You’re probably also thinking about how your business did this year, and what changes you’d like to make next year.
So, how did your revenue for this year look? How close did you come to reaching your goals?
In talking with many small business owners, I find that one of the biggest challenges they face is creating sustainable and realistic revenue goals, and then achieving them.
And there’s absolutely nothing more frustrating than starting the year with high expectations, big revenue goals, and a deep desire to massively increase the impact you’re making in your business and in the world – only to look back and see another year go by not quite hitting the mark.
Not only is it frustrating, it can be a really hard to keep motivated to dedicated yourself to yet another year, only to find yourself back where you started – oscillating between overworking without money in the bank to show for it, and underworking, wondering where all the good clients that will pay a decent wage are.
And if you’re anything like me and so many of the entrepreneurs I work with, you’re not in your business only for the money. You’re in it to make a big impact with what you do. You want to see a better world because of the work you do day in and day out. So not making your revenue goals, and not truly making the impact you want to make, is really a double-whammy.
What if you could find a way double, or even triple the number of dollars coming into your business without working more hours? And with that increased revenue, what if you could also exponentially increase the impact and results you’re able to deliver for every single client that worked with you?
I want 2015 to be the year in your business where you’re working less, earning more, and truly improving the quality of the lives you touch in your business.
Stay with me, as I unfold how this can happen for you. Let’s start with my top strategy to break free from “under-earning.”
As your business grows, it will change, and that’s true of yourself as the business owner as well. The act of deciding to change the direction of your business is often called “pivoting,” and it can be scary if you’ve never done it before.
That’s why we invited Melissa Anzman, of Launchyourself.com, onto today’s show. Melissa had built a successful business working on other entrepreneurs’ back end systems and doing career coaching. But then, she decided to pivot her business from being all about services to becoming a thought leader in the launch space.
How did she do it? You’ll have to listen in to today’s episode to find out!
So let’s get started. All you have to do is click the play button below.
Podcast runtime: 21 min 49 seconds | Transcript
Here at Firepole, as the holidays approach, we’ve got a lot to celebrate. We’ve experienced an incredible amount of growth this year, and we’re planning a lot of exciting ways we want to help you engage and increase your audience next year!
But for now, put your feet up, pour yourself an early glass of eggnog, and enjoy some weekend reading with our last Best of the Web of 2014.
Do you feel like you just can’t earn enough money in your business to fully support yourself? It could be that you’ve been running a business for a while, but your personal income isn’t keeping up with your company’s increase in sales.
Or maybe you’re considering taking your long-term side hustle full time, but not sure if it can replace your day job’s income.
Or perhaps you’re just a couple months into being a freelancer and you don’t know whether you should spend money to get more clients, raise your prices … or both.
But changing your financial strategy is irrelevant until you have a positive relationship with money. That means you need to know how to make money work for you and for your customers, how much money you need for yourself, and what exactly what your business earns – and spends – every month.