You know relationship marketing will grow your business, and you’ve been using multiple strategies to increase your reach: guest posting, building an email list, commenting on blogs and forums, writing reviews, managing social media accounts, creating videos, encouraging reviews of your product, etc.
But, how do you know what’s working?
Like most small business owners, you’ve only have so much time and money for marketing. You want to be sure to spend it on the activities that are creating the highest return for your business.
Google Analytics can help you to gauge your results and prioritize your efforts by generating statistics about your website’s traffic and traffic sources, and measuring conversions and sales.
After signing up for a Google Analytics account (it’s free!), the first step is to register your website as a new property. Next, you’ll need to enlist the help of a developer to set up your web tracking code. Or, if you’re using WordPress for your website, you can set up Google Analytics by installing a plug in like Google Analytics by Yoast.
Once your Google Analytics have been set up, it just takes a little work to learn how to use it to measure and improve your marketing. This way, you’ll be able to do more of what works, and less of what doesn’t.
Last week, we closed the doors on the biggest launch we’ve ever done, for the biggest course we’ve ever put together: the Course Builder’s Laboratory.
Now, you’ve probably seen a lot of these launches from the outside. And they look pretty simple: you receive an email (or several!) with an invite to a webinar or some free content, and then you get more emails about the product itself.
But there are a lot of moving pieces to make it look that simple, especially when you’re launching a brand-new product. So today, we wanted to pull back the curtain and show exactly what we’ve learned from our biggest launch yet.
Because this launch involved most of the team, we asked several of the Firepole team members to weigh in on what went well – and what didn’t – with their part of the launch.
Let’s get started with Danny talking about the planning that’s involved in this kind of launch.
As entrepreneurs, we’re constantly on the lookout for new ways to leverage our abilities and improve our business. But what we don’t often think about is how we can use what’s already original and unique about us to really push our business forward.
That’s the essence of the Quiet Power Strategy, a new book released by Tara Gentile, one of our favorite podcast guests.
Today, Tara’s sitting down with Danny to talk about how using the Quiet Power Strategy allows entrepreneurs to leverage what they’re already good at instead of getting distracted by the things they “should” be doing.
Ready to dive in? All you have to do is click the play button below.
Podcast runtime: 21 min 14 seconds | Transcript
Imagine that you wake up one morning and you realize, “Hey! That guest post that took me hours and hours to write has finally been published!” You boot up your computer and, sure enough, people are loving your post.
In fact, they’re loving it so much that they’re clicking on your link because they can’t wait to learn more about you and your products or services.
But when they arrive on your website, they see garish colors, a home page with too much stuff, and music starts playing in the background. Hastily, they click away, never to return again.
Don’t let this happen to you! You’ve worked too hard on building your business to lose prospective clients because of web usability mistakes.
Here are some of the most common bad website design traps that you may have fallen into.