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Firepole Funnies #013: Coffee Break For One
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Comic13

Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions!
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CEI 094: Getting Traction for Your Business with Justin Mares
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CEI94

We hear it all the time: We have a great idea. We start a business or build a product, and then we realize that we don’t have the audience or traction to sell the product and sustain that business. It’s a common problem and also an avoidable one.

Today we are sitting down with Justin Mares, the co-author of Traction: A Start up Guide to Getting Customers. He’s going to teach us how to really think about growth and get that traction we want in our business.

But we are also giving you our guide on finding where your ideal customer hangs out so that you can begin communicating with your audience.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 21 min 27 seconds | Transcript

marketing campaigns

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How to Easily Understand Marketing with a 3-Step Framework
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20141121You have a dream for your business. You know you can reach it.

But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider.

It doesn’t have to be like that. You can understand marketing and make it work for you.

If you don’t feel like you understand how everything fits together in marketing, it’s just because you haven’t learned a “framework” that would make sense to you. When you know a good framework, everything fits together effortlessly.

So, here goes. One framework that can help you. If it doesn’t feel right to you, look for another one that feels better to you.

But if this one makes sense to you, then get comfortable with it, use it, grow your business, and make your dreams come true.
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Bust the Cycle: End Feast or Famine and Get Consistent First-Rate Clients
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Is your business stuck in the feast-or-famine cycle?

One day, you have more work than you can handle. You’re staying up late, working too many hours, destroying your health in a desperate effort to meet deadlines. You barely have a minute to breathe – let alone market.

But when you finally finish all the projects and send all the invoices, you’re left with…nothing. Crickets. Your business is dead in the water, and you’ve got no work coming in at all.

Panicked, you start marketing again. Slowly, things pick up, and soon you’re once again scrabbling to meet deadlines. You stop marketing. And the cycle starts over.

Sound familiar?

It’s a common problem. To break out of it, you’ll need to learn a different approach to marketing: one that brings you a consistent flow of first-rate clients.

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CEI 093: How to Scale Your Business with Jeff Hoffman
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Jeff Hoffman

Have you ever looked at a company like Priceline and wondered, “How did they get from entrepreneur to multimillion dollar business?”

The way to get from point A to point B is by scaling your business. And today, Danny sits down with Jeff Hoffman, a Priceline partner and author of Scale, to talk about what scaling means, how it applies to your business, and how he’s used it to successfully start several businesses of his own.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 22 min 22 seconds | Transcript

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