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Building An Online Community Through Live Events, Teleseminars And Webinars!
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The following post was an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest. Finalists showcased their ideas, and whoever got the most traction (i.e. comments and social shares) within five days of publication was crowned the winner. Check out this post for the complete list of Engagement Strategies Contest finalists!

dinnerWhen it comes to engaging your audience with an event, most people have a preference for interacting either face-to-face or virtually. But it’s best not to think “either/or”. Instead think “both/and”.

Several years ago, I interviewed Jeremiah Owyang, a former Forrester analyst for social media. Jeremiah is a master at building community. I’ll never forget when he said, “Effective community building is not done solely online or solely in-person. It requires both.” Jeremiah went on to tell me that when he travels, he makes a point of arranging a meet up and inviting his followers on social media.

Taking a page out of Jeremiah’s book, I emailed my list last summer with the following, before traveling to Chicago on business:

Hi <first name>,

What’s better than eating at one of my favorite restaurants in all the world? Meeting up with kindred spirits, to feed body, mind, and soul.

Join me on July 19, in Chicago, for a meetup of remarkable individuals. You’ll meet members of my “brand community” who are smart, accomplished, and interesting.

After years of gathering my “tribe” online with virtual events (e.g., webinars, teleseminars), the in-person event had a special appeal – for me and my audience.

In the process, I learned a lot more than bridging the gap between online and in-person engagement. I became aware of the role of three basic human desires in creating engagement:

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Meetup.com Marketing Strategy: Bridge the Engagement Gap
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The following post was an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest. Finalists showcased their ideas, and whoever got the most traction (i.e. comments and social shares) within five days of publication was crowned the winner. Check out this post for the complete list of Engagement Strategies Contest finalists!

meetup-logoWhen I saw that Firepole Marketing was having a contest for an Awesome Engagement Strategy, I knew that the work I did this summer was worth sharing.

What do I really do? Good Question!

Before I tell you about my engagement strategy, I’m going to tell you what I do and why I needed an engagement strategy in the first place.

I’m a Communications Advisor, Coach, Facilitator and Instructor who helps individuals and teams understand their workplace communication styles and behaviors. I do this through workshops and team-building sessions that are customized for each of my clients. The work I do helps them have fewer misunderstandings, stronger teamwork and more productivity.

I know that when people understand how and why misunderstandings occur, they can participate in developing strategies, goals and tactics to overcome them and move forward with less stress and more fun.

But… that’s not what I’m known for…

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How to Get More 1-on-1 Coaching Clients, for Coaches and Consultants
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The following post was an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest. Finalists showcased their ideas, and whoever got the most traction (i.e. comments and social shares) within five days of publication was crowned the winner. Check out this post for the complete list of Engagement Strategies Contest finalists!

stream-of-clientsAre you a coach or consultant?

Clients, be they one on one, or as part of a group, are the life blood of your business.

Without clients, you have no business… and boy do we know that feeling. Perhaps you have just enough clients to keep you ticking over. Perhaps you could do with a few more. But without a reliable engagement and conversion strategy, the chances are that instead of every lead turning into some sort of paying customer, you may be stuck in a place where each fumbled lead increases your self-doubt.

(Hey look, we’ve all been there. I *FEEL* your pain.)

Now the thing is it’s not because you’re terrible at what you do. In fact, it’s more likely that you’re outstanding at what you do… but how frustrating is it when you can’t seem to demonstrate that value to potential clients who land on your site, or end up in an email conversation with you about their problems – their problems, that on some level they want you to solve, else they wouldn’t be contacting you, right?

Maybe you find these interactions a big drain on your time. Maybe you wish you had better quality leads with people who can afford and want to buy your services. But how on earth do you go about creating that? How do you attract better leads, and then engage them in such a way that you can show case your value, and command the price tag you know you’re worth?

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Transparency in Business: Engage Readers by Revealing Royal Screw-Ups
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The following post was an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest. Finalists showcased their ideas, and whoever got the most traction (i.e. comments and social shares) within five days of publication was crowned the winner. Check out this post for the complete list of Engagement Strategies Contest finalists!

screwed-upDo you have a rather lifeless, arms-length relationship with your readers?

Are you afraid to be human, vulnerable, transparent and reveal your weaknesses? Have you felt obliged to focus on your strengths and paint yourself as the perfect go-to expert in your field?

If so, you might be creating a passive, unresponsive community that respects you but doesn’t really trust you.

I was in that exact situation and it was awful.

Let me explain…

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