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The “Marketing That Works” Ideas Contest

Posted on January 5, 2012 | In Firepole Marketing Updates

You’re here because you want marketing that works.

That’s what we’re about here at Firepole Marketing, and that’s what I promised you that we’d deliver.

Well, we’ve got a hell of a solid month coming for you! :)

Back in December, we put out a call to the best up-and-coming marketers on the web for their most innovative and effective marketing ideas.

Lots of marketers answered the call with some pretty amazing ideas, that we’re excited to be sharing with you this month…

20 Innovative Marketing Ideas That Work

We accepted 20 finalists into our contest – these are all marketers who ran one or several ideas by us that we felt were good enough to share with you.

They’ve all written up posts about what their idea is and how you can apply it in your own business. Starting on Monday (January 9), we’re going to be publishing one post every weekday – that’s a post every weekday for four weeks.

The ideas we’ve got run the gamut, from how to leverage new technologies, to innovative ways of building relationships the old-fashioned way, to how you can apply fancy-sounding concepts like “queuing theory”, and all kinds of other cool ideas – I guarantee that you will find several (if not many!) that can make you more money in your business.

Some of the ideas come from people who we’ve already had the pleasure of featuring as guests here in the past, and others are new faces that we’re excited to feature for the first time. In all cases, though, their ideas are being showcased because they’re good enough to have a chance at the prize.

Here’s the full lineup of amazing contributors:

Don’t Forget, It’s a Contest

Yup, it’s a contest, and there are some pretty cool prizes in the offing:

  1. A cash prize of $250
  2. Public recognition of the winner’s brilliance in public announcements that we will make to our 10,000+ readers and 4,000+ subscribers.
  3. Incredible personal satisfaction! :-D

Not to mention the cool perks that all 20 of the finalists have already earned with their excellent submissions:

  1. The opportunity to share their great ideas with you, our readers
  2. A Firepole Marketing contest finalist t-shirt, generously designed by my friend Karol over at I Hate (Lame) T-Shirts blog, where you can get a new t-shirt design every week (no talking, just some t-shirts).
  3. A “My Marketing Works” finalist badge that they can put anywhere they want, generously designed by my friend Jason Fonceca at Ryze (check him out!).

So… are you wondering what the criteria are for success? How we’re going to pick the winners?

Actually, we aren’t going to pick the winners at all.

You are.

How YOU Will Pick the Winner

You’re going to pick the winner – first by showing us which ideas you like best, and then by actually voting.

Here’s how it’s going to work: the top five ideas will be selected based on how well the posts perform; the more tweets, likes, shares, +1s, comments, and so forth, the better. If there are five clear leaders, then we’ll just pick those. If not, then we’ll figure out some algorithm that gives points for each kind of share and interaction, and figure out a tally.

Either way, we’ll then ask our subscribers to vote for the winner among the top five posts. You’ll cast your vote, and we’ll announce the winner. Fun will be had by all.

There’s nothing to do now, except for getting excited about what’s coming next week. Oh, and if you aren’t subscribed yet, then do that right now, so that you don’t miss a post, and get to cast your vote when the time arrives (and you’ll also get our $197 FREE video training on how to Get More Cash Out of Any Business, Website or Blog… In Under 30 Days, Without Spending Money, Working More Hours, or Hiring Staff).

UPDATE: We’ve got a winner – check out this post for the details! :)

Danny Iny (@DannyIny), a.k.a. the “Freddy Krueger of Blogging”, teaches marketing that works at Firepole Marketing. Together with Guy Kawasaki, Brian Clark and Mitch Joel, he wrote the book on building engaged audiences from scratch (available on Amazon, or as a free download).

VIDEO TRAINING WORTH $197 FREE!

GET MORE CASH OUT OF ANY BUSINESS, WEBSITE OR BLOG... IN UNDER 30 DAYS, WITHOUT SPENDING MONEY, WORKING MORE HOURS, OR HIRING STAFF!
We will only send information that will make you money - no spam!

{ 24 comments… read them below or add one }

Jason Fonceca January 5, 2012 at 9:41 am

I am so psyched for this. Thanks for putting it together :)

I’m psyched to receive my t-shirt (holiday mail delays?).
I’m psyched to see the oh-so-sexy finalist badge in action :)
I’m psyched for people to eagerly gobble up my life-changing entry.

(and at the risk of sounding over-confident, ladies and gents… I’m psyched ’cause I feel like I’ve already won :P )

Either way, this is a brilliant idea, Danny, and powerful marketing and engagement. (You could probably document or teach a system to create epic contests like this :D )

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Mike Cerio January 5, 2012 at 10:51 am

Jason,

Congrats and looking forward to reading your (and all the other) posts.

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Jason Fonceca January 5, 2012 at 11:00 am

It’s mutual, Mike. I have a really good feeling about all of ‘em :)

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Tom Treanor January 5, 2012 at 12:39 pm

Danny – awesome idea and you got an amazing response! Congratulations! I’m excited to be in the contest and I’m personally looking forward to reading all of the posts.

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Joel Orr January 5, 2012 at 12:51 pm

Danny, you’ve already made us all winners! Thank you for this contest.

Warmly,
Joel

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hypnodude January 5, 2012 at 1:00 pm

Now this post has made me pretty hungry to read those other posts. A good example of marketing well done Danny. ;)

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Belinda Weaver January 5, 2012 at 4:36 pm

It was the t-shirt that swung it for me ;) I can’t wait to read everyone else’s ideas to help me make 2012 as my best year ever! Go team.

Now, of course, I need to work out the most effective way to bribe my followers to vote.

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Jason Fonceca January 5, 2012 at 4:37 pm

What an fantastically positive vibe in this comment thread, you guys effing ROCK.
I mean it, I’m psyched to check out your posts :)

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Peter Sandeen January 5, 2012 at 5:03 pm

Firepole Marketing really created a win-win situation. We, the contestants, get the exposure, and they get the content and a lot of marketing.

It’s going to be interesting to see what everybody wrote. There are some fascinating people in the final…

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jeff January 5, 2012 at 5:26 pm

I think this was a great idea. I have bookmarked this site and will check back to see the marketing ideas.

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Paul Jun January 5, 2012 at 6:56 pm

Congrats to all, and a pleasure to be part of this amazing contest.

Great way to start off the new year.

Let the games begin!

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kittypunkz January 5, 2012 at 10:15 pm

Great Idea!! I’ve bookmarked your blog too :)

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Craig January 6, 2012 at 12:52 am

Hey kittypunkz,

You guys out of bkk? Im working out of thailand, too. Let’s grab a beer!

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kittypunkz January 7, 2012 at 9:16 pm

Yep! I study in BKK. but I’m not drink alcohol :)

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Danny January 6, 2012 at 8:40 am

Everybody, thank you so much for the fantastic engagement and mutual supportiveness. You’ve all got the right idea – the more everybody helps everybody, the more everybody wins. I’m super-excited about all of your amazing contributions (I learned a lot from reading them!). :-D

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Cassie | womenswaytowealth January 6, 2012 at 11:11 am

Hi Danny, fellow finalists and Firepole afficiandos, excited to be part of the contest too and can’t wait to start reading the posts. I think the bar is high but let’s give Jason a run for his money!!

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Jason Fonceca January 6, 2012 at 12:20 pm

Ha ha! I love it, Cassie :) Did you just call me ‘the bar’ ? lol! Bring it on, we all rock and raise the bar for LIFE :D

“Through my Hard Knock Life time
My Gift and The Curse
I gave you volume after volume of my work
So you can feel my truths”

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Kalen January 6, 2012 at 6:37 pm

This sounds like a really cool contest! That Fireside Marketing t-shirt by itself looks like it would be worth entering the contest for. Best of luck to all the contributors!

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Simon Duck January 7, 2012 at 6:07 am

Sounds like an excellent competition, and I can’t wait for four weeks of daily posts, my eyes are going to hurt afterwards but it will be well worth it!

Good lick to all!
Regards
Simon Duck

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John Allen January 8, 2012 at 4:06 am

I’m just so impressed with what Firepole Marketing is trying to achieve. This blog does so much for the readers. This contest certainly looks big and both the t-shirt and the badge looks awesome.

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Ellie January 10, 2012 at 1:10 am

Great contest and prizes. Plus we are all going to benefit from the great ideas presented. Thanks.

Ellie

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john January 17, 2012 at 3:33 pm

This sounds like a really cool contest! That Fireside Marketing t-shirt by itself looks like it would be worth entering the contest for. Best of luck to all the contributors!

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Marketing Ideas 101 March 27, 2012 at 9:31 am

Well?? Who won?? What was the winning idea? Just a thought, but maybe this post could be updated to link to the contest entries and results? eh-hem..

Great idea for a contest!

Matt Schoenherr
Marketing Ideas 101

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Danny March 27, 2012 at 9:40 am

Great idea – I’ve updated the post. Thanks, Matt!

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