Choosing the Right Social Media Platform for Your Business

social media platformsIt’s hard to keep up with the plethora of social media platforms available  to promote your business on. When Facebook came on the scene, you were skeptical, but you started because everyone said it was “the” place to be. And now that you’ve got the hang of it, there’s Twitter, LinkedIn, Pinterest, YouTube and Google Plus. Where do you draw the line?

It’s not enough these days to just be on social media – everyone else is there too. Tweet it! You need to be effective on social media and really be playing the game well. So rather than trying to be everywhere at once, you’re better off just focusing on one or two social media platforms that really suit your business.

So which ones do you choose? At the end of the day, it’s all about choosing the platforms where your audience hang out. Choose a platform that’s going to help you get your message out to people who are genuinely interested in what you have to say, and ultimately what you have to offer them.

If you were reading carefully, you’ll notice that I said choose one platform that’s going to get you where you want to go. Let’s take a look at the 6 major platforms and work out where you should be focusing your time and effort.
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Guest Posting and the Seasons of Business Growth

business cycles“To everything there is a season, a time for every purpose under the sun.” ~Ecclesiastes 3:1-8

There is a rhythm to the four seasons of the year: Winter for introspection, spring for planting, summer for growth and fall for harvest.

Often our business cycles and growth as entrepreneurs mirrors these seasons.  I can see this reflected in my journey through the Audience Business Masterclass program.

My decision to join the ABM started over the winter, as I was contemplating how I would go about taking the next steps on my blogging journey. Winter, you’ll remember, is the hibernation period – and a great time for reflection and introspection!

Those early days in the ABM program had me reflecting on my business niche as well as my own blocks to success, which I discussed in my last ABC Project update.

Once I realized what fears were causing me to stall with my ABM efforts,  I was able to move past them and on to finishing my first incentive and growing my mailing list.  That meant commenting and guest posting, which I’ve been working on this spring and summer.
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CEI 067: Marketing Campaigns with Paul Sokol

marketing campaignsWe are really excited about today’s podcast, and when you hear what’s in store, you will be too!

Danny’s guest today is Paul Sokol. Paul is the mad campaign scientist behind Infusionsoft, which is one of the biggest email marketing companies on the planet. Paul’s specialty is designing marketing campaigns, and that’s exactly what we’re talking about on today’s podcast.

Plus, we’re including access to an email marketing worksheet that’s usually only available to our Audience Business Masterclass students.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 22 min 15 seconds | Transcript

marketing campaigns

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11 Free or Dirt-Cheap Online Business Tools to Run Your Business from Anywhere

online business tools8 AM.

You wake up to the sound of an alarm, grab your phone to glance at the time, take a quick look at your emails, play Hanging with Friends for just another 5 minutes snuggled in bed, get dressed and do a 3-second commute to your new office desk.

Congratulations! You have quit your job and it’s your first day at your business.

Tweet it! With hot coffee in one hand and a pen and notepad in other, you take a few minutes to schedule your day. You smile at the thought of what’s in store.

. . . Until, after a few minutes of bliss, panic hits.

Holy cow I quit my JOB! What do I do now? How will I pay my bills? Where do I find clients? How much am I going to have to spend on tools to get this business running?

Does this sound familiar?
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Armed and Dangerous: 7 Common Marketing Myths

common marketing mythsReading marketing blogs can give you a pretty twisted idea of what marketing and business are like.

Even if you avoid the most blatantly hype-y make-money-quick sites, you still run into a fair number of myths. Some of them might be obvious to you. But few people recognize them all.

And when you’re distracted – even if just a little – by some myth, you forget to focus on what really makes the difference in your marketing: understanding why people should buy from you, and making sure your marketing conveys those reasons.

So, let’s take a look at seven myths that plague the marketing world. Some of these can take credit for the downfall of thousands of entrepreneurs in recent years. And some of these have riddled the world of business for decades.

When you’re aware of the myths, you can look at marketing advice much more objectively and discard the stuff that doesn’t really help you succeed.
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CEI 065: Getting Better at Business with Mitch Russo

business success Mitch RussoIt doesn’t matter if you’re starting your first business, or growing past the million dollar mark – every entrepreneur dreams of building their business ever upward.

The real question isn’t how far you want to go. It’s what’s holding you back?

Is there a big business problem you’ve been wrestling with for a while, but just haven’t found a way to get past? If so, you’ll love today’s podcast with Mitch Russo. Mitch is the king of moving businesses from the bottom of the heap to the top.

He’s put his consulting wisdom together with Danny’s to provide actionable steps you can use today to identify and tackle your biggest business problems.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 25 min 30 seconds | Transcript

business success mitch russo

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8 Wickedly Smart Templates From Successful Entrepreneurs For Connecting With Influencers You Admire

successful entrepreneursEver run across an influential person you would love to connect with  – but have no idea how to approach them?

Influencers get dozens of requests every day, so why should they pay attention to yours?

The trick is to get on their radar first, without looking like a crazy fan.

And to do that you might need to use some unconventional tactics…

What if you could go back in time and see how successful people began?

What if you could really see how they approached influencers before they were successful?

Wouldn’t that be cool?

Well, that’s what we are doing today.
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Heating Up Your Business: August Best of the Web

bestI hope it’s been easy living for you this summer. Here at Firepole, it was – but now things are heating up. August is our time to get busy preparing for our big September launch.

We’ve got lots of exciting stuff coming. Our next webinar series for the Audience Business Masterclass is coming in mid-September. Keep an eye out for more news about that. And, as we wrap up our summer Course Builders Bootcamp, we’re already designing the next versions of our Course Builders program.

And that’s just scratching the surface. We’re all doing tons of other stuff for Firepole. But we’re making time to have fun. Danny & Bhoomi are going camping this weekend. Cris, our programmer, is going on vacation, and Sid is going to a secret hideaway with his wife. And Felicity? She’s bouncing coast to coast again, and will bounce all the way across the Atlantic and back before the end of the year.

Life is exciting.

So is growing a business.

Today’s Best of the Web is exciting because it will help you grow your business. We’ve got you covered in marketing and promotion; sales; media coverage and social media; and small business success

So let’s roll!

Marketing and Promotion

We start with the big picture in content marketing (delivered in pictures) and move on to a detailed plan for growing your email list fast.


These two pieces will take you into the heart and mind of great white-hat sales techniques.

Media Coverage and Social Media

There’s so much said out there about social media. But it’s all too confusing. These three posts cut to the chase and tell you what you need to know.

Small Business Success

Why empowering your team is a must; how to ask useful questions and get great answers; and a great way to leverage your content to lasting success, all right here:

Kind Mentions

We’re really glad that Firepole is part of the growing network of great support for success in online business. We’re grateful to the sites that post our ideas and help us reach a wider audience.

As always, if you think we’ve missed anything truly awesome out there on the web, be sure to say so in the comments!

CEI 063: Virtual Freedom with Chris Ducker

Chris DuckerThere’s no question that we entrepreneurs work hard. I mean, really hard – building and growing a business isn’t easy!

Tweet it! But working harder doesn’t always mean we’re working smarter . Often, we could be spending some of our time to train others to help us with our business, so that we can devote more time to doing what we love.

This is exactly why Danny’s invited Chris Ducker, author of Virtual Freedom and founder of Virtual Staff Finder onto today’s podcast. Over the course of one year, Chris went from being an absolute corporate workaholic to enjoying a four-day work week.

Sounds nice, right?

Today, Chris is going teach you how to take the plunge into working on more reasonable terms. That way you’ll have more time and energy for what really matters like growing your business and enjoying your life. And if you stick around until end, you’ll be able to win a free gift.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 35 min 18 seconds | Transcript


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