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CEI 087: Unstoppable Business Referrals with Steve Gordon
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CEI65Many of us dream of doing outstanding work so that our clients will tell their friends about us, and we’ll all be overwhelmed with word of mouth referrals.

Sounds amazing, right? But what if you could develop a plan for getting referrals like that all the time, without leaving it to chance?

Meet Steve Gordon, our guest on today’s podcast. Steve is the author of the new book Unstoppable Referrals, and – as you can guess – it’s all about how to develop a steady stream of referals to your business, without feeling scammy.

Plus, we’re including access to an email marketing worksheet that’s usually only available to our Audience Business Masterclass students.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 19 min 42 seconds | Transcript

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6 LinkedIn Publishing Tips You Can Use Today to Reach Thousands of LinkedIn Users
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For years, established businesses and popular bloggers have had an advantage over everyone else: they already had a large audience to share their content and influential connections to collaborate with.

Marketing with content was hard work and it took time to gain traction. It is still is hard work, even though there are now more channels to promote your content than ever before.

But what if you could quickly gain visibility based on the quality of your message,rather than your pre-existing audience? What if you could reach other like-minded business people and career-oriented individuals who share your opinions and ideas?

That time has come! In February 2014, LinkedIn opened its publisher platform to the public for early access. That means that anyone on LinkedIn can now become a publisher and share ideas with the LinkedIn population.
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How to Launch Your Product: Lessons from the Music Industry
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“Always be launching.” While this statement is not 100% true, running a business can certainly feel that way.

Even if we’re trying to stay innovative in our field, the reality is that too often we fall into cookie cutter ideas of how to launch. Although they are effective, the three video opt-in funnels and webinars are simply not the only options out there.

Prior to become a launch strategist for online entrepreneurs, I was an independent musician releasing albums, getting butts in seats and learning all I could about launching to an engaged community of listeners.

Here’s what the radio superstars and local band heroes in the music industry can teach us about launching products and services while building a tribe of loyal followers.
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Firepole Funnies #011: Modern Communication Chaos
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Comic11Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions! Read More…

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CEI 086: Kick-Ass Marketing Funnels with Todd Brown
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marketing funnel Todd BrownOn today’s episode of Connect, Engage, Inspire, we’re talking about funnels – marketing funnels, that is. Todd Brown from Marketing Funnel Automation is here to take us through all of the levels of marketing funnels and how to use them to generate more money and become more successful.

So what does that really mean? Well, Todd is the king of kings of taking prospects and turning them into excited customers with the use of a kick-ass marketing funnel. He really tells us how to do this by getting into our customer’s head and concentrating on our messaging.

So let’s get into it! All you have to do is click the play button below.

Podcast runtime: 22 min 48 seconds | Transcript

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