Last week, we closed the doors on the biggest launch we’ve ever done, for the biggest course we’ve ever put together: the Course Builder’s Laboratory.
Now, you’ve probably seen a lot of these launches from the outside. And they look pretty simple: you receive an email (or several!) with an invite to a webinar or some free content, and then you get more emails about the product itself.
But there are a lot of moving pieces to make it look that simple, especially when you’re launching a brand-new product. So today, we wanted to pull back the curtain and show exactly what we’ve learned from our biggest launch yet.
Because this launch involved most of the team, we asked several of the Firepole team members to weigh in on what went well – and what didn’t – with their part of the launch.
Let’s get started with Danny talking about the planning that’s involved in this kind of launch.
As entrepreneurs, we’re constantly on the lookout for new ways to leverage our abilities and improve our business. But what we don’t often think about is how we can use what’s already original and unique about us to really push our business forward.
That’s the essence of the Quiet Power Strategy, a new book released by Tara Gentile, one of our favorite podcast guests.
Today, Tara’s sitting down with Danny to talk about how using the Quiet Power Strategy allows entrepreneurs to leverage what they’re already good at instead of getting distracted by the things they “should” be doing.
Ready to dive in? All you have to do is click the play button below.
Podcast runtime: 21 min 14 seconds | Transcript
Imagine that you wake up one morning and you realize, “Hey! That guest post that took me hours and hours to write has finally been published!” You boot up your computer and, sure enough, people are loving your post.
In fact, they’re loving it so much that they’re clicking on your link because they can’t wait to learn more about you and your products or services.
But when they arrive on your website, they see garish colors, a home page with too much stuff, and music starts playing in the background. Hastily, they click away, never to return again.
Don’t let this happen to you! You’ve worked too hard on building your business to lose prospective clients because of web usability mistakes.
Here are some of the most common bad website design traps that you may have fallen into.
Maybe not real-world famous. You don’t daydream about paparazzi chasing you on your way to red-carpet Hollywood premiers. You don’t want to see your face on the cover of a magazine at the grocery checkout.
But, you do want to be known in your industry. You want people to recognize your name online. You want to be mentioned in top blogs as an example of someone who’s doing online business right.
Isn’t that the whole point of building an audience-based business? It’s so customers will know who you are. So people will trust you and come back to you for solutions. So you’ll be recognized as an authority in your niche.
There’s just one small problem:
Sure, you’ve been working in your industry for a while. You know something about your topic. But do you really know enough to call yourself an authority? Can you really put your voice out there next to the top leaders in your niche and claim you have something worthwhile to add?
Who do you think you are, anyway?
Maybe you’re right. Maybe you’re not qualified to be an online authority. Maybe you have no idea what you’re talking about and nothing valuable to say.
But I doubt it.
Really, totally sucked at it. In fact, I managed to fail calculus three times and lose a full-ride scholarship in my first year alone!
Did I give up then? Heck no. I kept at college for 5 years, trying different things, different programs, different everything. Eventually I finished with a completely useless (but very expensive) one year communications program.
I hated the pre-made schedules. I hated writing essays. I hated big classes and TAs. I hated having to take prerequisite courses that meant NOTHING to what I want to achieve. I hated the expense. I loathed group work of any kind. I’m on the record as disliking academia with a genuine passion. (Ask my mom!)
And now my job title is Director of Education.
The thing is, it was never learning I didn’t like. I loved and still love learning. I do it every day.
And I adore teaching. The process of transferring knowledge from one person to another is one of the most exciting and inspiring things that I’ve ever had the privilege to do.
But the problem wasn’t only with me. I’m not alone in my “bad fit” with traditional education, and not alone in my appreciation for learning – so I’d like to explore that a little bit today.