You may have notice that the Firepole Marketing team has started being a little more active on Twitter lately, thanks in large part to Stephanie Montreuile, the social media expert who helped us plan our strategy and who I had the pleasure of interviewing for our podcast earlier this week.
I’m not going to lie – not everyone was as excited about it as I was.
Even I can admit it – Twitter is weird.
Come to think of it – ALL of social media is weird.
We check into locations on 4Square.
We Pin pictures of things we can’t afford and crafts we’ll never do (*cough*) on Pinterest.
We take pictures of food before we eat it on Instagram.
And there’s a good reason for all of it – it helps us build relationships, and learn about your customers and promote our wares – but it’s a little overwhelming before you understand the individual conventions of each platform.
And there’s just so many of them. [Read more...]