Last week, we closed the doors on the biggest launch we’ve ever done, for the biggest course we’ve ever put together: the Course Builder’s Laboratory.
Now, you’ve probably seen a lot of these launches from the outside. And they look pretty simple: you receive an email (or several!) with an invite to a webinar or some free content, and then you get more emails about the product itself.
But there are a lot of moving pieces to make it look that simple, especially when you’re launching a brand-new product. So today, we wanted to pull back the curtain and show exactly what we’ve learned from our biggest launch yet.
Because this launch involved most of the team, we asked several of the Firepole team members to weigh in on what went well – and what didn’t – with their part of the launch.
Let’s get started with Danny talking about the planning that’s involved in this kind of launch.
On behalf of the entire Firepole Marketing team, I want to wish you and your loved ones a healthy, joyful and prosperous New Year.
And with another “dropping off the ball” comes yet another shiny list of resolutions.
Now let’s get something straight about the whole New Year’s Resolution thing. Some people love’em, others hate’em.
In fact, if we’re being honest about it, it’s been quite trendy in recent years to flat out decry resolutions as nothing but drunken utterances and mindless drivel.
“Screw resolutions – Where the hell’s my bubbly!”
(Overheard at my last NYE party… proclaimed emphatically enough to hear over Ryan Seacrest’s broadcast).
I prefer a middle ground.
You see, I believe there are two main problems with resolutions:
The first is that we have this awful habit of treating resolutions like a wish list of things we feel that we’re entitled to… something the universe will magically grant us if only we wished hard enough.
This becomes problematic when we never actually stop to think about the practical steps needed to achieve it. A critical path if you will.
The second issue is that we simply make too many resolutions to sustain. Sure I’d enjoy a 7-figure bank account, 6-pack abs, and copious amounts of free time to spend with loved ones while pursuing creative, emotional and spiritual bliss.
And yes, it’s great to have all those goals, but if we’re going to have any shot at creating lasting change in our lives, why not start with just one?
But with so many options on the table, how do you pick the most important… the most impactful – the one, that if accomplished, would really push the envelope in all other areas of your life?
“One Ring to Rule Them All” for all the LOTR fans out there.
Another issue I frequently here is the supposed conflict between personal and professional resolutions. Many people fail to realize that the two actually aren’t mutually exclusive, but interdependent.
If done right, creating lasting success in your business AND leading a fulfilling life are simply two sides of the same coin… and a well-thought out resolution has enough horsepower to cover them both.
So what kind of resolution are we talking about here?
If you want to know what I *truly* believe, it’s this:
The single most important resolution you can make this year (personally and professionally) is to make as BIG an impact as possible on the lives of as many people as possible.
Sounds simple enough, right? But it does require some deep thought as to how you’re going to apply it.
And the focus and clarity needed to properly align your goals and resolutions with your most authentic, impactful vision DOES require dedicated space and time.
For me, *retreats* are the ultimate form of conscious withdrawal as they give me a chance to escape from the hubbub of everyday life, both renewing myself and giving me a chance to create a clear vision for the upcoming year.
That’s why my team and I will officially be heading off to the mountains (officially off the grid) between January 4-11. And I totally encourage you to find some personal retreat time yourself… even if it’s just in a quiet corner of the local coffee shop.
We’ll have more on the topic of retreats in an upcoming podcast (stay tuned), but for now, just know that there’s nothing more conducive to pulling back and carving out some solid intentions for what you’d like to create in your life.
For me, personally, I’m devoting 2015 to empowering more entrepreneurs than ever to light the way for others. That’s how I go from making a positive impact on a few thousand, to helping improve the lives of millions.
Stay tuned over the next few weeks as I reveal exactly how I plan to fulfill this resolution. Hint: It involves you.
And if you’re still trying to cement your resolution for 2015, may I suggest you declare this as the year you FINALLY share your gifts with as wide an audience as possible, and extend your reach and impact?
It may not be so obvious on the surface, but when you make this your goal, then you open the doorway for more profit, a larger, more engaged audience, and of course, greater personal fulfillment.
I believe that everyone (yes, even YOU) was born to teach, lead, and inspire… but sometimes we get so lost in the tactics and challenges of running a business that we lose sight of what comes most natural to us.
So let’s all reconnect with that leader within, and make this the year we clarify our mission, sharpen our expertise, and learn the most effective means for sharing our insights with those who stand to benefit from them the most.
And if we do that… the profits will follow, too!
More on the “how” in a few short weeks, but for now, enjoy this special moment with your loved ones, and start envisioning how this truly can be your best freakin’ year ever.
To shining even brighter in 2015!
So Matt Cutts started a bit of a firestorm today, with a post on Search Engine Land titled “Stick A Fork In It, Guest Blogging is Done”.
And of course, my being the Freddy Kruger of Blogging and all, I promptly got about a hundred emails from friends and students asking what this means for all of us.
Well, I saw the same post, and I’ll be honest… I rolled my eyes a little.
It’s been a crazy couple of weeks.
You’re doing your time, responding to your emails and blog comments, reaching out and building new relationships, and always creating content, thinking about the future and planning what you’ll need to get there.
It can be exhausting, and no matter how much you love what you do, how passionate you are, or how much it all matters, you can’t keep this up forever without driving yourself straight into the ground.
That won’t work for anyone. People need rest. People need breaks. People need to get out of their environments to be able to look clearly at where they’re coming from and where they want to go.
In short, sometimes people need retreats.
We certainly do.
In February of this year, right after the The Epic $294,865 in 25 Days Launch, right after we had taken on and made promises to 450 new students, Danny took the Firepole Marketing team away for a week of retreat.
The timing sucked, and a lot of people were annoyed, but it was the only acceptable option. The previous 4 weeks had been more grueling and more intense than any I had ever experienced, and I wasn’t the only one. We had worked too hard for too long to think straight, and we needed some breathing room if Danny was going to have a team at all come March.
You may be familiar with that feeling.
The team was smaller then – just Danny, Robyn, Amanda and myself – and although the timing ended up being bad, it had been planned carefully and well in advance. After the rush of an exciting new launch, it was a time to regroup, debrief and plan for all of the exciting things we wanted to do in the coming months.
We’re doing it again.
This time before the launch.