“You know the emails you send out from A-list Blogging? Well, I see them in my inbox, but I hardly ever read them, because I hate the style you use. It’s all so ra-ra-ra!”
Birgit is German and doesn’t cushion her blows. Not even for her best friend.
But what she said next made me pump my fist!
I’ll tell you about it in a moment, but let me quickly give you the back-story first.
I Sucked at Writing Emails
I’ve heard a lot of advice on how to ‘keep an email-list warm’ over the years. I knew I had to deliver value to my subscribers. But I just couldn’t do it.
In fact, I only sent out emails during launches – which was a really dumb move.
The reason I sucked at writing emails was because I was nervous about giving away too much information. After all, I wanted people to buy our courses and didn’t want to give it all away for free.
And then, one day, I finally *got* it.
My email open rates immediately jumped from 18.6 to 50.5 percent – which is a boost of 272%. And my click rate (that’s the count of how many people click on links in an email), went through the roof from 1.8 to 5.8 percent – which is an increase of 322%!
Read on to find out exactly what I changed, and how you can boost your stats too.