“The money is in the list” has become a mantra in the online marketing circles. And though I think the statement is crippled, there’s truth to it.
But it’s overshadowing the other ways you can leverage your list.
Tweet it! Even if you don’t have thousands of subscribers, you can still get tremendous value from them . All you need to do is get a little creative.
Not all of these ideas will fit in with what you do. But if even one of them works well, the results can be impressive.
1. Create Something They Get By Sharing It
When people are already on your list, you shouldn’t ask them to join your list (again) to get a freebie (or “giveaway,” “opt-in bribe,” etc.). Instead, you should ask for something else.
Sharing a link to the freebie’s landing page (where new people can get it by joining your list) in social media is one of the best, easy things you can ask for.