Finding and charging the right price is by far the most challenging issue that many entrepreneurs face.
Today, Megan sits down with Danny to discuss why it’s so difficult to find the right price, and also how to stick to your guns after you have decided on the right price for your product or service.
Figuring out your “right price” is a matter of researching your competitors: what they’re charging, where you’re better and where you’re worse, and how that will translate into value for your ideal customer.
On the other hand, once you have taken those factors into account, asking for the price you’ve set isn’t easy, either!
On this week’s podcast, Danny and Megan will explore both of these issues – how to find the right price, and how to ask for it. They’ll give you some clear guidelines to follow to determine what pricing models you should use, and a few tactics you should not use when determining pricing.
Podcast run time: 24 min 36 seconds
And don’t forget that you can also download the transcript of this podcast.