Ready to Complete Your Online Course? It’s Time to Create Content

Trust in your ideasIn my previous article on creating an online course (Phase 2), you learned about building the conceptual design and learning path for your course.

Your design ideas inform you about the:

  • level of prior knowledge your students should have
  • content you should create
  • activities that help with learning
  • exact outline of a course
  • technologies you might select
  • look and feel of your course


You were given tips on how to overcome these lofty tasks:

  1. Design a learning path for students to follow and successfully reach your course goals; a path that sequences and helps them build their understanding.
  2. Determine the engaging activities your students should complete so they increase their skills and knowledge, or change their perceptions and behavior.

Determining the learning path and thinking of engaging exercises for your students is the hardest part of creating courses. Most people get stuck in this area and many professional educators struggle with it too.

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The State of Online Courses [INFOGRAPHIC]

On Thursday, we shared with everyone the results of our online course creation survey, The State of Online Course Creation [Industry Survey of 1,128 Entrepreneurs]. If you haven’t had a chance to check it out, yet, here’s a link to it so you can get all the juicy details.

However, for all you “All we want are the facts, ma’am” Joe Fridays out there (Dragnet anyone?), we had this snazzy infographic made up just for you.


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What about you? Are you part of the 90.2% of entrepreneurs interested in creating a course? Or have you created a course but don’t feel it was much of a success like 69.2% of our respondents? Let us know in the comments below!

The State of Online Courses [Industry Survey of 1,128 Entrepreneurs]

the State of Online CoursesImagine this.

You’re no longer trading hours for dollars. You’ve done the work once, and now you teach eager learners over and over again.

Without ever leaving your house, stepping into a classroom, or going onstage, you’re impacting people as far away as India.

You wake up to see your account full of payments from new students.

This is what it’s like to have a successful online course — one that’s always full of satisfied students gladly paying your fee.

No wonder online course creation is so popular.

In fact, Global Industry Analysts expects the online education industry to reach $107 billion in 2015. Given the size of the market and the low barrier to entry for online entrepreneurs, we wanted to know: are they cashing in?

If so, how successful have they been? If not, what’s keeping them from diving into such a promising industry? What challenges do they face? What is online course creation really like?

Wanting to pull back the curtain on online course creation, we ran a survey.

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BR15: Buck Rizvi Reimagines the Health Supplement Industry


If you’re looking for shining examples of ethical online marketing, the last place you’d probably look is at the supplements industry. From cheap, ineffective ingredients to highly questionable messaging practices, it can be the worst of the worst.

Except for Buck Rizvi. Buck has what he calls the ‘grandmother test.’ If he wouldn’t give one of his supplements to his mother or grandmother, or would market to them in a certain way, then his company, RealDose Nutrition, isn’t allowed to do it either. And in addition to Buck’s ethical marketing and product creation, he’s also got some powerful advice for entrepreneurs and members of his Health Profits Academy: ABL. Always Be Learning.

Download the transcript here.

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How To Grow Your Business With Associations: 5 Benefits You Need To Know

Are you a joiner?

Well if you’re not, maybe you should be because joining associations is one of the best ways to enrich your life and grow your business.

I’m sharing my experience with associations as a case study in today’s post, in addition to showing you five of the benefits joining an association can bring, professionally and personally.

The Project Management Hacks Origin Story

In reading about the creation of audience businesses, I always wanted to know about the early struggles and how they were overcome. In my case, there were two inflection points for growth.

First, I signed up for Firepole Marketing’s Audience Business Masterclass.

Second, I joined a leading professional association – the Project Management Institute. Here are the key points in the early evolution of my business.

  • June 18, 2014: Business is founded when I register the domain name. I’m inspired by reading “The 4-hour Workweek” for the second time. The name Project Management Hacks is inspired by the productivity websites, Lifehacker and Lifehack.org
  • June 30, 2014: I start building an email list when I install Aweber*
  • October 2, 2014: I sign up as a student for Audience Business Masterclass after hearing about the program from Ben Settle
  • October 6, 2014: I join the Project Management Institute (and the Southern Ontario Chapter, a local group where I can attend events in person)
  • January 31, 2015: Reached 100 email subscribers. (It can take a few months to reach your stride.)
  • August 29, 2015: Made my first sale ($297) for my online course “Unlocking the Hidden Job Market”
  • August 31, 2015: Reached the 2,500 email subscriber milestone.

Why I Joined The Project Management Institute To Grow My Business

My long-term business objective is to build and sell online training courses to professionals. My target market is corporate project managers working in Fortune 500 companies and similar large organizations in the United States (and elsewhere).

Given that focus, I found the Project Management Institute an excellent fit for my goals. The organization is more than fifty years old (established in 1969), has an active membership over 400,000, and is prominent in the United States.

Let’s explore the benefits more deeply.

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