9 Lessons From an Accidental Course Launch

20150928Before I started working at Firepole Marketing, I was an ABM student.

And like a good little student, I paid attention to just about everything Danny put out – including Course Builders Laboratory. I was very interested in taking the course, but it just wasn’t in the cards for me at the time.

However, Danny gave out some amazing free content within the launch, and I gobbled it up. I was particularly interested in the part about “you can launch a pilot, even if you don’t have a huge list.”

As a former fitness instructor, my blog was about helping women feel more comfortable in their own skin.

I was busy guest posting and trying to get my name out there when an opportunity came up to travel back to the city where I taught fitness classes. Thinking I could draw new eyeballs to my blog, I asked the owner of the franchise if I could talk to her group at a “mom’s night out” event.

Happily, she agreed.

I was busy planning out what I wanted to teach them when I had a light bulb moment.

Read More…

Tales of a Course Building Nothing

20150923Editor’s note: Today we’re doing something a little different on the blog. Student Advisor, Christy Campbell, has agreed to give us a peek into her personal experience with launching an online course, the good, the bad, and the ugly. And we caught it all on video!

You’re welcome to watch the video which you’ll find after Christy’s introduction, or if you’d rather read, she’s written a great synopsis underneath. Or maybe you’d like enjoy both. (Both are great, and I suggest you do both if you’ve got the time!)

Looking in from the outside, you might get the impression that we here at Firepole have it all figured out, all the time.

What if I told you that couldn’t be further from the truth?

First off, I’d like to say that putting all of this out there in a public way has been a really humbling experience. It’s not terribly exciting to broadcast your epic failures, but that’s what I’m about to do.

So why would I subject myself to this kind of scrutiny?

My hope is to show that we here at Firepole are real people and are trying things out ourselves – and…

While I will tell you that since starting at Firepole, I’m far better equipped and supported to not only launch courses but help others to launch theirs, I’d also like you to know that “I’ve been there and done that.” (If someone wants to send me the t-shirt, I wear a size M.)

I also thought it would be fun to give you all a glimpse behind the curtain at the amazing Student Support team I have the privilege to work with everyday and the insight and experience they bring to the table. So, I asked if they’d be willing to “hot-seat” me about my online course building experience for this blog post.

Hopefully you’ll not only get the chance to see how this works (because we’ll be doing more of these for our students in the future!), but you’ll also pick up a few lessons along with me and NOT repeat my same mistakes.

Alright – are you ready? Let’s go.

Read More…

The State of Online Courses [Industry Survey of 1,128 Entrepreneurs]

the State of Online CoursesImagine this.

You’re no longer trading hours for dollars. You’ve done the work once, and now you teach eager learners over and over again.

Without ever leaving your house, stepping into a classroom, or going onstage, you’re impacting people as far away as India.

You wake up to see your account full of payments from new students.

This is what it’s like to have a successful online course — one that’s always full of satisfied students gladly paying your fee.

No wonder online course creation is so popular.

In fact, Global Industry Analysts expects the online education industry to reach $107 billion in 2015. Given the size of the market and the low barrier to entry for online entrepreneurs, we wanted to know: are they cashing in?

If so, how successful have they been? If not, what’s keeping them from diving into such a promising industry? What challenges do they face? What is online course creation really like?

Wanting to pull back the curtain on online course creation, we ran a survey.

Read More…

Choosing a Target Market? 3 Mistakes to Avoid and 3 Tips to Follow

You need to sell them the benefits.So you want to be an entrepreneur?

You know you have something useful to share with the world, and that you can make a difference.

Your steps are filled with purpose. You have chosen that ‘can do’ mindset. You are ready and willing to give whatever it takes to get your success.

Done wondering if you are marvelous or mad, you have searched deep inside yourself asking – is this really possible for me?

And you have come through with a ‘yes!’ Sure you’ve hit a few snags along the way but you are still feeling that resounding ‘yes!’

But with your early failures behind you, it’s time for that turn in the road. It’s time to head in the direction of your business dream.

All you have to do now is find your target market and begin to build your tribe.

Simple, yes? And yet, right now, it feels just about impossible.

Read More…

1 2 3 22