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The Three Things Expert Social Media Advice Can’t Tell You
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social media adviceThere is simply no shortage of social media experts giving advice on what platforms to use, specific tips and tools, and providing updates on the latest developments. However, expert advice, while valuable and incredibly helpful, can only get us so far.

In a rush to join the latest platform, optimize our images or figure out Facebook’s latest changes, most of us tend to get caught up in the “how” of social media when the real focus should be on the “why”.

Without understanding your “why” for social media, you can easily become disconnected from the true foundation of your social media strategy.

Here are the three things expert social media advice can’t tell you.
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How To Turn Pro Before Launching Your Website
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Having a website is extremely important for the success of your business. It’s your piece of online real estate and a vehicle to establish sustainable income.

However, owning a successful website comes with lots of responsibilities. These days you need an active blog, a newsletter, strong social media presence, and maybe a YouTube channel or a podcast.

Beyond all of that, you need to have a unique selling proposition and a clearly defined target audience.

There’s a lot to take in and it’s easy to rush the process and not get the results that you want.

I must tell you, hindsight is a powerful thing. Having now gone through the process of starting a few websites, I wish I had slowed down and taken the time to get clear before launching my website. This would have saved me a ton of time and would have ensured success more quickly.

Many of us are starting online businesses on the side with the hopes of eventually leaving our day jobs.

Once we get the idea of starting a successful business, it’s easy to get excited and run at 100 miles an hour, compromising our health and relationships along the way.

It really doesn’t have to be this way. In fact, you could have an effective business with just a landing page and an email list (more on that later).

In this post, I’m going teach you how to turn pro in your business without having the pressure of building and running a website straight off the bat.

I want this to be as actionable as possible for you, so I’ve broken down the process into 8 simple steps.

Let’s get into it.
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CEI 084: Simplifying Your Next Successful Launch With Anne Samoilov
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CEI65

Have you ever been getting ready to launch a product or new service and everything is going smoothly until, bam, something inevitably goes wrong? We’ve certainly been there before, and we bet you have too.

That’s why we’re excited to talk to Anne Samoilov, the queen and founder of Fearless Launching, on today’s podcast. Anne has managed a ton of huge projects including Hollywood movies.

And now Anne is using her past experience and expertise in organizing and planning to help entrepreneurs learn and implement the things she’s learned.

Ready to learn all about successful launches? All you have to do is click the play button below.

Podcast runtime: 20 min 59 seconds | Transcript

marketing campaigns

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2
I’m a Marketer. Am I a Liar?
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Honest Marketing“Don’t believe in advertisements” is about as profound of a life lesson as how you should look both ways before crossing the street and how kicking your caffeine addiction always seems like a good idea until morning comes.

We learn to doubt marketing before we can do basic math.

Imagine someone who’d be the perfect customer for you sees your marketing and thinks it’s dishonest. Will they buy?

Realistically, few people actually expect you to be lying. But they don’t really believe you either. They feel like you probably exaggerate or mislead somehow because that’s what they expect all marketing to be like.

So, unless you have the marketing budget of a weapons manufacturer who can tell the lies so many times that people start to believe them, you have to be smarter. You have to make your marketing easy to believe.

You’ll be surprised by how many more people will gladly buy from you when your marketing is more believable than your competitors’.
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10 Tips for Keeping Overhead Costs under Control
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overhead costsStarting your own small business can be a thrilling experience! But, it can quickly become thrilling in the wrong kind of way if you don’t carefully monitor your start-up expenses.

While the old business mantra “you have to spend money to make money” has merit, you shouldn’t have to spend more than is truly necessary, especially when you’re on a tight budget.

While there are certain business costs that you can’t cut, there are a lot of ways you can save on your operational expenses. Here are 10 ideas to help you keep overhead costs low while getting your business off the ground.
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