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Firepole Marketing Updates

Putting $130,000 of My Money Where My Mouth Is (The Business Ignition Bootcamp is LIVE!)

Posted on May 23, 2013 | In Firepole Marketing Updates

It started with a *very* personal post about heartbreak and debilitating fear. Then it grew into a group exploration, with an entire community weighing in through 200+ comments and 150 pages (!) of detailed survey responses. And now, as of today, it’s live. We’re taking the best ideas that we’ve been offered, marrying it with [...]

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Sneak Peek at the Business Ignition Bootcamp + How *YOU* Can Get A Free Spot!

Posted on May 21, 2013 | In Firepole Marketing Updates

Okay, so last week I hit “publish” on a very personal blog post, in which I shared my ambitions and dreams around making a real difference in the world, and also my fears about the risks involved in trying to make that happen. I ended the post with a bold statement: “I want to take a [...]

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Super High-End + Totally Free? (Help Me Figure This Out…)

Posted on May 17, 2013 | In Firepole Marketing Updates

Okay, maybe this is crazy, but here goes. A few days ago, I floated the idea of a running a massive, super-premium, totally free training, as my way of truly giving something back to our community. Well, the feedback that I received on that post was absolutely OVERWHELMING, so as much as it’s freaking me [...]

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Heartbreak, Debilitating Fear, and the Craziest Risk We Might Never Take…

Posted on May 14, 2013 | In Firepole Marketing Updates

There’s a scratch on the back of my brain. It’s a thought that sits there, and niggles at me. It’s not always front-and-center, but it’s always there, reminding me that I’m forgetting something important, that I really should have done by now. For the world, for my audience, and for myself. And no matter what [...]

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No Profits – What Small Businesses and Non-Profits Both Need to Change

Posted on May 13, 2013 | In Firepole Marketing Updates

When you think of a successful financial role model, who comes to mind? Is it someone obvious, like Steve Jobs, or Richard Branson? An entrepreneur and titan of industry, who has lots of power, makes lots of money, and is the focus of scores of glowing articles and biographies? Or perhaps it’s someone who has [...]

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Podcast 2.0 – What’s next for Fireside Chats

Posted on May 7, 2013 | In Firepole Marketing Updates

As you may remember, we’ve been making noise about either discontinuing or seriously changing the Fireside Chats with Danny Iny Podcast. While our content was pretty good, it just wasn’t doing what we needed it to do. Something had to change – but what? So we got on the phone with Adam Weiss – the Podcast [...]

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Project ABC Update: Change is in the Air

Posted on April 27, 2013 | In Firepole Marketing Updates

I think that spring has finally arrived in Montreal – and it’s about time, too!

Just a week ago we had snow flurries – but now the crocuses are springing up and the breeze is if not balmy… well, it’s not freezing any more. Short sleeves for all!

This time of year is very hard to sit at your desk all day – even when what you’re doing is exciting!

But work must march forward, so I sit at my desk with the window open, and the sound of bicycles driving by and birds singing in the trees drifting in- and get ever more excited about my growing business, deepening relationships and possibilities for the coming months.

Spring is wonderful.

And busy!

I can’t begin to describe what a delight it is to start getting to know the people who have signed up for my First Impression Incentive, and responded to the different letters in my Engagement Sequence.

If you haven’t done this for your business – may I please recommend it again!

The process of things coming together – all the different pieces of the puzzle – offers, commenting, subscribers, engagement – for someone with their eye on a successful business – it’s exhilarating!

Of course, with new growth comes big change – and that’s something I’d like to talk about today as well…

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Questions for Guy Kawasaki, Jeff Goins, or me?

Posted on April 15, 2013 | In Firepole Marketing Updates

This post is going to  be short and sweet.

As you probably know, Guy Kawasaki, Jeff Goins and I are hosting a live training webinar on Thursday titled “Secrets of Great APEs: Authors, Publishers, and Entrepreneurs”, where we’re going to teach…

  • Real-life lessons learned from Guy, Jeff, and my writing and publishing experiences.
  • How to crowd-source a book: what to consider, and how to do it effectively.
  •  How to self-publish successfully, where you can save money and cut corners, and where you definitely cannot.
  •  Tactical advice from Guy Kawasaki, learned on the front-lines of writing and publishing APE.

And on top of the training, we’re also going to hang around quite a lot to answer questions.

Now, we’ll do our best to answer every question that gets asked, but realistically speaking, it’ll be hard to get to everyone (we’ve got 1,000 live seats on the call, and we expect them all to be filled) – so if you want to make sure your question gets answered, go ahead and leave it as a comment on this post.

So first, make sure to register and reserve your spot on the call.

And then leave a comment below, with any question that you’d like Guy Kawasaki, Jeff Goins or me to answer!

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Project ABC Peeks its Head Above Water

Posted on March 30, 2013 | In Firepole Marketing Updates

It has been one heck of a long time since I’ve posted an update about Project ABC.

I’ve missed it!

Both writing about my business plans… and working on them. Before sitting down to write this update for you, I went back and read my post from January.

Oh my.

Wasn’t I enthusiastic about working extra hard to meet my big goals?

I can only chuckle a little sadly at my hubris. I meant well. ;-)

You know pretty well why that is – you read about the launch, and you may be following the the Scavenger Hunt - so I won’t re-hash any of that. I will say that in some of the time I was able to snatch away from other important endeavors, I did some serious thinking, about some pretty serious questions.

Really serious.

Like:

  • Do I really have the time and energy to do this?
  • Am I still interested in what I started out doing?
  • Am I going to be able to do a good enough job to serve as a case study for all of our students and readers?

I came to the decision that the answer to all three is a (slightly tentative resounding) yes.

So let’s get down to brass tacks – what’s been going on?

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Pulling the Plug on the Podcast?

Posted on March 20, 2013 | In Firepole Marketing Updates

You may be familiar with our Fireside Chats with Danny Iny Podcast series. We’ve run 9 of them so far, and have had a really good time putting them together – it’s been a good learning experience for us, and the content has (we think!) been solid. We’ve covered everything from webinars, to hiring, and [...]

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Cautionary @PayPal Tale + Open Letter to @DavidMarcus

Posted on March 4, 2013 | In Firepole Marketing Updates

Over the last couple of weeks, I’ve pulled back the curtain and shared the sordid details about everything that happened behind the scenes with our January launch.

I shared how massive success grew past the point of manageability, and turned into an excruciating sense of overwhelm.

And I shared all of the nitty-gritty details of the launch; what went right, what went wrong, and what we improved along the way.

I shared it all, and held nothing back. Except for one thing.

Along with all of the other ups and downs, there was one last thing that came very close to going very, very wrong – so much so that if things had gone the other way, we may not have even survived.

The source of this nearly existential challenge was PayPal.

For a while there, I thought they were going to shut us down…

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The Epic $294,865 in 25 Days Launch Breakdown (and Office AutoPilot Review)

Posted on February 28, 2013 | In Firepole Marketing Updates

Okay, it’s time.

You know about the launch craziness, and the ensuing retreat.

You also know about the spectacular numbers; $294,865 in revenues generated in just 25 days in January.

Now it’s time for us to pull back the curtain, and share the nitty-gritty on exactly how we did it all.

The good, and the bad; what went right, and what went wrong.

So buckle up – this is going to be legen… wait for it… dary! ;-)

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