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How To Be Successful In A Social Media Role If You Are An Introvert
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introvertYou are passionate about social media, and you love the real time excitement and the fizz it provides. You have the talent and knowledge, and you want to make a career in it.

But a niggling voice doubts whether you can. Because, you are an introvert.

And social media is seemingly all about extroversion and being on the outside.

Introverts vs Extroverts

Many of you reading this post may feel this way. And why not? The whole world seems to thrive around extroverts. Whether you are on social media, or in your office, you may feel that garrulous and loud people overrun the world.

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Case Study: Building a Blog and Finding Your Audience By Courting Spotted Owls
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owlHow many times have you felt that drawing readers to your blog was as discouraging as trying to count spotted owls in the wild?

Where are they?  Where would they be?  Why can’t I find them? What must I do to attract them?

One rule of thumb for all of us who are building a blog is knowing exactly what “species” we want to attract.

When I first launched my blog, I knew who I was trying to attract and serve: Hermits!  My husband and I began a ministry to hermits in 1997 when we were asked to take over a small newsletter with a mailing list of two hundred.  Since that long ago time, our readership has increased to over eleven hundred around the world.

Gathering those eleven hundred hermits was no easy task, and we often felt as though were were trying to find just one more spotted owl in the wild. Along the way, we learned a lot about finding your audience. I’d like to share some of those lessons with you today.
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Firepole Funnies #008: Wearing All The Hats
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wearing all the hats

Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions!
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CEI 074: Making Connections on LinkedIn with Josh Turner
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how to use LinkedIn

Have you ever been online and wondered “Can I make more connections for my business?”

Here at Firepole, we’re all about community and building relationships online. That’s why we invited Josh Turner onto today’s show. Josh is the founder of Linked Selling and of Linked University, an online place where people can go to learn to improve and grow their business using LinkedIn.

Now at first, we were skeptical because sometimes LinkedIn is used in a sort of spammy way. But Josh’s training is all about how to utilize LinkedIn to develop a trusted and real network of referral partners for your business.

So let’s listen in to Danny and Josh and find the right way to do it! All you have to do is click the play button below.

Podcast runtime: 19 min 36 seconds | Transcript

Marisa Murgatroyd telesummits

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Ask the Readers: What Do You Think of Contracts and Non-Disclosures?
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questions-cardSome people swear by contracts, and won’t do business without them. Others feel that business is built on trust, and that contracts don’t really help or matter much.

What do you think?

Even more important, what’s your experience?

There are many relevant situations here, so let’s look at a few:

  • Would you use a non-disclosure agreement (NDA) before discussing a new business idea? Why or why not?
  • When starting with a big client, do you work out a contract? How detailed do you want it to be?
  • If you work with a lot of clients in a standard way, do you have a standard contract? Or a more informal, but standard, letter of agreement? Or payment policies? Or nothing at all?

And, if your situation is different, I hope you’ll share that, too. As always, I’m hoping for a lively discussion.

So when you share – tell the story.

  • Have you had a time when a contract saved your butt?
  • Have you had a time when having a contract was worse than useless – maybe even got you tied up in a pointless lawsuit?

Or, if you have a certain way of working, please share your reasons. Whichever way you go – towards agreements or away from them – why? What’s your thinking?

And if you use a letter of agreement or a contract – especially as a routine with a number of clients – how do you make that a smooth process? How do you build the moment of signing into the sales process with minimal friction?

And one more thought that may spark some discussion. A friend of mine – a very expensive corporate attorney in New York City – said that legal battles were always bad for small business. If the issue was worth under $50,000, the lawyers were the only winners.

I won’t bore you with my own very frustrating stories. But I guarantee – if you share – I’ll be able to sympathize.

I’ve been there.

Have you?

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