Irresistible Bundles for Sharing, and Giving

Posted on November 9, 2011 | In Engagement from Scratch

In a world of e-books and digital goods, there’s something special about holding a book in your hands, dog-earing the corners, and making notes in the margins. There’s also something deeply gratifying about giving a book to someone that you care about, that you’ve hand-chosen for them to explore. It’s not the same as just [...]

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My Blueprint for Building Website Authority… in 30 Days!

Posted on November 7, 2011 | In Guest Appearances

Quick note: Our friends over on Triberr are nominated for the Up-and-Coming Social Media Service award on Mashable. Help me make them Number 1 by casting your vote right now. There seems to be a lot of confusion out there about what matters most when it comes to doing business online. Sure, there are a lot [...]

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How Super-Community Builders Create a Loyal Audience

Posted on November 5, 2011 | In Best of the Web

It’s Best of the Web time, but today, we’re going to do it a little bit differently. Sure, I’ll share some great posts and content that I’ve come across while surfing the web during the last couple of weeks, but first I want to share something that I’ve created. Here’s the deal. Earlier this week [...]

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700 pages in 7 weeks?! An interview with Sean Platt

Posted on November 3, 2011 | In Expert Interviews

That’s right – 700 pages in 7 weeks. And yeah, I’m talking about writing, not reading. The man who did it is my friend Sean Platt. Oh, and did I mention that he did it while writing blog posts as usual, doing ghostwriting projects as usual, and co-authoring six other books that are about to [...]

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Announcing My New Book: Engagement from Scratch!

Posted on November 1, 2011 | In Engagement from Scratch

Blog years and dog years… pretty much the same, right? Firepole Marketing is about a year old, and while we haven’t reached the serious adulthood of the Copybloggers of the world, we’re certainly starting to approach our adolescence. But back in June, we were still in our infancy, struggling to figure out how to grow. [...]

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How To Guest Post On Multiple Websites Simultaneously

Posted on October 30, 2011 | In Guest Appearances

Quick note: Our friends over on Triberr are nominated for the Up-and-Coming Social Media Service award on Mashable. Help me make them Number 1 by casting your vote right now. One of the problems that just about all of us who use the old Interwebs for our businesses face is the challenge of building a receptive [...]

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SMB Marketing: Your Advantage over the Big Guys

Posted on October 28, 2011 | In Video Lessons

Quick note: Our friends over on Triberr are nominated for the Up-and-Coming Social Media Service award on Mashable. Help me make them Number 1 by casting your vote right now. Did you know that small businesses have a distinct advantage over big corporations when it comes to marketing? It’s true. Big corporations may have big budgets [...]

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Numbers Don’t Lie: The Truth about Becoming Semi-Local

Posted on October 26, 2011 | In Firepole Marketing Updates

Do you want to start making money online? Well, so do a lot of people. They want to keep their local, offline income, but supplement it with money that they earn remotely, or online. In other words, they want to become Semi-Local. In October 2011, we surveyed 153 people; 107 who were already Semi-Local, and [...]

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How to Get 3,000 Comments on 1 Facebook Status Update

Posted on October 24, 2011 | In Guest Appearances

Social media can build a fan base, build trust and build connections. That is, of course, if you use it properly. You can also use social media to answer criticisms or communicate with fans and customers that have questions. That is, of course, if you use it properly. But if you are really good, you [...]

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The Seven Links Challenge and the Best of the Web

Posted on October 22, 2011 | In Best of the Web

Today’s Best of the Web post is going to be a little bit different. Inspired by my friend Stuart Mills, we’re taking up the Seven Links Challenge, and issuing a challenge of our own. Here’s what you’ll find in this post: My own selection of seven posts that I’ve written: the most beautiful post, the [...]

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David Garfinkel and Brian McLeod on Fast, Effective Copy

Posted on October 20, 2011 | In Expert Interviews

Do you want copywriting advice from a guy who charges his mentoring clients $25,000? (Without paying $25,000?) Well, today is your lucky day. David Garfinkel is known as “the world’s greatest copywriting coach”, and is the co-author (with Jay Conrad Levinson) of Guerrilla Copywriting and Advertising Headlines That Make You Rich (and lots of other [...]

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The Results Are In!

Posted on October 18, 2011 | In Firepole Marketing Updates

The results of the first ever Semi-Local Business Survey are in! Everyone who completed the survey really opened up and shared some great information, and we can’t wait to share all the rich details with you. Thanks to all who participated! Tomorrow we will be releasing the anonymous results to all the blogs who helped [...]

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