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5 Unique Strategies Most Entrepreneurs Aren’t Using To Increase Sales (and Profit)
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growing businessHere’s a scary thought: every single time you open your eyes in the morning, you will have HUNDREDS of new competitors.

Every single day, these competitors are desperately trying to scratch and claw their way to getting just a tiny sliver of market share. Market share you once had.

Put that on top of the fact that it’s becoming harder and harder to gain attention from your audience, add in higher advertising costs, and you come to one conclusion.

When you get a new customer, you must do everything humanly possible to provide as much value as possible while developing that relationship.

If you’re like most people, you might have a traditional upsell sequence in place which helps fill out your back-end to increase customer lifetime value.

That’s a good start, but it’s just the beginning.
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CEI 081: Self Publishing and Kickstarter Campaigns with Sean Platt
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Self-Publishing KickStarter CampaignsIf you’ve been listening to our podcast for the last little while or if you’re an author online, you have to know Sean Platt. He’s got the most unique views on self publishing and breaks all the rules of the traditional writing world.

He’s the author of Write. Publish. Repeat., and part of an amazing team. Most recently, his team embarked on a new writing campaign that took place on Kickstarter.

Today, Sean tells us all about the pros and cons of the Kickstarter platform, how to use Crowdfunding properly and how to come up with unique and successful ideas.

Ready to dive into Kickstarter campaigns and successful self-publishing? All you have to do is click the play button below. (Oh, and we threw in a special resource for you at the end of the podcast!)

Podcast runtime: 41 min 56 seconds | Transcript

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5 Reasons To Treat Your Successful Social Media Campaigns like a Car, not a Rocket
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successful social media campaignsPlanning a social media campaign should be easy, right?

“We are going to be tweeting three times a day, posting a picture to Instagram every other day, and updating Facebook once a week. The campaign will reach 10,000,000 people over the course of two months. It will cost $1,500, and bring in an estimated $5,000 in revenue.”

It would be nice if it worked exactly like that, wouldn’t it?

Unfortunately it doesn’t work anything like that. Tweet it! A social media campaign isn’t a rocket: you can’t just program everything and enjoy the ride.

The path to social media success is full of obstacles and tough decisions that need to be made along the way. If you treat your campaign like a rocket, chances are you’ll miss your target. Instead, treat it  like a car and steer your campaign to success. 
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The Audience Alchemy of Google+ Hangouts on Air: Why You Should Start Hosting G+ HOAs, Even If You “Hate Google”
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Google Hangouts on Air BasicsEditors note: Debbie submitted so much great content for this post, we asked her to keep it all and break it into two posts! Today’s post covers the basic benefits of hosting G+ HOAs for your business; part 2 will get into uplevel strategies to monetize your efforts!

One of the most common challenges faced by entrepreneurs and experts trying to make a name for themselves online is the sense that there are just too many platforms and tools to be able to manage them all, let alone be using them to the level of positioning yourself as an authority in business.

If you can figure out Facebook, then there’s Twitter, and LinkedIn and YouTube, and at least a dozen other trendy social sites their experts say are needed to successfully market your business “for free”.

And while you’re busy wrangling your communities on each of the major platforms, finding some success on a few, and unsure of how to use others… there’s always the need to create branded digital content that Google likes (for your website/blog), that builds your overall reputation online.

I’ve found that creating a signature YouTube livestream show (using G+ Hangouts on Air) for your business, is an effective, efficient, and unexpected way to create fresh, compelling content for all your niche social communities and platforms.

Additionally, there are some surprising individual benefits you can enjoy by sticking with Google+ Hangouts on Air (the underdog of social media) to create a branded show for your business.

If you’re ready to simplify your content and social media marketing, you’re in the right place! Let’s dive in to the basics of how you could use Google Hangouts on Air for your business, shall we?
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CEI 080: Finding and Following Your Inspiration With Simon Sinek
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Simon SinekDo you wake up every morning wishing that you could do the things that inspire you? Or maybe you wake up wishing that you could do something that would inspire others to do what inspires them.

Being inspired, and inspiring others, is a big part of the work that we do here at Firepole. So when Danny sat down with Simon Sinek, author of Start With Why, we were really excited!

Simon first made a name for himself as the guy who’s life work was to inspire others to do the work that inspired them. But lately, he’s also been fascinated with the idea of leadership: what makes an effective leader? Can you become a leader, or is it just something you’re born with?

The answer to this question, as well as lots of great resources on leadership and inspiration, are waiting for you in today’s podcast. To get started, just click on the play button below.

Podcast runtime: 22 min 39 seconds | Transcript

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