“What’s your niche?”
These three little words strike more terror into the hearts and minds of idealistic new entrepreneurs than any others.
Has this ever been you?
You start a blog about your passions and write what you’re sure is the most amazing content on the planet. After several months, hardly anyone aside from your mom and your partner is reading. And those who are reading don’t leave comments or even click the friggin’ ‘like’ button!
So you do some research to try to figure out the problem, and everywhere you look the experts are talking about choosing a niche. It appears to be a technique for improving your reach and bottom line by removing all the passion from the topic you’ve been so passionately writing about and confining your message to a neat and sterile package with one… horribly… narrow… focus.
Panic takes hold. Is this what it takes to have a successful business?!
Frustration mounts. Despair sinks in. You think about giving up.
Or worse, you actually give up.
Sadly, many budding entrepreneurs of all kinds suffer from these debilitating fears, but it doesn’t need to be this way.
The above concerns all seem to be valid and make sense, but the fact is that knowing your niche is highly beneficial to your business – it’s not a cruel and terrible joke created by the universe to torment the intrepid souls who dare to reach for something more in their life by starting a business.
What’s going on here is just a little misunderstanding- of what a niche is, what it means to embrace one, and how to go about it.
Ted McGrath is a coach to speakers and entrepreneurs, a performer, and an expert in the use and application of stories in business.
But what makes him so unique in this?
He takes the approach in marketing that we aren’t all alike, and while we can relate to each other, we are all very different – and extraordinary – people. And he believes it’s this message we should share in our businesses.
Ted walks the walk and discusses his own difficult, and sometimes embarrassing, past, from his feelings of not being good enough to almost dying after he discovered in his twenties that he was earning six figures.
Are you suffering from marketing overload scrambling to get it all done?
Not sure what marketing efforts are delivering new clients to your door (and which ones aren’t)?
You’re definitely not alone!
According to InfusionSoft, 55% of small business owners said they don’t have enough time to get everything done.
And those same business owners were much more likely to invest time (not money) into their marketing efforts.
Time has a cost too, but it’s easy to overlook especially if you’re not tracking your results.Click to tweet
How many marketing product promotions have you seen this year? I see two or three every week, and I guess you’re quite similar in that sense.
I skim through lots of programs (this year, eight so far) because just one usable idea is easily worth the price tag for me.
And I try almost as many marketing tools. But if marketing isn’t your expertise and work, you can’t justify the time and money it takes to check out so many things.
If you’ve bought a bunch of programs, and you’re anything like most business owners, you’ve been underwhelmed by the results you got from most of them.
So, let’s see how you can avoid wasting your time and money with any more marketing programs, tools, and strategies that don’t help you make more sales.
Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you?
Ever since high school, I’ve been enamored with how we act and interact as humans. In time, I realized behavioral psychology is a key component of building a blogging empire and marketing yourself online.
So if you are looking to win friends and influence people online, here are my 10 favorite psychological studies for the do-it-yourself entrepreneur.