Here’s how I got into this predicament – without ever sending a single spam email – and how you can avoid the same fate.
Building My List… in all the Wrong Ways
When I started my first website back in 2005 (ancient history in Internet time), the experts and gurus hammered home the point that I must collect email addresses and begin “building my list.”
“The money’s in the list,” was the chorus I heard over and over again.
So I asked my developers to add a small opt-in box to the site. There was no “subscribe bribe” or anything. It just said, “Sign up for our newsletter.” [Read more...]