Today is a day unlike any others.
You’ve decided to lasso your dreams. You’re taking what you love to do. You’re going to make an income out of it. You’re charging forward to change the world. You’ll garner throngs of believers in your corner.
You even have a plan of action, such as Firepole Marketing’s Audience Business Masterclass.
But when you come to that watch-word, that catch-phrase, What Is Your Niche?, you freeze. You sort of know your niche. You identify it, label it, research it.
But something just doesn’t feel right about it.
You narrow it, then you try to widen it. It could be this or it could be that – it’s not for lack of ideas – but finding the one that you stand up for, the one you put body/mind/soul and the next hundred years of your time behind.
You hesitate, dangerously hedging towards Merriam-Webster’s definition, “lazy“. You do know the Industry’s unspoken secret, “there exists no lazy entrepreneur in the history of business.”
Your trail is about to end. Tweet it! If you can’t settle on your niche, you won’t build an audience, you’ll never get your product sold, or book out to an agent, you won’t even create the right incentive.
Feet stuck in the sand. You start glancing over at the want-ads for a “job” as your heart sinks behind the setting sun.
This is exactly what happened to me, and yet, I did find my niche.