CEI 057: Book Marketing with Tim Grahl

book marketingAre you thinking of writing a book? Or maybe you’ve already written one, but it’s gathering dust on your shelves? Either way, you’re in the right place.

In today’s podcast, Danny interviews Tim Grahl, the go-to guy for all things book marketing. Tim has been working with authors on marketing their books for the last 5 years, and he has some great insight to offer both on how to market books, and how to get started working with your first big-name clients.

Just click play on the podcast below to listen in on Danny and Tim’s conversation. It will cover everything from what good marketing looks like, ideas to market your own book, and – as promised – an awesome strategy for landing your first big-name clients.

Podcast run time: 21 min 53 seconds

Download the transcript of this podcast.
[Read more...]

Discover $10K In Your Business by Turning Frustrations Into Opportunities

business growth strategiesImagine you’re sitting at a bar. Minding your own business. Sipping your beer. Kicking back after a tough day at the office.

A mysterious woman walks in and sits beside you. She puts her briefcase on the bar, opens the clips, and lifts the lid. You see it’s loaded to bursting with $10 bills. Your jaw drops.

“Ten thousand bucks,” she says.

You nod, and look away. What’s she doing with ten thousand dollars? Is she crazy?

“Do you want it?” the woman asks. She hands you the briefcase. “It’s yours. No strings attached. You can take it, right now.”

What would you do?
[Read more...]

Is Your Blog Title Worth the Click?

blog title ideasCongratulations – You’ve done it!

You’ve written an informative and entertaining post to engage your audience of ideal clients. Now it’s time to bring the readers in.

You distribute the post through all of your social channels, and await the massive inflow of comments, likes, follows, shares, etc…

There’s just one problem. No one is clicking.

So what’s up? You’ve written a great piece that has the right tone, information and easy-to-follow format your audience is looking for. So, why won’t anyone check it out?

In this instance, it’s probably safe to say that your title just isn’t worth the click.
[Read more...]

Ask the Readers: Who’s Responsible for Success in an Online Training?

online trainingThis is a topic that’s important at Firepole – and for almost every one of our readers, as well.

As an entrepreneur, when you take an online training – whether one of ours or anything else – you have a goal. That goal is to improve the success of your business.

And everyone wants that success. You do, as a student and as an entrepreneur. The course provider does – unless the course is a scam - but that’s another story.

Tweet it! Everybody wants success, but who is responsible for it?
[Read more...]

Can’t Keep Up? How To Get More Done By Saying No

saying noIt starts out with a missed family dinner because you have to complete an important project for one of your customers.

You think, “It’s no big deal -  I will make it up to them when the project is finished.” You make a quick phone call to explain, and get on with your project.

The next week you have to call Danny to explain to him why you can’t play golf on Saturday. He will understand because he’s also a small business owner, he get’s it, the customer has to come first.

Soon this becomes a pattern and you do the same thing week after week. You give up the things that are most important to you for the sake of your business. Soon you don’t have time for your family, friends, and hobbies.

Is this what your life feels like?

There has to be a better way…

[Read more...]

CEI 056: Succeeding as an Introvert with Davis Nguyen

CEI56Something like 40% of the world’s population are introverts, though you probably wouldn’t know it. That’s because many introverts try to be “people people,” because that’s an easy way to fit in – and get ahead in business.

But, you don’t have to be an extrovert to succeed at business – or at life! That’s why Danny invited Davis Nguyen onto today’s podcast. Davis has worked with people like Susan Cain and Keith Ferrazzi, and founded his own audience business at Speak for the Meek. Most importantly, he’s done all this as as a self-proclaimed introvert.

So how do you become successful as an introvert? Just click play on the podcast below to listen in on Davis’ incredible story of teaching himself to succeed as an introvert, and how he’s passing those skills on to others.

He’ll talk about how he started working with people like Jenny Blake and Susan Cain, and how learning to be comfortable in social situations is a matter of determination, testing, and trying again.

Podcast run time: 25 min 09 seconds

Download the transcript of this podcast.
[Read more...]

A Brief Guide to Pinterest Marketing for Your Business

Pinterest tipsIf you’re a savvy marketer and like to be on the top of things, you know that Pinterest is social media’s newer kid on the block and a rising star.

It was enough to make online authority bloggers listen up when Shareaholic shared a study claiming Pinterest brings in more traffic to websites than LinkedIn, Google+, YouTube and Reddit combined.

That is something only a heavy-hitting marketing tool can provide. The platform is the third most popular social media platform in the US in terms of traffic with a more than 10 million users in February 2012.

But like any good social media platform, you must keep the rule of 3 in your mind when using Pinterest: Connect, Inspire, Engage.

Connecting, Inspiring, and Engaging on Pinterest

By connecting, I mean always keep your audience in mind. Put yourself in their shoes, then ask: What type of content will I enjoy from this person?

Once you know what your audience will enjoy, take it a step further and think about the kind of content that would make you like or respond to a post.
[Read more...]

Party Your Way to Raving Fans and Buyers on Facebook

facebook fansOnce you have published your first book or launched any other audience business, you literally want to shout from the rooftops and share your accomplishment with as many people as possible.

But how do you actually go about building that loyal and engaged audience for your new book, product, or service?

You turn to Facebook, which is one of the best social media platforms to shout from virtual rooftops and reach thousands of new fans and buyers.

But, even with your excitement to launch your page, you don’t get a lot of traffic, leaving you feeling as though your page is in a desert.

As an author, longtime Firepole Marketing fan, and one of the recent winners of The Great Online Marketing  Scavenger Hunt of 2014, I am honored to share a marketing strategy that worked for me, and will work for some of you too: Friday Fan Page Parties on Facebook.
[Read more...]

Project ABC: How I Created a Profitable Offer

abcHave you ever launched a new service or offer only to be met with crickets?

Me too. I remember early on I’d release something new, sit by the computer with anticipation, then watch tumbleweed sweep across my computer screen.

It’s discouraging to put your heart into something only to have it flop.

Tweet it! You know your audience needs what you’re offering. So why aren’t they biting?

Over the last few months, I’ve learned a few strategies to help me lead my audience from disinterested to curious to enthusiastic in a matter of months.
[Read more...]