Reading marketing blogs can give you a pretty twisted idea of what marketing and business are like.
Even if you avoid the most blatantly hype-y make-money-quick sites, you still run into a fair number of myths. Some of them might be obvious to you. But few people recognize them all.
And when you’re distracted – even if just a little – by some myth, you forget to focus on what really makes the difference in your marketing: understanding why people should buy from you, and making sure your marketing conveys those reasons.
So, let’s take a look at seven myths that plague the marketing world. Some of these can take credit for the downfall of thousands of entrepreneurs in recent years. And some of these have riddled the world of business for decades.
When you’re aware of the myths, you can look at marketing advice much more objectively and discard the stuff that doesn’t really help you succeed.