So you screwed up. What next?
There’s something you notice a lot in online marketing – the story of how an entrepreneur tried, failed, recovered and then succeeded.
It’s a good story and an important story. But it kind of misses a little something sometimes.
Let’s be honest.
It’s easier to talk about how you learned from an epic fail when you’re sitting far on the other side of it, sharing your story with eager listeners envious of your success.
It’s another thing entirely to be sitting in your home office by yourself, sad music playing, a pile of empty ice cream cartons next to you looking at the money you lost… and not knowing what on earth you are going to do next.
(The ice cream thing isn’t just me, right?)
Hindsight is 20/20, of course. But a really bad step like a failed launch, an embarrassing email, a terrible decision, or a total product meltdown has the blinding effect of being hit by a three-ton truck.
So when you finally face the facts and say to yourself “I messed this up good,” it can be hard to look at it as the learning opportunity, or part of your future success story that it really is.
It can be hard to be rational, it can be hard to be hopeful, and it can be hard to figure out what exactly you’re supposed to do next.
This is what I want to talk to you about today: the actual steps you take to pivot from the flops and failures that inevitably occur when you’re running a business online.
There’s one thing that has to come first, and for the highly motivated high achievers out there – it’s the hardest of all.
Srikumar S. Rao is a best-selling author, TED speaker, and former professor at many of the world’s top business schools, including Columbia, Kellogg, the London Business School, and Berkeley. But you might be a little surprised at the subject matter.
Today, Danny and Srikumar talk about the deeper questions of meaning, purpose, and happiness at work, and the conclusions might surprise you.
In my previous article on creating an online course (Phase 1), you were asked questions to see whether you were ready to build and deliver an e-course.
In Phase 1, I posit that teaching and learning online is not easy. And creating online courses (or any course) is an art form.
Additionally, you were cautioned to create a course where students truly learn and get terrific results from it.
In Phase 1, I asked you to consider the initial stages of:
PHASE 1 CHALLENGES: As well, you learned how to overcome the initial big challenges for developing a solid online course, such as:
Return to the article on Phase 1 of creating an e-course to refresh your memory and prepare for the next phase’s challenges and survival tips.
It’s July already. Half the year has passed. But where has it gone? Your energy and possibility in the New Year inspired a list of dozens of things you wanted to accomplish this year.
And how are those New Year’s goals coming along?
Maybe the excitement wore off, and your vision for 2015 has either dimmed, or goals backburnered. Client work, and ‘life’ got in the way.
There is just too much to do, not enough hours in the day, and not enough to show for all of your hard work.
Maybe last year when the Fall approached, you were in a mad dash to catch up. And likely…
You felt resigned and said to yourself “Better Luck Next Year.”
So a fresh start in January came and you said, “this is my year!” So you recommit. You read up on productivity to find more time. Maybe you have tried using extensive and detailed productivity systems like David Allen’s Getting Things Done.
You tried to be accountable for your time with software like Rescuetime. Then you set up project management software or a task list to stay focused. You might even have gone as far as moving to a different workspace to avoid distraction.
And, success! You start getting more checked off your to-do list. Progress! Or so you think.
It’s time to face the music: Brands need a new way to market.
More and more often, brand messages are blindly overlooked as consumers try to navigate through a world of overflowing content.
The same marketers who once praised content marketing are now discouraged complaining that consumers have become immune to the content they’re producing.
“They’re flooded with too much content!”
“They have banner blindness!”
“The internet has too much competition to be seen!”
So, are customers over content? The truth is, customers are not at all over content. They’re consuming more than ever – and on multiple devices. Content still matters, it just takes something special to rise above the noise.
Across the web and social media, people – especially Millennials – prefer messages from trusted sources (often friends, acquaintances, or influencers), over faceless brands.