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CEI 098: Pivoting Your Business with Melissa Anzman
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CEI98As your business grows, it will change, and that’s true of yourself as the business owner as well. The act of deciding to change the direction of your business is often called “pivoting,” and it can be scary if you’ve never done it before.

That’s why we invited Melissa Anzman, of Launchyourself.com, onto today’s show. Melissa had built a successful business working on other entrepreneurs’ back end systems and doing career coaching. But then, she decided to pivot her business from being all about services to becoming a thought leader in the launch space.

How did she do it? You’ll have to listen in to today’s episode to find out!

So let’s get started. All you have to do is click the play button below.

Podcast runtime: 21 min 49 seconds | Transcript

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December Best of the Web: Holiday Cheer for Your Business Success
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Best of the WebAs this year draws to a close, we hope you’re experiencing great success in your business — and that you’re looking forward to even more in 2015.

Here at Firepole, as the holidays approach, we’ve got a lot to celebrate. We’ve experienced an incredible amount of growth this year, and we’re planning a lot of exciting ways we want to help you engage and increase your audience next year!

But for now, put your feet up, pour yourself an early glass of eggnog, and enjoy some weekend reading with our last Best of the Web of 2014.

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Broke to 6 Figures: How Your Relationship with Money Affects Your Business Growth
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Do you feel like you just can’t earn enough money in your business to fully support yourself? It could be that you’ve been running a business for a while, but your personal income isn’t keeping up with your company’s increase in sales.

Or maybe you’re considering taking your long-term side hustle full time, but not sure if it can replace your day job’s income.

Or perhaps you’re just a couple months into being a freelancer and you don’t know whether you should spend money to get more clients, raise your prices … or both.

But changing your financial strategy is irrelevant until you have a positive relationship with money. That means you need to know how to make money work for you and for your customers, how much money you need for yourself, and what exactly what your business earns – and spends – every month.

Wondering how to get there? It all starts with a better understanding of your customer (don’t worry, I’ll explain).
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CEI 097: Doing More by Doing Less with Productivity Master Ari Meisel
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CEI97

Today, we are talking about doing less – but in a productive way. I know that sounds strange at first, but once you hear from Ari Meisel, author of productivity book Less Doing, you’ll think differently.

Ari had a crazy transition from construction in New York to being diagnosed with Crohn’s disease to competing in a triathlon in a super short amount of time. Less Doing, More Living is the motto that was born out of his experience.

Now he’s spending his time helping others optimize, automate and outsource everything in their lives so that they can be more effective, free of their time, and do the things that they want to do.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 24 min 33 seconds | Transcript

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Customer Research: Why Mining for Your Ideal Client’s Problem Language is Like Panning for Gold
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You are staring at your computer screen. You are wondering where to go next with your ideal client profile, but you’re not 100% sure what you are supposed to be looking for.

You know your ideal client. You have an idea of what her problem is, and how to solve this problem. The issue is: what words does she use to describe her pain and or problem? And, where does she hang out or go looking for answers online to solve her pain?

You have reached the stage in your business planning – or the Audience Business Masterclass program – where you need to scour the internet looking for words or phrases that your client would use to describe their pain or problem.

You’re overwhelmed by the whole task.

You’re much like the novice gold miner standing knee deep in the cold river, pan in hand as you gently swirl water around the bits of gravel, wondering if you will recognize that hidden flicker of gold.

Like the gold miner, you’re immersed in the search, but not completely confident that you’re in the right place, or if the bits you have found are the gems you’re looking for.
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