Shopping can be addictive.
We’ve all seen people who buy the craziest things like their life depended on it! Here’s just one, rather crazy example: fantasy trading cards (no kidding - that’s a $1billion/year business).
But you don’t often come across an explanation on how you can make people more “addicted” to buying your products or services, which probably make more sense – and are much more “useful” – than fantasy cards.
So, let’s take a look at what makes millions of people buy cards (lots of them) and what makes buying those cards so addictive. And why, may you ask, are we looking at fantasy playing cards? Believe it or not, there’s at least three lessons about getting people addicted to your product or service that you can pick up from card game businesses.
To be clear, none of these ideas are manipulative. Instead, these are ways to make people enjoy your products so much that they get addicted to buying them.
If you incorporate even one of these aspects into your products, people will get hooked. And buy more. Much more.