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Broke to 6 Figures: How Your Relationship with Money Affects Your Business Growth
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Do you feel like you just can’t earn enough money in your business to fully support yourself? It could be that you’ve been running a business for a while, but your personal income isn’t keeping up with your company’s increase in sales.

Or maybe you’re considering taking your long-term side hustle full time, but not sure if it can replace your day job’s income.

Or perhaps you’re just a couple months into being a freelancer and you don’t know whether you should spend money to get more clients, raise your prices … or both.

But changing your financial strategy is irrelevant until you have a positive relationship with money. That means you need to know how to make money work for you and for your customers, how much money you need for yourself, and what exactly what your business earns – and spends – every month.

Wondering how to get there? It all starts with a better understanding of your customer (don’t worry, I’ll explain).
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CEI 097: Doing More by Doing Less with Productivity Master Ari Meisel
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CEI97

Today, we are talking about doing less – but in a productive way. I know that sounds strange at first, but once you hear from Ari Meisel, author of productivity book Less Doing, you’ll think differently.

Ari had a crazy transition from construction in New York to being diagnosed with Crohn’s disease to competing in a triathlon in a super short amount of time. Less Doing, More Living is the motto that was born out of his experience.

Now he’s spending his time helping others optimize, automate and outsource everything in their lives so that they can be more effective, free of their time, and do the things that they want to do.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 24 min 33 seconds | Transcript

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Customer Research: Why Mining for Your Ideal Client’s Problem Language is Like Panning for Gold
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You are staring at your computer screen. You are wondering where to go next with your ideal client profile, but you’re not 100% sure what you are supposed to be looking for.

You know your ideal client. You have an idea of what her problem is, and how to solve this problem. The issue is: what words does she use to describe her pain and or problem? And, where does she hang out or go looking for answers online to solve her pain?

You have reached the stage in your business planning – or the Audience Business Masterclass program – where you need to scour the internet looking for words or phrases that your client would use to describe their pain or problem.

You’re overwhelmed by the whole task.

You’re much like the novice gold miner standing knee deep in the cold river, pan in hand as you gently swirl water around the bits of gravel, wondering if you will recognize that hidden flicker of gold.

Like the gold miner, you’re immersed in the search, but not completely confident that you’re in the right place, or if the bits you have found are the gems you’re looking for.
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3 Questions to a Consistent Flow of Customers (Beware the Marketing Plumbers!)
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Editor’s Note: We originally published this post by Dov Gordon in 2012. But after the success of his recent post on ending the feast or famine cycle to get consistent clients, this post was too important to hide in our archives. We hope you enjoy reading it as much as we did!

 

I’m opinionated.

Not about everything, mind you. Just where I’ve paid the price and earned the right to my opinions. Like about how to build a steady, consistent, predictable flow of amazing customers and clients.

I’ve paid my dues.

I know what it’s like to have so much to offer, and so few clients. I know what it’s like to work hard on marketing a project… and make just one sale. To sit facing someone you know you can help, but lack the words to help them see it.

I know what it’s like to wake up in the morning with a calling inside, desperate to get out. And to know that as hard as I work today, it will probably lead to the same disappointment as yesterday.

I know what it’s like to squeak by with just enough success to stay in the game. To see the omens telling you “Keep at it. Soon, soon, it will all come together.” To believe in your eventual success and vindication, but to also be paralyzed by self-doubt. To feel like a rocket, with boosters blazing and nowhere to go.

I also know what it’s like to have ‘figured it out’…

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CEI 096: Podcasting and Conversions with Tim Paige
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CEI96

We know you’re listening to our podcast, but have you heard the ConversionCast podcast? Today, we have their host, Tim Paige with us who is the conversion educator at LeadPages. Tim was an entrepreneur himself who left to join Clay over at LeadPages.

Today, he tells us why he made the switch, how he’s met a ton of super knowledgeable, super interesting people with his podcast, and how to bring it to the top of iTunes.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 22 min 42 seconds | Transcript

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