They say that in life there are two things that are sure things: death and taxes.
However, in my business, I’d argue that there is a third: change. Tweet it! The internet is a constantly evolving thing – and Google is a huge part of that change and evolution.
Google constantly changes its algorithms – and when it does, the tactics that websites use to direct traffic must also change. Those algorithm changes have had devastating effects, causing some sites to lose all of their directing traffic overnight.
That said, it isn’t as though Google updates come with a manual. This means that SEO strategists and website owners are constantly left scrambling in an effort to find out how to get their content in the search rankings.
After all, without those rankings, our sites aren’t found. And if they aren’t found, it’s like they don’t exist; and what good does that do? The good news is that there are ways to grow your business without relying on Google search at all.