Whether it’s blogging, a certain type of advertising, or social media, it’s rarely the answer we were looking for.
Complete strategies are a step in the right direction. But even those often based on someone having found some magical tactic that’s the key to business results.
Marketing tactics and strategies provide an often tempting expectation of results. When we find a new tactic, we can for a moment feel a surge of hope: “Maybe this is what I needed all along and I finally found it!”
Yet, as practically everyone can attest, a new tactic or strategy rarely creates incredible results. Not never, but rarely.
So, let’s dig deeper into why even the best marketing tactic or strategy for you can’t change things on its own.
Growing up, no one would have believed me if I told them that I would graduate from Georgia Tech and go on to manage $11 million in revenue as an associate product manager for my first job. In fact, the odds were always against me being born in the USA to a working-class immigrant family.
After my father’s family business burned down, my grandfather decided to bring the family to the US from Korea. Although it was not his dream job, my father was fortunate to find a employment in the upholstery business. With each piece of furniture he mended, I knew my father did it to provide food and opportunities for our family. I am most grateful for all that has come my way and believe it is time to begin my journey of giving back to the community.
My passions lie within web marketing and web tribes which is why I want to start by sharing what I’ve learned from growing an e-commerce gig from $50,000 to $500,000 with a minimal budget. And while that may sound crazy, people have accomplished even greater feats.
In his book, Tribes: We Need You to Lead Us, Seth Godin defines a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
Thanks to the scaling power of the web, e-commerce tribes are easy to grow. There is no magic behind it. It’s a matter of knowing the right resources and following the easy steps to become a success.
My hopes for this post is to help everyone reading launch their sales to the next level. I believe it’s always more fun defeating the odds yourself than to hear about others doing the same. It would be a privilege for me to see all of us beat those odds.
Danny’s guest today is Keith Krance, co-author of The Ultimate Guide to Facebook Advertising. Keith talks with Danny about how to approach people on Facebook, website custom audiences and organic traffic, and building goodwill. He also gives his thoughts on whether or not a busy business owner has the time to manage a Facebook ad campaign.
So let’s get started! All you have to do is click the play button below.
Podcast runtime: 25 min 17 seconds | Transcript
No doubt, you have days where you imagine ripping your laptop from its power source and throwing it through the window of your beautifully appointed downtown office the cheap café down the street. (However, if you actually did that, I’m not sure if this blog post will help you!)
And there are the months when you barely break even and start wondering if this whole entrepreneurship thing isn’t for you.
But I’m willing to bet you’ve also had days where you can hardly contain your excitement about what you’re building. Happy customers sharing posts about you on Facebook. Your best revenue month ever, and then setting a new record the month after that.
These are the moments why we do what we do. But when these moments aren’t so frequent, it can be hard to pick ourselves up and keep going.
As part of an informal mini-series called Broke to 6 Figures, I’m exploring some of the less tangible reasons why you might be struggling to start or grow your small business, calling you out on them, and then challenging you to tear those figurative obstacles down. Sure, you can use a sledgehammer, but your brain will work just as well. (And it’s less messy.)
Let’s explore some of the reasons you might be crying tears in your mochaccino this morning: