If you’re not in contact with your potential customers, you struggle to demonstrate your expertise and can’t make anyone even consider buying what you sell.
The first step is getting people to an opt-in landing page. And sure, they have to be interested in what you have to offer.
But for the purposes of this post, I’ll assume that some people already find their way to your opt-in landing page and that the issue is your conversion rate. Few (if any) of the people who visit your landing page decide to join your list.
So, here are the top 5 reasons why people who “really should” join your list, don’t.