With approximately 900 million unique visitors every month, Facebook is the undisputed king of social media sites. (For comparison, Twitter only gets about 310 million visitors every month.)
So of course you’ve heard that Facebook is vital to your marketing and business success. After all, anyone can create a Facebook page for their business, and dream about engaging millions of fans on their new page.
But, not everyone can engage their customers and establish real relationships with their audience. Creating a Facebook page that inspires and engages readers can seem daunting, even impossible.
So how do you actually establish relationships and actively interact with your audience – and your customers – on Facebook? Here are five tips you can use to strengthen and build customer engagement on your Facebook page.