If you have ever asked “How do I get better results from my website, landing page, or sales materials,” then you’re going to love today’s podcast.
Our guest today is Bnonn Tennant (pronounced “non” – the b is silent), Danny’s friend and colleague, who is also an expert in conversion optimization.
Now, you might be thinking that conversion optimization sounds a lot less exciting than the hot topic of getting traffic to your website.
But the truth is, if all you do is focus on getting people to your website, and they don’t take any action when they get there, then you’ve just wasted a lot of time and money that resulted in zero new subscribers and zero sales.
That’s where conversion optimization comes in. [Read more...]