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CEI 088: Strategies for Micro Business with Tara Gentile
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We are really excited about today’s podcast. Tara Gentile is tackling the difference between building the type of business that lets you do what you love, and a six or seven figure business.

Tara defines a micro business as a business that’s run by one individual, who may or may not have a team of contractors who work in the business. She’s here to teach us strategies to improve and sustainably grow and maintain your business.

Plus, Tara’s giving away a free map to get you started.

So let’s get started! All you have to do is click the play button below.


Podcast runtime: 20 min 43 seconds | Transcript

marketing campaigns

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Visual Customer Service in the Social Media Age [Infographic]
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If you needed to quickly learn how to fix a leaky faucet, would you reach for an in-depth instruction manual, or find a short tutorial video on YouTube? If you’re inclined toward the latter, then you’re in good company.

The US Department of Labor found that 65% of information people remember is information learned through a hybrid of oral and visual presentation, and most speculation suggests that our knowledge retention processes are becoming more visually-based.

So, for services reps, promoters, and content marketers, the next step in your online branding campaign may be to open up your social channels for customer service.  This post will serve as a guide to optimizing your social media for high quality customer support.

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Facebook Doesn’t Want Your ClickBait Any More – What Should You Be Doing Instead?
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We all want organic reach on Facebook. Let’s face it: the dream is for our posts to spread like wildfire and appear to our target audience in news feeds across the world.

Sounds great, right? But as with most things online, there’s both a right – and a wrong – way to get there.

On 25th August 2014 Facebook released a new blog post detailing some improvements they plan to make to the news feed.

The main point of this update is to stop the click baiting, which I’m sure all of us have been a victim to. This update will likely affect many brands and marketers who used this common tactic to gain viral traffic on Facebook.

And these important changes don’t just apply to click baiters. They apply to anyone who posts a link on Facebook. You may be posting links incorrectly without even knowing it, and as a result be seeing lower organic reach numbers.

Find out below why Facebook ranks what we post, what click baiting is, how we can change the way we post a link to rank better in Facebook, and what new metrics Facebook are using to determine whether a shared link is high quality.
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CEI 087: Unstoppable Business Referrals with Steve Gordon
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CEI65Many of us dream of doing outstanding work so that our clients will tell their friends about us, and we’ll all be overwhelmed with word of mouth referrals.

Sounds amazing, right? But what if you could develop a plan for getting referrals like that all the time, without leaving it to chance?

Meet Steve Gordon, our guest on today’s podcast. Steve is the author of the new book Unstoppable Referrals, and – as you can guess – it’s all about how to develop a steady stream of referals to your business, without feeling scammy.

Plus, we’re including access to an email marketing worksheet that’s usually only available to our Audience Business Masterclass students.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 19 min 42 seconds | Transcript

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6 LinkedIn Publishing Tips You Can Use Today to Reach Thousands of LinkedIn Users
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For years, established businesses and popular bloggers have had an advantage over everyone else: they already had a large audience to share their content and influential connections to collaborate with.

Marketing with content was hard work and it took time to gain traction. It is still is hard work, even though there are now more channels to promote your content than ever before.

But what if you could quickly gain visibility based on the quality of your message,rather than your pre-existing audience? What if you could reach other like-minded business people and career-oriented individuals who share your opinions and ideas?

That time has come! In February 2014, LinkedIn opened its publisher platform to the public for early access. That means that anyone on LinkedIn can now become a publisher and share ideas with the LinkedIn population.
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