In my previous article on creating an online course (Phase 2), you learned about building the conceptual design and learning path for your course.
Your design ideas inform you about the:
PHASE 2 CHALLENGE:
You were given tips on how to overcome these lofty tasks:
Determining the learning path and thinking of engaging exercises for your students is the hardest part of creating courses. Most people get stuck in this area and many professional educators struggle with it too.
On Thursday, we shared with everyone the results of our online course creation survey, The State of Online Course Creation [Industry Survey of 1,128 Entrepreneurs]. If you haven’t had a chance to check it out, yet, here’s a link to it so you can get all the juicy details.
However, for all you “All we want are the facts, ma’am” Joe Fridays out there (Dragnet anyone?), we had this snazzy infographic made up just for you.
What about you? Are you part of the 90.2% of entrepreneurs interested in creating a course? Or have you created a course but don’t feel it was much of a success like 69.2% of our respondents? Let us know in the comments below!
You’re no longer trading hours for dollars. You’ve done the work once, and now you teach eager learners over and over again.
Without ever leaving your house, stepping into a classroom, or going onstage, you’re impacting people as far away as India.
You wake up to see your account full of payments from new students.
This is what it’s like to have a successful online course — one that’s always full of satisfied students gladly paying your fee.
No wonder online course creation is so popular.
In fact, Global Industry Analysts expects the online education industry to reach $107 billion in 2015. Given the size of the market and the low barrier to entry for online entrepreneurs, we wanted to know: are they cashing in?
If so, how successful have they been? If not, what’s keeping them from diving into such a promising industry? What challenges do they face? What is online course creation really like?
Wanting to pull back the curtain on online course creation, we ran a survey.
If you’re looking for shining examples of ethical online marketing, the last place you’d probably look is at the supplements industry. From cheap, ineffective ingredients to highly questionable messaging practices, it can be the worst of the worst.
Except for Buck Rizvi. Buck has what he calls the ‘grandmother test.’ If he wouldn’t give one of his supplements to his mother or grandmother, or would market to them in a certain way, then his company, RealDose Nutrition, isn’t allowed to do it either. And in addition to Buck’s ethical marketing and product creation, he’s also got some powerful advice for entrepreneurs and members of his Health Profits Academy: ABL. Always Be Learning.
Well if you’re not, maybe you should be because joining associations is one of the best ways to enrich your life and grow your business.
I’m sharing my experience with associations as a case study in today’s post, in addition to showing you five of the benefits joining an association can bring, professionally and personally.
In reading about the creation of audience businesses, I always wanted to know about the early struggles and how they were overcome. In my case, there were two inflection points for growth.
First, I signed up for Firepole Marketing’s Audience Business Masterclass.
Second, I joined a leading professional association – the Project Management Institute. Here are the key points in the early evolution of my business.
My long-term business objective is to build and sell online training courses to professionals. My target market is corporate project managers working in Fortune 500 companies and similar large organizations in the United States (and elsewhere).
Given that focus, I found the Project Management Institute an excellent fit for my goals. The organization is more than fifty years old (established in 1969), has an active membership over 400,000, and is prominent in the United States.
Let’s explore the benefits more deeply.