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Ask the Readers: Do You Do Stuff You Hate To Make Your Business Run?
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Being an entrepreneur is amazing, isn’t it? Working for yourself. Doing what you want to do. Building a business around your passion.

Except that’s not all there is to it. Is it?

It’s Not Always About Doing What You Want

When you first launched your business, you probably imagined the entrepreneurial lifestyle would mean doing what you wanted, when you wanted. At least most of the time.

But the truth is that your business needs a lot of different roles filled — and in the beginning, you’re the one who has to fill all of them. You have to wear all the hats, no matter whether they fit you or not.

Maybe you’re an introvert, and you struggle with marketing. Maybe you’re not a great writer, so you struggle with blogging. Or maybe you’re an idea person, so you struggle with details and follow-through.

Sometimes, It’s About Doing What You Have To Do

For me, I started a freelance writing business because I wanted to work from home with flexible hours. But I quickly discovered that while I loved marketing and finding new clients, I didn’t always enjoy writing. I’m an extravert, so too much time alone at my computer left me drained and exhausted. I decided to shift toward promotion and marketing instead of content creation – a path that eventually led me to my dream job here at Firepole.

What about you? How do you feel about the everyday tasks you need to do to make your business succeed? What do you hate, and what do you love? How do you handle it when your business needs something done that you really don’t enjoy? Have you found any workarounds that make this easier for you?

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Why Now is the Perfect Time to Start B2B Marketing on LinkedIn
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If you’re a B2B marketer, you’re probably already on LinkedIn. With 313 million active members (more than Pinterest and Instagram combined) and 173 thousand new members signing up every day, LinkedIn is the best social network for B2B connections. But if you think it’s a big platform now, you haven’t seen anything yet. The social hub for business is growing fast, but it wants more.
Read More…

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CEI 091: Condensed Learning for Entrepreneurs with Steve Cunningham
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Steve CunninghamIf you’re like most entrepreneurs, you have a stack of business books on your nightstand – or on your bookshelf – that you’ve meant to get around to reading.

Today’s podcast aims to change all that. We’ve invited Steve Cunningham, the master of learning business principles in no time, onto today’s podcast. Steve is the force behind ReadItFor.Me, which is a group of people who have read the business book that we’re never getting around to and summarized it an easily digestible 12-minute video.

Steve is here to talk to us about the benefits of learning the most that you can in the shortest time, in the most successful way possible. More importantly, he talks to us about the implementation of all this knowledge

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 20 min 02 seconds | Transcript Read More…

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A Simple Guide to Hosting Influencers (Will This Be Your Best Blogging Strategy in 2015?)
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There are lots of blogging strategies out there: guest blogging, list posts, Best of posts, etc. But have you considered that you best blogging strategy might lie with hosting influencers?

Influencers are the “A-listers” that are hot in their niche, but not fitted for mainstream…

…and they’re prime for guest appearances on your blog.

Think about it. They’re not “too big” for your time, and they understand that an opportunity to get in front of an entirely different audience  benefits them as well as you.

It’s the ultimate win-win, because it blesses your blog with credibility and top-tier content, and it also gives the influencer added exposure.

In this post you’ll learn what an influencer is, where to find one, how to approach one, and finally, examples of ways you can host an influencer on your blog.

And don’t worry! It’s actually a lot easier than you think.
Read More…

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What Do Google’s Algorithm Updates Mean for Content Marketers?
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The relationship between Google and content marketers is one that has been in a constant state of flux over the last several years.

Mostly, this is due to the frequent updates that the search engine giant makes to its ranking algorithm – updates which can completely change how content marketers approach online marketing.

‘Panda’, ‘penguin’ and ‘hummingbird’ are no longer just animal names in the online marketing world; instead, they refer to three specific updates Google has made to its ranking algorithm – that is, the rules Google uses to determine which websites will rank higher in the search results.

This is all part of Google’s aim to create a more intuitive search experience for users.

Unfortunately for SEOs (search engine optimizers) and content marketers, each of these updates includes tweaks which require considerable and immediate changes to the way online marketing is approached.

If these tweaks aren’t adapted to by SEOs and content marketers, it not only becomes significantly more difficult for a website to rank highly in the search results pages, it can result in you receiving a Google penalty.

Read More…

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