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3 Questions to a Consistent Flow of Customers (Beware the Marketing Plumbers!)
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Editor’s Note: We originally published this post by Dov Gordon in 2012. But after the success of his recent post on ending the feast or famine cycle to get consistent clients, this post was too important to hide in our archives. We hope you enjoy reading it as much as we did!

 

I’m opinionated.

Not about everything, mind you. Just where I’ve paid the price and earned the right to my opinions. Like about how to build a steady, consistent, predictable flow of amazing customers and clients.

I’ve paid my dues.

I know what it’s like to have so much to offer, and so few clients. I know what it’s like to work hard on marketing a project… and make just one sale. To sit facing someone you know you can help, but lack the words to help them see it.

I know what it’s like to wake up in the morning with a calling inside, desperate to get out. And to know that as hard as I work today, it will probably lead to the same disappointment as yesterday.

I know what it’s like to squeak by with just enough success to stay in the game. To see the omens telling you “Keep at it. Soon, soon, it will all come together.” To believe in your eventual success and vindication, but to also be paralyzed by self-doubt. To feel like a rocket, with boosters blazing and nowhere to go.

I also know what it’s like to have ‘figured it out’…

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CEI 096: Podcasting and Conversions with Tim Paige
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CEI96

We know you’re listening to our podcast, but have you heard the ConversionCast podcast? Today, we have their host, Tim Paige with us who is the conversion educator at LeadPages. Tim was an entrepreneur himself who left to join Clay over at LeadPages.

Today, he tells us why he made the switch, how he’s met a ton of super knowledgeable, super interesting people with his podcast, and how to bring it to the top of iTunes.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 22 min 42 seconds | Transcript

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From Solopreneur To Company: How To Scale Up Your Organization
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If your business isn’t growing, it’s dying. So says conventional wisdom.

But every year, thousands of entrepreneurs prove that trope false. Their businesses, although not growing, are perfectly profitable. And as long as the money keeps flowing, those entrepreneurs are content to keep doing what they’re good at.

Yet there comes a time in many solopreneur’s lives when the urge to grow calls. When you hear it, your next question is obvious.

How?

Scaling up your organization, especially if you’re a solo entrepreneur, can be a scary proposition. But rest assured, it’s been done. Follow these proven principles, and you can discover your own path to growth.
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Is Your Story Worth Telling? How to Promote Your Business and Connect to New Subscribers
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Having a great story to tell about your business is a wonderful opportunity to connect with new people. Connecting with them via the niche or mainstream media is still a great way to help grow your company.

But where do you start?

There aren’t many hard and fast rules in the public relations (PR) game as there are online. If there was a simple one, it would be: “you usually need to have news to make news”.

Making News

It’s important to remember that news outlets are businesses too. In fact, they’re businesses that trade in valuable and important information: News.

In that sense PR is largely about convincing writers and editors that the information you want to give them is information their audiences will find interesting and important.

Media coverage does not come down to who you happen to know. It’s achieved overwhelmingly through concentrated, well-planned campaigns to attract attention.

And PR doesn’t need to be a huge effort targeting big, traditional outlets. There are avenues for an entirely online campaign.

The following list outlines some of the potentially newsworthy things happening in just about every kind of business.
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CEI 095: The Habits of a Successful Entrepreneur with James Clear
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CEI95Over the last year, James Clear has made a name for himself as a productivity and creativity master. He’s also built an audience-based business with 90,000 subscribers in less than 1 year!

Today, Danny’s sitting down with James to talk about how James used his own productivity habits to build his successful new business – and how you can use those same habits to be more productive in your own business.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 22 min 38 seconds | Transcript

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