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10 Tips for Keeping Overhead Costs under Control
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overhead costsStarting your own small business can be a thrilling experience! But, it can quickly become thrilling in the wrong kind of way if you don’t carefully monitor your start-up expenses.

While the old business mantra “you have to spend money to make money” has merit, you shouldn’t have to spend more than is truly necessary, especially when you’re on a tight budget.

While there are certain business costs that you can’t cut, there are a lot of ways you can save on your operational expenses. Here are 10 ideas to help you keep overhead costs low while getting your business off the ground.
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CEI 083: How To Be A Freelance Writer With Sophie Lizard
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freelance writier sophie lizardAre you a good – or passionate – writer?  Do you wish you can make a living with that passion and skill?

Sophie Lizard, founder of Be A Freelance Blogger and writer extraordinaire is here on today’s podcast episode. She’s sitting down with Danny to share how she got into freelancing writing, and freelance blogging in particular. And of course, she’ll give you actual steps so that you can make money blogging.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 21 min 13 seconds | Transcript

marketing campaigns

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5 Marketing Lessons From Justin Timberlake
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marketing lessons justin timberlakeJustin Timberlake: that fine young gent has it all.

The incredibly successful career, the girl, the adoring fans, and even his own brand of tequila. Can things get any better for him?

One wonders. For about a millisecond. And then one carries on thinking about business, and life, and how on earth one will find time to market, and sell, and grow.

Could it be that if we stopped and analyzed how Justin has strategically developed his career, we’d find some key trends that can be applied to our own business? Even if our business has nothing to do with music? Or tequila? Or ‘bringing sexy back’?
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The Business Alchemy of Google+ Hangouts on Air: How to Uplevel Your G+ HOA Events, Even If You “Refuse to Use Google+”
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Google Hangouts on Air MonetizationEditors note: Debbie submitted so much great content for this post, we asked her to keep it all and break it into two posts! The last post covered the basic benefits of hosting G+ HOAs for your business. Today’s post will show you how to level up your performance and monetize your event.

Tweet it! One of the great benefits of Google+ Hangouts on Air is that you don’t need to put in a lot of effort with Google+ to begin enjoying the results in your business. And by results, we mean clients, audience and – of course – profits.

While planning your first few Hangouts on Air events that include influencers can be more time consuming than you anticipate, there are some excellent outcomes you can experience if you want to dive in deep and possibly become a leader in your business niche, or in digital marketing.

Despite the power of the tool, there are still very few people trying to use Google Hangouts on Air to create conversations for their business. So it’s open territory for you to develop your specialty content and have it distributed far and wide, even deep into Google+.

So how exactly does your special Hangout event translate into clients and profits? Let’s find out.

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Firepole Funnies #10: The High Price of Engagement
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Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions!
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