Video Lessons

Getting Naked With Your Customers (VIDEO)

Posted on February 21, 2012 | In Firepole Marketing Updates

Hello, and welcome to the fourth and final instalment of “Dating, Relationships, and Naked Marketing”, which I’m calling “Getting Naked With Your Customers”.

Like I said last time, this video won’t include a lot of hype. I said that I wanted to give you the straight facts about our “Marketing That Works” training program, so that you can decide whether or not it’s right for you.

But first, let me tell you a quick story, about how this all started…

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Enchanting, Engaging Relationships (VIDEO)

Posted on February 16, 2012 | In Firepole Marketing Updates

It’s time for the third instalment of “Dating, Relationships, and Naked Marketing”.

In this video, “Enchanting, Engaging Relationships”, I’m going to show you how to take the ATTRACTION that I taught you how to create in the last video, and turn it into an intense and engaging relationship.

I’m also going to pull back the curtain and show you a real live case study of how this works, with a real live launch that I ran just last month. I’ll show you what I did, how it worked, WHY it worked, and what the foundation for it all really was.

I’ll also show you what I did that generated a bit of controversy…

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The Pick-up Artist and the Internet Marketer (VIDEO)

Posted on February 14, 2012 | In Firepole Marketing Updates

Happy Valentine’s Day, and welcome to the second instalment of “Dating, Relationships, and Naked Marketing”.

In this video, “The Pick-up Artist and the Internet Marketer”, I’m going to show you the fastest and most effective way that I know to BUILD INTENSE AND POWERFUL ATTRACTION – the kind that will make your prospects and customers as eager as they ever could be to take their relationship with you to the next level:

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Dating, Relationships, and Naked #Marketing (VIDEO)

Posted on February 12, 2012 | In Firepole Marketing Updates

I know it’s Sunday, but I just couldn’t wait to share this with you, so here goes… Today we’re kicking off our “Dating, Relationships, and Naked Marketing” video series. It’s a bit different from the stuff that we usually do around here, and I really hope that you’ll like it (it’s only a few minutes [...]

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37 Free Video Answers to Your Business and Marketing Questions (and how I split my lip!)

Posted on February 8, 2012 | In Firepole Marketing Updates

Do you have questions about your business?

Questions about choosing your niche, making money, launches, marketing, sales, traffic, or social media?

If you do, then you’re not alone.

A few weeks ago, I put out an offer of free 1-on-1 help to my subscribers. It’s been a good year, and I wanted to give something back to the people that made it so great.

Well, over 230 people raised their hand, and long story short, I ended up making 37 free videos for you…

Here’s how this all started…

When so many people said they wanted help, I realized that I couldn’t get on the phone with all of them – there just weren’t that many hours in the day (or month!).

So I setup two options – a reduced price for a consulting session, for the people who really needed it, and a video answer to any question, for free. A lot of people bought consulting sessions. I’ve been on the phone with a lot of you already, and I’m enjoying every minute.

A lot of people sent in questions, too. I read all of them, boiled them down to their essence, and consolidated the questions when two people had asked the same thing.

When all was said and done, there were 37 distinct questions for me to answer. So I cleared my schedule on Sunday, and planned to spend the day making videos.

The idea of making 37 different videos in the same day felt a little daunting, so I put on my new favorite shirt, from Joel Runyon’s Impossible HQ, with the word “impossible” crossed out for motivation, and buckled down to do it.

In just a moment, I’ll share all 37 videos (no opt-in, no download, no nothing). But first, I have some cool news to share, and a small favor to ask…

Help Me Win the Small Business Book Awards

The cool news is that Engagement from Scratch! has been nominated for the 2012 Small Business Book Awards, in the Social Media category. Yay! :-)

I don’t know who nominated us, but I’m really grateful and flattered that they did!

Now I need some help to win. :-D

The winners are chosen based on number of votes, and each person can vote once per day until the contest closes in about two weeks.

It only takes a second – would you mind voting for us?

Click here to vote for Engagement from Scratch! (pretty please)

And if you really, really like me, would you check back to vote daily until the end of next week?

Okay, that’s it, end of favor. Let’s get to the videos…

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SMB Marketing: Your Advantage over the Big Guys

Posted on October 28, 2011 | In Video Lessons

Quick note: Our friends over on Triberr are nominated for the Up-and-Coming Social Media Service award on Mashable. Help me make them Number 1 by casting your vote right now. Did you know that small businesses have a distinct advantage over big corporations when it comes to marketing? It’s true. Big corporations may have big budgets [...]

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Free or Cheap Business Marketing Resources

Posted on October 14, 2011 | In Video Lessons

Sometimes running a small business can feel a little impossible. There is so much to do, all day, every day, and everyone needs something from you:  your customers, your family, your employees. There is never enough time, money, or resources. There are also scores of people, other companies and governmental departments that want their piece [...]

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Six Things That You ABSOLUTELY NEED to Know Before Dropping a Dime on a Chamber of Commerce Membership

Posted on September 2, 2011 | In Video Lessons

When it comes to building a business fast, networking and referrals are some of the more powerful strategies you can use. Because of this, there is a temptation to sign up for any and all networking options available, and first on the list is usually the local Chamber of Commerce. A Chamber of Commerce (sometimes [...]

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Important Lessons to Learn from Real Estate Marketing

Posted on August 5, 2011 | In Video Lessons

This post is part of our Jodi’s Voice support campaign. Please take the time to read about how you can support Jodi’s Voice, and save $682 on our training program. At the risk of being attacked by real estate agents everywhere – honestly, for the most part, real estate marketing is totally boring. Now before [...]

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How The Secrets Of Best Selling Toys Can Make You Money (Sooner Than You Think!)

Posted on July 20, 2011 | In Video Lessons

This post is about the “Product” part of the 4Ps of Marketing. We’re going to look at four best selling toys for kids, and what they can tell us about creating a product that is perfect for your customers. We’ve picked these four toys because each one of them illustrates a valuable marketing lesson. The [...]

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Getting to Know SEO!

Posted on July 8, 2011 | In Video Lessons

Note from Danny: I’ve got two big pieces of news to share. The first piece of news is that this is our 100th post. It really snuck up on us, too – almost missed it. The second piece of news is that I’m moving into my new condo today, and will be without internet until [...]

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A New Look at the 4Ps of Marketing

Posted on June 24, 2011 | In Video Lessons

Nothing explains a complicated business algorithm like a cute mnemonic device! Hence the 4 Ps of marketing. This is one of the first things they drill into your head in business school. Actually, in any type of formal Marketing instruction. It’s everywhere, everyone knows it, and you need to know it too. Let’s go, 4 [...]

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