Finding your audience – and figuring out what they need – used to be a lot harder than it is now.
It was time-consuming and costly and required that entire departments be devoted to it.
Nowadays, with a little strategy, even you the average time-strapped solopreneur can perform those activities yourself. You can easily inject some energy into your email list while at the same time figure out what problems those prospects have – and then win them over by providing useful information, answering questions, and generally being your polite, professional self.
What is this miracle strategy? Why, it’s LinkedIn, of course!