He’s a professional writer (blogger, fiction writer, non-fiction writer, etc.) who doesn’t like marketing his work. He says his job is to write, not to promote, and that if he works hard enough on his art, then his readers will come.
There’s just one problem.
Only a few people have come across David’s work. And when they do, they don’t stay long.
Does any of this sound familiar?
Not too long ago, I was David. And if you’re writer struggling to find an audience for your work online, he’s you too.Tweet it! Writing is a hard, demanding craft and there’s nothing more disappointing than releasing your work into a vacuum.
Please don’t give up.
Through these three proven marketing strategies you can keep writing and make peace with your reluctance to promote your work.
Recently my sister-in-law Jenny was trying to organize a family reunion. It has been a few years since Dad died and we haven’t been together since then. She sent out multiple emails: the time is now, the kids are getting old, lists of planned activities, where would you like to meet?… etc, etc, etc.
But no one responded.
So I took a cue from my mom and put on my bossy pants (older sisters can do this). I wrote a compelling email cajoling my sister and brothers to tell Jenny what type of family reunion they wanted. Choose this, choose that, etc.
And the response was… well… crickets.
You see my family was having a hard time saying what they wanted. They could say what they didn’t want, but they couldn’t tell Jenny what they did want, so they said nothing.
It can be like this in business too. You ask clients what they want you to create and they don’t know. People can tell you what they don’t want or don’t like and they can tell you what they have done in the past, but they can’t tell you exactly what they do want.
You have to discern this. And that’s where using a survey comes in handy.
I first learned how to use surveys to design products in Course Builders Bootcamp, but the real expert in surveys is Ryan Levesque.
Surveys are great because you can test your market to see if your * big idea * is actually a viable business idea.
Today’s podcast tackles a topic that you may never have heard of before: Neuro-Linguistic Programming.
Now, we know that sounds a bit clinical and scientific, but it’s really just a fancy way of describing a method of changing how you think and how you feel so that you can get more results in pretty much any area of your life.
To help you understand how to use Neuro-Linguistic Programming in your marketing, Danny is sitting down with Jonathan Altfeld. Jonathan does a great job of breaking down NLP into pieces that can really jump-start your marketing.
So let’s get started! All you have to do is click the play button below.
Podcast runtime: 24 min 25 seconds | Transcript
Except that’s not all there is to it. Is it?
When you first launched your business, you probably imagined the entrepreneurial lifestyle would mean doing what you wanted, when you wanted. At least most of the time.
But the truth is that your business needs a lot of different roles filled — and in the beginning, you’re the one who has to fill all of them. You have to wear all the hats, no matter whether they fit you or not.
Maybe you’re an introvert, and you struggle with marketing. Maybe you’re not a great writer, so you struggle with blogging. Or maybe you’re an idea person, so you struggle with details and follow-through.
For me, I started a freelance writing business because I wanted to work from home with flexible hours. But I quickly discovered that while I loved marketing and finding new clients, I didn’t always enjoy writing. I’m an extravert, so too much time alone at my computer left me drained and exhausted. I decided to shift toward promotion and marketing instead of content creation – a path that eventually led me to my dream job here at Firepole.
What about you? How do you feel about the everyday tasks you need to do to make your business succeed? What do you hate, and what do you love? How do you handle it when your business needs something done that you really don’t enjoy? Have you found any workarounds that make this easier for you?
If you’re a B2B marketer, you’re probably already on LinkedIn. With 313 million active members (more than Pinterest and Instagram combined) and 173 thousand new members signing up every day, LinkedIn is the best social network for B2B connections. But if you think it’s a big platform now, you haven’t seen anything yet. The social hub for business is growing fast, but it wants more.