If we were to talk to your audience right now, and ask them to tell us about you in two sentences, would they be able to do it? If the answer is no, that means that you haven’t given them the words to say, and more importantly, to spread to others.
Today’s guest, Don Miller, had a moment just like that, and it was what sparked his creation of the Storybrand framework that has been used by companies like Pantene, Chick-fil-A, and even the White House, to help them develop their brand through story.
Oh, and it doesn’t hurt that Don is a best-selling author who has spent countless hours as a student of story.
Why do startups fail?
Is there a recipe for success for your new and exciting business venture?
Unfortunately the answer is no. There is no way to guarantee success in your new business.
While there may be recipes (or templates) you can use to help you on the path to success, it’s also useful to know what things you should avoid as a startup.
A groundbreaking idea alone, the one that will transform the market, won’t have you climbing the ladder of success especially when you’re running your business single-handedly.
And failure is hard, demoralizing, painful, and embarrassing.
But let’s look at it another way. Failure is also an opportunity to learn from the big mistakes that are usually made by so many new entrepreneurs.
Today we’ll discuss some of the most common pitfalls for new entrepreneurs so you can avoid them.
There are no obstacles on the path, the obstacles are the path. – Zen quote
Recently I was talking with Audra Casino, our podcaster/AV-master extraordinaire here at Firepole Marketing.
I remarked how I’ve come to learn that all of the struggles, challenges, and apparent obstacles I’ve encountered on my path to success (still very much in process) have actually been part of the path… not obstructions to it.
It hasn’t been an easy lesson, but it’s been an incredibly valuable one.
And while I’m nowhere near attaining even a modicum of the success that I aspire towards, the reminder that obstacles on the path are the “stuff” of success helps me on a daily basis.
If you find a path with no obstacles, it probably doesn’t lead anywhere. – Frank A. Clark
For most of us, when we’re starting on the path of entrepreneurship, or even if we’ve been there for a while, the obstacles we encounter can be discouraging and disheartening.
And for many of us, we use them as props to support our own belief that while others may succeed, our own success can’t happen for whatever reason we choose.
While the appearance of obstacles on the path may seem to be a sign that we’re not on the right course, there are those who will tell us differently.
Like the quotes I’ve used throughout this post, there are many extraordinary individuals; CEOs, spiritual leaders, politicians, artists, athletes, (and parents!) who will tell you that it was only by learning to take their obstacles onto the path that they found their true greatness.
If you’re an educated professional with a strong skill set and a head full of best practices, that makes for great job security and a fulfilling career, right? Think again.
In Taylor Pearson’s book, The End of Jobs, he talks about how this segment of the job market could possibly be shrinking – significantly. Today, he and Danny discuss what could take its place, and if you’re an entrepreneur at heart, you’ll want to hear what they have to say.