You see these small Ads on your smartphones; you see large businesses and retail stores with their attractive ads… and you wish your small business ad was up there as well, but aren’t sure where to start in mobile advertising. You have this sense of urgency about jumping into the bandwagon and don’t want to miss this window of opportunity. Maybe you’re having sleepless nights thinking about how you can get in on the action!
Then again, perhaps you aren’t certain whether to plunge in into the mobile ad game at all, and you have lots of doubts regarding the future of this Ad module. You don’t know which reports to trust on mobile advertising- the positive or the negative ones.
We are in an era where the whole world has gone mobile. Most of the world population, at least in the first world countries, are glued to their smartphones, iPads and tablets. Mobile conversion rates are now higher than ever before. Recently Millenial Media, the largest mobile ad network around announced that it has acquired the ad network Jumptap. So you just have got to get on the band-wagon and start getting record ROIs, right? Apparently, it’s not so easy to make it big in the mobile world. The mobile Ad ecosystem is not as streamlined or user friendly as the browser-based ad ecosystem is.
When companies think about mobile advertising, they try to figure out how they can get their product noticed in a way that will make people want to click on whatever type of ad they use. This is tough, though, because you have to know how people will react to the ad based on what they are currently doing on their mobile devices.
Knowing how different types of ads have been faring can give you a better idea of how to approach your mobile ad campaign. [Read more...]