CEI 059: Pay What You Want Pricing with Tom Morkes

pay what you want pricingPricing is one of the hardest things about being an entrepreneur.

And while a lot has been written about how to price your stuff, there’s also a growing movement to let your customers determine how much they’ll pay for a good or service.

This is called Pay What You Want pricing, and to learn more about it, Danny invited Tom Morkes, author of The Complete Guide to Pay What You Want Pricing, onto today’s podcast.

Tom’s story is really fascinating, because he’s a relative newcomer to online marketing, and to pay what you want pricing. Just over a year ago, in April 2013, he released his first pay what you want ebook.

He then went on to learn as much as he could about this new pricing model. In the process, he discovered dozens of businesses who are using this model, everything from restaurants and wineries to software, music groups, and online training products.

To learn more about pay what you want pricing, how to do it well, what to look out for, and how to make it work for your business, just click the play button on the podcast below!

Podcast run time: 22 min 12 seconds

Download the transcript of this podcast.

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A Sales Strategy to Build Your Business and Serve More Clients

sales strategyGetting your first subscriber, publishing your first guest post, making your first offer – these are moments that every entrepreneur savors.

And rightly so – starting a successful business is hard work!

But after the initial success has faded, most entrepreneurs are left with a different problem. Now that they know what works, how do they grow their business without making more hours in the day? In other words, how do you create a sales strategy?

I’ve been in the business coaching world for two decades now, and if helping business owners grow has taught me anything it’s this: the only reliable way to sustain your growth is to build on the stable base of systems, team, and internal business controls.

Here are five of my favorite sales systems you can use to build your business and reduce its reliance on you as the owner.
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How to Recognize a Genuine Online Marketer and How You Can Be One

online marketerIf you, like me, have been around the online world for any amount of time, you’ve undoubtedly encountered the salesy marketers who promise thousands, if not millions of income. They give a glimpse of something ethereal in exchange not only for your attention, but for your money.

Don’t get me wrong – there’s nothing wrong with sales. In fact, sales are the life blood of a business. But as online marketers, should we always be salesy or sleazy to make a sale?

A lot of online marketers go for the traditional sleazy campaigns just to succeed. They have no other way to execute their game plan but to abuse the system and take advantage of new marketers who are trying to thrive.

I happen to think that it’s not supposed to be this way, and I know that Danny and the rest of the Firepole Team agree. We also agree that marketing – in a non-sleezy way – is absolutely essential.

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Success, Rain or Shine – July Best of the Web

Down in Florida, Sid’s getting lots of rain. He tells us he dashes to the beach when the sun breaks through the clouds. :-)

Up in Montreal, it’s been a hot summer. But, rain or shine, round the world, Firepole is working to bring you great stuff. In fact, we just launched our Course Builders Bootcamp, our international team is redesigning our web site, and we’re working on even bigger surprises for all of you for the fall and winter.

In the meantime, I’ve been out all over the Internet finding the best blog posts for you and your business.

Enjoy, learn, and grow!

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The Ultimate Guide to Getting Over the Fear of Entrepreneurship

entrepreneurshipYou want to start a business, but you keep stalling. You dream of waking up in the morning, strolling down the hallway in your pajamas, and checking your email over a leisurely cup of coffee.

Or maybe you already have a small business – a side hustle, perhaps, or just a project you’ve been working on from home. You want to turn it into something bigger, but there’s always another activity that takes priority, another reason not to start.

I’ve heard my clients state countless different reasons for stalling, and I’ve definitely made excuses myself. Some of the most common reasons are:

  • You think you don’t have time.
  • Your family is keeping you from taking action.
  • Your job is too stressful/you work too many hours.
  • You think you don’t have the skills to run a successful business.
  • You don’t have enough money to start your business.
  • You’re afraid you might fail.

Any of these sound familiar?
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CEI 057: Book Marketing with Tim Grahl

book marketingAre you thinking of writing a book? Or maybe you’ve already written one, but it’s gathering dust on your shelves? Either way, you’re in the right place.

In today’s podcast, Danny interviews Tim Grahl, the go-to guy for all things book marketing. Tim has been working with authors on marketing their books for the last 5 years, and he has some great insight to offer both on how to market books, and how to get started working with your first big-name clients.

Just click play on the podcast below to listen in on Danny and Tim’s conversation. It will cover everything from what good marketing looks like, ideas to market your own book, and – as promised – an awesome strategy for landing your first big-name clients.

Podcast run time: 21 min 53 seconds

Download the transcript of this podcast.
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Discover $10K In Your Business by Turning Frustrations Into Opportunities

business growth strategiesImagine you’re sitting at a bar. Minding your own business. Sipping your beer. Kicking back after a tough day at the office.

A mysterious woman walks in and sits beside you. She puts her briefcase on the bar, opens the clips, and lifts the lid. You see it’s loaded to bursting with $10 bills. Your jaw drops.

“Ten thousand bucks,” she says.

You nod, and look away. What’s she doing with ten thousand dollars? Is she crazy?

“Do you want it?” the woman asks. She hands you the briefcase. “It’s yours. No strings attached. You can take it, right now.”

What would you do?
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Is Your Blog Title Worth the Click?

blog title ideasCongratulations – You’ve done it!

You’ve written an informative and entertaining post to engage your audience of ideal clients. Now it’s time to bring the readers in.

You distribute the post through all of your social channels, and await the massive inflow of comments, likes, follows, shares, etc…

There’s just one problem. No one is clicking.

So what’s up? You’ve written a great piece that has the right tone, information and easy-to-follow format your audience is looking for. So, why won’t anyone check it out?

In this instance, it’s probably safe to say that your title just isn’t worth the click.
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Ask the Readers: Who’s Responsible for Success in an Online Training?

online trainingThis is a topic that’s important at Firepole – and for almost every one of our readers, as well.

As an entrepreneur, when you take an online training – whether one of ours or anything else – you have a goal. That goal is to improve the success of your business.

And everyone wants that success. You do, as a student and as an entrepreneur. The course provider does – unless the course is a scam - but that’s another story.

Tweet it! Everybody wants success, but who is responsible for it?
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