On around the 15th of April, I celebrated 5 years working with Danny at Firepole Marketing.
Now, 5 years may not sound like a lot – but for a millennial who, pre-Firepole had almost 40 different jobs (most of them sucked), it’s kind of spectacular.
A LOT has changed in the last 5 years. Firepole Marketing went from a 2-person + an assistant (hello!) operation to a team of about 20 of the most brilliant and talented people imaginable. We’ve also gone from a handful of students to thousands in multiple trainings working on a dazzling array of different businesses.
And I’ve been lucky enough to get to see it all.
I’ve seen people be successful beyond their wildest dreams, and I’ve seen people crash and burn. I’ve seen people pick themselves up and start again, and I’ve seen people give up and go home. I’ve seen people start from absolutely nothing, and I’ve seen people start with more resources than we could have dreamed of when we were starting out.
Optimism, pessimism, enthusiasm, despair, doggedness and flightiness – all of these characteristics have been present in not just one, but in many students we’ve worked with over the years.
One question most people start out with is the same.
“Is this actually going to work for me?”
The answer, however, is not an unqualified yes. And to be honest, it takes a little time to learn one way or another if a given training is going to work out for a given person, or even whether they are cut out for an online business at all.
What I have been able to learn in 5 years of some of the most in-depth market research imaginable is that there are some pretty compelling indicators of success that you can see EARLY in the business building process.
It’s pretty likely your business will work for you if you’ve got the following…
Whether traveling is your passion, or perhaps cooking, or pet care, or software design, who wouldn’t love being able to do it for a living, and make a comfortable living doing it? Today’s guest, author and world traveler Matt Kepnes talks with Danny about his passion, traveling, and how it went from making just enough to get from point A to point B, to where he is now, which could be just about anywhere in the world.
So let’s get started! All you have to do is click the play button below.
Podcast runtime: 21 min 52 seconds | Transcript
So, you’re a small business owner, running your own business for the first time, and you want your company’s website to be on the first page of the Google search results. Unfortunately, you haven’t the slightest idea how to get there, right?
Well, we’re here to tell you that through a combination of search engine optimization (SEO) and strategic advertising with Google AdWords, you can get to the top.
The first step in most SEO plans is on page optimization. SEO ensures that your website gets ranked high in the Google search results, using a combination of your website’s content, your keywords, authority, and backlinks leading to your content.
This is great and absolutely very important, but what if you are unsure which keywords to use?
Or rather, do you wish you spent less time on mind-killing, boring stuff like managing emails?
Staring at dozens, hundreds, or thousands (in some cases) of unread messages in your inbox, two things usually come to mind:
A. “Please kill me now, I don’t want to deal with this”
B. “Where can I get some hardcore energy drinks, or better yet, a time machine, to actually deal with this?”
Here at Firepole, we rely on email extensively for communication. And the way we make it work, apart from a healthy sense of humor in the face of mountains of unread messages, is by using some productivity hacks.
Today, I want to walk you through some of these. Some of them we use as a team, others I’ve come across online. By the time you finish reading, you’ll have a plan to incorporate some of these (if not all 16) into your email management plan.
So let’s start off…