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Are You Missing the Boat When It Comes to Increasing Your Online Sales?
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It’s the day after your very successful launch. You’re feeling pretty good about how the launch went, and the number of sales that you made. Now, you’re looking at the numbers: how many came to your sales page? How many people arrived on your checkout page? How many people purchased?

As you’re sorting through the numbers, you notice that there’s a difference between the number of people who arrived on your checkout page, and the number of people who actually purchased. That’s no good – you worked hard to connect with people who are genuinely interested in your product or service. To have them bail out just before making the purchase seems like a huge waste!

Unfortunately, this discrepancy between people who arrive on your checkout page, and the number of sales you make, is common in online marketing. The fancy term is “cart abandonment rate,” which means that your potential client abandoned the sales process just as they were about to pay for your product or service.

The good news is that, while it’s highly unlikely you’ll avoid this problem completely, there are several ways to reduce the chances that your potential clients will drop off your site before making a purchase. Master these techniques, and you’ll increase your online sales by quite a bit!
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CEI 107: Pivoting Your Seven-Figure Business with Clay Collins
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CEI107

Can you imagine walking away from a seven-figure income to try something totally new, especially when most people say that you have a vision that can’t be achieved?

Clay Collins, from LeadPages.net, did just that. And today he’s going to share some of his insight on how to build an eight-figure business from the ground up by keeping yourself uncomfortable and cultivating an amazing high-performing team.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 20 min 04 seconds | Transcript

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Does Your Pinterest Marketing Need a More Personal Touch?
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20150309You’ve heard that Pinterest is a great place to attract customers, especially if your product or service is easy shown in images or short videos.

So you set up a Pinterest account, started a few boards, and set aside a few minutes each day to like, pin, and repin content.

But despite all that, something seemed to be missing. For a social media platform, shouldn’t Pinterest be more, well, social? Wouldn’t it be great to actually message your fans, instead of simply liking and repinning?

You’re in luck. Pinterest introduced a new feature called Pinterest messaging in August 2014. This new feature gives you a new way to add a more personal touch to your Pinterest marketing by allowing you to send a message to individual fans, or even a small group!

In other words, your Pinterest business account can now help you build real relationships with your Pinterest followers. These types of relationships build stronger bonds between you and your fans, and make them feel like they’re part of your business story.

So let’s dive into Pinterest messages by looking at how and why you should use them, and who you should reach out to with your messages.

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Firepole Funnies #017: Sales Chat Challenge
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Comic17Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions!
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Why Your Guest Posts Don’t Drive Traffic To Your Blog (and What To Do About It)
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road and buildings at city with sunsetYou’re excited to start your online business, and you’ve heard from experts that guest posting is the best way to build your blog. You followed the experts’ advice and combed the internet to come up with a list of blogs that are a good fit with your own blog’s niche.

You worked hard to pitch these blogs, and when your pitch was accepted, you were ecstatic. You wrote great content for the blog owner and waited impatiently for publication day.

And when publication day did arrive, you couldn’t stop checking your subscriber stats to see how many new readers you’d gotten for your blog.

But . . . . your excitement didn’t last.

The flood of readers you expected after your guest post was published never came.

Sure, a few people left comments. A few more tweeted or shared a link to your guest post. But your traffic stats didn’t lie. Your hard work and increase in traffic, readers, subscribers and income just never materialised.

What’s Gone Wrong?

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