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Firepole Funnies #25: Funds Allocation
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FundsAllocation

Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions!
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11 Ways You’re Unconsciously Driving Subscribers Away from Your Blog (and How to Fix Them)
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20150805I’m going to be honest with you…

Your blog lives or dies by the number of conversions you make.

And I’m not talking about visitors – passive readers come and go. But loyal subscribers… your loyal subscribers remain.

Now, turning the former into the latter may seem really difficult, especially when you’re starting out. But there is a proven method to it.

Too bad that most blogs don’t optimize for conversions, and instead do only what one is supposed to. You know, the usual stuff:

  • Create an opt-in bonus to urge people to subscribe…
  • Put calls to action at the end of each post…
  • Have a sidebar on the right-hand side of the screen…

Here’s the thing, though: following “common sense” isn’t just suboptimal… it actually hurts your conversions. And this means less people become subscribers, and lower income in the long run.

In this post, I’ve assembled 11 popular but dubious conversion conventions that you want to avoid for your blog. I also did my best to offer an alternative tweak for each – one that will improve your traffic, opt-in rates, and (ultimately) your blog’s profits.

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BR10: Mitch Russo on the Reimagining of Organizations by Turning Them Invisible
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br10

Mitch Russo is no stranger to success in business, and most often, he’s done it from locations that might surprise you. From his spare bedroom to Machu Picchu, Mitch has devised and developed systems for creating ‘invisible organizations.’ He has recruited top talent from around the world, perfected a method of training them efficiently, explored what mindset a successful CEO needs, and he even wrote a book on the subject.

Today, Mitch and Danny talk about the concept of an ‘invisible organization,’ and how it’s within reach for just about everyone, whether you have a brick and mortar business, or are just starting out.

Download the transcript here.

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3 Headline Secrets That Could Be Costing You Massive Conversions
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headline writing is much more complex than at first glanceHeadlines.

You’ve already read a lot about them, no doubt. But they are extremely important, hence why they get and deserve so much attention. Headlines creep into everything you do whether you run an online or offline business.

Here is just some of the following where headlines are necessary:

  • Websites
  • Direct mail sales letters
  • Landing pages
  • Brochures
  • Print ads
  • Online sales pages

And the list goes on and on.

We know that a headline that grabs a reader’s attention and gets them to read your marketing message is super important. After all, that’s the whole point of any headline, isn’t it?

Without a decent, attention-grabbing headline your marketing message is going to end up being one of the thousands lost in a sea of noise.

However, easier said than done. Headlines that achieve the job successfully are often harder to create than it seems.

Essentially, there is one thing so many often overlook when writing headlines, and it can make a massive difference on your conversion rates.

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July’s Best of the Web – Business Blueprints and Templates
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Best of the Web

When it comes to online marketing, content is still king. And if you’re like most online entrepreneurs, writing is central to your business strategy. From blog posts to email engagement sequences, written content is one of the key ways you connect with your audience.

But what if you’re not a writer? Or what if you’re good at writing, but you just don’t have the time you want to spend on making your content awesome? In that case, you can do what the professional writers do: start with a template.

The truth is, all good writers imitate great ones. And the great writers? They steal from each other. Templates are powerful ways to jumpstart your content, enabling you to write at a higher quality while spending less time.

So for this month’s best of the web, we’ve scoured the internet to bring you the best templates out there. Whether you need to brush up your headlines or write a sales page, these templates will give you a structure to start from that will take your content from good to epic.

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