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Tempest in a Guest Blogging Teapot? (Why Matt Cutts Has ZERO Relevance to REAL Guest Bloggers)
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blog-stormSo Matt Cutts started a bit of a firestorm today, with a post on Search Engine Land titled “Stick A Fork In It, Guest Blogging is Done”.

And of course, my being the Freddy Kruger of Blogging and all, I promptly got about a hundred emails from friends and students asking what this means for all of us.

Well, I saw the same post, and I’ll be honest… I rolled my eyes a little. ;-)

Read More…

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Planning a Business Retreat: One Step Back for Two Steps Forward
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businessman meditatingIt’s been a crazy couple of weeks.

Or months.

Or years.

You’re doing your time, responding to your emails and blog comments, reaching out and building new relationships, and always creating content, thinking about the future and planning what you’ll need to get there.

It can be exhausting, and no matter how much you love what you do, how passionate you are, or how much it all matters, you can’t keep this up forever without driving yourself straight into the ground.

That won’t work for anyone. People need rest. People need breaks. People need to get out of their environments to be able to look clearly at where they’re coming from and where they want to go.

In short, sometimes people need retreats.

We certainly do.

In February of this year, right after the The Epic $294,865 in 25 Days Launch, right after we had taken on and made promises to 450 new students, Danny took the Firepole Marketing team away for a week of retreat.

The timing sucked, and a lot of people were annoyed, but it was the only acceptable option. The previous 4 weeks had been more grueling and more intense than any I had ever experienced, and I wasn’t the only one. We had worked too hard for too long to think straight, and we needed some breathing room if Danny was going to have a team at all come March.

You may be familiar with that feeling.

The team was smaller then – just Danny, Robyn, Amanda and myself – and although the timing ended up being bad, it had been planned carefully and well in advance. After the rush of an exciting new launch, it was a time to regroup, debrief and plan for all of the exciting things we wanted to do in the coming months.

We’re doing it again.

This time before the launch. ;-)

Read More…

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Project ABC: Tiptoeing Towards a Business
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abcHello Again!

Well – it feels like it’s been ages since I’ve written one of these!

I’ve enjoyed reading the posts, updates and lessons from our wonderful ABM students – and I’m happy to be back with some news and progress to share with you as well.

Summer is, if not technically, pretty much over. It’s been fun, and it’s been busy, and some of it has even been relaxing – but the leaves are starting to turn, folks are going back to school, and the feeling of productivity is in the air again.

Things have been moving along with Paying for Life – little by little, at what I’ve found a pretty comfortable pace. I haven’t made huge strides, but I’ve kept at it, and had enough time to see some friends and family over the warm season – so everyone is happy. ;-)

Balance, it turns out, is something that needs to be worked at – but is really worthwhile, even if it means dreams of blogs are worked towards at something of a snail’s pace.

I do have some updates for you, of course – some of which I consider quite exciting! Read More…

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Lessons Learned from Our Biggest-Ever Business Education Experiment
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bootcamp-debriefEveryone has a reason that they get up in the morning.

For some people, it’s family and friends. For some it’s faith. For some it’s art. For some, it’s a passion, or obsession.

For many of us at Firepole Marketing – it’s about business and education.

So when Danny shared his idea to take a giant, scary, expensive risk in the name of business education – we were apprehensive – but it felt right. Giving small business owners and others solid information about strategy, marketing and all of the things that go into running a business is why we’re here – so the risk, really – seemed quite reasonable.

(If you need a refresher on how this all came about, check out the posts here, here, and here!)

The Business Ignition Bootcamp was born – and did it ever come out screaming. ;-)

What we wanted to do was deliver a level of education that we hadn’t approached before – a deep understanding of how the elements of business work together, and how to generate ideals, and validate them as efficiently as possible. No mean feat for a six week training – but it’s what we felt we needed to do…

Offering it for free was important for two reasons – we wanted to give something back to the community who has helped us grow so much, and we wanted to be able to take small business risks, try new things and see what we could learn as we taught.

I’d like to share with you now, some of our expectations, our errors, our successes – and how we feel now that it’s over and done…
Read More…

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