Pricing is one of the hardest things about being an entrepreneur.
And while a lot has been written about how to price your stuff, there’s also a growing movement to let your customers determine how much they’ll pay for a good or service.
Tom’s story is really fascinating, because he’s a relative newcomer to online marketing, and to pay what you want pricing. Just over a year ago, in April 2013, he released his first pay what you want ebook.
He then went on to learn as much as he could about this new pricing model. In the process, he discovered dozens of businesses who are using this model, everything from restaurants and wineries to software, music groups, and online training products.
To learn more about pay what you want pricing, how to do it well, what to look out for, and how to make it work for your business, just click the play button on the podcast below!
Podcast run time: 22 min 12 seconds