5 Marketing Lessons From Justin Timberlake

marketing lessons justin timberlakeJustin Timberlake: that fine young gent has it all.

The incredibly successful career, the girl, the adoring fans, and even his own brand of tequila. Can things get any better for him?

One wonders. For about a millisecond. And then one carries on thinking about business, and life, and how on earth one will find time to market, and sell, and grow.

Could it be that if we stopped and analyzed how Justin has strategically developed his career, we’d find some key trends that can be applied to our own business? Even if our business has nothing to do with music? Or tequila? Or ‘bringing sexy back’?
Read More…

The Business Alchemy of Google+ Hangouts on Air: How to Uplevel Your G+ HOA Events, Even If You “Refuse to Use Google+”

Google Hangouts on Air MonetizationEditors note: Debbie submitted so much great content for this post, we asked her to keep it all and break it into two posts! The last post covered the basic benefits of hosting G+ HOAs for your business. Today’s post will show you how to level up your performance and monetize your event.

Tweet it! One of the great benefits of Google+ Hangouts on Air is that you don’t need to put in a lot of effort with Google+ to begin enjoying the results in your business. And by results, we mean clients, audience and – of course – profits.

While planning your first few Hangouts on Air events that include influencers can be more time consuming than you anticipate, there are some excellent outcomes you can experience if you want to dive in deep and possibly become a leader in your business niche, or in digital marketing.

Despite the power of the tool, there are still very few people trying to use Google Hangouts on Air to create conversations for their business. So it’s open territory for you to develop your specialty content and have it distributed far and wide, even deep into Google+.

So how exactly does your special Hangout event translate into clients and profits? Let’s find out.

Read More…

Firepole Funnies #10: The High Price of Engagement

Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions!
Read More…

CEI 082: Systems That Work For Your Business With Natasha Vorompiova

Business SystemsImagine having your business set up so that it runs smoothly with or without you, brings in more money than ever, and has the greatest possible impact on the world.

Sounds pretty great, doesn’t it? That’s the leading line on SystemsRock.com, run by Natasha Vorompiova. And it just so happens that Natasha is Danny’s guest on today’s podcast!

Natasha firmly believes that systems are one of the best ways to leverage your time – and your business – so that you can focus on doing the things that you love. She’s got a ton of advice on how to set up these systems, and it’s actually quite easy to get started!

Ready to get your business in shape? All you have to do is click the play button below.

Podcast runtime: 18 min 30 seconds | Transcript

Read More…

Ask the Readers: How Do You Handle Hard Decisions?

questions-cardFamous business guru Peter Drucker once said, “Ultimately, it all comes down to work.”

I disagree.

I think that success, ultimately, comes down to two things: great decisions and hard work.

And today, I want to ask you about those decisions, especially the tough ones.

Have you ever had to make a tough decision in your business? I bet that something popped into your mind the moment I asked that question. And I hope you’ll be willing to share about it. Why? Because you’re not alone.

Owning a business is full of tough decisions. I’ve owned my own business since 1993, and not a year goes by without tough decisions.

What Makes a Decision Tough?

Here are a few things I can think of:

  • It is personal. Firing a client or a team member may be a good, even necessary, business decision. But these decisions make life really tough for someone, and that is personal. It has to be.
  • It means admitting a mistake. If we have to reverse a decision that we made, we may face that we made a bad decision, a costly decision. And that hurts.
  • It means admitting we made the same mistake again. I don’t know about you, but for me, it’s really painful when I slap my head and say, “I can’t believe I did that again!”

Those are my top three reasons a business decision can be hard and painful. What makes a decision tough for you? Please add to this list in the comments below, and let’s get a great conversation going. That way, we’ll be less alone.

There are other ways a decision can be tough. If we’re honest, we run our business on more than facts and figures. Sure, we have to take those into account. But any good entrepreneur trusts his gut and intuition, as well. We know when something feels off. But what do we do when our intuition and the facts don’t line up? Have you ever faced that? What did you do? And what happened?

And, of course, not all decisions are purely business for us. Our business decisions change our relationships with loved ones, children, and parents. I chose a portable business because I knew my wife’s career would keep us moving from place to place. But it was still hard when she got a new job in Florida just after I grew roots for my business after six years in San Antonio. Has any business decision been essential for you in your family? Or has any family decision been tough on your business?

And let’s not forget that a business is a creative venture. No two businesses are the same. And that’s even more true if your business is in the creative realm: if you’re a novelist, or a visual artist, or a performer, or you make movies. Have you ever left a crucial source of revenue behind because you just needed to create something new?

Making Tough Decisions is Different for Everyone

How do you handle it? How do you:

  • Come to face a decision you’ve been avoiding?
  • Sit down and decide?
  • Take irrevocable action?
  • Follow up with others?
  • Take good care of yourself?

Now, I’m not asking you to bare your soul or share the most painful moments of your business life. But I do hope you’ll share what you are comfortable sharing. This is a trustworthy community, and we learn and grow together. To the degree that feels right, to the degree that you’re ready, an honest sharing of the really tough stuff matters.

It’s a chance for you to clear your head and your heart. It’s a chance to be affirmed and supported by folks who’ve been there, too. And it’s a chance to learn and grow …

… for all of us …

… because, ultimately, we are in it alone. For each of us, it’s your business, it’s my business. As Harry Truman said, “The buck stops here.”

But we don’t have to be lonely. In our business, we are alone. In talking about our businesses – and our tough decisions – we can make it a bit easier for ourselves, and for one another.

So, please share your own thoughts. Review the questions in italics above, and share your stories, your challenges, your pain, process, and solutions.

Let’s grow together.