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How to Launch Your Product: Lessons from the Music Industry
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“Always be launching.” While this statement is not 100% true, running a business can certainly feel that way.

Even if we’re trying to stay innovative in our field, the reality is that too often we fall into cookie cutter ideas of how to launch. Although they are effective, the three video opt-in funnels and webinars are simply not the only options out there.

Prior to become a launch strategist for online entrepreneurs, I was an independent musician releasing albums, getting butts in seats and learning all I could about launching to an engaged community of listeners.

Here’s what the radio superstars and local band heroes in the music industry can teach us about launching products and services while building a tribe of loyal followers.
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Firepole Funnies #011: Modern Communication Chaos
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Comic11Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions! Read More…

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CEI 086: Kick-Ass Marketing Funnels with Todd Brown
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marketing funnel Todd BrownOn today’s episode of Connect, Engage, Inspire, we’re talking about funnels – marketing funnels, that is. Todd Brown from Marketing Funnel Automation is here to take us through all of the levels of marketing funnels and how to use them to generate more money and become more successful.

So what does that really mean? Well, Todd is the king of kings of taking prospects and turning them into excited customers with the use of a kick-ass marketing funnel. He really tells us how to do this by getting into our customer’s head and concentrating on our messaging.

So let’s get into it! All you have to do is click the play button below.

Podcast runtime: 22 min 48 seconds | Transcript

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Finding Your Writing Voice: The Challenge of Telling Your Story
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“Stories constitute the single most powerful weapon in a leader’s arsenal.”
~ Dr. Howard Gardner, Prof. Harvard Univ.

“You’re a great story teller! You should write about your experiences.”

You’ve heard this so often that you decide to use those experiences to create a blog. You buy a domain name, install WordPress, and get your blog set up just the way you want it to look.

You sit down to write but the words come out flat, even phoney. You can’t quite infuse your writing with the same captivating authenticity with which you tell your stories in person. What is happening?

Could it be that you are missing the interaction with a live audience?  Are you missing the furrowed eyebrows, fascinated faces or raucous laughter?

Without this immediate feedback, you may feel a like you’re in a void or have a persistent sense that “something is missing!”

This leads to you wondering if you are getting your message across. If you are lucky, you receive feedback in written comments or email replies. But sometimes, you might not get any feedback at all.  Uncertainty begins to creep in.

Tweet it! When your writing voice feels forced or you’re uncertain, you begin to lose confidence.

Where is that voice that can hold an audience with ease?
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16 Design Mistakes That Make Visitors Bounce From Your Website – And How to Fix Them
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Admit it…You’re confused.

You’ve been told again and again: web design really matters. Your website is the window to the world.

You’re pretty sure your website design ticks all the right boxes. You have professional photos, a logo, a sign up form, and your website has a brand image.

And that’s good, right?

But your website is not converting as successfully as you’d hoped, and you start to wonder… could it be the design? Because you know that website visitors have low attention spans and little patience. They want information now, and decision making has to be effortless.

You desperately want them to stay hooked on your pages. You want to seduce the socks off them. You want them to buy, click and share.

But what if your visitors are having a terrible time on your website? What if they are regularly bouncing away?

And what if it’s because you’ve made a few goofball mistakes?

Time to banish that confusion and fix those website mistakes!
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