27
The Twelve Rules of Writing Great Content (and When To Break Them)
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writing contentDo you struggle with writing content for your blog, newsletter, or even your social media accounts?

If you’re an entrepreneur first and a writer second, you might find yourself spending a lot of time putting together content that you’re ultimately not happy with.

Even if you love writing and the words flow easily for you, you might find it tough to create posts that are truly effective.

The good news is that writing great content doesn’t need to be hard.

You just need to follow some straightforward rules… and know when to break them too.
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8
CEI 073: Telesummits and Inspired Audiences with Marisa Murgatroyd
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Marisa Murgatroyd TelesummitsTelesummits are one of the “hot new things” in online marketing, especially since Google introduced their Google Hangouts on Air.

But what does it take to produce a truly great telesummit? How do you attract A-list presenters, build your audience, and make money – all at the same time?

Enter Marisa Murgatroyd, our guest on today’s podcast. For the past two  years, Marisa has run the Superhero Summit – a highly successful 10-day telesummit that grew her list by 20,000 subscribers in one year and allowed her to build relationships with top people in her field. And, she did it while making a profit from the summit!

Ready to dive into the world of hosting a successful online telesummit? All you have to do is click the play button below.

Podcast runtime: 27 min 10 seconds | Transcript

Marisa Murgatroyd telesummits

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9
A Complete Recipe For Creating Compelling Calls To Action
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compelling calls to actionAre you planning to increase your readership? Looking to increase the number of downloads for your latest how-to-guide or a newly launched app? Sometimes we tend to overlook the obvious. It’s right over there and it’s the visible, yet hidden secret for your success.

It’s your call to action button.

Now, before you start rolling your eyes at how boring “call to action button” sounds, let me point out what you already know: the call to action (CTA) buttons on your site’s landing pages play an imperative role in converting visitors into potential leads. Your landing pages probably already have a place to sign up for your newsletter, or download goodies, or take any number of other actions.

However, that’s not where the content marketer stops working.

An effective CTA also forms a part of the content marketing process. And trust me – it’s easy to spend hours, if not days, crafting the best CTA for a particular landing page or campaign.

CTAs work like a cherry on the cake, where cake is the whole content that informs the reader and the CTA is the cherry that grabs the eye-balls and propels the readers to take action.
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18
The Secret Sauce of LinkedIn Groups – Finding Your Customers and Meeting Their Needs
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LinkedIn GroupsFinding your audience – and figuring out what they need – used to be a lot harder than it is now.

It was time-consuming and costly and required that entire departments be devoted to it.

Nowadays, with a little strategy, even you the average time-strapped solopreneur can perform those activities yourself. You can easily inject some energy into your email list while at the same time figure out what problems those prospects have – and then win them over by providing useful information, answering questions, and generally being your polite, professional self.

What is this miracle strategy? Why, it’s LinkedIn, of course!

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4
Best of the Web: A Harvest of Business Power
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Best of the WebIt’s September, and the gardeners are reaping the harvest from spring planting and summer’s care.

And Danny has gone hunting again. He’s scoured the web for the best inspirations, tools, and tips to help you have a great business harvest this year.

For many of us, September is Launch Time. Our audience is back from vacation and ready for our newest solutions. Are you ready for them?

Here at Firepole, we’re almost ready. … ;-) … And by the time you read this post, we’ll be days away from our biggest launch ever. Read More…

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