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CEI 112: Hosting and Connecting Through Mastermind Events with Jayson Gaignard
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It’s not always about the money – even when you have it. Today’s guest Jayson Gaignard, had made it to the top. But he was living someone else’s definition of success.

Today, Danny talks with Jayson about how landed a quarter of a million dollars in debt. More importantly, he shares how he turned everything around, and now makes his living as a ‘people connector’ – something far more fulfilling for him than the hands-off business he had built before.

Find out how Jayson got started in the Mastermind realm, and how you can, too.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 22 min 41 seconds | Transcript

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Think You’re Cut Out for Creating an Online Course? (Better Read This First!)
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Think You're Cut Out for Creating an Online Course?These days, it seems like everyone is selling an online course (or maybe they just secretly want to sell one). And, I suspect that you might want to do the same.

Or – maybe you already have an online course, but you want to make it stellar – taking the wisdom from your head and laying it out in such a way that your students can use it to improve their lives or businesses in some massive way.

But, how many online courses have you taken that have been disappointing, frustrating, or poorly constructed? If you’re like me, the number is discouragingly high. The worst part is that my experience as a student usually meant feeling stuck as I tried to muddle through the course.

The truth of the matter is, teaching and learning online is not easy, and creating online courses is an art form. Really!

This post will take you through the key steps involved in building an online course, along with the challenges you’ll face during each step (and also how to survive them). But more than that, it will help you determine if you are ready for the challenge!

Very few entrepreneurs have a background in education, and usually need help with designing courses, and like so many aspects of business, it all starts with having a strategy.
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Springboard Your Business With Our April Best of the Web
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Best of the Web

It’s spring! Time to get outside, slow down and think strategically about your business and your life. Whether your business needs big ideas or fresh tactics, you’ll find what you’re looking for in our April Best of the Web.

Thinking Big

Start off the season by taking step back and looking at the big picture of your business. What’s working? What isn’t working? And how is your mindset affecting your success?

Optimize Your Site

If you have more clients and customers than you can handle, then you don’t have a conversion problem. But if you ever struggle to get more business, then optimizing your conversion will help. These posts will empower you to streamline your relationship with customers, from the minute they first visit your site.

Engaging Your Audience

From social media to email marketing, engaging your audience is key to a successful business. These posts will give you insight into better ways to connect with and understand the people you serve.

Business Strategies and Resources

Make your business more effective and efficient with these case studies, resource lists and podcasts to help you grow.

News and New Strategies

Online business is always changing, so if you want to succeed, you’ll need to know what’s happening — and what’s coming next. Learn about the big changes and new strategies this year from these updates and case studies with creative new ideas.

Content Creation and Promotion

Even with all the changes, for many online businesses, content is still king. These posts will help you write more, write better, and promote your content effectively.

Mentions

Guest Posts

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The Bite of the Cobra: Overcoming Technology Paralysis in 5 Easy Steps
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the Bite of the Cobra : Overcoming Technology Paralysis in 5 Easy StepsIt’s a sadly familiar story – after the excitement of conducting extensive audience research and crafting a killer initial offer, you find yourself sitting at your computer, staring blankly at the screen in front of you as paralyzing discouragement starts to set in.

Why? It’s all because the awesome technology product that promised hundreds of conversions has suddenly become a setup nightmare.

Just a step away from seeing the fruits of your labor, technology problems can stop you dead in your tracks and make you feel like all of your time and effort have been wasted.

Six months ago, I found myself caught up in a technology tangle, in so deep that I almost convinced myself to give up on my marketing dreams. But, instead of quitting, I took a few simple action steps that got me back on track, and I’m here to share how you can do the same.

Like the deadly bite of a venomous cobra, technology snafus can quickly paralyze your creative genius. With its rapid and sometimes confounding updates, the online world can sneak up on your business and strike as stealthily as that exotic snake, leaving you confused or, worst case, completely derailing your progress.

If you’re struggling with a particularly vexing tech problem, you can take action with these five steps – before paralysis takes over and you lose heart (or momentum).

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CEI 111: Behavioral Economics with Dan Ariely
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If you’ve ever wondered why people do what they do, and make the mistakes they make, you’ll love today’s podcast with Dan Ariely.

Dan is an author, and a leader in the field of behavioral economics, and while that might sound a little too academic, it’s not! Dan’s a charming and funny person, and he has an incredible way of teaching through stories and clever examples.

He’s also the one who can also tell you what your customers will be happy to spend their money on, when it comes to online businesses.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 23 min 15 seconds | Transcript

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