Firepole Funnies #004: The Daily Challenge of Working From Home


Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions!

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3 Clever Ways a Card Game Makes People Addicted to Buying More

buy moreShopping can be addictive.

We’ve all seen people who buy the craziest things like their life depended on it! Here’s just one, rather crazy example: fantasy trading cards (no kidding - that’s a $1billion/year business).

But you don’t often come across an explanation on how you can make people more “addicted” to buying your products or services, which probably make more sense – and are much more “useful” – than fantasy cards.

So, let’s take a look at what makes millions of people buy cards (lots of them) and what makes buying those cards so addictive.  And why, may you ask, are we looking at fantasy playing cards? Believe it or not, there’s at least three lessons about getting people addicted to your product or service that you can pick up from card game businesses.

To be clear, none of these ideas are manipulative. Instead, these are ways to make people enjoy your products so much that they get addicted to buying them.

If you incorporate even one of these aspects into your products, people will get hooked. And buy more. Much more.
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Not a Writer? How to Make Writing a Blog Post (And Other Online Content) Come Naturally

writing a blogMany small business owners don’t think of themselves as writers, and they worry that content marketing is for wordsmiths only.

So committing to writing a blog regularly, and creating articles and informational eBooks to engage customers can be daunting. Especially if English was your least favorite subject and you haven’t written anything longer than an email since college.

If you fall into the category of the writing-averse, you could hire somebody to write content for you.

Or, you could develop a DIY content strategy that doesn’t require clever headlines, witty one-liners, or whatever else intimidates you about writing.

In your DIY content strategy plan, think of your content as a stand-in for you. You can’t be physically present when prospects conduct online research to answer their pre-purchase questions.

That’s why your content has to be there instead, engaging potential customers with your authentic voice.

The key is to put your expertise into words easily and naturally, like you do when you’re conversing with a customer in person.
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CEI 059: Pay What You Want Pricing with Tom Morkes

pay what you want pricingPricing is one of the hardest things about being an entrepreneur.

And while a lot has been written about how to price your stuff, there’s also a growing movement to let your customers determine how much they’ll pay for a good or service.

This is called Pay What You Want pricing, and to learn more about it, Danny invited Tom Morkes, author of The Complete Guide to Pay What You Want Pricing, onto today’s podcast.

Tom’s story is really fascinating, because he’s a relative newcomer to online marketing, and to pay what you want pricing. Just over a year ago, in April 2013, he released his first pay what you want ebook.

He then went on to learn as much as he could about this new pricing model. In the process, he discovered dozens of businesses who are using this model, everything from restaurants and wineries to software, music groups, and online training products.

To learn more about pay what you want pricing, how to do it well, what to look out for, and how to make it work for your business, just click the play button on the podcast below!

Podcast run time: 22 min 12 seconds

Download the transcript of this podcast.

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A Sales Strategy to Build Your Business and Serve More Clients

sales strategyGetting your first subscriber, publishing your first guest post, making your first offer – these are moments that every entrepreneur savors.

And rightly so – starting a successful business is hard work!

But after the initial success has faded, most entrepreneurs are left with a different problem. Now that they know what works, how do they grow their business without making more hours in the day? In other words, how do you create a sales strategy?

I’ve been in the business coaching world for two decades now, and if helping business owners grow has taught me anything it’s this: the only reliable way to sustain your growth is to build on the stable base of systems, team, and internal business controls.

Here are five of my favorite sales systems you can use to build your business and reduce its reliance on you as the owner.
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How to Recognize a Genuine Online Marketer and How You Can Be One

online marketerIf you, like me, have been around the online world for any amount of time, you’ve undoubtedly encountered the salesy marketers who promise thousands, if not millions of income. They give a glimpse of something ethereal in exchange not only for your attention, but for your money.

Don’t get me wrong – there’s nothing wrong with sales. In fact, sales are the life blood of a business. But as online marketers, should we always be salesy or sleazy to make a sale?

A lot of online marketers go for the traditional sleazy campaigns just to succeed. They have no other way to execute their game plan but to abuse the system and take advantage of new marketers who are trying to thrive.

I happen to think that it’s not supposed to be this way, and I know that Danny and the rest of the Firepole Team agree. We also agree that marketing – in a non-sleezy way – is absolutely essential.

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Success, Rain or Shine – July Best of the Web

Down in Florida, Sid’s getting lots of rain. He tells us he dashes to the beach when the sun breaks through the clouds. :-)

Up in Montreal, it’s been a hot summer. But, rain or shine, round the world, Firepole is working to bring you great stuff. In fact, we just launched our Course Builders Bootcamp, our international team is redesigning our web site, and we’re working on even bigger surprises for all of you for the fall and winter.

In the meantime, I’ve been out all over the Internet finding the best blog posts for you and your business.

Enjoy, learn, and grow!

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The Ultimate Guide to Getting Over the Fear of Entrepreneurship

entrepreneurshipYou want to start a business, but you keep stalling. You dream of waking up in the morning, strolling down the hallway in your pajamas, and checking your email over a leisurely cup of coffee.

Or maybe you already have a small business – a side hustle, perhaps, or just a project you’ve been working on from home. You want to turn it into something bigger, but there’s always another activity that takes priority, another reason not to start.

I’ve heard my clients state countless different reasons for stalling, and I’ve definitely made excuses myself. Some of the most common reasons are:

  • You think you don’t have time.
  • Your family is keeping you from taking action.
  • Your job is too stressful/you work too many hours.
  • You think you don’t have the skills to run a successful business.
  • You don’t have enough money to start your business.
  • You’re afraid you might fail.

Any of these sound familiar?
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CEI 057: Book Marketing with Tim Grahl

book marketingAre you thinking of writing a book? Or maybe you’ve already written one, but it’s gathering dust on your shelves? Either way, you’re in the right place.

In today’s podcast, Danny interviews Tim Grahl, the go-to guy for all things book marketing. Tim has been working with authors on marketing their books for the last 5 years, and he has some great insight to offer both on how to market books, and how to get started working with your first big-name clients.

Just click play on the podcast below to listen in on Danny and Tim’s conversation. It will cover everything from what good marketing looks like, ideas to market your own book, and – as promised – an awesome strategy for landing your first big-name clients.

Podcast run time: 21 min 53 seconds

Download the transcript of this podcast.
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Discover $10K In Your Business by Turning Frustrations Into Opportunities

business growth strategiesImagine you’re sitting at a bar. Minding your own business. Sipping your beer. Kicking back after a tough day at the office.

A mysterious woman walks in and sits beside you. She puts her briefcase on the bar, opens the clips, and lifts the lid. You see it’s loaded to bursting with $10 bills. Your jaw drops.

“Ten thousand bucks,” she says.

You nod, and look away. What’s she doing with ten thousand dollars? Is she crazy?

“Do you want it?” the woman asks. She hands you the briefcase. “It’s yours. No strings attached. You can take it, right now.”

What would you do?
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