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CEI 105: Newsjacking with David Meerman Scott
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Breaking news is all around us in our everyday lives, but we don’t always think of using breaking news in our business. That’s where David Meerman Scott comes in.

David has written ten books in the last 12 years, mostly centered around online marketing, sales, and content creation. He’s also the person who defined the term “newsjacking” and made it popular about two or three years ago.

Today, Danny dives into what newsjacking involves, how to use it in your business, and how the online marketing world has changed in the last ten years.

So let’s get started! All you have to do is click the play button below.

Podcast runtime: 28 min 32 seconds | Transcript

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Improve Your Relationship Marketing with Insight from Google Analytics
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competitive advantage word cloudYou know relationship marketing will grow your business, and you’ve been using multiple strategies to increase your reach: guest posting, building an email list, commenting on blogs and forums, writing reviews, managing social media accounts, creating videos, encouraging reviews of your product, etc.

But, how do you know what’s working?

Like most small business owners, you’ve only have so much time and money for marketing. You want to be sure to spend it on the activities that are creating the highest return for your business.

Google Analytics can help you to gauge your results and prioritize your efforts by generating statistics about your website’s traffic and traffic sources, and measuring conversions and sales.

After signing up for a Google Analytics account (it’s free!), the first step  is to register your website as a new property. Next, you’ll need to enlist the help of a developer to set up your web tracking code. Or, if you’re using WordPress for your website, you can set up Google Analytics by installing a plug in like Google Analytics by Yoast.

Once your Google Analytics have been set up, it just takes a little work to learn how to use it to measure and improve your marketing. This way, you’ll be able to do more of what works, and less of what doesn’t.

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Firepole Funnies #16: Volume Control
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Comic16

Enjoying the Firepole Funnies?

If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions!
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Inside Firepole: What We Learned From Our Biggest Product Launch Yet
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20150219Last week, we closed the doors on the biggest launch we’ve ever done, for the biggest course we’ve ever put together: the Course Builder’s Laboratory.

Now, you’ve probably seen a lot of these launches from the outside. And they look pretty simple: you receive an email (or several!) with  an invite to a webinar or some free content, and then you get more emails about the product itself.

But there are a lot of moving pieces to make it look that simple, especially when you’re launching a brand-new product. So today, we wanted to pull back the curtain and show exactly what we’ve learned from our biggest launch yet.

Because this launch involved most of the team, we asked several of the Firepole team members to weigh in on what went well – and what didn’t – with their part of the launch.

Let’s get started with Danny talking about the planning that’s involved in this kind of launch.

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CEI 104: Building Your Quiet Power Strategy with Tara Gentile
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CEI104As entrepreneurs, we’re constantly on the lookout for new ways to leverage our abilities and improve our business. But what we don’t often think about is how we can use what’s already original and unique about us to really push our business forward.

That’s the essence of the Quiet Power Strategy, a new book released by Tara Gentile, one of our favorite podcast guests.

Today, Tara’s sitting down with Danny to talk about how using the Quiet Power Strategy allows entrepreneurs to leverage what they’re already good at instead of getting distracted by the things they “should” be doing.

Ready to dive in? All you have to do is click the play button below.

Podcast runtime: 21 min 14 seconds | Transcript

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