No self-promotion effort has had a greater impact on the growth of my business, audience, and network than guest blogging. This should come as no surprise to Firepole readers!
Writing posts for blogs in my niche is how I gained clips for freelancing, developed friendships and started working with influencers, sold any product or service I’ve launched, and connected with thousands of new readers for my blog.
Writing a lot of guest posts without a solid plan, however, is also how I wasted a ton of time and energy in the early days of my business. If you’re not targeting the right blogs and setting strong goals, you could be wasting effort writing guest posts that won’t help you gain blog readers, subscribers, or book sales.
Here are the lessons I’ve learned to help save you that wasted effort, get the most out of every guest post you write, and grow your business.