The Ultimate Guide to Social Media Content Success

Ultimate Guide to Social Media Content Success

This post is a finalist in our Ultimate Guides Contest. Show your support for this, or any of the finalists, by commenting, sharing and joining the conversation!

Social media can be a phenomenal tool for building your audience, connecting with new people, and growing your business. Just one important thing – it only works when you are consistently present, engaging with your audience, and giving them content they will love.

Depending on your industry and target market, this means posting at least once a day on Facebook and five times a day or more on Twitter. And we haven’t even started talking about Pinterest, Google+, and all the other options. But coming up with content many times a day, every day, can be an overwhelming challenge. Don’t worry, this guide can help!

Read on to discover the six types of content you should be creating on a regular basis, how to make it work in a practical way that won’t suck up all your time, and what will get your fans to love (not just like, but love) you. [Read more...]

Ask the Readers: Does Anyone Else GET It?

questions-cardBeing an entrepreneur is more often than not a lonely calling.

Even if you have a team helping you out, when push comes to shove, you are the one responsible for making it all happen. This involves being completely absorbed with whatever project you happen to be working on, and putting in whatever time, energy, resources necessary to making things work.

You are often playing against the odds, relying on your drive, hard work and smarts to succeed. Even though you wouldn’t have it any other way, it can sometimes feel like others, with less engrossing careers, just don’t get it.

This can feel lonesome; even people who are closest to you, such as your spouse or your parents, don’t seem to understand why you do what you do and why you couldn’t just get a regular job like everyone else.

From your loved ones’ perspective, being involved with an entrepreneur can feel like a financial and emotional roller-coaster. The highs are great but the lows are nauseating and unpredictable.

It’s one thing to have decided that that’s the lifestyle you want – but it’s another to be a person along for the ride – like spouses, partners, children and friends. They might not “get” it – and that can cause tons of strain on even the strongest relationships. [Read more...]

The Ultimate Search Engine Optimization (SEO) Guide

mouse surfingThis post is a finalist in our Ultimate Guides Contest. Show your support for this, or any of the finalists by commenting, sharing and joining the conversation!

Are you still suffering from being ignored by Google and other search engines?

Do you want to get higher rankings in Google in order to get a lot of traffic?

Tell me if this sounds familiar:

You have applied every piece of advice shared on all of the big blogs…

…but you still don’t get traffic.

You still read all the SEO blogs and apply their tips…

…and nothing changes.

There is a lot of advice, but you don’t know which to apply.

If you said yes to any of those statements, this post was created for you. When you finish reading this post, you will know just what you need to make your blog rank at the top of Google.

You’ll learn the top mistakes that most bloggers commit, plus you’ll get a step-by-step guide to optimize your blog from the beginning. So, read on!

[Read more...]

CEI 018: Write, Publish, Repeat with Sean Platt

Today Danny talks with friend and co-author of Engagement From Scratch, Sean Platt. Sean has been an extraordinarily prolific writer in the past 5 years and his latest book is the self-publishing bible Write, Publish, Repeat.

Sean saw an opportunity to start writing original works of fiction when e-readers came onto the market just a few years ago. Along with his two main writing partners David Wright and Johnny B. Truant, Sean has published more in just a few years than most authors ever publish!

Write, Publish, Repeat serves as a “how to” for fiction writers, and for someone looking to get into self-publishing there is no other book out there with this perspective and coming from such experience. An up-and-coming writer will find out that publishing companies most likely aren’t interested in a book that may only bring in a few hundred dollars every month, but for a self-published author that may be a great place to be!

[Read more...]

How to Write a Blog Post That Wins Your Audience’s Undying Loyalty

football fansThis post is a finalist in our Ultimate Guides Contest. Show your support for this, or any of the finalists by commenting, sharing and joining the conversation!

You want hordes of screaming fans hanging on your every word like you’re a charismatic cult leader. Admit it.

OK, maybe they’re only screaming on the inside and there’s nothing scary in the Kool-Aid, but you want loyal readers devouring every word of your blog posts, right? Same thing.

We all know that building a devoted audience of hardcore fans is one of the keys to marketing success. And blogging is a way to do just that; if we can attract that loyal audience, everything else will work out fine…

At least, that was the plan.

In practice, attracting readers to your blog posts turned out to be harder than you thought. Even when it works, holding their attention long enough to read a whole blog post is tricky.

Do you know why that is?

It’s because people aren’t loyal to a blog post. They aren’t loyal to a website or a business.

People are loyal to people. If they don’t think of you as a real live human being, your blog post will be forgotten.

Also, people are loyal to themselves. If your post doesn’t align with their perspective – at least at first – they’re not going to spontaneously defect to your point of view, no matter how nicely you write it!

There are three distinct phases to creating a blog post that captures hearts and minds…

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The Ultimate Twitter Guide to Crush Your Competition

Theme: teens, education, sport.This post is a finalist in our Ultimate Guides Contest. Show your support for this, or any of the finalists by commenting, sharing and joining the conversation!

Every day, millions of people connect on Twitter. In its infancy, it was predominantly used for personal reasons like letting friends or followers know what they had for breakfast, but now it has developed into a powerful tool to engage with your customers and grow your business. You don’t have to be a big brand; the average Joe can be a brand on Twitter, and the best part is that it’s FREE to market your products and services.

Twitter gives you an opportunity to listen to what people are saying about your business so you can get constructive feedback. Additionally, since you can respond to anyone on Twitter that has an account, it’s a simple way to answer questions from customers or potential customers. Your posts are broadcasted to everyone on Twittersphere, so other users benefit from seeing your answers to questions. Search engines like Google are now putting Twitter posts in search results, so when someone searches for your business, they’ll also see what you’re tweeting about.

Typing out a 140 character message is quick and can even be done from your Smartphone or through a variety of third party applications so you don’t have to spend hours a day on Twitter. (Unless you want to!) At the end of the day, once you have engaged and helped your customers (your followers) on Twitter, they will be loyal to your brand for a long time.

Most importantly, remember to always be kind, be professional, and tweet responsibly.

[Read more...]

Event Marketing Done Right: How to Host a Killer Event Every Time!

Microphone is the "on" position.Have you been toying with the idea of hosting an event to create buzz?

Maybe you’re a local business considering an open house, customer appreciation picnic, or a workshop series.

Or maybe the nature of your business is already event-based. Perhaps you’re a writer or designer with an upcoming launch. You could be a musician who makes the majority of your income from live gigs, or a theater company who does several shows a year. Maybe you enter your films into festivals or display your photography in gallery shows.

Your mission, should you accept it, is to convince people to actually leave their houses to attend, or – if it’s an online event or launch – to grab peoples’ attention long enough so that they check out your work, read your first free chapter, or watch your latest video.

Because there’s always that horrible possibility, right? What if no one comes? What if no one clicks?

So the questions are,

  • How DO you market an event so that people get off the couch and to your show or event?
  • What makes people pull out their wallets and buy tickets or merchandise?
  • How do you set yourself apart from the noise?
  • How do you get fans & customers to come back? Share what you’re doing? Bring their friends?

Most importantly, how do you do all this and not appear spammy or annoying?

After all, shows, events, contests, competitions, and other fan experiences aren’t physical products that can sit on a shelf with “for sale” signs. We know intangibles have to be marketed differently, right?

You might think I’m going to give you social media tips, or suggest you put together packages. Or maybe you think I’m going to tell you to advertise and submit event listings everywhere and send out posters and fliers.

That’s all important, but it won’t work well unless you understand this

[Read more...]

Announcing the Firepole Marketing Ultimate Guides Contest!

Adult education Afro American woman book studyingIt’s that time of year again!

It’s become a sort of tradition that every January, we run a contest to level-up the insight and reward excellent writing to jump-start the New Year, and 2014 will be, I think, the very best yet.

Two years ago we ran the Innovative Marketing Ideas Contest, and last January we ran a contest looking for the most Awesome Engagement Strategy. Both were great experiences for the contestants and for our readers, and finding a way to top them has been challenging.

So we did some long, hard thinking about what we want to share with all of you over the course of this coming year, and what help you need to really take your business to the next level.

And out of that thinking came the idea for our next contest: The Ultimate Guides Contest.

It’s a guest posting contest, like our previous ones. From entrants, we’ve asked for posts that are *the* definitive guide for WHY, WHEN, and HOW to do something related to marketing; in other words, the #1 resource that all of the Beacons in our community can bookmark and come back to again and again.

And have we ever got some good ones for you!

We’ve accepted 10 finalists into the contest, and each of them has worked incredibly hard to create the best, most complete, and accurate guides for critical topics for entrepreneurs and bloggers.

I’ll let you know who the finalists are in a moment, but first, I’ll tell you what’s on the table for prizes. :-)

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CEI 017: Passion, Purpose and Prosperity

PodcastImage017 Happy New Year, from the team at Firepole Marketing!

We hope that your year started off with a bang and that you’re as excited as we are for 2014 – and to celebrate the new year, we have made a special sort of podcast.

Our direction here at Firepole has moved toward celebrating and creating prosperity and fulfillment for our entire community of Beacons! We’re looking to 2014 as a way to bridge passion, purpose and prosperity – starting with this podcast!

Today we’re sharing our hopes, dreams and goals for the coming year, as well as those from a few of our friends and students.

[Read more...]

Email List Building: The One Blogging Mistake That Costs You Thousands

verifying bossImagine you have just written an amazing guest post, waves of traffic arrive on your site, hundreds of people subscribe to your email list. You feel great. Your blog is exploding.

But without knowing it, you have just made a huge mistake in email list building; a mistake that cost you a lot of money and held you back from a great opportunity to engage with your new subscribers.

Want to know what you just did wrong?

Keep reading.

[Read more...]