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CEI 108: Putting Yourself Out There with R. Michael Anderson, Author of The Experiment
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CEI108As Danny often says, a big part of being an entrepreneur is having a plan B. It’s not just about overcoming the difficulties that life throws at us, it’s also about having the guts to choose to put difficult challenges ahead of ourselves and to use the same strength to overcome them.

That’s why we’ve invited R. Michael Anderson onto today’s show. Michael is a serial entrepreneur, and the author of a brand-new book called The Experiment. Michael’s book – and today’s episode – centers on a topic that hits home with all of us.

How do you find happiness in the work that you are doing? What role do coaches play, and how does The Experiment help entrepreneurs like you tackle difficult challenges?

Ready to dive deep into this topic? All you have to do is click the play button below.

Podcast runtime: 22 min 55 seconds | Transcript

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Overwhelmed and Overworked? Time to Simplify Your Project Management With Asana
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Ever get totally overwhelmed just thinking about launching a product, creating a signature program, organizing an event, or redoing your website?

Are you wondering how you can possibly add another thing to your to-do list when your plate is already full? How do you maintain your sanity while serving as the project manager, copywriter, video editor, event organizer, media liaison, and content creator all at once?

Let’s face it: project planning and managing can be intimidating and stressful.

But you can tackle these high-leverage projects – the ones that are really going to take your business to the next level.

You just need to use the right project management software and understand how to break the whole process down into distinct, easy-to-take steps.

Today I’m sharing with you how you can do this with Asana - one of my favorite project management tools. I’m also walking you through the process of managing your project with it, so you can do everything you need to get done – without going crazy.

And if you already have another project management system, here’s the good news: you can use this same approach with just about any project or task management software.
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Are You Missing the Boat When It Comes to Increasing Your Online Sales?
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It’s the day after your very successful launch. You’re feeling pretty good about how the launch went, and the number of sales that you made. Now, you’re looking at the numbers: how many came to your sales page? How many people arrived on your checkout page? How many people purchased?

As you’re sorting through the numbers, you notice that there’s a difference between the number of people who arrived on your checkout page, and the number of people who actually purchased. That’s no good – you worked hard to connect with people who are genuinely interested in your product or service. To have them bail out just before making the purchase seems like a huge waste!

Unfortunately, this discrepancy between people who arrive on your checkout page, and the number of sales you make, is common in online marketing. The fancy term is “cart abandonment rate,” which means that your potential client abandoned the sales process just as they were about to pay for your product or service.

The good news is that, while it’s highly unlikely you’ll avoid this problem completely, there are several ways to reduce the chances that your potential clients will drop off your site before making a purchase. Master these techniques, and you’ll increase your online sales by quite a bit!
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CEI 107: Pivoting Your Seven-Figure Business with Clay Collins
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CEI107

Can you imagine walking away from a seven-figure income to try something totally new, especially when most people say that you have a vision that can’t be achieved?

Clay Collins, from LeadPages.net, did just that. And today he’s going to share some of his insight on how to build an eight-figure business from the ground up by keeping yourself uncomfortable and cultivating an amazing high-performing team.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 20 min 04 seconds | Transcript

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Does Your Pinterest Marketing Need a More Personal Touch?
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20150309You’ve heard that Pinterest is a great place to attract customers, especially if your product or service is easy shown in images or short videos.

So you set up a Pinterest account, started a few boards, and set aside a few minutes each day to like, pin, and repin content.

But despite all that, something seemed to be missing. For a social media platform, shouldn’t Pinterest be more, well, social? Wouldn’t it be great to actually message your fans, instead of simply liking and repinning?

You’re in luck. Pinterest introduced a new feature called Pinterest messaging in August 2014. This new feature gives you a new way to add a more personal touch to your Pinterest marketing by allowing you to send a message to individual fans, or even a small group!

In other words, your Pinterest business account can now help you build real relationships with your Pinterest followers. These types of relationships build stronger bonds between you and your fans, and make them feel like they’re part of your business story.

So let’s dive into Pinterest messages by looking at how and why you should use them, and who you should reach out to with your messages.

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