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A Simple Guide to Hosting Influencers (Will This Be Your Best Blogging Strategy in 2015?)
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There are lots of blogging strategies out there: guest blogging, list posts, Best of posts, etc. But have you considered that you best blogging strategy might lie with hosting influencers?

Influencers are the “A-listers” that are hot in their niche, but not fitted for mainstream…

…and they’re prime for guest appearances on your blog.

Think about it. They’re not “too big” for your time, and they understand that an opportunity to get in front of an entirely different audience  benefits them as well as you.

It’s the ultimate win-win, because it blesses your blog with credibility and top-tier content, and it also gives the influencer added exposure.

In this post you’ll learn what an influencer is, where to find one, how to approach one, and finally, examples of ways you can host an influencer on your blog.

And don’t worry! It’s actually a lot easier than you think.
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What Do Google’s Algorithm Updates Mean for Content Marketers?
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The relationship between Google and content marketers is one that has been in a constant state of flux over the last several years.

Mostly, this is due to the frequent updates that the search engine giant makes to its ranking algorithm – updates which can completely change how content marketers approach online marketing.

‘Panda’, ‘penguin’ and ‘hummingbird’ are no longer just animal names in the online marketing world; instead, they refer to three specific updates Google has made to its ranking algorithm – that is, the rules Google uses to determine which websites will rank higher in the search results.

This is all part of Google’s aim to create a more intuitive search experience for users.

Unfortunately for SEOs (search engine optimizers) and content marketers, each of these updates includes tweaks which require considerable and immediate changes to the way online marketing is approached.

If these tweaks aren’t adapted to by SEOs and content marketers, it not only becomes significantly more difficult for a website to rank highly in the search results pages, it can result in you receiving a Google penalty.

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Firepole Funnies #012: Online: Always and Forever
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Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions!
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CEI 090: Web Marketing That Works with Adam Franklin
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CEI90

On today’s show we’ve got Adam Franklin from Australia’s Bluewire Media here to teach us about Web Marketing That Works, which is also the title of his new book.

Most importantly, Adam tells us about social media, audience building and the difficulties and hardships that go into making your first few sales.

If that’s not enough, he shares with us how to download 33 templates for free so that you can get the most out of his past mistakes in these podcast teachings.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 24 min 09 seconds | Transcript

 

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November Best of the Web: Thankful for Growth
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In Canada and in our neighbor to the south, November is a month to celebrate gratitude. And here at Firepole, we’re feeling very thankful as an exciting fall draws to a close.

We’ve added several new members to our team in the past couple of months, including me, Lisa, who’s writing our Best of the Web for the first time. I’m taking over from Sid, who’s been writing these since January — thanks, Sid!

We hope your business is giving you lots of reasons to feel thankful this month! And with that in mind, Danny’s collected a lot of resources to help your business grow. Learn great tips on blogging, publishing, and audience building, as well as some cutting-edge trends and challenges your business may face in the coming months.
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