the audience you’re working so hard to build, into an income that you can live on and more.

This is one of the things that we get asked about the most by new business owners – and fairly! They know that having a blog can lead to making money – but there is a whole lot of conflicting information as to how that actually happens.

So let’s talk about making money…

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Real Relationships with Ten Thousand Subscribers?

Posted on January 9, 2013 | In Fireside Chats

It will come as no surprise to most of you reading that over here at Firepole Marketing, we’re HUGE on engagement.

We answer every email we get as quickly as possible, and, so far as we are able, we help our readers and community through their marketing and business issues without charging them a penny until they’re ready to become clients or students.

I’m sure you can imagine that’s a lot of work. Worthwhile, of course, but a sometimes staggering commitment. So that’s what this podcast is all about: how to have a real relationship with ten thousand subscribers.

Many of the principles regarding engagement that we follow were built into the very foundations of Firepole Marketing, and we grew with and adjusted to them over time. But that doesn’t mean that you can’t make engagement an important part of your marketing at any stage – you’re never too big or too small for it.

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Product Launches that Generate the Big Bucks (They’re Easier Than You Think!)

Posted on December 12, 2012 | In Fireside Chats

Product launches – it’s a topic that means a lot to just about everyone who’s running a business.

And you know what? There is a *ton* of mis-information out there about product launches – and there’s a pretty good reason for that:

When people are teaching about it they’re usually in the middle of one themselves!

Product launches can seem much, much more complex than they really are, and we’d like to set the record straight. Let it be said, once and for all, that crafting a product launch does not have to be that difficult. In fact, they can be pretty simple once you have understand how to look at them.

So that’s what you’ll find in this podcast; step-by-step instructions on how to plan and execute a product launch for anything you’d want to sell…

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Hiring for Excellence: How Danny Iny Built the Firepole Marketing Team

Posted on November 28, 2012 | In Fireside Chats

Long ago in days of yore, a young baker wanted more out of life than flour and dead fruit.

She consulted craigslist, and noticed an ad for an entrepreneur’s assistant.

Could this be it? She wondered. Could this be an opportunity to use that third of a business degree, and sadly untapped creativity?

It turned out that it was! That was the first time I’d ever seen any mention of Danny Iny – and none at all yet of Firepole Marketing. Little did I know then that two and a half years later I’d still be on his team, helping to create this Fireside Chat series.

Almost every business needs to go through the process of hiring at some point and it’s exciting because it means you’re growing. But, knowing exactly how and when to go about it – that can be a challenge.

So today’s topic is all about hiring, and what it’s been like for us to grow from one to two to four, how to tell if you’re ready to expand your staff, as well as the best way to go about it.

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4-Hour Book Launch Advice from Tim Ferriss

Posted on November 14, 2012 | In Fireside Chats

Today’s episode of Fireside Chats with Danny Iny, is a special treat: an interview best-selling author Tim Ferriss about his new book, the Four Hour Chef.

He and Danny explore marketing, book launches and how to get the most out of your audience.

Tim Feriss has previously launched two internationally acclaimed books to resounding success, and he shares the techniques that he considers the most important to planning and executing a successful launch.

Always ready with good information, Tim provides not only his methodology, but enough of a reading list that anyone should be able to mimic his fantastic success.

And it doesn’t matter what your market its, what you’re offering, or how successful you’ve been in the past – Tim has information that will help you make the absolute most out of what you’ve got, and show you how to get more attention, favorable reviews, and better relationships with industry leaders.

Click here to listen to Tim’s awesome advice:

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The Ghoulies, Ghosties and Long-Leggedy Beasties That Plague Our Businesses (Fireside Chat with Danny Iny)

Posted on October 31, 2012 | In Fireside Chats

Happy Halloween guys and ghouls!

I hope you’re all costumed and candied and well ready for this edition of Fireside Chats with Danny Iny, because today, we’re going to be talking about the ghoulies and ghosties and long leggedy beasties of your business: Monster Customers.

Monster Customers are something that you never imagine when you’re starting your business, but as you ramp up and gain traction you start to notice that there a tons of customers driving you crazy with neediness or greediness and generally annoying behavior.

This podcast goes over who these Monster Customers are, why they act the way they do, and how you can deal with them without losing business or your cool…

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How to Completely Screw Up a Webinar and Still Make Thousands of Dollars (Fireside Chat with Danny Iny)

Posted on September 19, 2012 | In Fireside Chats

Welcome to the very first Fireside chat with Danny Iny!

We’re excited to bring this new podcast to you in the hopes that you can benefit and learn from hearing a casual conversation with the Freddy Krueger of Blogging.

Today we’re going to be talking about a webinar we ran a few weeks ago called Naked Marketing: Alignment, Attraction and Engagement – a webinar that didn’t go exactly as planned, but still ended up being a profitable exercise.

We post a lot of information, and make a lot of videos, offer a lot of training and generally, tell you what to do all the time.

So this is a little different.

This is a conversation about a few mistakes that we made, what they meant for our business, and what we learned from them…

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