There’s a strange double standard going on in online marketing. Have you noticed?
There are all these great resources about how to write great copy. And yet, when is the last time that you read a sales page that really stuck in your memory?
Now, compare that to first video that comes to mind when I ask you to tell me about the best marketing video you’ve ever seen. I’ll bet that the video was a lot easier to remember and describe than written words. Right?
So what’s going on here? Why are videos so much more memorable than text?
According to a recent study, the average user only reads 20% of text on any given webpage. For the non-math majors out there, this means that 80% of your text is not being read. And if only your audience is only reading 20% of your words, how are they supposed to understand the message that you’re trying to convey?
This is where video marketing come in.