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5 Little-Known Landing Page Design Mistakes That Cripple Conversions
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landing page designLanding pages are curious creatures, aren’t they?

On the surface they seem very simple.

Look a little closer, and you’ll see that a good landing page design is a well oiled machine where every element has its own, specific function.

Most people already know the most common mistakes when it comes to landing pages: screwing up the headline, talking about features instead of benefits, using cheesy stock images.

You know, the basics.

Making mistakes like these is like dumping a bucketful of sand into your engine. It won’t take long until the whole thing comes to a screeching halt.

Then there’s another type of error. The sort of mistakes that might not seem significant at first. The sort of mistakes that will have you scratching your head wondering what’s wrong. The sort of mistakes that silently corrode your engine until it’s too late.
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CEI 075: How to Be Efficient and Productive with Mandi Ellefson
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Mandi Ellefson ProductivityOn today’s show, Danny sits down with Mandi Ellefson to talk about something that’s super important to everyone, but especially important to us entrepreneurs. Today’s podcast is about productivity and managing your time in an effective way.

Now, we’ve all read a ton of stuff on how to be more productive and more often than not, these resources don’t really work for us. Today, Mandy discusses why that is and she shares some small tweaks you can make with each work day to guarantee an extra 20 hours of work a month.

Ready to get productive? All you have to do is click the play button below!

Podcast runtime: 22 min 43 seconds | Transcript

Mandi Ellefson Productivity

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How To Be Successful In A Social Media Role If You Are An Introvert
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introvertYou are passionate about social media, and you love the real time excitement and the fizz it provides. You have the talent and knowledge, and you want to make a career in it.

But a niggling voice doubts whether you can. Because, you are an introvert.

And social media is seemingly all about extroversion and being on the outside.

Introverts vs Extroverts

Many of you reading this post may feel this way. And why not? The whole world seems to thrive around extroverts. Whether you are on social media, or in your office, you may feel that garrulous and loud people overrun the world.

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Case Study: Building a Blog and Finding Your Audience By Courting Spotted Owls
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owlHow many times have you felt that drawing readers to your blog was as discouraging as trying to count spotted owls in the wild?

Where are they?  Where would they be?  Why can’t I find them? What must I do to attract them?

One rule of thumb for all of us who are building a blog is knowing exactly what “species” we want to attract.

When I first launched my blog, I knew who I was trying to attract and serve: Hermits!  My husband and I began a ministry to hermits in 1997 when we were asked to take over a small newsletter with a mailing list of two hundred.  Since that long ago time, our readership has increased to over eleven hundred around the world.

Gathering those eleven hundred hermits was no easy task, and we often felt as though were were trying to find just one more spotted owl in the wild. Along the way, we learned a lot about finding your audience. I’d like to share some of those lessons with you today.
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Firepole Funnies #008: Wearing All The Hats
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Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions!
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