Mitch Russo is no stranger to success in business, and most often, he’s done it from locations that might surprise you. From his spare bedroom to Machu Picchu, Mitch has devised and developed systems for creating ‘invisible organizations.’ He has recruited top talent from around the world, perfected a method of training them efficiently, explored what mindset a successful CEO needs, and he even wrote a book on the subject.
Today, Mitch and Danny talk about the concept of an ‘invisible organization,’ and how it’s within reach for just about everyone, whether you have a brick and mortar business, or are just starting out.
You’ve already read a lot about them, no doubt. But they are extremely important, hence why they get and deserve so much attention. Headlines creep into everything you do whether you run an online or offline business.
Here is just some of the following where headlines are necessary:
And the list goes on and on.
We know that a headline that grabs a reader’s attention and gets them to read your marketing message is super important. After all, that’s the whole point of any headline, isn’t it?
Without a decent, attention-grabbing headline your marketing message is going to end up being one of the thousands lost in a sea of noise.
However, easier said than done. Headlines that achieve the job successfully are often harder to create than it seems.
Essentially, there is one thing so many often overlook when writing headlines, and it can make a massive difference on your conversion rates.
When it comes to online marketing, content is still king. And if you’re like most online entrepreneurs, writing is central to your business strategy. From blog posts to email engagement sequences, written content is one of the key ways you connect with your audience.
But what if you’re not a writer? Or what if you’re good at writing, but you just don’t have the time you want to spend on making your content awesome? In that case, you can do what the professional writers do: start with a template.
The truth is, all good writers imitate great ones. And the great writers? They steal from each other. Templates are powerful ways to jumpstart your content, enabling you to write at a higher quality while spending less time.
So for this month’s best of the web, we’ve scoured the internet to bring you the best templates out there. Whether you need to brush up your headlines or write a sales page, these templates will give you a structure to start from that will take your content from good to epic.
Without social shares, your content is potentially worthless.
You need to have eyes on the work, or else why even bother? It’s about providing value, right?
So again, if nobody sees it, what’s the point of creating it? There is no point. Good, I’m glad we agree.
Now, next to providing valuable and personalized information, content marketing guides also preach the importance of expanding reach.
What is reach? Essentially, the number of eyes who see your valuable content. And a great way to expand your reach is through leveraging your social media world.
The more eyes you have the more potential social shares. However, as with many things in this life, expanding reach and increasing social shares is much easier said than done.
But there are ways to make it easier done than just said. Learn how to expand your content’s reach with this easy to follow 12 step formula.
Whether you’re a brand, retailer, online personality, or just some regular old Joe Schmo, this formula will definitely inspire social shares.
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Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and the author of the top PR blog, Spin Sucks.
But if you’re wondering what an ‘integrated marketing communication firm’ actually is in relation to PR, you’re not alone. Today Gini talks with Danny about how she’s reimagining the often misunderstood industry of PR, and how you can apply her innovations to your own business.