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CEI 116: Turning a Passion into a Business with Matthew Kepnes
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Whether traveling is your passion, or perhaps cooking, or pet care, or software design, who wouldn’t love being able to do it for a living, and make a comfortable living doing it? Today’s guest, author and world traveler Matt Kepnes talks with Danny about his passion, traveling, and how it went from making just enough to get from point A to point B, to where he is now, which could be just about anywhere in the world.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 21 min 52 seconds | Transcript

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PPC VS SEO. How About Both?
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Dig deeper into those keywordsSo, you’re a small business owner, running your own business for the first time, and you want your company’s website to be on the first page of the Google search results. Unfortunately, you haven’t the slightest idea how to get there, right?

Well, we’re here to tell you that through a combination of search engine optimization (SEO) and strategic advertising with Google AdWords, you can get to the top.

The first step in most SEO plans is on page optimization. SEO ensures that your website gets ranked high in the Google search results, using a combination of your website’s content, your keywords, authority, and backlinks leading to your content.

This is great and absolutely very important, but what if you are unsure which keywords to use?

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16 Email Productivity Hacks to Unchain You from Your Inbox
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16 Email Productivity Hacks to Unchain You From Your InboxDo you wish you had more time?

Or rather, do you wish you spent less time on mind-killing, boring stuff like managing emails?

Staring at dozens, hundreds, or thousands (in some cases) of unread messages in your inbox, two things usually come to mind:

A. “Please kill me now, I don’t want to deal with this”

B. “Where can I get some hardcore energy drinks, or better yet, a time machine, to actually deal with this?”

Here at Firepole, we rely on email extensively for communication. And the way we make it work, apart from a healthy sense of humor in the face of mountains of unread messages, is by using some productivity hacks.

Today, I want to walk you through some of these. Some of them we use as a team, others I’ve come across online. By the time you finish reading, you’ll have a plan to incorporate some of these (if not all 16) into your email management plan.

So let’s start off…

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The Hidden Key to Business Success
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HikerAs a small business owner, it’s easy to get caught up in the day-to-day grind: deadlines, bills, maybe even another job. We focus only on the urgent tasks that are right in front of us and forget everything else.

This is a huge mistake, especially if you are just starting out.

As a business owner, your primary job is to see what could be (not just what is). That’s what separates the innovators from the copycats. It’s also what separates successful entrepreneurs from the ones who fail.

So let’s talk about how you can learn to see your business’s potential early on, and the primary benefits it will bring you.

Here are three key areas where you might not be “realizing your potential”:

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CEI 115: Joint Venture Management with Andy Hussong
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It’s not always easy to approach JV partners to help promote your product or business. Is your first instinct to find a potential partner whose audience would be a perfect fit, and use that as your pitch? The truth is, approaching a potential partner from that angle is one of the biggest mistakes newer entrepreneurs make. Today, Danny talks with JV Attraction Coach Andy Hussong, and he walks you through the do’s and don’ts of building JV partnerships.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 25 min 52 seconds | Transcript

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